Eastvantage

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of an ecommerce company

Describe what your company does in a single sentence.

My business specializes in curating and selling a diverse selection of international beers, bringing the world of unique and flavorful brews to beer enthusiasts across the United States.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Eastvantage to accomplish?

• Social Media Marketing
• Brand Awareness

SOLUTION

How did you find Eastvantage?

Online Search

Why did you select Eastvantage over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Eastvantage were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope of work encompassed a full spectrum of digital marketing services, including optimizing Google Ads campaigns for better online advertising performance, implementing SEO strategies to enhance website visibility in search results, and managing social media platforms to foster engagement and brand recognition. 

Their comprehensive approach aims to boost online presence and attract a wider audience for your business.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Google Ads Performance: Increased click-through rates (CTR), Improved conversion rates, Reduced cost per click (CPC), Enhanced ad position and visibility, Higher return on ad spend (ROAS) 

• SEO Progress: Higher organic search rankings for target keywords, Increased organic website traffic, Improved domain authority and backlink profile, Enhanced click-through rates from search engine results pages (SERPs) 
• Social Media Engagement: Growth in the number of followers/fans on social media platforms, Increased likes, shares, comments, and overall engagement on posts, Expanded reach and impressions, Enhanced social media referral traffic to the website 
• Overall Business Impact: Increased website traffic and user engagement, Growth in online sales and revenue, Expanded customer base and market reach, Improved brand awareness and recognition, Higher customer retention and loyalty

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Eastvantage exhibited exemplary project management throughout our collaboration. They consistently delivered project items on time, demonstrating a strong commitment to meeting deadlines. Their proactive approach was particularly noteworthy, as they took the lead in proposing and implementing digital strategies and campaigns to drive our business's success. 

In response to our needs, Eastvantage displayed a high level of responsiveness and adaptability. They actively listened to our requirements, promptly addressed any concerns or adjustments needed, and provided valuable insights and recommendations to optimize our digital marketing efforts. Their ability to anticipate our needs and propose innovative solutions contributed significantly to the project's overall effectiveness. 

Overall, Eastvantage's project management was characterized by timeliness, proactivity, and a client-centered approach, which played a vital role in achieving outstanding results for our business.

What was your primary form of communication with Eastvantage?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What we found most impressive and unique about Eastvantage was their exceptional ability to combine deep expertise in digital marketing with a proactive and client-centric approach.

Are there any areas for improvement or something Eastvantage could have done differently?

None