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Shopify Plus Partners & eCommerce Experts

Superco is a Shopify Platinum Partner agency specialising in customer experience for high growth start ups,  mid-market and enterprise brands. 

We design, build and grow stores that convert, retain and scale. Our work spans three pillars. 

  • Min project size
    $25,000+
  • Hourly rate
    $100 - $149 / hr
  • Employees
    10 - 49
  • Locations
    London, England
  • Year founded
    Founded 2019
  • Languages

Overview by:

Reviewer avatar
Thomas Mucklow-Norell
Founder and Head of Commercial, About the Team

1 Language that we service

  • English

2 Locations

  • London , England
  • New York , NY

Select Focus Area
E-commerce Systems
Frameworks and CMS
User Experience Focus
Industries
eCommerce
100%
Clients
Midmarket ($10M - $1B)
50%
Small Business (<$10M)
40%
Enterprise (>$1B)
10%
Certified in:
E-Commerce Development UX/UI Design Shopify

Pricing Snapshot

Min. project size $25,000+
Avg. hourly rate $100 - $149 /hr
Rating for cost 4.9 /5

What Clients Have Said

Superco offers competitive pricing and good value for cost, with projects ranging from $2,500 to $15,000. Clients praise their responsiveness and project management, often highlighting successful outcomes like increased traffic and conversion rates.

This summary is based on verified Clutch reviews.

Most Common Project Size

< $10,000 based on 49 reviews
< $10,000 $10,000 - $49,999 $50,000 - $199,999 > $200,000

Select a service to see pricing information

Superco Review Insights

Overall Review Rating

4.9
  • Quality 4.9
  • Schedule 4.8
  • Cost 4.9
  • Willing to Refer 4.9

Top Mentions

Review Highlights

  • Positive Impact on Client Business

    Clients report significant positive impacts on their businesses following Superco's involvement, including increased sales, improved conversion rates, and enhanced brand presence. The team's work is often credited with opening new revenue streams and supporting business growth.

  • Areas for Improvement in Initial Communication

    While overall communication is praised, a few clients mention the need for clearer initial communication, particularly regarding project scoping and expectations. This suggests an area where Superco could enhance their service delivery.

  • Proficient in Shopify Migrations

    Superco has been consistently praised for their expertise in migrating websites from platforms like Magento and WooCommerce to Shopify. Clients appreciate their ability to handle complex migrations efficiently, ensuring that all functionalities are maintained and improved upon.

  • Impressive Design and Development Expertise

    Superco's design and development work is frequently highlighted as a key strength. Clients report satisfaction with the aesthetics and functionality of their websites, often noting improvements in user experience and increased traffic and sales.

  • High Level of Customer Satisfaction

    Overall, clients express high levels of satisfaction with Superco's services, often recommending them to others and planning to continue the partnership for future projects. Their ability to meet and exceed client expectations is a common theme across reviews.

  • Responsive and Collaborative Team

    The team at Superco is praised for their responsiveness and willingness to collaborate closely with clients. They are described as friendly, professional, and eager to meet client needs, often going above and beyond to ensure satisfaction.

Superco Reviews

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Website Development for Creative Mentorship Platform

  • Web Development
  • $10,000 to $49,999
  • May - Oct. 2021
4.5
Quality
4.5
Schedule
4.5
Cost
4.5
Willing to Refer
5.0

"They understood that not all of us knew how the backend of the site worked, so they happily explain it."

Mar 14, 2022
CEO, How To by Emma
Emma Hoareau
Verified
  • Education
  • London, England
  • 1-10 Employees
  • Online Review
  • Verified

SuperCo helped develop the website of a creative mentorship platform. The site was expected to be user-friendly.

Website Development for Machine Learning Company

  • Web Design Web Development
  • Less than $10,000
  • Nov. - Dec. 2021
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"They always resolved any issues or questions promptly."

Jan 14, 2022
Director, Aya Data Ltd
Freddie Monk
Verified
  • Other industries
  • London, England
  • 51-200 Employees
  • Online Review
  • Verified

SuperCo was hired by a machine learning company to build a new website from scratch within an aggressive deadline and limited budget.

E-Commerce Development for Textile Craft Designer

  • Web Design
  • Less than $10,000
  • Nov. - Dec. 2021
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"My suggestions and wants were all taken on and my needs for the store were entirely met!"

Jan 12, 2022
Textile Craft Designer
Anonymous
Verified
  • Other industries
  • New York City, New York
  • 1-10 Employees
  • Online Review
  • Verified

A textile craft designer hired SuperCo to upgrade their e-commerce platform on Shopify. The vendor was hired for their willingness to take on their budget. 

E-Commerce Development for Upholstery Manufacturing Company

  • E-Commerce Development
  • Less than $10,000
  • Sep. - Dec. 2021
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"I was impressed with their communication skills, deep knowledge of Shopify, and patience!"

Dec 14, 2021
President, Upholstery Manufacturing Company
Lucas Philips
Verified
  • Automotive
  • East Orange, New Jersey
  • 1-10 Employees
  • Online Review
  • Verified

SuperCo developed a Shopify e-commerce site for an upholstery manufacturing company. They were also tasked with integrating a number of Shopify apps into the site.

E-Commerce Development for Print Magazine

  • Custom Software Development
  • Less than $10,000
  • Oct. - Dec. 2020
5.0
Quality
5.0
Schedule
4.5
Cost
5.0
Willing to Refer
5.0

"The communication was prompt and clear."

Oct 28, 2021
Founder, Standart Magazine
Michal Molcan
Verified
  • Other industries
  • Slovakia
  • 1-10 Employees
  • Online Review
  • Verified

SuperCo was hired by a print magazine to implement custom subscription rules on their Shopify site. They were tasked with developing custom logic for ReCharge prepaid subscriptions.

Shopify Website for Matcha Products Supplier

  • E-Commerce Development
  • Less than $10,000
  • September 2021
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"We were impressed with their speed of execution and professionalism."

Oct 4, 2021
Co-Founder, PerfectTed
Anonymous
Verified
  • Retail
  • London, England
  • 1-10 Employees
  • Online Review
  • Verified

SuperCo developed and designed the Shopify website of a matcha products supplier. They also added specific features to help generate more sales.

Blog Rebuild for Handmade Knife Company

  • Custom Software Development E-Commerce Development Web Development
  • Less than $10,000
  • July 2021
4.0
Quality
3.5
Schedule
4.0
Cost
5.0
Willing to Refer
3.5

"They were proactive and quick."

Sep 14, 2021
CEO, Handmade Knife Company
Josh Roberts
  • Retail
  • Londontowne, Maryland
  • 1-10 Employees
  • Online Review

SuperCo was hired to rebuild a blog for a handmade knife company. The client sent the design they wanted and the vendor built it for them on Shopify.

Shopify Dev for E-Commerce Dog Treat Subscription Company

  • E-Commerce Development
  • Less than $10,000
  • Feb. - Mar. 2021
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"The transparency around estimated and actual effort is fantastic."

Aug 23, 2021
Founder, Betty's Treat Club
Andrew Pardy
Verified
  • Other industries
  • London, England
  • 1-10 Employees
  • Online Review
  • Verified

SuperCo was hired to review a dog treat subscription company's landing pages and customer journey. This involved a kick-off meeting to discuss objectives, analyze customer flows, and handle backlogs.

Showing 51-58 of 58 Reviews

Our Story

Superco are a London-based Shopify Platinum Partner specialised in delivering exceptional customer experiences.

Our expert team blends UX/UI Design, Development, Customer Experience strategy, Growth/Pptimisation and SEO/GEO. 

We’ve led migrations, headless and native builds and brand/site transformations for clients like Allbirds, Ursa Major and Tileflair, driving improved lifetime value and scalable digital experiences.

Meet the Team

Thomas Mucklow-Norell

Thomas Mucklow-NorellFounder and Head of Commercial,

Tom has deep ecommerce experience in UK & US over the last 12 years and oversees all new clients.

Rachel Kirchem

Rachel KirchemHead of Marketing & Partnerships

Rachel oversees our relationships with tech partners like Shopify, Recharge, Klaviyo and many others

Juliet Cartwright

Juliet CartwrightClient Growth Manager

Juliet is first port of call for all new clients and is an experiences PM and solutioneer for Shopify. She will be able to guide you on your journey to work with us.

What Sets Us Apart

Expert-led, not process-led.

We don't hand you off to juniors after the pitch. The people who scope your project are the people who deliver it.

One team across the whole journey.

Design, build and growth under one roof. A single point of contact across all work stages. NO gaps in accountability, no briefing from scratch every time.

We only work on Shopify

Deep specialism beats broad generalism. We know the platform inside out, and it shows in the work.

Premier Verified means Clutch independently confirmed Superco is a legally registered business,
financially sound (Creditsafe: Very Low Risk), and backed by 54 verified client reviews averaging 4.9 stars.

Learn More
Verified Client Reviews
54
Overall Review Rating
4.9
Source
Clutch
Last Updated
August 11, 2026

Business Entity

Business Entity Name SuperCo Holdings Ltd
Source Companies House
Jurisdiction of Formation United Kingdom
Date of Formation March 2, 2021
Status Active
Last Updated April 2, 2023
ID 13239372

Credit Report Results

International Credit Risk Assessment Very Low Risk
Source Creditsafe
Last Updated January 1, 2022
Learn More About The Clutch Verification Process

Locations (2)

7 Hatchers Mews LondonEngland SE1 3GS

10 - 15

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