UI/UX Redesign for Hotel Sales Platform
- UX/UI Design
- $50,000 to $199,999
- Jan. - June 2023
- Quality
- 5.0
- Schedule
- 5.0
- Cost
- 5.0
- Willing to Refer
- 5.0
"Their recommendations were thoughtful, data-driven, and aligned closely with our business objectives."
- Other industries
- Israel
- 51-200 Employees
- Online Review
Vrrb - Web & Product Design Agency provided UI/UX redesign for a hotel sales platform. The team conducted UX research, evaluated workflows, restructured information architecture, and created wireframes.
Thanks to Vrrb - Web & Product Design Agency's work, the client saw increased engagement, improved user flow efficiency, and better platform usability. The team had a highly organized and collaborative approach. They were responsive, timely, and effective at combining product thinking and design.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Head of Marketing of Gimmonix
Describe what your company does in a single sentence.
Gimmonix is a leading hotel sales platform, offering advanced solutions to travel enterprises for over 13 years. With a focus on AI and machine learning, we deliver optimal products at the best prices, tailored to each point of sale.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Vrrb - Web & Product Design Agency to accomplish?
- We engaged Vrrb - Web & Product Design Agency to enhance the overall user experience and visual consistency of our digital platforms while supporting our broader product and growth objectives.
- our primary goals was to modernize the UX/UI of key customer-facing experiences and improve how we presented our platform capabilities to enterprise travel partners.
SOLUTION
How did you find Vrrb - Web & Product Design Agency?
Online Search
Why did you select Vrrb - Web & Product Design Agency over others?
- High ratings
- Great culture fit
- Company values aligned
How many teammates from Vrrb - Web & Product Design Agency were assigned to this project?
6-10 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
The scope of work focused on improving the usability, scalability, and overall user experience of our digital platforms while modernizing the presentation of our brand and product offerings. Vrrb - Web & Product Design Agency was responsible for leading the UX/UI strategy, redesigning key user experiences, and helping create a more cohesive and conversion-focused digital ecosystem.
The engagement began with a discovery and research phase, where their team analyzed existing workflows, customer journeys, platform navigation, and user interaction patterns. Based on those findings, they developed a strategic framework aimed at simplifying complex user flows, improving accessibility to key platform features, and enhancing the overall customer experience for enterprise travel clients.
Key deliverables included:
- UX research and user journey analysis
- Platform workflow evaluations and usability assessments
- Information architecture and navigation restructuring
- Wireframes and interactive prototypes for core product experiences
- Full UI redesign for major platform interfaces and marketing pages
- Responsive design optimization across desktop and mobile environments
- Development of scalable design systems and reusable UI components
- Conversion-focused recommendations for demo requests and onboarding flows
- Visual consistency improvements aligned with our brand positioning
- Design handoff documentation and implementation collaboration support
Their team also facilitated ongoing review sessions and iterative feedback cycles with both product and leadership stakeholders to ensure alignment with our operational requirements, customer expectations, and long-term growth objectives. The final deliverables resulted in a more modern, intuitive, and scalable digital experience that better reflected the sophistication of our technology platform and supported future product expansion.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
The project delivered several measurable improvements across user engagement, platform usability, and conversion-focused interactions. Following the rollout of the redesigned experiences, we observed stronger engagement with key product pages, smoother navigation flows, and improved interaction rates across important customer touchpoints.
Some of the most notable outcomes included:
- Increased engagement and time spent across core platform and marketing pages
- Improved user flow efficiency and reduced friction within onboarding journeys
- Higher interaction rates on demo request and conversion-focused pages
- Better usability across desktop and mobile experiences
- More consistent and scalable UI implementation through the new design system
- Improved internal alignment between product, marketing, and development teams during future feature rollouts
The redesigned experience also strengthened the overall presentation of our platform capabilities and helped create a more modern, enterprise-focused digital presence that better reflected the sophistication of our technology solutions and supported our long-term growth initiatives.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Vrrb - Web & Product Design Agency demonstrated a highly organized and collaborative project management approach throughout the engagement. Their team maintained clear communication channels, structured timelines, and regular progress updates that helped ensure alignment across stakeholders and project phases.
Deliverables were consistently completed on time, and any scope adjustments or evolving requirements were communicated proactively and managed efficiently. They were highly responsive to feedback and worked closely with our product, marketing, and technical teams to address challenges, refine workflows, and adapt deliverables when priorities shifted.
Their iterative process, combined with frequent review sessions and transparent communication, made the collaboration smooth and productive. We particularly appreciated their responsiveness, attention to detail, and ability to balance strategic guidance with practical execution throughout the project lifecycle.
What was your primary form of communication with Vrrb - Web & Product Design Agency?
Virtual Meeting
What did you find most impressive or unique about this company?
What we found most impressive about Vrrb - Web & Product Design Agency was their ability to combine strong product thinking with high-quality design execution. Their team demonstrated a deep understanding of complex digital platforms and approached the project with a strategic mindset focused on usability, scalability, and long-term product growth rather than purely visual improvements.
We also appreciated how effectively they translated complex workflows and technical requirements into intuitive user experiences. Their recommendations were thoughtful, data-driven, and aligned closely with our business objectives and customer expectations.
Another standout aspect was their collaborative and highly adaptable approach. They integrated seamlessly with our internal teams, remained responsive throughout the engagement, and consistently delivered polished, scalable solutions that elevated both the functionality and overall presentation of our platform.
Are there any areas for improvement or something Vrrb - Web & Product Design Agency could have done differently?
No
RATINGS
-
Quality
5.0Service & Deliverables
-
Schedule
5.0On time / deadlines
-
Cost
5.0Value / within estimates
-
Willing to Refer
5.0NPS