Name: Superco
Address: 7 Hatchers Mews, London, England, SE1 3GS, GB
Telephone: +443300433162
Price range: $100 - $149
Rating: 4.9

Shopify Plus Partners & eCommerce Experts

Superco is a Shopify Platinum Partner agency specialising in customer experience for high growth start ups, mid-market and enterprise brands.

We design, build and grow stores that convert, retain and scale. Our work spans three pillars.

Min project size
$25,000+
Hourly rate
$100 - $149 / hr
Employees
10 - 49
Locations
London, England
Year founded
Founded 2019
Languages

Overview by:

Thomas Mucklow-Norell

Founder and Head of Commercial, About the Team

Service Lines

E-Commerce Development: 70%
UX/UI Design: 30%

Select Focus Area

E-commerce Systems

Shopify: 100%

Frameworks and CMS

React: 50%
Ruby on Rails: 30%
VueJS: 20%

User Experience Focus

UX Strategy: 65%
User Research: 20%
Usability Testing: 15%

Industries

eCommerce: 100%

Clients

Midmarket ($10M - $1B): 50%
Small Business (<$10M): 40%
Enterprise (>$1B): 10%

Pricing Snapshot

Min. project size $25,000+

Avg. hourly rate $100 - $149 /hr

Rating for cost 4.9 /5

What Clients Have Said

Superco offers competitive pricing and good value for cost, fitting various budgets. Clients report positive experiences with project management, timely deliveries, and effective communication. Specific project costs and client sizes vary, but overall feedback highlights affordability and quality service.

This summary is based on verified Clutch reviews.

Most Common Project Size

< $10,000 based on 49 reviews

< $10,000 $10,000 - $49,999 $50,000 - $199,999 > $200,000

Learn more about SEO pricing

Select a service to see pricing information

Superco Review Insights

Overall Review Rating

4.9

Quality 4.9
Schedule 4.8
Cost 4.9
Willing to Refer 4.9

Top Mentions

Review Highlights

Customer-Centric Approach

Superco's customer-centric approach is frequently praised. They prioritize client satisfaction, taking the time to understand client needs and delivering tailored solutions that align with client goals.
Challenges with Initial Communication

Some clients noted challenges with initial communication and scoping, suggesting a need for clearer upfront communication and expectation setting at the start of projects.
Responsive to Client Needs

Superco is noted for their responsiveness to client needs, adapting to changing requirements and providing tailored solutions. Their flexibility and willingness to accommodate client requests are appreciated.
High Client Satisfaction and Recommendations

Overall, clients express high satisfaction with Superco's services and are likely to recommend them to others, citing their professionalism, quality of work, and positive impact on business outcomes.
Successful E-commerce Implementations

Superco has a strong track record in implementing successful e-commerce solutions, enhancing online sales and customer engagement for a variety of businesses across different sectors.
Improvements in User Experience

Clients have reported significant improvements in user experience after working with Superco, with websites becoming more user-friendly, intuitive, and visually appealing.

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Superco Reviews

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Web Design Web Development
Less than $10,000
Nov. - Dec. 2021

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"They always resolved any issues or questions promptly."

Jan 14, 2022

Director, Aya Data Ltd

Freddie Monk

Other industries
London, England
51-200 Employees
Online Review
Verified

SuperCo was hired by a machine learning company to build a new website from scratch within an aggressive deadline and limited budget.

The site came out exactly as envisioned, leaving the client fully satisfied. SuperCo delivered top-notch services in a timely, quality, and budget-friendly manner. They also showcased tremendous attention to detail and proved capable of providing the right solutions to problems.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am the director of Aya Data, a Machine Learning company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SuperCo?

We hired Superco to deliver a new website within budget and timeframe

SOLUTION

How did you select this vendor and what were the deciding factors?

We selected Superco because of their responsiveness and impressive reputation as website developers

Describe the project in detail and walk through the stages of the project.

After a few meetings to discuss what we needed, Superco assembled a team and went to work. Within a month the website was finalised and live, exactly as we wanted.

How many resources from the vendor's team worked with you, and what were their positions?

2 resources, a lead developer, and one of the directors

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The website speaks for itself, it is easily ten times better than the previous instantiation - it was also completed on time, and for an extremely reasonable price point. I would not hesitate to recommend Superco to any company trying to enhance their website.

How effective was the workflow between your team and theirs?

Communication was highly effective. We were dealing directly with one of the company directors. They always resolved any issues or questions promptly.

What did you find most impressive or unique about this company?

The attention to detail, service, and willingness to go beyond the bounds of the scope of work in order to deliver the right outcome was unlike anything we have experienced with previous providers. An example of this would be advising us heavily on design choices, which were not part of the brief.

Are there any areas for improvement or something they could have done differently?

No.

RATINGS

5.0

"Top level performance, for a fair price"

Web Design
Less than $10,000
Nov. - Dec. 2021

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"My suggestions and wants were all taken on and my needs for the store were entirely met!"

Jan 12, 2022

Textile Craft Designer

Anonymous

Other industries
New York City, New York
1-10 Employees
Online Review
Verified

A textile craft designer hired SuperCo to upgrade their e-commerce platform on Shopify. The vendor was hired for their willingness to take on their budget.

SuperCo finished an excellent platform. The vendor took on the client's needs, wants, and suggestions. They also provided questionnaires that helped the client describe the look they were going for. Overall, they found no need to improve their service.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

Fashion Designer & Brand owner

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SuperCo?

To upgrade my web store experience and Shopify

SOLUTION

How did you select this vendor and what were the deciding factors?

I selected them based on an online search i did of top rated web designers!

Describe the project in detail and walk through the stages of the project.

I had an initial zoom consultation with Tom who was very accommodating and answered all my questions, he was willing to cater to my budget and made me feel comfortable.

How many resources from the vendor's team worked with you, and what were their positions?

There were 3 people i believe

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

My suggestions and wants were all taken on and my needs for the store were entirely met!

How effective was the workflow between your team and theirs?

Excellent!

What did you find most impressive or unique about this company?

I was impressed with the questionnaire they sent me before starting the project, they asked me to answer questions about what other stores i liked the look of etc. It really gives an insight to my taste and i was impressed at how thorough they were. Also that was helpful for myself to narrow exactly what i like!

Are there any areas for improvement or something they could have done differently?

not that i can think of

RATINGS

5.0

E-Commerce Development
Less than $10,000
Sep. - Dec. 2021

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"I was impressed with their communication skills, deep knowledge of Shopify, and patience!"

Dec 14, 2021

President, Upholstery Manufacturing Company

Lucas Philips

Automotive
East Orange, New Jersey
1-10 Employees
Online Review
Verified

SuperCo developed a Shopify e-commerce site for an upholstery manufacturing company. They were also tasked with integrating a number of Shopify apps into the site.

The client commends SuperCo's exceptional work throughout. The organized team utilized project management tools to stay on track, remain accessible, and maintain a transparent process. Their unparalleled communication skills, patience, and extensive knowledge of the platform were their highlights.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

Business owner of manufacturing company for automotive upholstery

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SuperCo, and what were your goals?

Shopify site development with complexity due to large number of SKUs and variants per SKU

SOLUTION

How did you select this vendor and what were the deciding factors?

I interviewed over five vendors and selected SuperCo due to the positive feedback from referrals, their prompt and clear communication, and their competitive quote.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Shopify Basic + a number of Shopify apps

How many people from the vendor's team worked with you, and what were their positions?

Tom, Tom, Slikha, Emil, Hubert

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Site is yet to launch, but I'm so happy with the outcome and the process SuperCo used to get my business here.

Describe their project management style, including communication tools and timeliness.

Best communication skills of any agency I've worked with in the past, and very organized with accessible, transparent project management tools.

What did you find most impressive or unique about this company?

I was impressed with their communication skills, deep knowledge of Shopify, and patience!

Are there any areas for improvement or something they could have done differently?

Nothing comes to mind.

RATINGS

5.0

Custom Software Development
Less than $10,000
Oct. - Dec. 2020

5.0

Quality: 5.0

Schedule: 4.5

Cost: 5.0

Willing to Refer: 5.0

"The communication was prompt and clear."

Oct 28, 2021

Founder, Standart Magazine

Michal Molcan

Other industries
Slovakia
1-10 Employees
Online Review
Verified

SuperCo was hired by a print magazine to implement custom subscription rules on their Shopify site. They were tasked with developing custom logic for ReCharge prepaid subscriptions.

SuperCo's contribution successfully drove up the client's operational efficiency. A collaborative partner, the team communicated effectively through Zoom, Loom, and emails.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I'm the owner and editor-in-chief of an independent print magazine about coffee, Standart.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SuperCo, and what were your goals?

We wanted to implement custom subscription rules on Shopify.

SOLUTION

How did you select this vendor and what were the deciding factors?

Browsed through Shopify-certified partners and our own circles.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

The goal was to develop custom logic for ReCharge prepaid subscriptions. We went through a number of tests and implemented a solution after two months of experiments and development.

How many people from the vendor's team worked with you, and what were their positions?

Two in total. One project manager and one developer.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Increase in operational efficiency.

Describe their project management style, including communication tools and timeliness.

Zoom, Loom and emails.

What did you find most impressive or unique about this company?

The communication was prompt and clear.

Are there any areas for improvement or something they could have done differently?

We might have not clarified the expectations that well at first.

RATINGS

5.0

E-Commerce Development
Less than $10,000
September 2021

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"We were impressed with their speed of execution and professionalism."

Oct 4, 2021

Co-Founder, PerfectTed

Anonymous

Retail
London, England
1-10 Employees
Online Review
Verified

SuperCo developed and designed the Shopify website of a matcha products supplier. They also added specific features to help generate more sales.

After launching their new website, the client saw an increase in sales. SuperCo worked in an organized and efficient manner, establishing a seamless workflow. Moreover, they provided updates regularly, stuck to the given budget, and followed all deadlines. Overall, they were the perfect partner.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am the co-founder of PerfectTed. We are the UK's leading supplier of matcha products.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SuperCo, and what were your goals?

SuperCo built out our website and specifically created functionality for us to generate online sales.

SOLUTION

How did you select this vendor and what were the deciding factors?

We found the vendor through recommendation - the deciding factors were price, reviews and speed.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

SuperCo took a half developed site on Shopify and totally re-worked it using designs that we shared. They also create mobile fundtionality.

How many people from the vendor's team worked with you, and what were their positions?

Four people worked on this project from a range of departments.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

After launching, we have seen an uptick in sales. All online sales were generated via instagram and other social platforms, so having a website has made our online sales process far easier.

Describe their project management style, including communication tools and timeliness.

Strong communicaiton and were extremely organized. Continued to provide updates eveyr day and hit deadlines always.

What did you find most impressive or unique about this company?

We were impressed with their speed of execution and professionalism. Also, their transparency around costing, timing and other items was amazing.

Are there any areas for improvement or something they could have done differently?

No. We were very, very happy with the team.

RATINGS

5.0

"Amazing team, who helped create our online platform very quickly and with amazing skill."

Custom Software Development E-Commerce Development Web Development
Less than $10,000
July 2021

4.0

Quality: 3.5

Schedule: 4.0

Cost: 5.0

Willing to Refer: 3.5

"They were proactive and quick."

Sep 14, 2021

CEO, Handmade Knife Company

Josh Roberts

Retail
Londontowne, Maryland
1-10 Employees
Online Review

SuperCo was hired to rebuild a blog for a handmade knife company. The client sent the design they wanted and the vendor built it for them on Shopify.

The client couldn't share any outcomes, but they're happy with the end result. SuperCo was proactive with their development, providing quick responses whenever they could. Although, the client would have preferred more QA testing to decrease the need to change.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

CEO of handmade knife company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SuperCo, and what were your goals?

We hired SuperCo to rebuild our blog.

SOLUTION

How did you select this vendor and what were the deciding factors?

We were connected through word of mouth.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We sent them an example of the blog we wanted and they built it for us in Shopify.

How many people from the vendor's team worked with you, and what were their positions?

Unsure.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Not yet! But it looks great and we're really happy.

Describe their project management style, including communication tools and timeliness.

They were proactive and quick.

What did you find most impressive or unique about this company?

The speed of response.

Are there any areas for improvement or something they could have done differently?

A little extra qa on their side would have meant fewer rounds of amends.

RATINGS

4.0

E-Commerce Development
Less than $10,000
Feb. - Mar. 2021

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"The transparency around estimated and actual effort is fantastic."

Aug 23, 2021

Founder, Betty's Treat Club

Andrew Pardy

Other industries
London, England
1-10 Employees
Online Review
Verified

SuperCo was hired to review a dog treat subscription company's landing pages and customer journey. This involved a kick-off meeting to discuss objectives, analyze customer flows, and handle backlogs.

The team produced a more concise and navigable landing and product page. SuperCo also helped scale conversion rates, which improved dramatically. The time they spent on each activity was economically well-spent. Customers can expect a communicative and responsive partner.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I'm the founder of Betty's Treat Club, a dog treat subscription box company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SuperCo, and what were your goals?

We hired SuperCo to review our landing page and customer journey with a view to improving our conversion rate.

SOLUTION

How did you select this vendor and what were the deciding factors?

Searched on Shopify app store for developers we could use flexibly

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We had a kick-off meeting to discuss our objectives. The SuperCo Team reviewed the objectives and analyzed our as-is landing page/customer flows before defining the project scope.

We prioritized backlog items together and then handed them off to the developers. The developers charged by the hour and notified me when deliverables were ready for review

How many people from the vendor's team worked with you, and what were their positions?

Project manager and developer

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Landing pages and product pages are more concise and easier to navigate. Click-throughs and conversion rates have improved.

Describe their project management style, including communication tools and timeliness.

Good email communication on requirements and tickets. Calls when required.

What did you find most impressive or unique about this company?

That they monitor time spent on each activity - if something is hard for me to do but only takes a developer 5 minutes they will only bill for five minutes of work. The transparency around estimated and actual effort is fantastic.

Are there any areas for improvement or something they could have done differently?

RATINGS

5.0

Showing 51-57 of 57 Reviews

Our Story

Superco are a London-based Shopify Platinum Partner specialised in delivering exceptional customer experiences.

Our expert team blends UX/UI Design, Development, Customer Experience strategy, Growth/Pptimisation and SEO/GEO.

We’ve led migrations, headless and native builds and brand/site transformations for clients like Allbirds, Ursa Major and Tileflair, driving improved lifetime value and scalable digital experiences.

Meet the Team

Tom has deep ecommerce experience in UK & US over the last 12 years and oversees all new clients.

Rachel oversees our relationships with tech partners like Shopify, Recharge, Klaviyo and many others

Juliet is first port of call for all new clients and is an experiences PM and solutioneer for Shopify. She will be able to guide you on your journey to work with us.

What Sets Us Apart

Expert-led, not process-led.

We don't hand you off to juniors after the pitch. The people who scope your project are the people who deliver it.

One team across the whole journey.

Design, build and growth under one roof. A single point of contact across all work stages. NO gaps in accountability, no briefing from scratch every time.

We only work on Shopify

Deep specialism beats broad generalism. We know the platform inside out, and it shows in the work.

Quick Facts

7 years in business

Tools and Technology

Slack

Google Meet

Jira

Google Drive

Todoist

FigJam

Figma

Commonly Asked Questions

We start with a CX Discovery. Before we quote any fixed-scope work, we need to properly understand the brief: what the brand is trying to achieve, where the current experience is falling short, and what the right solution looks like. The Discovery produces a roadmap, and the roadmap produces the quote. It means clients get a considered recommendation rather than a generic proposal, and we only take on work we're confident we can deliver well. From there, most relationships move into either a defined build project or an ongoing retainer, depending on what the brand needs.

Not exclusively. We work with brands at different stages. Some come to us already on Shopify Plus and want to improve what they have. Some are migrating from Magento or another legacy platform. Some are launching on Shopify Plus for the first time and need everything built from scratch. The brief shapes the engagement. What we do ask is that brands are serious about investing in their customer experience. We are not the right fit for small builds or quick fixes.

A few things. We are Shopify Platinum Partners, which puts us in a small group of agencies globally. We work across design, build and growth under one roof, so there is no handoff between strategy and delivery. Our process is expert-led: we do not outsource, we do not inflate teams to look bigger, and we do not hide behind complexity. Clients know who is working on their account, how much budget is left and what is coming next. The brands we work with, including Represent, Puresport, Minor Figures and Monpure, tend to stay with us for a long time. That is probably the best indicator of whether an agency is actually doing its job.

Retainers run in 3-month cycles with a weekly balance update so you always know what has been spent and what is left. Work is prioritised collaboratively at the start of each cycle, and we adjust the focus quarterly based on what the brand needs most. The retainer can cover anything across design, development, CRO, SEO and retention, depending on your roadmap. You get a consistent team who know your store, your stack and your customers. No briefing from scratch every time, no account managers who disappear after the pitch.

Yes, and it's one of our specialisms. We handle the full process in-house: strategy, design, development, data migration and SEO. That last part matters more than most agencies let on. A poorly managed migration can wipe out years of SEO equity. We treat it as a technical project from day one, not an afterthought at the end. We move product data, customer records and order history without loss, and we manage redirects and indexation properly throughout. We have a formal Migration Guide that sets out exactly how we scope and deliver these projects. Clients like Ceva Sante Animale came to us with genuinely complex requirements: 4 brands, 5 languages, 4 currencies, 20+ stores and an SAP integration. We delivered it.

Clutch verification provides an additional layer of data to help you make the right purchasing decision of business services.

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Verified Client Reviews: 53

Overall Review Rating: 4.9

Source: Clutch

Last Updated: March 2, 2026

Business Entity

Business Entity Name	SuperCo Holdings Ltd
Source	Companies House
Jurisdiction of Formation	United Kingdom
Date of Formation	March 2, 2021
Status	Active
Last Updated	April 2, 2023
ID	13239372

Credit Report Results

International Credit Risk Assessment	Very Low Risk
Source	Creditsafe
Last Updated	January 1, 2022

Learn More About The Clutch Verification Process

Locations (2)

7 Hatchers Mews London, England SE1 3GS

10 - 15

Contact Superco

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Shopify Plus Partners & eCommerce Experts

Overview by:

1 Language that we service

2 Locations

Services

Focus

Industries

Clients

Pricing Snapshot

What Clients Have Said

Most Common Project Size

Select a service to see pricing information

Reviews

Superco Review Insights

Overall Review Rating

Top Mentions

Review Highlights

Customer-Centric Approach

Challenges with Initial Communication

Responsive to Client Needs

High Client Satisfaction and Recommendations

Successful E-commerce Implementations

Improvements in User Experience

Reviews mentioning:

Superco Reviews

Website Development for Machine Learning Company

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

E-Commerce Development for Textile Craft Designer

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

E-Commerce Development for Upholstery Manufacturing Company

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

E-Commerce Development for Print Magazine

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Shopify Website for Matcha Products Supplier

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Blog Rebuild for Handmade Knife Company

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Shopify Dev for E-Commerce Dog Treat Subscription Company

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Portfolio & Awards

About the Team

Our Story

Meet the Team

Thomas Mucklow-NorellFounder and Head of Commercial,

Rachel KirchemHead of Marketing & Partnerships

Juliet CartwrightClient Growth Manager

What Sets Us Apart

Quick Facts

Tools and Technology

Commonly Asked Questions

How do you typically start working with a new client?