Amura Marketing Technologies Ltd

BACKGROUND

Please describe your company and your position there.

I am the marketing manager at electric scooter manufacturing make in India company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Amura Marketing Technologies Ltd?

Digital marketing and campaign management

SOLUTION

How did you select this vendor?

We had hired them earlier during our marketing campaign of a different verticle of our company

Describe the scope of their work in detail.

Designing, strategising, executing a successful digital marketing campaign across Google and social media. Maintenance of social media, regular post design and strategies. Reputation building on social media.

What was the team composition?

I worked closely with executives and on occasion with their team leaders.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I wouldn't know at the time, we have not launched the campaign yet.

How effective was the workflow between your team and theirs?

Workflow and communication of good.

What did you find most impressive about this company?

Their workflow and communication are doing great.

Is there any area for improvement or anything that could have been done differently?

I wouldn't know at the time, we have not launched the campaign yet.

BACKGROUND

Please describe your company and your position there.

I am the brand marketing head in India's largest sock manufacturing company which is a strategic partner to leading global brands

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Amura Marketing Technologies Ltd?

• Website Refresh of corporate brand
• Website Development of our own private label brand

SOLUTION

How did you select this vendor and what were the deciding factors?

Through a muti-agency pitch process in which the agency was shortlisted due to its comprehensive approach, commitment to a long term partnership and technical mettle

Describe the project in detail and walk through the stages of the project.

The project involved taking stock of a huge amount of information, understanding the core operations and branches of the company post which an ideal customer path was to be identified. This was then translated into design and user interactions which would add value to our business

How many resources from the vendor's team worked with you, and what were their positions?

Design - 1 lead, 1 support; Accounts - 1 lead, 1 support, Development - 1 and QA support

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Apart from great reviews we have seen an increase in engagement on the website both from an internal audience as well as external point of view

How effective was the workflow between your team and theirs?

Appreciate their commitment and spirit of good quality delivery

What did you find most impressive or unique about this company?

Their solutions and ability are impressive.

Are there any areas for improvement or something they could have done differently?

Not really improvement but more seamless interactions between teams