Let's Get Optimized

BACKGROUND

Introduce your business and what you do there.

I’m the marketing director for Mark Dennys Real Estate.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Let's get Optimized?

We wanted to expand our online advertising, as opposed to just local papes and our website. We’re in a big market, and there are a lot of other realtors we need to compete with.

SOLUTION

What was the scope of their involvement?

LGO helped us come up with a lot of keywords to get us some exposure and attract new clients. They initially helped us a lot with building SEO-friendly components into our website as well. The team also did some backlinking and citations. 

What is the team composition?

Dave (President & Managing Partner) is our main point of contact.

How did you come to work with Let's get Optimized?

We met Dave at a function and got to chatting. We set up some meetings and they explained how they could boost our Google presence. From there, we got to work.

How much have you invested with them?

We spend about $1,500 per month.

What is the status of this engagement?

We’ve been working together since August 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Now, we’re at the top of the Google pages under real estate searches, and we’re getting a lot of leads and clients calling us thanks to our ads. Attention to our site has grown tremendously as well. LGO’s services grew our business incredibly. We are where we are because of them.

How did Let's get Optimized perform from a project management standpoint?

We get regular, detailed reports from LGO in our meetings, and the team always does a good job explaining them thoroughly. Any questions I have, any issues, or any updates, Dave is always there to help right away. He stays up to date and notifies us of anything he says that might be strange or alarming. 

What did you find most impressive about them?

The way they work as a team is what makes them so successful. We have people asking us who we have working for us because we’re doing so well.

Are there any areas they could improve?

There’s nothing at all. LGO has been very patient and good at making sure we’re comfortable and know what’s going on before they do anything else. There are never any surprises.

Do you have any advice for potential customers?

Trust them, work with them, and educate yourself on some things as well so you understand what they’re doing for your business. Invest in them, too — to make money, you have to spend money.

BACKGROUND

Introduce your business and what you do there.

I am a lawyer.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Let’s get Optimized?

Initially, I was looking for a partner to provide SEO services.

SOLUTION

What was the scope of their involvement?

I brought LGO in to maximize SEO for my website, which at the time was built on Wix. To further benefit by business, their team suggested I move the website to WordPress. I followed their advice and LGO rebuilt the site, then began working on SEO. Additionally, they took over the management of my Google AdWords campaigns. I had a few keywords in mind prior to the partnership, but we collaborated to make a full list. Their team continues to track our SEO and maintain our AdWords strategies.

What is the team composition?

I mainly work with a team of three from LGO. One representative specifically handles the billing processes, one acts as manager, and the last helps with our additional needs.

How did you come to work with Let’s get Optimized?

I was talking with one of my clients about the success of their website. I asked who they used for SEO services and they recommended LGO.

What is the status of this engagement?

We started working together in May 2017 and the partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Personally, I try to avoid hard metrics, but I pay close attention to how often I receive emails and phone calls. I’ve set specific goals for myself for each step in my business venture. With the help of LGO, I have hit and exceeded all of those benchmarks.

How did Let’s get Optimized perform from a project management standpoint?

In my opinion, they managed the project well. I am not always an easy partner to work with because my needs continuously evolve, but LGO understood my expectations and professionally dealt with all of my requests. We communicate mainly through email, telephone, and Google Hangouts. I have met one representative from LGO in person, but I find our main communication channels efficient and productive.

What did you find most impressive about them?

I appreciate LGO’s no-nonsense, straightforward approach to each task. We get along well and I find them very accessible at all times. It’s these little things, or big things from my perspective, that made a big difference in the success of our partnership and my business.

Are there any areas they could improve?

LGO makes changes as the project continues. They are willing to add team members if necessary. For example, they brought on an additional representative at the beginning of our engagement to improve efficiency and it worked excellently. Also, they have recently made some changes to the way they manage our AdWords campaigns and I am excited to see that evolve. So, in terms of what they can do to improve, I would say they are already doing those things. They are always looking for ways to optimize our partnership.

Any advice for potential customers?

Every business is different, so I don’t think the kind of partnership that works for me would work for everyone. In my experience, LGO seems to be able to customize their approach to accommodate the people we work with. They are very nimble in that sense. I recommend potential clients just get in touch and see how it goes.

BACKGROUND

Please describe your company and your position there.

I’m an engineer and the founder of a startup selling solar water heating solutions, including solar panels, pipes, pumps, and controls. We also sell hydronic solutions for net-zero housing projects.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Let's get Optimized?

Initially, we hired them to help us with digital marketing.

What were your goals for this project?

Our goal was to boost our web presence and generate sales. When we first launched our e-commerce site, we couldn't locate our website on Google. As a result, we had almost no visitors and zero sales. How could we sell a product if no one knew that we even existed? I felt that something more had to be done besides the technical part.

SOLUTION

How did you select this vendor?

We found them on LinkedIn. I had several phone calls with Trevor (Founder & CEO, Let’s Get Optimized). I got the impression that he knew what he was talking about and that he had the skills required to launch my business properly. Other SEO firms contacted me after I launched the website, but none of them seemed credible.

Can you go into detail about the services they provided and the scope of the project?

They started with SEO but soon realized that the entire website had to be redone. After developing the new website from scratch, they shifted their focus to SEO and PPC campaigns. They’ve helped improve our organic search results and inbound marketing.

What was the team composition?

We work with a digital strategy specialist and an SEO staff. Other programmers worked on the website redevelopment, but I had no direct contact with them.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

I fully trust the team working on our project. They’ve provided a safety net by helping us do something we’re not good at—marketing. Thanks to them, our website traffic is on the rise. This is just our second month, so I don't expect to break even right now.

How was project management arranged and how effective was it?

From day one, they established a win-win and transparent culture. We have a pleasant working environment, allowing everyone to do their best and focus on the success of the project.

What did you find most impressive about this company?

They are very competent and credible. They’ve kept us way ahead of the competition.

BACKGROUND

Introduce your business and what you do there.

I am the digital strategy manager of a group of car dealers in Montreal.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Let’s Get Optimized?

We mainly needed help with SEO [Search Engine Optimization] and ranking higher on Google.  

SOLUTION

What was the scope of their involvement? 

In addition to helping us with SEO, they also helped us with our SCM [Supply Chain Management] campaign for our Google AdWords. They keep their techniques to themselves, but they provide us with the content for our website and take care of link building for us as well. For SCM, they link their MCC [My Client Center] to our accounts and give us recommendations or do the work themselves in our account. For SEO, they started from scratch though for the PPC [pay-per-click] work it wasn’t entirely from scratch.

What is the team composition?

I work with Trevor [Senior VP of Sales & Marketing, Let’s Get Optimized], who is our main contact there.

How much have you invested in them?

We have spent more than $100,000.

What is the status of this engagement?

We began working with them in December of 2015 and we are still working together.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

When we look at our analytics, the results are good. They help us with 10 websites and we have had very good improvements with some of those. Some have improved to a lesser extent, but they all have improved year-on-year in terms of organic traffic.

How did Let’s Get Optimized perform from a project management standpoint?

They are very responsive and we always get an answer within 24 hours. They are always there to answer our calls or come onsite. We mostly communicate through emails, telephone calls, or in person depending on the topic and urgency.

What did you find most impressive about them?

They are doing what they were hired to do.

Are there any areas they could improve?

No. They are not a huge agency so they can’t do everything, but we don’t need them to either.

Do you have any advice for potential customers?

They are very enthusiastic, which is good for us. They built up our strategy and we’re pleased.

BACKGROUND

Please describe your company and position.

I am the Executive Producer of Shane Farley Productions

Describe what your company does in a single sentence.

Specialising in diversity, we’ve built a global reputation for creating commissioned and original entertainment experiences in Film, Television, Games and Theme Parks.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Let's Get Optimized to accomplish?

• SEO Optimization
• Website redesign
• Improve analytics monitoring and user journey tracking

SOLUTION

How did you find Let's Get Optimized?

Clutch Site

Why did you select Let's Get Optimized over others?

• High ratings
• Pricing fit our budget
• Company values aligned

How many teammates from Let's Get Optimized were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We've been working with the Let's Get Optimizeds team for the last year to improve SEO optimization on our website, deliver a website redesign, improve analytics tracking across our multiple platforms and generally assist with our digital marketing efforts.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We've seen an improved bounce rate on our site, higher search results for specific keywords, and in qualified leads.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

LGO was timely in responding to our needs and accommodating with creative solutions as our needs changed.

What was your primary form of communication with Let's Get Optimized?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They had a fabulous and friendly staff!

Are there any areas for improvement or something Let's Get Optimized could have done differently?

Honestly, I thought Let's Get Optimized's team did a great job with flexibility and managing our evolving ideas. Perhaps they could have pushed back harder on some of our more creative ideas - we were still finding our own voice when we started working together, so if I had to choose one area of improvement it would be that.

BACKGROUND

Please describe your company and position.

I am the Factory Worker of MTC Factory Outlet

Describe what your company does in a single sentence.

We retail new and refurbished home appliances

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Let's Get Optimized to accomplish?
We’re a fairly young company, and our website was homegrown using Squarespace. Overall, it was inadequate for messaging and content. When I came in, it was something I immediately wanted to fix, but we didn’t have the background to make those adjustment ourselves.

SOLUTION

How did you find Let's Get Optimized?

Online Search

Why did you select Let's Get Optimized over others?

• High ratings
• Pricing fit our budget
• Company values aligned

How many teammates from Let's Get Optimized were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We did a ground-up redesign and rebuild of our website. This included all of our pages and content, support material, video segments, images. They helped us with photography. We had another vendor do some video content, but they put everything on the website. They learned more about our products, business model, and company culture. They’ve been working with us directly to own our message and make that more palatable and understandable for our customer base. Our products are pretty unique and complex, so we wanted to have more involvement with the product descriptions.
We wanted to make sure that the contents, in text, video, and cell sheet design developed for us kind of all blended and have the same look and feel. Messaging needed to give the end user a really good understanding of our product. They then did SEO. They do monthly maintenance every month to make sure our SEO strategy is working. They manage the website and make sure the functions are working properly. They also use Hotjar to monitor what people are looking at on our website. They also use Google Analytics.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

When we first started, we didn’t have many website hits. We’re now at the top page of Google. As a result, our average monthly users have increased, and we have more traffic. We had an idea of what we wanted it to look like, based on designs in our space, but Windmill Strategy came up with something better than what we originally expected. As a result of the new design, we’ve been able to market ourselves better. We’re definitely more comfortable with the content and look of our site, so we use it as a key marketing tool. Our sales team directs people to our site for more information now.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I give them a 10 out of 10 regarding customer service and account management. 

What was your primary form of communication with Let's Get Optimized?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their most impressive attribute is their service and commitment to the customer.

Are there any areas for improvement or something Let's Get Optimized could have done differently?

I really can’t give a directive as far as where I think they’ve fallen down. They’ve done a great job.

BACKGROUND

Please describe your company and position.

I am the Manager of Hudson’s Bay

Describe what your company does in a single sentence.

Hudson’s Bay was the pioneer that started the retail landscape,  delivering Canada exclusive fashion, beauty, home décor and accessories.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Let's Get Optimized to accomplish?

• SEO for a Retail company.

SOLUTION

How did you find Let's Get Optimized?

Online Search

Why did you select Let's Get Optimized over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Let's Get Optimized were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

As a retail firm, we recognize the value of being visible and having a strong online presence in the current digital environment. We had great hopes when we made the decision to work with a professional to optimize our website and raise our search engine results, and I'm happy to report that Let's Get Optimized has exceeded those expectations. 

The team has shown right away and carries a deep understanding of our sector, rivals, and objectives. The customized SEO plan they came up with was thorough and exactly matched our goals.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Errors were fixed and the site was entirely optimized technically during the project. The process of external optimization is still ongoing. We've already seen a notable rise in organic traffic.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Regular updates, detailed reports, and prompt responses to our inquiries allowed us to stay informed and confident in the progress being made.

What was your primary form of communication with Let's Get Optimized?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The content production services and recommendations were impressive. Let's Get Optimized assisted us in locating pertinent keywords and subjects, which raised our blog's organic traffic and interaction.

Are there any areas for improvement or something Let's Get Optimized could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Founder of Insulact

Describe what your company does in a single sentence.

We are an insulin supply company located in Canada. Our mission is to provide all citizens within the US with a FAIRLY priced medication that is convenient and reliable.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Let's Get Optimized to accomplish?

• We wanted to increase our exposure nationally as most of our client base was local to Ontario.

SOLUTION

How did you find Let's Get Optimized?

• Referral
• Recomended for us

Why did you select Let's Get Optimized over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Let's Get Optimized were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Our company had previously made an investment in a digital presence, but we were experiencing problems making it visible. Our site underwent a technical analysis, content generation and optimization, and advice on maximizing the effectiveness of our paid advertising, all part of the plan Let's Get Optimized devised for us.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Let's Get Optimized pointed out some technical issues with our site from the start that resulted in noticable improvements for our site traffic. The content strategy took a while to implement but once it was online, the results exceeded our expectations.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their communication was excellent and we really liked that we got to sign off on every decision along the way. The project timeline we were presented with at the start went through a few changes but ultimately squared up with what we needed.

What was your primary form of communication with Let's Get Optimized?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We appreciated that we were able to approve each choice made along the road, and they had outstanding communication. After going through a few revisions, the project timetable that was first provided to us eventually aligned with our requirements.

Are there any areas for improvement or something Let's Get Optimized could have done differently?

Not too many serious complaints. Although I recognize that no one can foresee every possibility, I would have preferred it if the project timeframe had gone according to plan.

BACKGROUND

Please describe your company and position.

I am the Director of Oakwyn Realty Ltd

Describe what your company does in a single sentence.

We buy houses privately from sellers who dont want to list on the MLS

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Let's Get Optimized to accomplish?

• Search engine marketing
• Google ads management

SOLUTION

How did you find Let's Get Optimized?

• Online Search
• Clutch Site

Why did you select Let's Get Optimized over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from Let's Get Optimized were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Search engine optimization and google ads management

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

increase rankings on google for certain keywords and manage google ppc campaign

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Always responsive, delivers on time and very organized

What was your primary form of communication with Let's Get Optimized?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Let's Get Optimized is very knowledgeable, easy to deal with, and provides results.

Are there any areas for improvement or something Let's Get Optimized could have done differently?

better at handling technical aspects such as ppc conversion tracking

BACKGROUND

Please describe your company and position.

I am the Manager of TELUS

Describe what your company does in a single sentence.

At TELUS, our purpose-driven team works together every day to innovate and do good. From providing technology solutions that make our lives safer and easier, to supporting those who need it most, our inclusive, spirited and giving people are passionate about empowering our customers, communities and each other to thrive in our digital world. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Let's Get Optimized to accomplish?

• Increasing organic traffic
• Bringing a site to the TOP of search engines
• Optimization of the site for keywords

SOLUTION

How did you find Let's Get Optimized?

• Online Search
• Clutch Site

Why did you select Let's Get Optimized over others?

• Close to my geographic location
• Pricing fit our budget
• Company values aligned

How many teammates from Let's Get Optimized were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Beginning with a study of our competitors and keywords, the Letsgetoptimized team thoroughly optimized our website for search engines. To get better rankings in search results, they optimized material, including meta tags and titles. 

Additionally, technical elements like mobile optimization and loading speed were enhanced. Search engine ranks and organic traffic both significantly increased as a consequence of the team's ability to adjust the approach in response to changes in search engine algorithms through regular monitoring and analysis.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The following site metrics have risen: we are now ranking higher in Google for the primary keywords, our organic traffic has doubled, and the quantity of orders and conversions has increased.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

All tasks were closed in a timely manner.

What was your primary form of communication with Let's Get Optimized?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We were particularly pleased with pay-for-results since it made dealing with the Letsgetoptimized team clear to us.

Are there any areas for improvement or something Let's Get Optimized could have done differently?

Since every assignment and objective was completed on schedule, we have nothing to say.