Vrrb - Web & Product Design Agency

BACKGROUND

Please describe your company and position.

I am the Co-Founder of Stellar Development Foundation

Describe what your company does in a single sentence.

The Stellar Development Foundation is a nonprofit organization based in San Francisco with branch in Quận Mười Một, Vietnam. We’re building a common financial platform, designed to be open and accessible to everyone.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Vrrb - Web & Product Design Agency to accomplish?

• We partnered with VRRB to bring our brand to the next level, creating a unified visual language that resonates worldwide, strengthening our reputation as a top employer, and crafting a compelling story that connects with audiences across the globe

SOLUTION

How did you find Vrrb - Web & Product Design Agency?

• Online Search
• Clutch Site

Why did you select Vrrb - Web & Product Design Agency over others?

• Great culture fit
• Good value for cost

How many teammates from Vrrb - Web & Product Design Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

This project is all about crystallizing what the Stellar Development Foundation brand represents both today and in the years ahead. We’ll achieve this by crafting a unified vision built on three core elements:

1. A sharp, memorable brand positioning statement (just 3-8 words) that captures Stellar Development Foundation’s essence and why it matters.
2. 6-8 defining brand attributes (single-word adjectives) that serve as the foundation for all branding efforts.
3. A compelling brand manifesto (under 600 words) that brings the positioning to life, reinforcing Stellar Development Foundation’s mission and vision with conviction.

The goal? A clear, cohesive identity that resonates with audiences and stands the test of time.

Project 2: Building a Visual Identity System
A strong brand needs a consistent look and feel. This project will establish a unified design language for Stellar Development Foundation covering everything from logos, colors, and typography to real-world applications across key touchpoints. We’ll focus on six critical examples:

1. A website homepage layout
2. A Twitter/X landing page
3. An email newsletter template
4. An event promotional piece
5. A podcast player design
6. A print publication cover

The final deliverable will be a comprehensive brand guidelines document, complete with master artwork files for each application, ensuring seamless execution across all platforms.

Project 3: Crafting Stellar Development Foundation’s Employer Brand
Great talent drives great organizations. This project will define what makes Stellar Development Foundation an exceptional place to work for current employees, new hires, and future candidates. The employer brand will rest on three pillars:

1. A bold, distinctive positioning statement that articulates Stellar Development Foundation’s workplace ethos.
2. 6-8 core principles (expressed in short phrases) that shape the employee experience.
3. An inspiring narrative (under 600 words) that amplifies the employer brand, highlighting why Stellar Development Foundation stands out as a career destination.
4. The result? A magnetic employer brand that attracts and retains top talent.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We rolled out a cohesive visual identity that now ties together our U.S. and European teams, bringing both regions under one unified look. The updated logo, color palette, and brand standards create a stronger, more consistent presence, something especially important given the unpredictable climate of political journalism today. Despite the challenges in the industry, this move has helped solidify our brand’s voice and reliability across borders

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Working with VRRB from summer 2024 right through June 2025 was a seamless experience they weren’t just responsive, they were proactive in keeping communication clear and consistent. Even when our priorities changed (as they often do in this industry), their team adapted without missing a beat, always delivering top-notch work on deadline.

What was your primary form of communication with Vrrb - Web & Product Design Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their strategic insight was unmatched. Before diving into solutions, they took the time to deeply understand the media landscape, pinpointing exactly where Stellar Development Foundation could stand out. What really set them apart was their patience; they didn’t rush the process. Instead, they worked thoughtfully to align leadership across our U.S. and European teams, ensuring everyone was on board

Are there any areas for improvement or something Vrrb - Web & Product Design Agency could have done differently?

none

BACKGROUND

Introduce your business and what you do there.

I'm the business manager of a new brand that hasn’t launched yet.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Vrrb Interactive?

We needed support to develop our company’s website. 

SOLUTION

What was the scope of their involvement?

Vrrb Interactive has designed and developed our website. Initially, we created a document of how we imagined the site to look, including text, media, and layout. We were able to provide Vrrb Interactive with a thorough briefing. The team has completed our website and will continue to provide web support and maintenance.

What is the team composition?

My main point of contact is Seth (Founder & Managing Director), although other teammates have provided feedback, too.

How did you come to work with Vrrb Interactive?

We found Vrrb Interactive online.

What is the status of this engagement?

We started working together in April 2023. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Vrrb Interactive has delivered a functional and customized website, although we don’t have quantitative results because we haven’t launched our company yet. Vrrb Interactive has done a fantastic job at grasping our company’s brand guidelines and bringing them to life in their unique design ideas. The team has conducted more iterations than planned. 

How did Vrrb Interactive perform from a project management standpoint?

Vrrb Interactive has delivered all requested work within budget. There have been some delays, but that’s usual with web development projects. Vrrb Interactive is timely in communications, and Seth is always accessible when we need to speak with him.

Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

Seth is great to work with.

Are there any areas they could improve?

I can’t think of any constructive feedback for Vrrb Interactive — they’re great to work with. 

Do you have any advice for potential customers?

I recommend potential clients ensure they have brand guidelines when engaging with Vrrb Interactive, although they can also develop them. I also recommend letting Vrrb Interactive exercise their expertise and not being too controlling on the creative side. Vrrb Interactive contributes their expertise in their design work, staying within brand guidelines.