WebFX

BACKGROUND

Please describe your organization.

We are a web-based company with a team of two dozen editors, each specializing in different types of text editing, including novels, memoirs, academic and business work, and so on. Our company has been in business since 2008.

What is your position?

I am the president of the company.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with WebpageFX?

We built a new company website and were looking to drive traffic to it.

SOLUTION

Please describe the scope of their involvement in detail.

We wanted to assess what the requirements for driving traffic to the site would be and do whatever needed to be done for this purpose. I initially contacted WebpageFX for SEO [search engine optimization] management. One of the first things that impressed me about their company was the degree of effort put into analyzing our website as well as those of our competitors, and figuring out what our needs would be. While SEO management would be something to take into account in the end, they thought that, if I invested in it right now, I would be disappointed. Given the nature of my business, they thought that I would not see a serious return on investment for at least 18 months. I was impressed by their willingness to steer me away from what would have been a ticket item.

They offered us numerous other options. Being a small company, out budget is limited, a fact of which WebpageFX was fully aware. I could have hired them to make changes for us to the website but, not only was that not the best direction for us financially but, given the nature of our business – namely writing people's web copy – we tend to be fastidious about our language. It was preferable for WebpageFX to let us know what we needed and let us write the material. They did write our ads for us. We started out with a Google AdWords campaign, and their handling of it was phenomenal. We did run into a problem in the sense that Google AdWords was blocking us. WebpageFX pursued it and found that Google was concerned about us being a paper mill. Once the site was reviewed by a human being, they discovered that we placed disclaimers, explicitly stating that we didn't engage in such activities. When it comes to academic work, we offer editing and coaching, but nothing that would be considered academically unethical. WebpageFX rolled with the punches when Google threw us for a loop.

We thought that we were moving forward, but still found ourselves up against the wall. Google stated that they were not advertising any sites offering academic editing. I was crestfallen, not knowing what we were going to do. While WebpageFX continue to pursue the problem until this day, they led us in a couple of different directions. They started a Bing pay-per-click campaign that didn't produce the kind of results I was hoping for, but they also created a targeted Facebook campaign that now seems to be the best direction.

In the middle of this, we also talked about the fact that, because we have a young website, we have a concern about its domain credibility. In order to boost that score, we're now in the process of creating a link-building campaign. WebpageFX has a couple of different ways of approaching this in their plan, but they were also willing to create a custom-designed link building campaign just for us. We haven't engaged in this, but it's something that enters into our discussions, and I envision it happening within the next couple of months [summer of 2016].

How did you come to work with WebpageFX?

The people on our team write for a couple of companies that offer SEO management. I originally thought that we'd be using one of those, but we also asked for some recommendations and made online searches, looking at reviews. WebpageFX kept coming up at the top of different lists, so much so that I became concerned that they wouldn't take us on, given our size. Fortunately, that wasn't the case.

Could you provide a sense of the size of this initiative in financial terms?

We paid an initial $1,000 setup fee, which they more than earned. The amount of background work and competitive analysis were impressive.

Initially, they wanted us to sign a 12-month contract by which we would pay them a retainer for our pay-per-click campaign of $325 per month, on top of our ad spend. This was a new step for us, and I was uncomfortable with making a 12-month commitment, but they had no problem in turning it into a six-month contract. Our ad spend is $1,000 per month on pay-per-click campaigns.

What is the status of this engagement?

We haven't been working with WebpageFX for a long time. I reached out to their company in late January 2016. They did an analysis of our site, and we began building our campaign at the middle of February. The initial plan was to launch the campaign at the beginning of March. We were held back by a couple of issues that we were trying to tweak. The campaign has only been live for less than a month so far.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

I couldn't say that we've been swamped with new clients, but I've seen steps in the right direction being made. We're getting great traffic from our Facebook campaign.

We're currently analyzing which aspects of our website are causing bounces. Our account representative has recommended some tweaks to the page, and I'm in the process of implementing them on our end. It remains to be seen if this addresses the problem. We are seeing an enormous amount of traffic, compared to what we were seeing previously. Not all of it results in new clients, but we are working with WebpageFX for improving this. 

How did WebpageFX perform from a project management standpoint?

I come from an academic background, so this is the kind of content on which I typically work. We offer web writing in the company, but we don't really have an expertise in the type of content for which we employ WebpageFX. I was impressed with the level of education they've provided along the way. The amount of time that our account manager has spent with me explaining various approaches and the pros and cons for each one, including cost, has made me a far better informed customer.

I was taken with their use of Basecamp as a project management and tracking system. When working with companies via the web, a client won't know what they doing for most of the time. WebpageFX has the system set up in such a way as to allow us to log in to the system at any time and see what various members of their team are working on, what milestones they've set up, which ones were met, what had been done during a particular day, and what they would be doing the next day.

I liked the system so much that I adopted it for my own company. We have the same kind of issue, in the sense that clients send us projects that may take many months, so they can get very nervous about it. At no charge, WebpageFX gave me advice on setting up the system for my own company, which was beyond the call of duty for them. 

What distinguishes WebpageFX from other providers?

One of the things that attracted me to WebpageFX was the fact that they were willing to analyze my needs before actually talking about a campaign. They also steered me away from higher-priced products, when they thought that a lower-priced one would please me more in the short term and educated me greatly about the industry without charging me.

Is there anything WebpageFX could have improved or done differently?

The proof is in the pudding, so we're still waiting for clients. We have gotten a few new ones and WebpageFX have increased our traffic, but this is only valuable to me if we receive paying customers as a result. I can't really complain, given that I'm seeing the kinds of results that are expected for our current progress. In six months, I may be able to give a better answer. For now, I cannot complain. WebpageFX is quick to respond, and their pricing is reasonable.

A number of people advised me that a $1,000 setup fee for a pay-per-click campaign was on the higher end. I wondered about this but, looking at the amount of work and tweaking that came with that cost, I think they've more than earned their money.

BACKGROUND

Please describe your organization.

We offer a ten-year warranty program providing the warranties that builders then offer to home buyers.

What is your position?

I am an account executive in the company.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with WebpageFX?

We needed web development services.

SOLUTION

Please describe the scope of their involvement in greater detail.

WebpageFX first redesigned our website. They then took over our internet marketing, mainly SEO.

How did you come to work with WebpageFX?

My company came across a press article featuring WebpageFX in a testimonial type of format. We had initially hired another company for the redesign of the website. The collaboration didn't work out because of our differences in design ideas, so we went back to the drawing board. I recalled the article recommending WebpageFX and we ended up coming in contact with them.

Could you provide a sense of the size of this initiative in financial terms?

The annual cost of their services is around $10,000.

What is the status of this engagement?

We started working together in 2012. Our relationship is ongoing.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

In comparison to our situation before, when we didn't engage in any type of internet marketing, WebpageFX's efforts have made a world of difference in terms of getting our name out there. We've received calls that came as a result of internet searches. Customers usually find us through searches for "10-year warranty programs" and other similar terms.

What distinguishes WebpageFX from other providers?

They've been very nice to work with. They've recently brought in a specialist with a lot more background in graphic design, who has been overseeing the marketing end of our account. WebpageFX is quite responsive with regards to any requests we may have or corrections that need to be made. They follow up well, and for the package that we have with them, they've given us the full extent of their services.

Is there anything WebpageFX could have improved or done differently?

There isn't anything that we could ask them to do over and above their current work. It's more a matter of our company opening up the purse strings more and expanding the scope of the work.

BACKGROUND

Please describe your organization.

Kauffman's Animal Health manufactures animal health nutritional supplements for cows, horses, dogs, and so on.

What is your position?

I am one of the office managers. One of my roles here is managing the company website.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with WebpageFX?

We wanted to bring more traffic to the website and to create more sales through that traffic.

SOLUTION

Please describe the scope of their involvement in detail.

When they started out the collaboration, they made changes to our web page's design. They currently work on SEO [search engine optimization] for our site. We also advertise our shop through Google AdWords.

How did you come to work with WebpageFX?

We looked online for SEO companies that would be geographically close to us. WebpageFX has headquarters in Harrisburg, [Pennsylvania,] which was convenient. Reading their reviews and the fact that they work with Magento made us decide to work with them.

Could you provide a sense of the size of this initiative in financial terms?

The annual cost for our services is between $10,000 and $50,000.

What is the status of this engagement?

We've been working with them for nine months. We have no plans to stop.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

We are satisfied with WebpageFX. They've come through on everything they promised. They're very professional. We'd like to have more traffic to the page, but the current SEO work has been done for less than nine months.

Our orders come both through the online shop and through phone calls. Our sales have been steady. A big percentage of our online sales come from repeat buyers that do business with us on a monthly basis. We do have new customers that reach us online, which I can relate to the work that WebpageFX are doing in terms of SEO work.

The general traffic numbers have also gone up. Much of it is traffic coming from our Google RSS feed. We can track these numbers, and they're not something we'd seen before working with WebpageFX. It's a 100 percent increase from our previous numbers.

How did WebpageFX perform from a project management standpoint?

Tasks are completed on time, and there haven't been any issues whatsoever with their work.

What distinguishes WebpageFX from other providers?

I can only compare them to the previous company we've worked with. WebpageFX are far more professional.

Is there anything WebpageFX could have improved or done differently?

I can't think of anything.

BACKGROUND

Please describe your organization.

We are a workers' compensation firm. We represent the client and not the companies.

What is your position?

I am the office manager.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with WebpageFX?

We needed help in attracting more clients.

SOLUTION

Please describe the scope of their involvement in detail.

They work on SEO [search engine optimization] and Google pay per click for us. They've also maintained and updated elements of our website.

How did you come to work with WebpageFX?

We interviewed several companies. Initially, we wanted to employ one vendor for PPC and another for website marketing. After meeting with WebpageFX, we decided they were the best source for both of those services.

Could you provide a sense of the size of this initiative in financial terms?

We pay them $10,000 to $50,000 annually.

What is the status of this engagement?

We started working with them in October 2015. The work is ongoing.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

We've now had 60 days to evaluate results from working with WebpageFX. Our calls have increased. We've been contacted through the website by more people enquiring about our services. The changes have been to our benefit. They've done a lot for us, and we've just started with them. I'm anxious to see what will happen in the next 60 days.

How did WebpageFX perform from a project management standpoint?

We speak to our account manager two to three times a week. She details all the work that they're doing, including the status of the current running campaigns.

What distinguishes WebpageFX from other providers?

I like the way in which they communicate with us. We receive constant emails about updates to our blogs and things of that nature. It encourages our staff to come up with more information to put on the site. Going through this process with them has been a huge benefit for us.

Is there anything WebpageFX could have improved or done differently?

At this moment, no.

BACKGROUND

Please describe your organization.

Coastal Life Systems has been around for 27 years. We started as a distributor of surgical products and, through the years, have grown and purchased a smoke evacuation product line, which is a system of products that are used in surgical procedures for capturing the smoke that is generated. The company that we bought was using an SEO [search engine optimization] vendor, called WebpageFX, so we inherited them.

What is your position?

I am the manager of marketing and customer service. 

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with WebpageFX?

We are currently in charge of manufacturing and distribution. Three years ago, a decision was made to change our business model from strictly having an outside field sales force to a more centralized marketing system, using pay per click, SEO, and so on. We still kept the outside team, but most of the investment and emphasis is on the centralized marketing, which we've oriented toward in the past two and a half years [since 2013].

We did look at different distributors for our product lines, but didn't find what we needed. As a result, we decided to convert our site into an e-commerce outlet, which has proven to be very successful. In order to maximize its potential, we've come to depend on WebpageFX for SEO and analytics since e-commerce is everything these days.

SOLUTION

Please describe the scope of their involvement in detail.

Their work started off as SEO, moved into pay per click, and has grown from there. We've added services, our confidence in them grew, and we invested more as we started to see success. We're doing remarketing, and we work on social media in-house. WebpageFX have given us a quote on other services they can offer in these areas, and we will consider them.

We've also decided to do two email blasts per quarter for which WebpageFX has helped us. They've created content and keywording for us, extending even to the images that go into the website. They've assessed whether the website should be made more mobile-friendly, which is something we are planning on doing. WebpageFX has been very helpful in getting us a better understanding of the industry.

How did you come to work with WebpageFX?

We inherited them. The company that we bought had an e-commerce website that was far from robust for which they decided to hire an SEO company. I'm not sure how long they worked together. We've had such a success with them that we wouldn't dream of ever changing.

Could you provide a sense of the size of this initiative in financial terms?

We spend $5 million per year with them.

What is the status of this engagement?

We've been working with WebpageFX for two and a half years, and we're planning to invest more money into the effort. 

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

We have a monthly meeting between our staffs in which we measure results. We look at who's visited the site, the bounce rates, and so on. We can track which competitors and what hospitals are looking at our website. We also look at revenue results for the current year compared to the previous ones. All these reports are generated by WebpageFX.

How did WebpageFX perform from a project management standpoint?

They are very organized with reporting and pumping out work on time.

What distinguishes WebpageFX from other providers?

We've formed good relationships with them. The person we work with on a regular basis is especially knowledgeable and friendly. I can't speak highly enough about them.

Is there anything WebpageFX could have improved or done differently?

I have nothing negative to say about the work they've provided for us. They send us a periodic survey asking a similar question, which I always leave blank. They've met all our needs and exceeded them many times.

BACKGROUND

Please describe your organization.

We are a contracting company providing exterior remodeling work. We work on fixes and replacements for gutters, trims, and so on.

What is your position?

I am the marketing manager. I handle online marketing and all other forms of advertising for the company.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with WebpageFX?

We wanted to increase our online marketing and drive more traffic to the website. My company had worked with a different SEO [search engine optimization] firm, and their results were not impressive.

SOLUTION

Please describe the scope of their involvement in detail.

They help us with SEO work and pay per click. Everything outside of this is done in-house.

How did you come to work with WebpageFX?

I researched and contacted many different companies. I found WebpageFX through an article on the top 10 SEO companies.

What set them aside from everyone else was the initial meeting, where they sat down with us and listened to what we needed, as opposed to the other companies, which limited themselves to phone conversations, and gave the impression of just trying to sell themselves. The personal attention received from WebpageFX is what brought us to choose them.

Could you provide a sense of the size of this initiative in financial terms?

The yearly cost is $10,000 to $50,000, depending on the kind of work that we do.

What is the status of this engagement?

We've been with them for almost a year [since 2015]. We have no plans to stop the work whatsoever.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

In the past few months, we've notices a significant increase in our core website traffic. So far, 2015 has been the biggest year for the company in its 23 years of activity, which is due in large amount to the calls that we're getting. The company has been growing, and WebpageFX has been a big part of that. The money we're giving them has been a good investment.

Our web traffic has increased by about 75 percent. We've had 1.5 million more hits in 2015 vs. 2014. We have a big referral and repeat customer base, but Internet and online marketing is definitely competing right next to it as one of the top three ways to bring in business. WebpageFX have put in a lot of effort, and I've worked directly with their marketer.

How did WebpageFX perform from a project management standpoint?

They've done nothing but increase our online traffic. Jason [Ruhl], our internal marketer, almost gives the feeling that he works for our company. I have nothing negative to say about them in terms of SEO or PPC. The other companies weren't very responsive and made me doubt their effectiveness.

What distinguishes WebpageFX from other providers?

The responsiveness and personal attention they offer is amazing. When Jason, our internet marketer, was assigned to us, he made a two-to-three-hour trip to meet us personally. We talked about goals, where we wanted to be, our strategy for 2015, and so on. It showed that they really do care about our business. Even though we are just a client to them, sometimes I forget that.

If we contact Jason through phone or email, he responds right away, and, even when I need help with the website, he will try to figure it out for us and not charge us extra. He simply is there. That personal attention shows that they really care about our business.

Is there anything WebpageFX could have improved or done differently?

There really isn't anything. I have had no problems or complaints and look forward to seeing where we'll be a year from now.

BACKGROUND

Please describe your organization.

Our company is called Titan Alarm.

What is your position?

I am the marketing director. I am in charge of SEO [search engine optimization] work and web design.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with WebpageFX?

I am primarily a web and graphic designer, and I was hired as the marketing director. Therefore, our SEO work was mostly outsourced to WebpageFX.

SOLUTION

Please describe the scope of their involvement in detail.

They generate leads for us through Google search terms. We were ranking terribly for many of them and are now on page one and even slot first for most searches.

Their work centers on organic SEO. WebpageFX handles 60 percent of all our SEO with the other 40 percent being done in-house. They do offer pay-per-click and social media services, but we don't use them due to underwhelming results with previous companies. 

How did you come to work with WebpageFX?

They were recommended by a friend of my boss.

Could you provide a sense of the size of this initiative in financial terms?

The overall cost is hard to estimate. We use WebpageFX for both residential and commercial security, and our leads vary greatly in terms of pricing. For example, a lead may consist of a retired couple paying a $29.99 a month rate while another could be for a corporation paying upward of $2,000 per month.

What is the status of this engagement?

The work is ongoing. I plan to keep collaborating with them remotely in the future. We've been working together for eight months.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

We've gotten a greater number of good quality leads since working with WebpageFX. Before, we used to get roughly the same numbers, but more than half of them did not close. Now, we make appointments for more than 90 percent of our leads. It's a rare occurrence to get a lower quality one from which we don't make money.

How did WebpageFX perform from a project management standpoint?

They're amazing to work with – very relatable and friendly. WebpageFX work around my schedule as much as needed. I plan on doing contracting work for another company that will also be using them. I will be working with them same WebpageFX manager for both companies. They work well in helping you achieve your company's goals and connect with you.

What distinguishes WebpageFX from other providers?

I don't like the big corporation feel of larger companies. You don't get that with them. They allocate their time to you and offer personalization. The person I work with has dozens of other clients, but always has the time to work with me if I need help.

Is there anything WebpageFX could have improved or done differently?

No. They've gone above and beyond.

BACKGROUND

Please describe your company and position.

 I am the Owner of an other industries company 

Describe what your company does in a single sentence.

Memorials, monuments, columbariums, mausoleums and statuary

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WebFX to accomplish?

• Generate a steady web based retail sales operation enhancing our brick and mortar storefront
• Increase sales by at least 50% year 1
• Increase sales by 100% in year 2

SOLUTION

How did you find WebFX?

Online Search

Why did you select WebFX over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from WebFX were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

New website and market saturation

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

All web traffic has increased and sales are up 100%

Describe their project management. Did they deliver items on time? How did they respond to your needs?

So far, WebFX has met our needs in a timely manner

What was your primary form of communication with WebFX?

Virtual Meeting

What did you find most impressive or unique about this company?

Geting things done

Are there any areas for improvement or something WebFX could have done differently?

Not that I can thik of

BACKGROUND

Introduce your business and what you do there.

I’m the Director of Marketing and Business Development for a behavioral health company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebFX?

We needed to overhaul and redesign our website and optimize SEO.

SOLUTION

What was the scope of their involvement?

WebFX has redesigned our website and is responsible for call tracking, CRM, SEO, and Google Business Panel. The team has also created content, handled technical aspects, and provided ongoing management.

What is the team composition?

We work with 2–5 teammates from WebFX.

How did you come to work with WebFX?

I’ve worked with WebFX before. We chose them over other options because they had high ratings, were a great culture fit, and offered good value for the cost.

How much have you invested with them?

The project cost less than $120,000.

What is the status of this engagement?

We started working together in April 2024, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

WebFX has delivered an easier-to-navigate website with call tracking capabilities, optimized SEO, content creation, and an improved GBP. We’ve seen increased web traffic, higher search rankings, and more tracked calls. We’ve also seen more inquiries directly related to intake and admissions.

How did WebFX perform from a project management standpoint?

WebFX has great project management, and they always deliver on time. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

We’ve been impressed with their professionalism and great communication.

Are there any areas they could improve?

There’s nothing we can come up with at this point.

BACKGROUND

Introduce your business and what you do there.

I’m a DMM at Agiloft, a CLM company. We provide no-code contract lifecycle management (CLM) software that uses AI to streamline contract processes, reduce compliance risk, and improve efficiency for legal, procurement, and sales teams.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebFX?

We needed help improving our SEO, organic conversions, and traffic.

SOLUTION

What was the scope of their involvement?

WebFX provides copywriting and SEO services. The team writes SEO-optimized blog posts, CTAs for our website, and industry pages.

What is the team composition?

We work with 2–5 teammates from WebFX.

How did you come to work with WebFX?

My company was already a customer of WebFX. We chose them because they had high ratings, their pricing fit our budget, they had a great culture fit, and they offered good value for the cost.

What is the status of this engagement?

We started working with them in April 2026, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

WebFX’s work has improved our website traffic, conversions, SEO rankings, and AI SEO. The team has shared reports and analytics that show these improvements.

How did WebFX perform from a project management standpoint?

WebFX delivers on time and is very organized. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

WebFX’s easy communication, solid work, and results are impressive. We love our account representative, Rachel.

Are there any areas they could improve?

I don’t think there’s anything they can improve.