Superco is a global, award-winning Shopify Plus agency specialising in driving rapid growth, building loyal communities, and helping ecommerce businesses reach their full potential.
We work with world-class brands on design, development, growth and retention projects, balancing immediate revenue-boosting methods with long-term planning.
The promotion of meaningful customer engagement is at our core, shaping high-impact strategies with consumer behaviour research, and fueling success with ground-breaking AI and test-and-learn tactics.
Clients include Kopparberg, Minor Figures, Represent, and Formulae Prescott.
Our services:
Design
We champion intelligent site designs that elevate conversion opportunities whilst engaging consumers at a level that encourages loyalty.
Development
We build lightning-fast digital experiences including custom ERP integrations, subscription set-ups and Shopify app development — anything that sounds complex, we’ll simplify.
Growth
With years of experience helping brands scale and thrive, we craft KPI-focused roadmaps guaranteed to improve your key metrics.
Retention
We’re the ideal agency to help you drive more revenue through subscription, turning single purchasers into brand advocates.
Email Marketing
Our team of specialists know what message works, where, and when. Nurture your existing community and boost sales through the power of storytelling.
Want to work with us? Get in touch today.
Min project size
$10,000+
Hourly rate
$100 - $149 / hr
Employees
10 - 49
Locations
London, England
Year founded
Founded 2019
Languages
1 Language that we service
English
2 Locations
London , England
New York , NY
No have been added yet...
Pricing Snapshot
Min. project size
$10,000+
Avg. hourly rate
$100 - $149
/hr
Rating for cost
4.9
/5
What Clients Have Said
Clients consistently praise Superco for their competitive pricing, good value for cost, and successful project delivery. They emphasize strong communication and responsiveness. Specific project costs were not detailed, but clients noted satisfaction with budgets and outcomes.
Superco is commended for its flexibility and agility in handling projects, adapting to changes, and accommodating client needs. Their willingness to pivot and adjust to new requirements is appreciated by numerous clients.
Effective Use of Technology
Superco effectively leverages various technologies and tools, such as Shopify apps and custom integrations, to enhance website functionality and performance. Their technical skills are a significant asset to their service offerings.
Innovative and Strategic Approach
Clients appreciate Superco's innovative approach and strategic insights, particularly in areas like UX design, digital marketing, and e-commerce strategy. Their ability to offer valuable advice and new ideas is frequently mentioned.
Expertise in Shopify Development
Superco is recognized for its deep knowledge and expertise in Shopify development, successfully handling migrations, customizations, and new builds. Clients appreciate their ability to create functional, aesthetically pleasing sites that enhance user experience and conversions.
Areas for Improvement in Initial Communication
While communication is generally praised, a few clients noted that initial communication and project scoping could be improved to better align expectations and timelines. This feedback suggests an area for enhancement in their process.
Excellent Customer Service
Superco is praised for their exceptional customer service, providing a personal touch and going above and beyond to ensure client satisfaction. Their team is described as helpful, professional, and dedicated to meeting client needs.
Superco was hired by a wellness company to design a new website. The platform used was Shopify, and the team had to implement new web designs for it.
The project was done successfully, and the transition to the newly designed Shopify site was smooth. Superco was praised for their responsiveness and professionalism. They implemented the project quickly without sacrificing quality. Overall, the client cited no issues and the project was successful.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
CEO & Founder of Abundance Life League
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Superco?
New website design
SOLUTION
How did you select this vendor and what were the deciding factors?
Through referal from a co worker Responsive, professionell
Describe the project in detail and walk through the stages of the project.
Implement new web design to shopify website
How many resources from the vendor's team worked with you, and what were their positions?
4 people
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
The project came out super successfully and it was a smooth transition. Fast, responsive and very professionell
How effective was the workflow between your team and theirs?
10 out of 10
What did you find most impressive or unique about this company?
The fast implementation along with the quality of work being done
Are there any areas for improvement or something they could have done differently?
Everything was perfect
RATINGS
5.0
"Thank you for your excellent service"
Quality
5.0
Service & Deliverables
"Excellent Service! Highly recommend"
Schedule
5.0
On time / deadlines
"Perfect timing"
Cost
5.0
Value / within estimates
"Affordable pricing"
Willing to Refer
5.0
NPS
"10 out of 10
E-Commerce Development for Meal Subscription Business
E-Commerce DevelopmentWeb Development
$50,000 to $199,999
Dec. 2021 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"They are professional and committed."
Mar 14, 2022
CEO, Georgie & Tom's
Tom Allchurch
Consumer Products
Manhattan, New York
11-50 Employees
Online Review
Verified
SuperCo provides ongoing e-commerce development services for a meal subscription business. They were hired based on their Shopify knowledge, the quality of their leadership team, and company values.
So far, the client has been thrilled with SuperCo's services, describing their work as excellent, high-quality, and effective. The team approaches each task with the utmost professionalism and dedication — they truly care about meeting the client's goals.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
Ceo of Georgie & Tom's dtc meals company
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire SuperCo, and what were your goals?
Ongoing development of best service for our subscription business
SOLUTION
How did you select this vendor and what were the deciding factors?
Quality of leadership team, commitment to the Shopify ecosystem, understanding and commitment to our values
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
Ongoing Development of our service
How many people from the vendor's team worked with you, and what were their positions?
4 + inc founders and project managers
RESULTS & FEEDBACK
Can you share any measurable outcomes of the project or general feedback about the deliverables?
Very effective, high quality work, excellent results
Describe their project management style, including communication tools and timeliness.
They are professional and committed.
What did you find most impressive or unique about this company?
Genuinely care about our customers
Are there any areas for improvement or something they could have done differently?
No.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Website Development for Creative Mentorship Platform
Web Development
$10,000 to $49,999
May - Oct. 2021
4.5
Quality
4.5
Schedule
4.5
Cost
4.5
Willing to Refer
5.0
"They understood that not all of us knew how the backend of the site worked, so they happily explain it."
Mar 14, 2022
CEO, How To by Emma
Emma Hoareau
Education
London, England
1-10 Employees
Online Review
Verified
SuperCo helped develop the website of a creative mentorship platform. The site was expected to be user-friendly.
The website came out exactly as expected, leading to positive feedback from various stakeholders. SuperCo kept the client in the loop through the development process — in fact, they sent videos explaining the changes on the backend. The team also taught the client how to navigate through the site.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I'm the CEO.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire SuperCo, and what were your goals?
To help develop my mentorship website to make it easily accessible to all members.
SOLUTION
How did you select this vendor and what were the deciding factors?
My graphic design team recommended them.
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
This was done through my graphics team.
How many people from the vendor's team worked with you, and what were their positions?
I have spoken predominately to Emil and Tom.
RESULTS & FEEDBACK
Can you share any measurable outcomes of the project or general feedback about the deliverables?
I've had many compliments on how easy to site is to use.
Describe their project management style, including communication tools and timeliness.
The way they screen record and send you a video of how to do something within the back end of the site is really easy to understand.
What did you find most impressive or unique about this company?
The team is great to work with and always so helpful at explaining things I don't understand and helping me update the site after, too. They have a great attention for detail which I appreciate a lot. I would highly recommend them! They also understood that not all of us knew how the backend of the site worked, so they happily explain it. This made working with them so much more enjoyable and a huge reason I'd work with them again.
Are there any areas for improvement or something they could have done differently?
No.
RATINGS
4.5
Quality
4.5
Service & Deliverables
Schedule
4.5
On time / deadlines
Cost
4.5
Value / within estimates
Willing to Refer
5.0
NPS
Website Development for Machine Learning Company
Web DesignWeb Development
Less than $10,000
Nov. - Dec. 2021
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"They always resolved any issues or questions promptly."
Jan 14, 2022
Director, Aya Data Ltd
Freddie Monk
Other Industry
London, England
51-200 Employees
Online Review
Verified
SuperCo was hired by a machine learning company to build a new website from scratch within an aggressive deadline and limited budget.
The site came out exactly as envisioned, leaving the client fully satisfied. SuperCo delivered top-notch services in a timely, quality, and budget-friendly manner. They also showcased tremendous attention to detail and proved capable of providing the right solutions to problems.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I am the director of Aya Data, a Machine Learning company
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire SuperCo?
We hired Superco to deliver a new website within budget and timeframe
SOLUTION
How did you select this vendor and what were the deciding factors?
We selected Superco because of their responsiveness and impressive reputation as website developers
Describe the project in detail and walk through the stages of the project.
After a few meetings to discuss what we needed, Superco assembled a team and went to work. Within a month the website was finalised and live, exactly as we wanted.
How many resources from the vendor's team worked with you, and what were their positions?
2 resources, a lead developer, and one of the directors
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
The website speaks for itself, it is easily ten times better than the previous instantiation - it was also completed on time, and for an extremely reasonable price point. I would not hesitate to recommend Superco to any company trying to enhance their website.
How effective was the workflow between your team and theirs?
Communication was highly effective. We were dealing directly with one of the company directors. They always resolved any issues or questions promptly.
What did you find most impressive or unique about this company?
The attention to detail, service, and willingness to go beyond the bounds of the scope of work in order to deliver the right outcome was unlike anything we have experienced with previous providers. An example of this would be advising us heavily on design choices, which were not part of the brief.
Are there any areas for improvement or something they could have done differently?
No.
RATINGS
5.0
"Top level performance, for a fair price"
Quality
5.0
Service & Deliverables
"Overall a fantastic service, which has delivered a great result that we're all proud of. No cause for complaint."
Schedule
5.0
On time / deadlines
"We completed project ahead of schedule"
Cost
5.0
Value / within estimates
"I feel like we the service we got was very good value, based on the quality of the outcome."
Willing to Refer
5.0
NPS
"Very
E-Commerce Development for Textile Craft Designer
Web Design
Less than $10,000
Nov. - Dec. 2021
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"My suggestions and wants were all taken on and my needs for the store were entirely met!"
Jan 12, 2022
Textile Craft Designer
Anonymous
Design
New York City, New York
1-10 Employees
Online Review
Verified
A textile craft designer hired SuperCo to upgrade their e-commerce platform on Shopify. The vendor was hired for their willingness to take on their budget.
SuperCo finished an excellent platform. The vendor took on the client's needs, wants, and suggestions. They also provided questionnaires that helped the client describe the look they were going for. Overall, they found no need to improve their service.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
Fashion Designer & Brand owner
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire SuperCo?
To upgrade my web store experience and Shopify
SOLUTION
How did you select this vendor and what were the deciding factors?
I selected them based on an online search i did of top rated web designers!
Describe the project in detail and walk through the stages of the project.
I had an initial zoom consultation with Tom who was very accommodating and answered all my questions, he was willing to cater to my budget and made me feel comfortable.
How many resources from the vendor's team worked with you, and what were their positions?
There were 3 people i believe
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
My suggestions and wants were all taken on and my needs for the store were entirely met!
How effective was the workflow between your team and theirs?
Excellent!
What did you find most impressive or unique about this company?
I was impressed with the questionnaire they sent me before starting the project, they asked me to answer questions about what other stores i liked the look of etc. It really gives an insight to my taste and i was impressed at how thorough they were. Also that was helpful for myself to narrow exactly what i like!
Are there any areas for improvement or something they could have done differently?
not that i can think of
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
E-Commerce Development for Upholstery Manufacturing Company
E-Commerce Development
Less than $10,000
Sep. - Dec. 2021
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"I was impressed with their communication skills, deep knowledge of Shopify, and patience!"
Dec 14, 2021
President, Upholstery Manufacturing Company
Lucas Philips
Automotive
East Orange, New Jersey
1-10 Employees
Online Review
Verified
SuperCo developed a Shopify e-commerce site for an upholstery manufacturing company. They were also tasked with integrating a number of Shopify apps into the site.
The client commends SuperCo's exceptional work throughout. The organized team utilized project management tools to stay on track, remain accessible, and maintain a transparent process. Their unparalleled communication skills, patience, and extensive knowledge of the platform were their highlights.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
Business owner of manufacturing company for automotive upholstery
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire SuperCo, and what were your goals?
Shopify site development with complexity due to large number of SKUs and variants per SKU
SOLUTION
How did you select this vendor and what were the deciding factors?
I interviewed over five vendors and selected SuperCo due to the positive feedback from referrals, their prompt and clear communication, and their competitive quote.
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
Shopify Basic + a number of Shopify apps
How many people from the vendor's team worked with you, and what were their positions?
Tom, Tom, Slikha, Emil, Hubert
RESULTS & FEEDBACK
Can you share any measurable outcomes of the project or general feedback about the deliverables?
Site is yet to launch, but I'm so happy with the outcome and the process SuperCo used to get my business here.
Describe their project management style, including communication tools and timeliness.
Best communication skills of any agency I've worked with in the past, and very organized with accessible, transparent project management tools.
What did you find most impressive or unique about this company?
I was impressed with their communication skills, deep knowledge of Shopify, and patience!
Are there any areas for improvement or something they could have done differently?
Nothing comes to mind.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
E-Commerce Development for Print Magazine
Custom Software Development
Less than $10,000
Oct. - Dec. 2020
5.0
Quality
5.0
Schedule
4.5
Cost
5.0
Willing to Refer
5.0
"The communication was prompt and clear."
Oct 28, 2021
Founder, Standart Magazine
Michal Molcan
Publishing
Slovakia
1-10 Employees
Online Review
Verified
SuperCo was hired by a print magazine to implement custom subscription rules on their Shopify site. They were tasked with developing custom logic for ReCharge prepaid subscriptions.
SuperCo's contribution successfully drove up the client's operational efficiency. A collaborative partner, the team communicated effectively through Zoom, Loom, and emails.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I'm the owner and editor-in-chief of an independent print magazine about coffee, Standart.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire SuperCo, and what were your goals?
We wanted to implement custom subscription rules on Shopify.
SOLUTION
How did you select this vendor and what were the deciding factors?
Browsed through Shopify-certified partners and our own circles.
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
The goal was to develop custom logic for ReCharge prepaid subscriptions. We went through a number of tests and implemented a solution after two months of experiments and development.
How many people from the vendor's team worked with you, and what were their positions?
Two in total. One project manager and one developer.
RESULTS & FEEDBACK
Can you share any measurable outcomes of the project or general feedback about the deliverables?
Increase in operational efficiency.
Describe their project management style, including communication tools and timeliness.
Zoom, Loom and emails.
What did you find most impressive or unique about this company?
The communication was prompt and clear.
Are there any areas for improvement or something they could have done differently?
We might have not clarified the expectations that well at first.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
4.5
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Shopify Website for Matcha Products Supplier
E-Commerce Development
Less than $10,000
September 2021
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"We were impressed with their speed of execution and professionalism."
Oct 4, 2021
Co-Founder, PerfectTed
Anonymous
Retail
London, England
1-10 Employees
Online Review
Verified
SuperCo developed and designed the Shopify website of a matcha products supplier. They also added specific features to help generate more sales.
After launching their new website, the client saw an increase in sales. SuperCo worked in an organized and efficient manner, establishing a seamless workflow. Moreover, they provided updates regularly, stuck to the given budget, and followed all deadlines. Overall, they were the perfect partner.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I am the co-founder of PerfectTed. We are the UK's leading supplier of matcha products.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire SuperCo, and what were your goals?
SuperCo built out our website and specifically created functionality for us to generate online sales.
SOLUTION
How did you select this vendor and what were the deciding factors?
We found the vendor through recommendation - the deciding factors were price, reviews and speed.
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
SuperCo took a half developed site on Shopify and totally re-worked it using designs that we shared. They also create mobile fundtionality.
How many people from the vendor's team worked with you, and what were their positions?
Four people worked on this project from a range of departments.
RESULTS & FEEDBACK
Can you share any measurable outcomes of the project or general feedback about the deliverables?
After launching, we have seen an uptick in sales. All online sales were generated via instagram and other social platforms, so having a website has made our online sales process far easier.
Describe their project management style, including communication tools and timeliness.
Strong communicaiton and were extremely organized. Continued to provide updates eveyr day and hit deadlines always.
What did you find most impressive or unique about this company?
We were impressed with their speed of execution and professionalism. Also, their transparency around costing, timing and other items was amazing.
Are there any areas for improvement or something they could have done differently?
No. We were very, very happy with the team.
RATINGS
5.0
"Amazing team, who helped create our online platform very quickly and with amazing skill."
Quality
5.0
Service & Deliverables
"Excellent."
Schedule
5.0
On time / deadlines
"Easy."
Cost
5.0
Value / within estimates
"Very fair."
Willing to Refer
5.0
NPS
"There is nobody else I would recommend.
Blog Rebuild for Handmade Knife Company
Custom Software DevelopmentE-Commerce DevelopmentWeb Development
Less than $10,000
July 2021
4.0
Quality
3.5
Schedule
4.0
Cost
5.0
Willing to Refer
3.5
"They were proactive and quick."
Sep 14, 2021
CEO, Handmade Knife Company
Josh Roberts
Retail
Londontowne, Maryland
1-10 Employees
Online Review
SuperCo was hired to rebuild a blog for a handmade knife company. The client sent the design they wanted and the vendor built it for them on Shopify.
The client couldn't share any outcomes, but they're happy with the end result. SuperCo was proactive with their development, providing quick responses whenever they could. Although, the client would have preferred more QA testing to decrease the need to change.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
CEO of handmade knife company
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire SuperCo, and what were your goals?
We hired SuperCo to rebuild our blog.
SOLUTION
How did you select this vendor and what were the deciding factors?
We were connected through word of mouth.
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
We sent them an example of the blog we wanted and they built it for us in Shopify.
How many people from the vendor's team worked with you, and what were their positions?
Unsure.
RESULTS & FEEDBACK
Can you share any measurable outcomes of the project or general feedback about the deliverables?
Not yet! But it looks great and we're really happy.
Describe their project management style, including communication tools and timeliness.
They were proactive and quick.
What did you find most impressive or unique about this company?
The speed of response.
Are there any areas for improvement or something they could have done differently?
A little extra qa on their side would have meant fewer rounds of amends.
RATINGS
4.0
Quality
3.5
Service & Deliverables
Schedule
4.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
3.5
NPS
Shopify Dev for E-Commerce Dog Treat Subscription Company
E-Commerce Development
Less than $10,000
Feb. - Mar. 2021
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"The transparency around estimated and actual effort is fantastic."
Aug 23, 2021
Founder, Betty's Treat Club
Andrew Pardy
Consumer Products
London, England
1-10 Employees
Online Review
Verified
SuperCo was hired to review a dog treat subscription company's landing pages and customer journey. This involved a kick-off meeting to discuss objectives, analyze customer flows, and handle backlogs.
The team produced a more concise and navigable landing and product page. SuperCo also helped scale conversion rates, which improved dramatically. The time they spent on each activity was economically well-spent. Customers can expect a communicative and responsive partner.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I'm the founder of Betty's Treat Club, a dog treat subscription box company
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire SuperCo, and what were your goals?
We hired SuperCo to review our landing page and customer journey with a view to improving our conversion rate.
SOLUTION
How did you select this vendor and what were the deciding factors?
Searched on Shopify app store for developers we could use flexibly
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
We had a kick-off meeting to discuss our objectives. The SuperCo Team reviewed the objectives and analyzed our as-is landing page/customer flows before defining the project scope.
We prioritized backlog items together and then handed them off to the developers. The developers charged by the hour and notified me when deliverables were ready for review
How many people from the vendor's team worked with you, and what were their positions?
Project manager and developer
RESULTS & FEEDBACK
Can you share any measurable outcomes of the project or general feedback about the deliverables?
Landing pages and product pages are more concise and easier to navigate. Click-throughs and conversion rates have improved.
Describe their project management style, including communication tools and timeliness.
Good email communication on requirements and tickets. Calls when required.
What did you find most impressive or unique about this company?
That they monitor time spent on each activity - if something is hard for me to do but only takes a developer 5 minutes they will only bill for five minutes of work. The transparency around estimated and actual effort is fantastic.
Are there any areas for improvement or something they could have done differently?
No
RATINGS
5.0
Quality
5.0
Service & Deliverables
"Hit our key objectives and scope"
Schedule
5.0
On time / deadlines
"Ahead of schedule"
Cost
5.0
Value / within estimates
"Good value"
Willing to Refer
5.0
NPS
"Very
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