WebFX

BACKGROUND

Please describe your company and your position there.

I am the Marketing Manager of an environmentally focused B2B business

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WebFX, and what were your goals?

We wanted to increase our online traffic and leads.

SOLUTION

How did you select this vendor and what were the deciding factors?

We went through reviews and contacted some previous clients for their experience working with WebFx.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

WebFX has handled our SEO efforts and also manage our PPC. They have also helped us with improvements and developments on our website

How many people from the vendor's team worked with you, and what were their positions?

They assigned a project manager who helps us delegate with the team.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our traffic has almost doubled since working with WebFx.

Describe their project management style, including communication tools and timeliness.

Love the monthly check-in reports. It is a great time for us to review deliverables and adjust our strategy as needed.

What did you find most impressive or unique about this company?

They are very open and transparent about the work they're doing.

Are there any areas for improvement or something they could have done differently?

Their online software Marketingcloud FX can sometimes be buggy but overall is a valuable tool.

BACKGROUND

Please describe your company and your position there.

I'm the Director of Sales and Marketing at a family owned jewelry store.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WebFX?

We are looking to expand our web presence and visibility in our local market. We have struggled to rise to the top of the market, despite having more and better reviews than all of our competitors. Our geographical location has been a limiting factor.

SOLUTION

How did you select this vendor?

I searched for digital marketers and found WebFX time and time again. I also liked that they are local and that made me feel like they may understand my client a little bit better than a far away national company.

Describe the scope of their work in detail.

After WebFX did an initial assessment of my online data, they came up with a game plan to bridge the gaps, streamline the spending and get more from my return.

What was the team composition?

I have been assigned an account executive who handles my entire profile.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Month after month, we continue to see triple digit growth in our metrics. We've reduced our Google ad spend by almost 90% and have achieved far better results through improved SEO.

How effective was the workflow between your team and theirs?

We have meetings bi-weekly, or as often as I feel they are necessary. Morgan, my account exec is more than willing to flex with my schedule no matter what.

What did you find most impressive about this company?

Their large scale data acquisition leads to sniper-like planning. We hit the target month after month.

Is there any area for improvement or anything that could have been done differently?

No.