Kadam Technologies

BACKGROUND

Please describe your company and position.

I am the owner of a medical oncology clinic.

Describe what your company does in a single sentence.

I am Medical Oncologist in India. I provided all types of Cancers Treatment

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Kadam Technologies to accomplish?

• For Digitisation of Business
• Online Presence
• Digital Marketing

SOLUTION

How did you find Kadam Technologies?

• Online Search
• Referral

Why did you select Kadam Technologies over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Good value for cost

How many teammates from Kadam Technologies were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Here is a summary of the scope of work and the key deliverables: 

• Website Design and Development: Kadamtech was responsible for designing and developing Dr. Tarachand's website. The goal was to create a professional and visually appealing website that effectively showcases Dr. Tarachand's expertise and the range of cancer treatments provided. 
• Search Engine Optimization (SEO): Kadamtech implemented SEO strategies to optimize the website for search engines. This included keyword research, on-page optimization, meta tag optimization, content optimization, and ensuring proper website structure and navigation. The aim was to improve the website's visibility on search engine results pages (SERPs) for relevant keywords such as "oncologist in India" and related terms. 
• Social Media Optimization (SMO): Kadamtech carried out SMO activities to enhance Dr. Tarachand's online presence on social media platforms. This involved creating and managing social media profiles, posting relevant content, engaging with the audience, and building a strong social media following. The objective was to increase brand awareness and reach a wider audience interested in cancer treatments. 
• Content Marketing: Kadamtech developed a content marketing strategy to create valuable and informative content related to cancer treatment. This included writing blog posts, articles, and patient success stories. The content aimed to educate and engage the target audience, establish Dr. Tarachand as an authority in the field, and drive organic traffic to the website. 
• Google Ads: Kadamtech set up and managed Google Ads campaigns to target users searching for oncologists in India specifically. This involved keyword research, ad creation, bid management, and performance tracking. The objective was to drive targeted traffic. 

Overall, the scope of work included website design and development, SEO, SMO, content marketing, and Google Ads. The key deliverables were a well-designed website, improved search engine visibility, increased social media presence, engaging and informative content, and targeted online advertising to attract patients searching for oncologists in India.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes from the project can serve as indicators of progress and success. Here are some key metrics that can be used to assess the effectiveness of the digital marketing strategies implemented by Kadamtech for Dr. Tarachand's website:

• Increase in Website Traffic: One of the primary goals of SEO and digital marketing efforts is to drive organic traffic to the website. Monitoring the website's traffic using tools like Google Analytics can provide insights into the number of visitors, sessions, and page views. A significant increase in website traffic indicates improved visibility and engagement. 
• Keyword Rankings: Monitoring the website's keyword rankings in search engine results can help determine the effectiveness of SEO efforts. The project's success can be measured by tracking the website's rankings for relevant keywords such as "oncologist in India" and related terms. Improved rankings signify enhanced visibility and increased chances of attracting targeted traffic. 
• Social Media Engagement: Assessing the social media metrics can provide insights into the success of SMO efforts. Key metrics to consider include the number of followers/fans, likes, shares, comments, and overall engagement on social media platforms. An increase in these metrics signifies a growing social media presence and improved brand awareness. 
• Content Reach and Engagement: Monitoring the reach and engagement of the content created as part of the content marketing strategy can indicate its effectiveness. Metrics such as the number of blog/article views, social shares, comments, and conversions (such as inquiries or appointment bookings) can demonstrate the impact of the content on the target audience. 
• Google Ads Performance: Evaluating the performance of Google Ads campaigns can provide insights into their effectiveness in attracting targeted traffic. 

Key metrics to consider include click-through rates (CTR), conversion rates, cost per click (CPC), and return on ad spend (ROAS). Positive trends in these metrics demonstrate successful ad targeting and optimization. Establishing baseline metrics before implementing the strategies and comparing the post-implementation data to measure progress and success accurately is important. Regular monitoring and analysis of these metrics can help assess the project's outcomes and identify areas for further improvement

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their Project management was very good. Their Project manager took all my requirements from me and understood them. They provide weekly progress reports on the website. They always send proper SEO and SMO monthly reports. So their communication was fast, as they assigned individual managers to manage the project.

What was your primary form of communication with Kadam Technologies?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Communication, Response time, Good Knowledge.

Are there any areas for improvement or something Kadam Technologies could have done differently?

Yes, They Should provide support on weekends also. So they can hire support staff to provide responses on holidays and weekends.

BACKGROUND

Please describe your company and your position there.

I am the Director of the HHCC Clinic. Professionally, I am the Interventional Cardiologist,

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Kadam Technologies?

Our Business need digitization so we have hired KadamTech company for our clinic website, Appointment software and Digital marketing

What were your goals for this project?

I have the following goals

1.  Increase clinic visibility over the internet
2.  Provide facility to Book an appointment prior to visiting directly.
3.  Manage patients record over the cloud

SOLUTION

How did you select this vendor?

I have selected this vendor by seeing their prior experience in this field.

Describe the project in detail.

We have hired KadamTech for following things

1. Clinic website with all features
2. Patient Appointment Software to manage the records and reports
3. Branding and Digital Marketing of Website
4. Google Adwords of website

What was the team composition?

They assigned their Team leader as one point of contact for all communication. Their team leader took all the requirements and complete it.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

As promised they developed the website as promised. I have given some suggestions after done the UAT but they did the changes quickly.

How effective was the workflow between your team and theirs?

The team leader has a great knowledge of the website and digital marketing. He was very quick in finding solutions to any problem.

What did you find most impressive about this company?

1. Communication
2. Quality of work
3. Cost-effectiveness

Are there any areas for improvement?

I think they are doing a good job at reasonable prices. I have recommended Kadamtech to my friends, they also had a very good experience with them

BACKGROUND

Please describe your company and your position there.

I am working as CEO in JaipurJoints. JaipurJoints is a leading Joint replacement clinic in Jaipur.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Kadam Technologies?

We have hired KadamTech for our business website development and it's digital marketing.

What were your goals for this project?

The goal was to bring the business online. Patients can find us and book appointments online.

SOLUTION

How did you select this vendor?

I have select this vendor by my friend recommendation

Describe the project and the services they provided in detail.

1. Delivered the Dynamic Website
2. Website hosting & maintenance
3. Digital Marketing, SEO and SMO
4. Google Adwords

What was the team composition?

1. Team Lead
2. Website designer & developer
3. Tester
4. Social Media expert
5. Google Adwords expert

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

Yes, By bringing the business online my clinic searching is touching 90K users in a month.

How was project management arranged and how effective was it?

It is very good. KadamTech Manager's communication is very effective.

What did you find most impressive about this company?

1. Communication
2. Their response time is very good. typical they replied within 2 hours.
3. Quality work
4. Knowledge & Expertise in website development

Are there any areas for improvement?

They've delivered outstanding service until now.

BACKGROUND

Please describe your company and your position there.

I am Project Manager in my company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Kadam Technologies?

We have hired KadamTech for the e-commerce mobile application development.

What were your goals for this project?

Our goal to provide mobile apps for our existing users

SOLUTION

How did you select this vendor?

We have selected the vendor by evaluating their RFP and Past track record.

Describe the project in detail.

It is in e-commerce project to sell online clothes.

What was the team composition?

Project Manager -1 Developer -2 Tester - 2 API Developer - 1 Graphics Designer -1

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

1. Quality work 2. Communication 3. Developers have good knowledge in respective fiel

How effective was the workflow between your team and theirs?

They are very professional and provide seamless communication during the period of my project.

What did you find most impressive about this company?

They always complete their promises.

Are there any areas for improvement?

Yes, They have to increase the free support duration