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Choice OMG

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Health (Dental/Optometry) Marketing Specialist

Choice OMG is an Edmonton digital marketing and full-stack development agency that has run flat-fee SEO, Google Ads, and conversion tracking for clinics, trades, and multi-location groups since 2010. A 10-person team of degreed strategists, designers, and engineers monitors 60,000+ campaign data points and 1,000+ keyword positions daily and reports at the appointment level: every lead is traced from click to booked customer with gclid-verified offline conversions, not just clicks and impressions.

  • Min project size
    $1,000+
  • Hourly rate
    $100 - $149 / hr
  • Employees
    10 - 49
  • Locations
    Edmonton, Canada
  • Year founded
    Founded 2010
  • Languages

1 Language that we service

  • English

1 Locations

  • Edmonton , Canada

Service Lines
Pay Per Click
20%
Search Engine Optimization
20%
Advertising
10%
Conversion Optimization
10%
Other Digital Marketing
10%
Social Media Marketing
10%
Web Design
10%
Web Development
10%
Select Focus Area
Application Platforms
Amazon Application Development Framework
20%
Azure Platform
20%
Google app engine
20%
Heroku
10%
Linux server
10%
Other app platform
10%
Windows server
10%
Advertising Focus
Broadcast video advertising
20%
Out of home advertising
20%
Programmatic advertising
20%
Radio advertising
20%
Other advertising
10%
Print advertising
10%
CMS Focus
Netlify
20%
Drupal CMS
10%
ExpressionEngine
10%
Joomla CMS
10%
Microsoft SharePoint
10%
Sitecore CMS
10%
Squarespace CMS
10%
Wix CMS
10%
WordPress CMS
10%
Conversion Optimization Focus
Conversion Rate Auditing Services
25%
Conversion Research Services
25%
Landing Page Optimization Services
25%
Performance Reporting Services
25%
Frameworks and CMS
Angular
10%
Flutter
10%
Laravel
10%
NextJS
10%
NodeJS
10%
React
10%
React Native
10%
Ruby on Rails
10%
VueJS
10%
svelte
10%
Influencer Marketing Platforms
Instagram Influencer Marketing
25%
LinkedIn Influencer Marketing
25%
Tik Tok Influencer Marketing
25%
YouTube Influencer Marketing
25%
Influencer Marketing Services
Influencer Campaign Reporting
100%
Platform SEO Focus
Magento SEO
20%
Shopify SEO
20%
Squarespace SEO
20%
WordPress SEO
20%
YouTube SEO
20%
Programming & Scripting
AJAX
10%
C
10%
Go
10%
Java
10%
JavaScript
10%
PHP
10%
Python
10%
Redux
10%
Rust
10%
Typescript
10%
SEO Focus
Content development
10%
Generative Engine Optimization
10%
Link earning & development
10%
Local search
10%
Mobile optimization
10%
On site optimization
10%
SEO Reputation Management
10%
Technical SEO
10%
Video SEO Services
10%
Website Migration
10%
PPC Focus
Bing Advertising
20%
Display Advertising
20%
Google Adwords
20%
Retargeting Advertising
20%
YouTube Advertising
20%
Social Media Focus
Facebook Advertising
20%
Instagram Advertising
20%
LinkedIn Advertising
20%
Reddit Advertising
20%
Tik Tok Advertising
20%
Industries
Dental
30%
Legal
30%
Medical
30%
Automotive
5%
Energy & natural resources
5%
Clients
Small Business (<$10M)
75%
Midmarket ($10M - $1B)
25%
Certified in:
Search Engine Optimization

Pricing Snapshot

Min. project size $1,000+
Avg. hourly rate $100 - $149 /hr
Rating for cost 4.9 /5

What Clients Have Said

Choice OMG offers competitive pricing, with project costs ranging from $1,500 to $20,000, depending on the client's needs. Clients appreciate the value for money, highlighting effective communication and timely delivery of services.

This summary is based on verified Clutch reviews.

Most Common Project Size

< $10,000 based on 10 reviews
< $10,000 $10,000 - $49,999 $50,000 - $199,999 > $200,000
Learn more about SEO pricing

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Choice OMG Review Insights

Overall Review Rating

4.9
  • Quality 4.9
  • Schedule 4.7
  • Cost 4.9
  • Willing to Refer 4.9

Top Mentions

Review Highlights

  • Transparency and Integrity in Client Relations

    Clients value the transparency and integrity demonstrated by Choice OMG. Their honest and upfront communication fosters trust and strengthens client relationships, making them a reliable partner.

  • Strong Project Management and Support

    Clients appreciate Choice OMG's project management style, which includes regular updates and transparent communication. Their ability to educate clients and involve them in the process is also highly valued.

  • Need for Focus on Strategic Opportunities

    While Choice OMG is praised for their customer service, one client suggested focusing more on strategic opportunities rather than minor achievements to enhance their service offerings.

  • Successful E-commerce and Website Development

    The company excels in developing e-commerce platforms and websites, leading to significant business growth for clients. Their work in creating user-friendly and SEO-optimized sites is frequently highlighted.

  • Commitment to Client Growth and Success

    Choice OMG's dedication to client success is evident in their ongoing support and willingness to offer additional services. Their proactive approach ensures clients achieve their business objectives effectively.

  • Proficient in SEO and Digital Strategy

    Clients commend Choice OMG for their expertise in SEO and digital strategies. They have successfully improved search rankings and consistent web placements, contributing to increased sales and online visibility.

Choice OMG Reviews

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SEO, PPC & Web Development for HVAC Services Company

  • Pay Per Click Search Engine Optimization Web Development
  • Landing Page Optimization Services
    +1
  • Less than $10,000
  • Jan. 2021 - Ongoing
5.0
Quality
5.0
Schedule
4.5
Cost
5.0
Willing to Refer
5.0

"They are constantly improving and adapting to shifting landscapes."

Jun 26, 2025
Owner, Winnipeg Duct Cleaning
Taylor Adolphe
Verified
  • HVAC
  • Winnipeg, Manitoba
  • 11-50 Employees
  • Online Review
  • Verified

Choice OMG provides ongoing SEO and PPC services for an HVAC services company. Their work focuses on creating SEO-friendly websites and running Facebook and Google Ads campaigns.

Showing 11-11 of 11 Reviews

Our Story

Choice OMG is a 10-person specialist team: degreed strategists, designers, and engineers, with no sales floor and no account-manager telephone game. Peter Jaffray founded the agency in 2010 and still works in client accounts daily. Every morning the team monitors 60,000+ campaign data points and 1,000+ keyword positions and health-checks 21 client websites before the workday starts. Clients talk to the specialist doing the work, on flat monthly fees, with live dashboards open to everyone.

What Sets Us Apart

Appointment-level, gclid-verified reporting

Every lead is traced from the ad click to the booked customer with gclid-verified offline conversions. Marketing is reported at the revenue level: booked appointments, recovered patients, and closed jobs, not clicks, impressions, or vanity rankings.

Flat fees, no percentage of ad spend

Flat monthly fees since 2010, never a percentage of ad spend, and no long-term contract. Recommendations are what is best for the business, not what maximizes our cut. Clients own every ad account, audience, and tracking asset we build, and keep all of it if they leave.

60,000+ data points monitored daily

A 10-person specialist team monitors 60,000+ campaign data points and 1,000+ keyword positions every day, and health-checks 21 client websites across 8 categories each morning before the workday starts. Budgets on Google Ads accounts are verified every 30 minutes.

Quick Facts

9 Verified Clutch Clients

16 years in business

Tools and Technology

Jira
GitHub
GitLab
Jenkins
AWS
Microsoft Azure
Google Cloud Platform
Docker
PagerDuty
Grafana
Cloudflare
Google Workspace

Commonly Asked Questions

Flat monthly fees, set in advance, never a percentage of ad spend. Projects start at $1,000 and hourly work runs $100 to $149; Clutch's own analysis of our reviews puts typical annual cost at $2,000 to $7,000 CAD per client. Percentage-of-spend pricing creates a conflict of interest: the agency earns more when you spend more, whether or not it works. Flat fees keep recommendations honest, so if a smaller budget performs better, that is what we recommend. There is no long-term contract, and clients own every ad account, audience, and tracking asset from day one.

Every lead is traced from the ad click to the booked customer. Server-side conversion tracking with gclid-verified offline conversions matches each phone call or form fill back to the exact ad and keyword that produced it, then follows it through to the booked appointment or closed job. Reporting lives in dashboards clients can open any time, not in monthly slide decks. The team monitors 60,000+ campaign data points and 1,000+ keyword positions daily and health-checks 21 client websites every morning, so regressions are caught in hours, not at the end of the quarter.

No. Engagements are month to month on flat monthly fees. Everything we build belongs to the client: ad accounts, audiences, analytics, tracking, and the website itself. If you leave, you keep all of it. We have worked this way since 2010, and the relationships speak for themselves: our longest-running Clutch-reviewed engagement started in June 2015 and is still active, and another reviewed client has been with us since 2010.

Healthcare is the deepest vertical: dental practices and DSO groups, plus optometry and eye-care clinics, where we report at the appointment level and build per-location attribution for multi-site groups. Recent wins include tripling implant-surgery revenue for a Texas dental practice and doubling locations for a Canadian optometry group. Beyond healthcare, our Clutch review base spans automotive, legal, construction and trades, retail, hospitality, and financial services. The common thread: businesses where a lead has real dollar value and the owner wants marketing tied to revenue, not impressions.

Paid search produces qualified leads within the first weeks; SEO compounds over months. One Clutch reviewer, a construction company owner, reported leads arriving within three months of launch and several good leads a week after that. We do not promise overnight rankings, and we will tell you when a channel is the wrong fit for your buyer rather than spend your budget on it. Because 1,000+ keyword positions and all campaign data are tracked daily, you see movement, or the lack of it, in your dashboard from week one.

Clutch verification provides an additional layer of data to help you make the right purchasing decision of business services.

Learn More
Verified Client Reviews
9
Overall Review Rating
4.9
Source
Clutch
Last Updated
October 27, 2025

Business Entity

Business Entity Name Choice Online Marketing Group Inc.
Source Canada's Business Registries
Jurisdiction of Formation Canada
Date of Formation June 22, 2010
Status Active
Last Updated July 24, 2025
ID Registry ID: 2015439504 Business Number (BN): 852468404

Credit Report Results

International Credit Risk Assessment Low Risk
Source Creditsafe
Last Updated July 24, 2025
Learn More About The Clutch Verification Process

Locations (1)

8739 53 Ave NW Edmonton, Canada T6E 5E9

6 - 9

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