SalesAR

BACKGROUND

Please describe your company and your position there.

I'm the a Director of Sales for a medical imaging company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SalesAR?

We were looking to a vendor to help us build brand awareness with our target customer. We hired SalesAR to run an email marketing campaign for us.

SOLUTION

How did you select this vendor?

SalesAR offered the best combination of what we needed to accomplish vs price.

Describe the scope of their work in detail.

SalesAR began by mining contact data of a broad spectrum of customers in the field and then narrowed it down using our specified metrics as to our target client. They would then send us a list of who they planned to target, we would check the list to make sure it didn't contain individuals or organizations we didn't wish to reach. From there SalesAR would reach out to these potential clients via email and filter any responses back to us.

What was the team composition?

We worked with our account manager and a few sales development reps.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

we've seen our pipeline expand by 200%. With Sales AR we were able to schedule meetings with potential clients that we had been unable to meet with prior.

How effective was the workflow between your team and theirs?

The workflow has been great. We have a weekly meeting where we keep tabs on

What did you find most impressive about this company?

They know what they're doing and they're good at it. Any small issues that arose were promptly fixed.

Is there any area for improvement or anything that could have been done differently?

I didn't really care for the weekly report format, however, they're changing it for the next phase of our work together.

BACKGROUND

Please describe your company and your position there.

I am the marketing manager at a software company, we are providing video enhancement solutions for the devices with cameras.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SalesAR?

We are targeting the new verticals for the leads generation, and sametime want to market us in those verticals though the email and phone call campaign.

SOLUTION

How did you select this firm and what were the deciding factors?

We made a research of the companies in this area, and created an lists. Flexibility of project, experience in the AR field, price, reviews and ranking were the factors.

Describe the project in detail and walk through their service package.

SalesAR started with a market research and created spreadsheets with the information we needed. They made email and linkedIn templates for reach-out, the sales in the team helped to get contact with the prospects and set-up a meeting.

How many resources from the vendor's team worked with you, and what were their positions?

We have an account manager working with us directly, then the whole team including researcher, sales, copywriter etc...

RESULTS & FEEDBACK

Can you share any outcomes from the engagement that demonstrate progress or success?

They helped us to do a reseach, created contact list, then email reach out, set up several meeting with the prospects.

How effective was the workflow between your team and theirs?

The workflow is really effective, we had a weekly meeting with the account manager, who has been really helpful to show the results with a weekly report and planning the next step. If there were some issues turning out, he helped to solve it.

What did you find most impressive or unique about this company?

They have been really fast with the process and reacted proactively.

Are there any areas for improvement or something they could have done differently?

The completed linkedIn reach out results wasn't as good as the majority part, maybe there are some space for the improvement of methodology. But we are really happy with the general result.

BACKGROUND

Please describe your company and your position there.

Our discovery pipeline had slowed, and we needed to research new companies and contacts within our ideal client profile, reach out to them, and setup meetings to gauge their interest and familiarity with our company. We did not have the capacity to handle this work in-house and looked for companies that would provide the personalized attention to detail on our behalf.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SalesAR?

We utilized SalesAR as our outsourced B2B sales outbound agency partner for 3 months to fill our discovery pipeline and setup meetings. They learned about our ideal client, researched companies and contacts fitting our target audience, reached out via email and phone, and setup meetings as if they worked for our company.

SOLUTION

How did you select this firm and what were the deciding factors?

We considered multiple B2B sales outbound agencies and ultimately felt SalesAR fit our needs best. They are human-based, follow a process just like we would use if we had the bandwidth (emails, calls, voicemails), and could kick off work fast. It was important to us that they had experience working with companies within our industry, and they provided us a reference to speak with. We also liked that 25% of their clients are agencies.

Describe the project in detail and walk through their service package.

Upon contract signature, we were introduced to our SalesAR / SCORR team. They provided me with a questionnaire to explain our target audience and ideal customer profile in detail. I also completed a questionnaire to inform them about SCORR and our key benefits for why clients choose to work with us.

They provided me with an Excel file with a list of potential target companies for us to review, provide feedback, and them to clean up and research further to ensure they had the right audience. They provided a Word file with email copy they would use when reaching out to our target contacts. We reviewed, provided feedback, and they setup the emails in their system for use.

SalesAR also setup a domain name for them to use when emailing on our behalf as well and email addresses. We provided them with a calendar link for easy meeting scheduling, and they got moving quickly.

How many resources from the vendor's team worked with you, and what were their positions?

We primarily worked with two people on a day-to-day basis - Elena and Daria. There were a couple other people working on research in the background. Elena was our primary contact and account manager, and she was fantastic and a pleasure to work with!Daria was scheduling the meetings and was very attentive and on top of getting back to people quickly.

RESULTS & FEEDBACK

Can you share any outcomes from the engagement that demonstrate progress or success?

SalesAR setup 38 appointments in total. The email open rate was 61-62% and the reply rate was from 8 to 12%. These leads are still making their way through our sales pipeline and were all well qualified up front.

How effective was the workflow between your team and theirs?

I received emails from Daria on an ongoing basis when meetings were scheduled or questions needed answered that she needed help responding to. Elena would email 1-2 times per week and we met at least once per month to discuss the success of the campaign.

What did you find most impressive or unique about this company?

The team's responsiveness and overall customer service were greatly appreciated. Their success rate was high, and they truly operated like a real member of my company.

Are there any areas for improvement or something they could have done differently?

I would have liked SalesAR to work within our Hubspot system so all the communications were saved and the process was more clean and streamlined.

We were a bit uncomfortable with the start of the relationship because the contract was under another company name, and didn't mention SalesAR. They also required payment upfront, which we can understand, but I even had to show proof of payment before work could even kick off. It made our company a little nervous about what we just signed up for!

BACKGROUND

Please describe your company and your position there.

I'm Grady Andersen, the Founder at pavdy, a Digital Innovation agency that helps law firms, health clinics, Fintech, Legaltech, and Healthtech companies with outsourced and/or outstaffed marketing and software development.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SalesAR, and what were your goals?

We hired SalesAR because we needed a faster, more efficient way to speak directly to decision makers in niche industries. The main idea is to have them help us generate quality leads and turn those leads into warm sales appointments.

SOLUTION

How did you select this vendor and what were the deciding factors?

I met the founders of SalesAR at a leadership conference for Digital Marketers. pavdy had just finished a very unsuccessful relationship with another Lead Generation agency and after a few meetings, I saw that the SalesAR team was confident in what they do and make the onboarding process very clear for me.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Everything started with the discovery phase. It was very detailed and thorough. After going over my ideal customer profile and target buyer personas, we went into my agency's messaging, positioning, and unique selling points/competitive advantages.

There was also a lot of discussion about our case studies. Their copywriter took parts and pieces (mostly data) and drafted the first email campaigns. Once everything was set up and ready for launch, I reviewed the emails, gave my approval, and the campaigns started running.

From then to now, we have weekly status updates with the designated Account Manager and I have regular communication with the designated Sales Development Representative who keeps me in the loop where unique responses are needed.

Deliverables are connected to target contacts messaged on a monthly basis.

How many resources from the vendor's team worked with you, and what were their positions?

As it is now, I have a dedicated team of specialists (Researcher, SDR, Copywriter, and Account Manager) but I only directly communicate with two of them; the Account Manager and the Sales Development Representative.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We're still working together and plan to continue for the foreseeable future. Outside of great customer service, I would say that the SalesAR team really knows how to find the right contacts in what I would consider niche businesses. Their team is performing pretty high providing me and my sales team an average weekly appointments set of 4 (+-16/month).

How effective was the workflow between your team and theirs?

The workflow is great. They really know what they're doing and make it very easy for me from getting needed information to setting appointments and prepping me with lead backgrounds before the sales meetings.

What did you find most impressive or unique about this company?

The most impressive thing about SalesAR is their flexibility. They really understand how to build a service package that meets my needs. I'm also impressed with their reporting. It's always great to know your vendor/contractor is looking at the data and using it to adjust strategy.

Are there any areas for improvement or something they could have done differently?

If there's an area for improvement it's on my side. In terms of material and/or information needed, I can slow down the workflow while they wait for the content they need. However, I've noticed they don't just sit, they remind me to provide them with what they need and when they don't have what they need, they improvise in other areas to keep up productivity.

BACKGROUND

Please describe your company and your position there.

I am a Business Development Manager at RPA Supervisor, a vendor by HFS this year, that delivers the leading automation management platform.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SalesAR, and what were your goals?

We hired SalesAR for generating more leads from European countries and boost our sales process.

SOLUTION

How did you select this vendor and what were the deciding factors?

The deciding factor for us was a pretty low cost for the amount of work SalesAR team agreed to deliver - 20 appointments from 3000 leads.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We set a task to find for us companies from the Financial Services market of a 1000+ to 10 000+ employees size, only European countries. Also arrange sales calls with interested leads.

How many resources from the vendor's team worked with you, and what were their positions?

5 - Sales development representative, account manager, 2 researches, content writer.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We got 20 qualified calls so far and keep on developing them in our sales pipe.

How effective was the workflow between your team and theirs?

We set some trainings for the team in the very beginning because our services are very specific and sophisticated and in a very short time SDR managed to accustom and work absolutely independently. This is the most important criteria because we do not have time for the support.

What did you find most impressive or unique about this company?

The team is smart and willing to dedicate a lot of time to learning new niches in order to deliver excellent results. 

Are there any areas for improvement or something they could have done differently?

Wish company could offer absolutely dedicated person for the calling. But we understand that they need some time for opening a new direction. Everything was great.

BACKGROUND

Introduce your business and what you do there? 

I'm the CEO of Diligent. We're a performance marketing agency that offers conversion rate optimization and PPC and Google Analytics services.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SalesAR?

We were trying to lower our cost per lead.

SOLUTION

What was the scope of their involvement?

SalesAR helped us with email marketing. Our in-house team supplied some of the copy, but SalesAR delivered the rest. After we approved the content, the team launched the campaign. 

Afterward, SalesAR managed the campaign responses and provided reports to us.

What is the team composition?

We mainly interacted with two teammates throughout the project, but we also consulted with two other people.

How did you come to work with SalesAR?

SalesAR reached out to us, so we looked at their reviews on Clutch and decided they were the right fit. Their location was also convenient.

How much have you invested with them?

We spent $11,000–$12,000.

What is the status of this engagement?

The project lasted from June–November 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

As a result of the campaign, we gained four new clients who signed on for year-long contracts with our company. Overall, the SalesAR team was highly professional.

How did SalesAR perform from a project management perspective?

They were available and responsive — they answered all of our questions and gave us a lot of support. 

In addition, the team was timely when it came to reporting results. We communicated via email and had weekly calls every Friday.

What did you find most impressive about them? 

SalesAR's email management was impressive — the team was always on top of our inbox and seemed to keep track of it 24-7. Furthermore, the team was flexible and understanding of our needs.

Are there any areas they could improve?

They could've put more of an emphasis on the copywriting aspect of the project.

Do you have any advice for potential customers?

Don't be afraid to ask questions. SalesAR is a knowledgeable team that is familiar with various industries.

BACKGROUND

Please describe your company and your position there.

I'm BD Manager at DIGITAL I is a full-service online agency specializing in performance marketing and creative strategies.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SalesAR?

We hired SalesAR to create an email communication campaign. We were looking for a team of professionals who will take over the top of the sales funnel and provide more free time for our managers.

SOLUTION

How did you select this vendor?

They reached me via email. I liked their communication style and decided to try working with them.

Describe the scope of their work in detail.

The task for SalesAR team were to compile a contact database and make appointments with global brands that operate in the CIS in the Pharma, Automotive, E-commerce, and FMCG industries, and offline agencies offering partnerships in the Digital direction.

What was the team composition?

We work directly with an account manager and four other members of their team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

After the onboarding process and launching email campaigns, they carefully studied all incoming replies and since then have corrected the texts themselves based on their experience.

Thanks to the efforts of their SDR and the content department, in the first week, we received several interested responses, which eventually grew into meetings for our sales managers. By the end of the first month, the response rate had increased to 16%, and their SDR was able to make 12 appointments from the database with 750 leads.

How effective was the workflow between your team and theirs?

They are very flexible and responsive, thanks to which the desired result was achieved. Whenever I had a question, they responded quickly. Email was our primary mode of communication and their responses were very quick.

What did you find most impressive about this company?

They have a very experienced team that is ready to work hard and improve all the processes during the project. They have an effective method of reaching out to potential clients across a variety of industries.

Is there any area for improvement or anything that could have been done differently?

Nothing. Just be open and let them work.

BACKGROUND

Please describe your company and your position there.

I'm the Senior Grant Development Specialist of the media development company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SalesAR?

We hired SalesAR to facilitate our expansion to the international market and find new partners for our media activities

SOLUTION

How did you select this vendor?

We checked several lead generation agencies and compared their ratings and the overall quality of the services they provide. Based on our research we decide to start with SalesAR.

Describe the scope of their work in detail.

We went through the onboarding process with their team, then they spent a few days preparing the leads and templates. Also, their anti-spam team purchased a new domain for us and setup the mailboxes. By the end of the first week, they send us everything for a review. After we approved the templates and leads they launched outreach campaigns. Then we had a call once per week where we discussed the booked calls and the SDR worked with our feedback to improve the quality of upcoming booked calls.

What was the team composition?

We worked directly with an account manager and SDR. Also, there were research and content writing teams working behind the scenes as well.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

After outreach campaign was launched, we started getting a meetings with prospects from our ICP. After the first month of work we got around 15 calls, which was great and met our expectations. Most of these meetings went well in that we conveyed the value of our services and it started a sales cycle.

How effective was the workflow between your team and theirs?

Our communication was very effective. The SalesAR team provided ongoing updates to us daily via Telegram or email and weekly meetings on progress.

What did you find most impressive about this company?

We were very impressed with how SalesAR processed every detail carefully to deliver outstanding results quickly.

Is there any area for improvement or anything that could have been done differently?

I can't think of any at this time.

BACKGROUND

Please describe your company and your position there.

Grexx is an innovative ICT partner for a wide range of issues. Using our own cloud-based technology, we develop custom applications for authorities and corporations in various industry segments. These applications support the work of knowledge workers and promote mutual cooperation.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SalesAR, and what were your goals?

We've wanted to increase the number of target markets and increase the flow of qualified leads for our sales team.

SOLUTION

How did you select this vendor and what were the deciding factors?

SalesAR offered some great conditions of our cooperation. For our safety they've stated the minimum amount of guaranteed appointments in our Agreement.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

After having the onboarding call, they've prepared all the required materials and sent them for our approval. After that the campaigns were launched and we've started getting appointments.

How many resources from the vendor's team worked with you, and what were their positions?

We have a dedicated team of five SalesAR employees: account manager, two researchers, content manager, and SDR.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We started working with SalesAR back in 2020 and subscribed, at first, for one month followed by an extension for a quarter. Their team of dedicated professionals has been working on our project improving results and statistics. The account manager provided suggestions on how to further improve performance and after approving and implementing them, the results were significantly better.

We have currently paused the campaign because of the summer vacation period but we will resume afterwards. Overall, the result of the campaign has been successful.

How effective was the workflow between your team and theirs?

We've been having weekly calls with our account manager since the begining of our cooperation.

What did you find most impressive or unique about this company?

Their reaction time is super fast. They were always coming up with some new great ideas on how to increase the productivity of our campaigns.

Are there any areas for improvement or something they could have done differently?

Nothing could have been done better.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Pharmaxi. We provide a full range of services in the clinical trials area to help companies perform clinical research.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SalesAR?

Our goal was to generate qualified leads within the pharmaceutical industry, get in contact with these leads, and pitch our services to them. The main challenge was finding companies that would be interested in clinical research services. While there are many companies in the pharmaceutical industry, only a small percentage of them really need these services.

SOLUTION

What was the scope of their involvement?

We've tasked them with identifying relevant companies as well as the members of their respective teams who are involved in the decision-making process when selecting vendors for clinical research. We gave them briefing documents that explain the types of companies we're looking for. They qualify the leads internally and contact them acting as representatives of our company. The ultimate goal is to arrange face-to-face meetings via Zoom for me. They send emails to the qualified leads and schedule meetings with the ones that respond.

What is the team composition?

There are at least five people from SalesAR involved, including 1–2 lead generation specialists and a senior lead manager. They qualify the leads and transfer them to the digital team for email correspondence. I communicate directly with the project manager.

How did you come to work with SalesAR?

Their office is on the same floor as ours. We’d met them, and they told us that they generate leads for the B2B industry. We felt they'd be a good fit for us.

How much have you invested with them?

The cost so far is around €10,000 (approximately $12,000 USD).

What is the status of this engagement?

We started working with SalesAR in March 2021. We signed a three-month contract to test their services, which expires in June. We’re discussing a one-month extension of that contract. It won’t be really productive in the summer, but we’re thinking about follow-up projects for September.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

SalesAR promised us at least 20 face-to-face meetings with relevant decision-makers, and we’re close to 40 now. Most of these calls have been with companies interested in clinical trial services. From personal experience, I know that it’s really difficult to identify proper companies and convince relevant persons to communicate about potential services. The complexity of this work is quite high. We offer niche services, and we work for big companies, so it’s not so simple to arrange these meetings. SalesAR has provided me with strong leads. I'm in contact with a lot of them now, trying to create relationships and progress closer to actual contracts.

How did SalesAR perform from a project management standpoint?

They've provided us weekly reports showing what was done and what the email response rate was. We communicate on a weekly basis via email and Zoom. They arrange regular meetings and ask us for feedback on a regular basis. Even if I’m really busy, they adapt to my calendar.

What did you find most impressive about them?

If I ask them to change something, they’re always responsive and they never tell me it’s out of scope. They always try to understand my feedback and adjust accordingly.

Are there any areas they could improve?

They’re good in terms of operational activities, and I’m completely satisfied with their quality of work and communication. If I had to nitpick, though, I would ask that they provide more details about their internal search procedure for contacts. That’s the only area that’s not understandable for me. They did provide a big list to us, so maybe it’s my fault for not taking time to evaluate those contacts.

Do you have any advice for future clients of theirs?

Identify your target audience clearly through what I call “exclusion and inclusion criteria”. The ultimate success of the project is dependent on their clear understanding of who our clients are.