WebFX

BACKGROUND

I’m the director of digital marketing at Custom Truck One Source. We’re the first true single-source provider of specialized truck and heavy equipment solutions. Our company offers a vast rental fleet, new and used equipment sales, aftermarket parts and tooling supply, world-class service, customization, and remanufacturing.

OPPORTUNITY / CHALLENGE

We needed support with content writing, on-page SEO, and technical SEO.

SOLUTION

What was the scope of their involvement?

WebFX writes content, helps us improve our authority score, and keeps an eye on our technical SEO. The team has also suggested many changes to help improve our SEO, including adding CTAs, improving our internal linking structure, and rewriting content.

What is the team composition?

We work with two teammates from WebFX.

How did you come to work with WebFX?

We found WebFX on Google and researched them on G2. After seeing their reviews and having a call with them, they became the obvious choice. We chose them because they had better reviews, offered easier implementation, and required low involvement from our side. Since we’re a lean team, having someone else focus on SEO was huge.

What is the status of this engagement?

We started working with WebFX in January 2023, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve seen a consistent increase in organic rankings and traffic. Additionally, organic traffic leads increased by 106% from 2023 to 2024.

How did WebFX perform from a project management standpoint?

I love having one point of contact for everything. The person knows what he’s talking about and does most of the work himself. I don’t like other vendors that have an account manager, contract manager, sales manager, and invoice contact. I only deal with one person at WebFX. We communicate via email.

What did you find most impressive about them?

Having one point of contact is impressive.

Are there any areas they could improve?

WebFX could provide more proactive technical help. We’ve had some technical issues that have gone on for a while.

BACKGROUND

Introduce your business and what you do there.

We manufacture innovative plastic packaging for the personal care, home care, food and beverage, cosmetics, and pharmaceutical industries. We offer design, mold-making, injection molding, assembly, and decorating services.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebFX?

We needed to take the workload off and lessen the workload internally regarding this project. We also needed support for our sales and marketing team in creating new business development opportunities and brand awareness to new audiences.

SOLUTION

What was the scope of their involvement?

WebFX has rebuilt and partially redesigned our website. They’ve focused on the user experience overall, from speed to navigation to engagement. The team has also handled all aspects of our SEO strategies and best practices from scratch. Additionally, they’ve created and managed our SEM and PPC presence and provided copywriting services.

What is the team composition?

I work with 1–2 teammates from WebFX on a consistent basis.

How did you come to work with WebFX?

A colleague referred me to WebFX. The team presented a motivated, friendly, and energetic presentation. They were competent and confident in servicing our overall objectives.

What is the status of this engagement?

Our journey with WebFX started with consultations in October 2022. We launched the website update publicly in September 2023, and we’ve continued our partnership with WebFX for ongoing strategies to the current day.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

All forms of web traffic have increased. We also track web form submissions, CTRs, call tracking, and language translations.

How did WebFX perform from a project management standpoint?

WebFX’s organizational skills and project management reports are impressive. They always audit to find alternative strategies to recommend. The team works with a sense of urgency, and their estimated quotes for project completion times are generally on the mark. We communicate via email and Google Meet.

What did you find most impressive about them?

WebFX’s organizational skills and project management reports are impressive. They always audit to find alternative strategies to recommend. The team works with a sense of urgency, and their estimated quotes for project completion times are generally on the mark.

Are there any areas they could improve?

I can’t think of anything for WebFX to improve.

BACKGROUND

Please describe your company and position.

I am the Chief Commercial Officier of Inhance Technologies

Describe what your company does in a single sentence.

Chemical company

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WebFX to accomplish?

• Increase awareness among our target audiences
• Convert more prospects to customers

SOLUTION

How did you find WebFX?

Online Search

Why did you select WebFX over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Expert knowledge in digital marketing

How many teammates from WebFX were assigned to this project?

2 main contacts and multiple others in the background when needed

Describe the scope of work in detail. Please include a summary of key deliverables.

SEO, ad development, and content development to increase awareness among our target audiences in order to drive more website visitors, increase prospects, and convert prospects to paying customers.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased website visitors and increased prospects.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, they were very well organized, came up with recommendations proavtively, and responded quickly.

What was your primary form of communication with WebFX?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I was impressed by their up-to-date knowledge on digital marketing: SEO for Google and ad performance in Google and LinkedIn.

Are there any areas for improvement or something WebFX could have done differently?

Follow up on actions or reviews needed by them from us.

BACKGROUND

Please describe your company and position.

I am the Director of Marketing of a financial services company.

Describe what your company does in a single sentence.

RIA

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WebFX to accomplish?

• Increase search visibility
• Convert users to leads
• Report on website traffic

SOLUTION

How did you find WebFX?

Online Search

Why did you select WebFX over others?

• High ratings
• Industry knowledge

How many teammates from WebFX were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Ongoing technical SEO work, on-page optimizations, website consulting, Google Anayltics assistance

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Continual search optimization improvements, increases in website search traffic and website from conversions

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They're always adaptable and helpful, even as we threw many curveballs they likely hadn't seen from other clients.

What was your primary form of communication with WebFX?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Depth of specialty.

Are there any areas for improvement or something WebFX could have done differently?

After 18 months, a new account manager was assigned that was less experienced.

BACKGROUND

Please describe your company and position.

I am the Marketing Coordinator of an other industry company 

Describe what your company does in a single sentence.

Life safety technology: burglar and fire alarms, security systems

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WebFX to accomplish?

• SEO

SOLUTION

How did you find WebFX?

Online Search

Why did you select WebFX over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired WebFX to help with our SEO. We wanted to get our CPL down and increase the number of qualified leads. Other work included a website migration, YouTube ad campaign, and blog content creation. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Leads are up, CPL is down, and the website migration went off without a hitch. We even had a viral blog post for a while, which had tens of thousands of eyes on our website every week. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything was delivered on time. They were very responsive and helpful when we asked. They were also proactive about getting ahead of problems. 

What was your primary form of communication with WebFX?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Everyone I've interacted with has been very nice and helpful. 

Are there any areas for improvement or something WebFX could have done differently?

Nothing comes to mind. 

BACKGROUND

Introduce your business and what you do there.

LPI, Inc. Lift Systems designs, manufactures, and installs standard and custom industrial personnel lifts and elevated work platforms for diverse applications across industries such as aerospace, manufacturing, transportation, and maintenance.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebFX?

Initially, we hired WebFX to help improve our keyword ranking and build content for placement on our website. Recently, we added the goal of having our website redone so that it was optimized for improving organic traffic volume.

SOLUTION

What was the scope of their involvement?

WebFX has been helping us with an inbound lead growth strategy that includes researching, developing, and implementing a full content and keyword strategy to increase qualified organic traffic and web leads. This includes SEO optimization and keyword ranking research. Additionally, WebFX gathers actionable campaign performance data, including leads, calls, revenue, company visits, and competitor activity using MarketingCloudFX. The team provides customized monthly reports and has detailed monthly reporting calls to review work completed, results, and strategy direction into the next month.

WebFX has also redesigned our website in WordPress for improved flexibility and scalability. The team has redesigned the site for best practices for UX and core web vitals and refreshed the look and feel of the site, including improved navigational functions.

What is the team composition?

We have a single, primary lead for the project, and they have brought in additional team members as needed based on the specific scope of work.

How did you come to work with WebFX?

We had initially found WebFX through a series of web searches and reviews targeting agencies that had experience working with B2B manufacturers. We chose WebFX over other options because of their experience working with manufacturers like us, the size of their team, the resources they offered, and the level of communication provided through the onboarding process.

What is the status of this engagement?

This latest project started in the fall of 2024, and the project is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We have seen improved traffic in the few short months. More importantly, WebFX’s expertise made us realize that our current website was not optimized to current UX standards and was actually bottlenecking potential leads and inbound traffic. The consistent communication, stellar project management, and project visibility have given me full confidence that our website will be complete on the date that was set and that it will accomplish the goals we set out to accomplish.

How did WebFX perform from a project management standpoint?

WebFX has amazing project management. The team has an arsenal of branded tools they use to keep projects moving forward and on time. They have always delivered what was promised on time and keep communication open during the entire process. Additionally, they provide tools and a dashboard for me to log into where I can track the project, view communication, and results any time day or night.

What did you find most impressive about them?

I value the fact that they assign a project lead, they have a large pool of specialists and professionals to tap into, and the WebFX branded tools that are like analytics, CRM, and messaging service all rolled into one. I don’t think there are others that provide all of those benefits. I highly value consistent and honest communication, and I feel that WebFX has always delivered in that area.

Are there any areas they could improve?

I can’t think of anything I would change. However, I think we could have spent some time going more in-depth about our business goals and pain points so that we could have come up with a different strategy from the very start. This really isn’t the fault of WebFX. We came to them initially looking for help in the SEO area, and they quoted and started the project from that perspective.

BACKGROUND

Please describe your company and position.

I am the Sales Manager of Astro Machine works

Describe what your company does in a single sentence.

Machine Shop services

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WebFX to accomplish?

• Website design

SOLUTION

How did you find WebFX?

Other

Why did you select WebFX over others?

• High ratings
• Pricing fit our budget
• Company values aligned

How many teammates from WebFX were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

With ongoing SEO, and website optimization, Astro has successfully increased sales and consistantly ranks high on Google.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Unknown, though extremely pleased with results.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

WebFX has always been very responsive.

What was your primary form of communication with WebFX?

In-Person Meeting

What did you find most impressive or unique about this company?

The ease as to how well they understood our business model.

Are there any areas for improvement or something WebFX could have done differently?

No areas for improvement

BACKGROUND

Please describe your company and position.

I am the Account Manager of Hennemuth Metal Fabricators

Describe what your company does in a single sentence.

We are a manufacturer of HVAC duct. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WebFX to accomplish?

• increase our visualization
• Website help

SOLUTION

How did you find WebFX?

Online Search

Why did you select WebFX over others?

• Pricing fit our budget
• Company values aligned

How many teammates from WebFX were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We have an ongoing relationship with WebFX. We meet with them monthly to work on goals set out at the beginning of the year. They write copy for us, help with any website issues, SEO is ongoing. Our goals are to be more visible in our delivery areas as well as drive new Mechanical traffic to our business. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased traffic to our website. Increased call to action. Sales. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes. They always answer questions/concerns promptly.

What was your primary form of communication with WebFX?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Personal relationships. You are able to have one point person who knows you well.

Are there any areas for improvement or something WebFX could have done differently?

I don't think so.

BACKGROUND

Please describe your company and position.

I am the Chief Operations Officer of a consulting company 

Describe what your company does in a single sentence.

We're a Microsoft Partner for their enterprise solutions specializing in ERP consulting.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WebFX to accomplish?

• Improve SEO and PPC; greater marketing web presence.
• Enhance our Social Media presence.
• Become the primary marketing tool to drive prospective customers.

SOLUTION

How did you find WebFX?

Online Search

Why did you select WebFX over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Good value for cost

How many teammates from WebFX were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The WebFX team has been optimizing our SEO and PPC for web search visibility utilizing a number of different strategies including blog posts, organic and PPC ads, etc.  They are also working to better establish our Social Media presence by trying different strategies around job titles, retargeting campaigns, static and video ads, etc.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Integration between our Microsoft CRM system, Sales Hub, with their RevenueTrackerFX application to graph the success, in revenue, of their marketing efforts.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They are very professional, conscientious, and get their work done on time.

What was your primary form of communication with WebFX?

Virtual Meeting

What did you find most impressive or unique about this company?

They have a very positive and energetic work culture that makes it fun and easy to work with them on marketing projects.

Are there any areas for improvement or something WebFX could have done differently?

Not that I am aware of.

BACKGROUND

Please describe your company and position.

I am the Project Success Coordinator of Drainage Masters

Describe what your company does in a single sentence.

We are a drainage contractor that handles commercial and residential drainage projects for our customers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WebFX to accomplish?

• Increase web traffic
• Handle Google Ads

SOLUTION

How did you find WebFX?

Online Search

Why did you select WebFX over others?

Met with many companies and saw WebFX as the best option.

Describe the scope of work in detail. Please include a summary of key deliverables.

WebFX completed an entire website re-design for us to get us over to Wordpress, taking all of our current website information and revitilizing it and updating it with new information. They also took over running our Google PPC ads, ensuring our Ad budget is most efficiently being spent to get us the most business possible, and meets with us monthly to go over how the ads are performing. Additionally, they are handling our SEO work to increase web traffic through having a more optimized website. One of the ways they've went about that is by writing up new pages and blog-posts on our site that best encapsulate and share the work that we do. Again, we meet monthly to discuss how everything is performing month over month. We have also jsut began doing more local SEO work, ensuring all local listings are up to date, and posts are actively done on Facebook and Google.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased ROI on Google PPC Ads, increased web traffic, a noticeably improved website (not quite measureable but if you saw the two you'd say it was a measureable difference, ha), and an increase in the amount of available information on our site and local listings.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Every need I've brought to their attention has been dealt with and handled efficiently beyond our expectations, and they have been quite gracious in their support of our many needs. The delegation of tasks between the team seems to be done quite efficiently as well, as anyone I've met or discussed with from any portion of the work I described has been very understanding of the project and tasks at hand. 

What was your primary form of communication with WebFX?

Virtual Meeting

What did you find most impressive or unique about this company?

I'm impressed by the extremely kind and cool nature of all the people I've met from the company. Our main contact Carmen is one of the greatest people I've had the pleasure of working with from another company, and everyone else I've met from WebFX is very awesome as well. Inviting me for an in-person meeting was extremely cool too, ha.

Are there any areas for improvement or something WebFX could have done differently?

Build a time machine and go back in time to reach out so we could have been working for them sooner!