WebFX

BACKGROUND

Introduce your business and what you do there.

I'm the marketing director at a manufacturing company. We provide advanced geotechnical and concrete solutions, including ground improvement, stabilization, and concrete raising systems. We also offer specialized equipment, materials, training, and support for contractors worldwide.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebFX?

Our previous digital agency seemed to get stagnant and struggled to continue helping us grow.

SOLUTION

What was the scope of their involvement?

WebFX provides PPC and SEO management and digital strategy services. The main goal is to increase organic and paid leads. The team has built out more organic assets and tuned campaigns to dial in audience reach.

What is the team composition?

We work with three teammates from WebFX.

How did you come to work with WebFX?

We found WebFX through Clutch. We found three of the top-rated companies on Clutch and set up evaluations with them.

What is the status of this engagement?

We started working with WebFX in September 2024, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We've seen a positive lead conversion and a 10% increase in good leads. We've also noticed an increase in the number of quality leads and fewer bad ones that waste time. The team effectively targets the right audience. Their PPC and SEO strategy has helped us move forward. We expect WebFX to continue improving the strategy's performance and help us with new products.

How did WebFX perform from a project management standpoint?

WebFX's project management is excellent. They deliver on time and respond well to our needs. We communicate via email and status meetings.

What did you find most impressive about them?

We work with knowledgeable staff who are very helpful when we ask questions.

Are there any areas they could improve?

There's nothing I can come up with at this point.

BACKGROUND

Introduce your business and what you do there.

I’m the director of e-commerce at an eyewear retail company. We provide affordable, quality eyewear with same-day service through a nationwide network of brands. We also partner with optometrists and use technology to enhance the customer experience.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebFX?

We needed to increase SEO and keyword relevance across all channels. Additionally, we needed support in generating traffic for our e-commerce initiatives.

SOLUTION

What was the scope of their involvement?

WebFX has been providing technical SEO analysis, content creation, and blog posts. The team focuses on on-page optimization. They also create brand content, product information, and customer assistance information.

What is the team composition?

We work with 11 teammates from WebFX.

How did you come to work with WebFX?

We found them through an online search. We chose WebFX over other options because of the full suite of services they offered. They provided not just technical SEO but also content support and monitoring.

What is the status of this engagement?

We started working together in January 2024, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve seen a 25% growth in online traffic in one year.

How did WebFX perform from a project management standpoint?

WebFX is always on time or ahead of schedule. They prioritize internal requests over other items they’re working on. We communicate via email, message board, and conference calls.

What did you find most impressive about them?

WebFX’s ability to deliver on all elements we’re looking for is impressive. Additionally, their availability and detailed communication stand out.

Are there any areas they could improve?

No, they’re fantastic.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing manager at Guardian Booth. We design, manufacture, and deliver high-quality prefabricated modular structures such as offices, guard shacks, kiosks, and shelters for various applications across North America.

OPPORTUNITY / CHALLENGE

What challenges or obstacles have you encountered while working with WebFX on this project?

Keeping up with WebFX has been a challenge. They’re quick and efficient with their SEO recommendations.

SOLUTION

What was the scope of their involvement?

We hired WebFX for SEO optimization. The team has reviewed and rewritten SEO-optimized copy for every page of our website. Additionally, they’ve provided a call tracker solution that has significantly increased our customer experience when they call for a quote.

What is the team composition?

We work with 3–5 teammates from WebFX.

How did you come to work with WebFX?

I worked with WebFX at a previous company. We chose them for this project because of their experience and value.

What is the status of this engagement?

We started working together in January 2025, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve seen a 35% increase in organic traffic to our website.

How did WebFX perform from a project management standpoint?

WebFX's project management is excellent, and they're extremely knowledgeable.

What did you find most impressive about them?

WebFX's communication has been impeccable.

Are there any areas they could improve?

No, there aren’t any.

BACKGROUND

I’m the director of digital marketing at Custom Truck One Source. We’re the first true single-source provider of specialized truck and heavy equipment solutions. Our company offers a vast rental fleet, new and used equipment sales, aftermarket parts and tooling supply, world-class service, customization, and remanufacturing.

OPPORTUNITY / CHALLENGE

We needed support with content writing, on-page SEO, and technical SEO.

SOLUTION

What was the scope of their involvement?

WebFX writes content, helps us improve our authority score, and keeps an eye on our technical SEO. The team has also suggested many changes to help improve our SEO, including adding CTAs, improving our internal linking structure, and rewriting content.

What is the team composition?

We work with two teammates from WebFX.

How did you come to work with WebFX?

We found WebFX on Google and researched them on G2. After seeing their reviews and having a call with them, they became the obvious choice. We chose them because they had better reviews, offered easier implementation, and required low involvement from our side. Since we’re a lean team, having someone else focus on SEO was huge.

What is the status of this engagement?

We started working with WebFX in January 2023, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve seen a consistent increase in organic rankings and traffic. Additionally, organic traffic leads increased by 106% from 2023 to 2024.

How did WebFX perform from a project management standpoint?

I love having one point of contact for everything. The person knows what he’s talking about and does most of the work himself. I don’t like other vendors that have an account manager, contract manager, sales manager, and invoice contact. I only deal with one person at WebFX. We communicate via email.

What did you find most impressive about them?

Having one point of contact is impressive.

Are there any areas they could improve?

WebFX could provide more proactive technical help. We’ve had some technical issues that have gone on for a while.

BACKGROUND

Introduce your business and what you do there.

I’m a coordinator at The Plastek Group, a manufacturing company. We manufacture innovative plastic packaging for personal care, home care, food & beverage, cosmetics, and pharmaceutical industries. We also offer design, mold making, injection molding, assembly, and decorating services.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebFX?

We needed to lessen the workload internally at our company regarding this project. We also needed support for our sales and marketing team in creating new business development opportunities, creating brand awareness for new audiences, and retargeting a familiar audience.

SOLUTION

What was the scope of their involvement?

WebFX has rebuilt and partially redesigned our website, focusing on the overall UX, from speed to navigation to engagement. The team has also created SEO strategies and best practices from scratch, created and managed our SEM and PPC presence, and provided copywriting services.

What is the team composition?

Although many teammates work behind the scenes, I directly work with 1–2 teammates at any given time.

How did you come to work with WebFX?

A colleague referred WebFX to me. Sabrina (Account Executive) and the team at WebFX presented motivated, friendly energy to present to our company. They were competent and confident in servicing our overall objectives.

How much have you invested with them?

We’ve spent more than $100,000.

What is the status of this engagement?

We started working with WebFX in October 2022. We launched the website update publicly in September 2023, and we’ve continued our partnership with WebFX for ongoing strategies to the current date (June 2024).

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

All forms of web traffic have increased, including web form submissions, CTRs, call tracking, and language translations.

How did WebFX perform from a project management standpoint?

WebFX’s project management is great. They deliver on time and respond well to our needs. We communicate via email and Google Meet virtual sessions.

What did you find most impressive about them?

WebFX’s organizational skills, project management reports, and constant auditing to find alternative strategies to recommend are impressive. They work with a sense of urgency, and their estimated quotes for project completion times are generally on the mark.

Are there any areas they could improve?

I don’t think there’s anything they can improve on.

BACKGROUND

Please describe your company and position.

I am the Chief Commercial Officier of Inhance Technologies

Describe what your company does in a single sentence.

Chemical company

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WebFX to accomplish?

• Increase awareness among our target audiences
• Convert more prospects to customers

SOLUTION

How did you find WebFX?

Online Search

Why did you select WebFX over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Expert knowledge in digital marketing

How many teammates from WebFX were assigned to this project?

2 main contacts and multiple others in the background when needed

Describe the scope of work in detail. Please include a summary of key deliverables.

SEO, ad development, and content development to increase awareness among our target audiences in order to drive more website visitors, increase prospects, and convert prospects to paying customers.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased website visitors and increased prospects.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, they were very well organized, came up with recommendations proavtively, and responded quickly.

What was your primary form of communication with WebFX?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I was impressed by their up-to-date knowledge on digital marketing: SEO for Google and ad performance in Google and LinkedIn.

Are there any areas for improvement or something WebFX could have done differently?

Follow up on actions or reviews needed by them from us.

BACKGROUND

Please describe your company and position.

I am the Director of Marketing of a financial services company.

Describe what your company does in a single sentence.

RIA

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WebFX to accomplish?

• Increase search visibility
• Convert users to leads
• Report on website traffic

SOLUTION

How did you find WebFX?

Online Search

Why did you select WebFX over others?

• High ratings
• Industry knowledge

How many teammates from WebFX were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Ongoing technical SEO work, on-page optimizations, website consulting, Google Anayltics assistance

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Continual search optimization improvements, increases in website search traffic and website from conversions

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They're always adaptable and helpful, even as we threw many curveballs they likely hadn't seen from other clients.

What was your primary form of communication with WebFX?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Depth of specialty.

Are there any areas for improvement or something WebFX could have done differently?

After 18 months, a new account manager was assigned that was less experienced.

BACKGROUND

Please describe your company and position.

I am the Marketing Coordinator of an other industry company 

Describe what your company does in a single sentence.

Life safety technology: burglar and fire alarms, security systems

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WebFX to accomplish?

• SEO

SOLUTION

How did you find WebFX?

Online Search

Why did you select WebFX over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired WebFX to help with our SEO. We wanted to get our CPL down and increase the number of qualified leads. Other work included a website migration, YouTube ad campaign, and blog content creation. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Leads are up, CPL is down, and the website migration went off without a hitch. We even had a viral blog post for a while, which had tens of thousands of eyes on our website every week. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything was delivered on time. They were very responsive and helpful when we asked. They were also proactive about getting ahead of problems. 

What was your primary form of communication with WebFX?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Everyone I've interacted with has been very nice and helpful. 

Are there any areas for improvement or something WebFX could have done differently?

Nothing comes to mind. 

BACKGROUND

Introduce your business and what you do there.

LPI, Inc. Lift Systems designs, manufactures, and installs standard and custom industrial personnel lifts and elevated work platforms for diverse applications across industries such as aerospace, manufacturing, transportation, and maintenance.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebFX?

Initially, we hired WebFX to help improve our keyword ranking and build content for placement on our website. Recently, we added the goal of having our website redone so that it was optimized for improving organic traffic volume.

SOLUTION

What was the scope of their involvement?

WebFX has been helping us with an inbound lead growth strategy that includes researching, developing, and implementing a full content and keyword strategy to increase qualified organic traffic and web leads. This includes SEO optimization and keyword ranking research. Additionally, WebFX gathers actionable campaign performance data, including leads, calls, revenue, company visits, and competitor activity using MarketingCloudFX. The team provides customized monthly reports and has detailed monthly reporting calls to review work completed, results, and strategy direction into the next month.

WebFX has also redesigned our website in WordPress for improved flexibility and scalability. The team has redesigned the site for best practices for UX and core web vitals and refreshed the look and feel of the site, including improved navigational functions.

What is the team composition?

We have a single, primary lead for the project, and they have brought in additional team members as needed based on the specific scope of work.

How did you come to work with WebFX?

We had initially found WebFX through a series of web searches and reviews targeting agencies that had experience working with B2B manufacturers. We chose WebFX over other options because of their experience working with manufacturers like us, the size of their team, the resources they offered, and the level of communication provided through the onboarding process.

What is the status of this engagement?

This latest project started in the fall of 2024, and the project is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We have seen improved traffic in the few short months. More importantly, WebFX’s expertise made us realize that our current website was not optimized to current UX standards and was actually bottlenecking potential leads and inbound traffic. The consistent communication, stellar project management, and project visibility have given me full confidence that our website will be complete on the date that was set and that it will accomplish the goals we set out to accomplish.

How did WebFX perform from a project management standpoint?

WebFX has amazing project management. The team has an arsenal of branded tools they use to keep projects moving forward and on time. They have always delivered what was promised on time and keep communication open during the entire process. Additionally, they provide tools and a dashboard for me to log into where I can track the project, view communication, and results any time day or night.

What did you find most impressive about them?

I value the fact that they assign a project lead, they have a large pool of specialists and professionals to tap into, and the WebFX branded tools that are like analytics, CRM, and messaging service all rolled into one. I don’t think there are others that provide all of those benefits. I highly value consistent and honest communication, and I feel that WebFX has always delivered in that area.

Are there any areas they could improve?

I can’t think of anything I would change. However, I think we could have spent some time going more in-depth about our business goals and pain points so that we could have come up with a different strategy from the very start. This really isn’t the fault of WebFX. We came to them initially looking for help in the SEO area, and they quoted and started the project from that perspective.

BACKGROUND

Please describe your company and position.

I am the Sales Manager of Astro Machine works

Describe what your company does in a single sentence.

Machine Shop services

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WebFX to accomplish?

• Website design

SOLUTION

How did you find WebFX?

Other

Why did you select WebFX over others?

• High ratings
• Pricing fit our budget
• Company values aligned

How many teammates from WebFX were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

With ongoing SEO, and website optimization, Astro has successfully increased sales and consistantly ranks high on Google.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Unknown, though extremely pleased with results.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

WebFX has always been very responsive.

What was your primary form of communication with WebFX?

In-Person Meeting

What did you find most impressive or unique about this company?

The ease as to how well they understood our business model.

Are there any areas for improvement or something WebFX could have done differently?

No areas for improvement