Musket Digital

BACKGROUND

Please describe your company and position.

I am an Employee of Blossom Health Clinic Pediatric

Describe what your company does in a single sentence.

Expert Newborn & Child Care
 
Dr. Prashant Kumar Raghav is a member of (IAP), Indian Academy of Pediatrics Association. Graduated – M.B.B.S. from the prestigious K.G.M.U. (King George’s Medical University) Lucknow. Post-graduation specialization in Child Care D.N.B, (M.D.). He also has ADVANCED CERTIFICATE IN NEONATAL CRITICAL CARE and P.G.P.N. (Post Graduate Program in Pediatric Nutrition) from Boston University, U.S.A.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Musket Digital to accomplish?

• Regarding the development of a WordPress website for our clinic

SOLUTION

How did you find Musket Digital?

Online Search

Why did you select Musket Digital over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Musket Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

WordPress Website Development

Project Overview

Musket Digital will design, develop, and deploy a professional WordPress website for Blossom Health Clinic Pediatric, located in Ghaziabad, Uttar Pradesh. The goal is to create an engaging, trust-inspiring digital presence that conveys the clinic’s expertise in pediatric care, newborn health, vaccinations, and overall child wellness.

Key Deliverables: Website Design & UI/UX

Brand-aligned design: A clean, warm, and child-friendly visual design that reflects compassion and medical professionalism.
Responsive layout: Optimized for mobile, tablet, and desktop, ensuring parents can easily navigate on any device.
Intuitive navigation: Clear menu structure : Home, About, Services, Contact, Newborn Care, Vaccination, FAQ, etc.

WordPress Development

WordPress setup: Installation, configuration, and hosting environment preparation.
Theme creation/customisation: Either a custom theme built for the clinic or a professionally customised theme to match their brand and functional needs.

Page development:

1-Home
2-About (“We Care” / Clinic Philosophy)
3-Services (Pediatrics, Newborn Care, Vaccination, Common Illnesses)
4-Appointment / Contact Page
5-FAQ / Parent Resources
6-Testimonials (if available)
7-Blog / Health Tips (optional but recommended)

Functional Features & Integrations

Appointment system: Online contact form or scheduling form for parents to book pediatric consultations.
Contact form: For general inquiries, parent questions, or specific child health concerns.
Location & Map: Google Maps embed to show clinic’s physical location.
Email notifications: Trigger notifications when users submit inquiries/appointment forms.
Vaccination / Newborn Care Highlights: Special section or banner to highlight vaccines, immunization schedule, and newborn checkups.

Content Integration

Content upload: Incorporate text, images, and possibly short videos (if provided by the clinic).
Service descriptions: Well-structured and SEO-friendly write-ups for pediatric care, newborn care, and vaccination.
Parent education materials: FAQ, “We Care” message, and possibly downloadable resources (PDFs) for vaccination schedules or newborn care guidelines.

SEO & Performance Optimization

Basic on-page SEO: Titles, meta descriptions, alt tags for images.
Speed optimization: Caching, image compression, and performance tweaks.
Security setup: SSL, WordPress security best practices, and backups.

Testing & Quality Assurance

Cross-browser & device testing: Ensure the site works flawlessly on major browsers and devices.
Form testing: Validate all forms (appointment, contact) for correct submissions.
User testing: Conduct a review cycle with the clinic to gather feedback and refine design/content.

Launch & Deployment

Go-live: Deploy the website to the clinic’s live hosting.
DNS and hosting setup: Assist in configuring domains, DNS settings, and SSL.
Post-launch review: Final checks to confirm everything works after deployment.

Training & Handover

WordPress training: A session (virtual or in-person) for clinic staff on how to use the CMS — adding/editing pages, uploading blog posts, updating service descriptions.
Documentation: User guide/manual (PDF or Google Doc) for managing the site’s content, forms, and basic maintenance.
Access handover: Delivery of login credentials, backups, and other relevant access information.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Faster WordPress website performance and loading speed.
Improved on-page SEO and keyword visibility.
Increase in organic traffic and search rankings.
Higher user engagement (more page views, lower bounce rate).
More inquiries and appointment form submissions.
One month of SEO service provided free to boost initial results.
 
 
 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was efficient and well-organized. All deliverables were completed on time, and they consistently communicated progress throughout the project. They responded quickly to our needs, made requested changes promptly, and ensured the final outcome matched our expectations.

What was your primary form of communication with Musket Digital?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most about this company is their strong technical expertise, attention to detail, and timely delivery. Their responsiveness and commitment to quality made them truly exceptional.

Are there any areas for improvement or something Musket Digital could have done differently?

One area for improvement could be providing more proactive updates during certain stages of the project. Additionally, offering more detailed explanations of technical steps would help enhance clarity for non-technical users. Overall, these are minor points in an otherwise smooth experience.