WebFX

BACKGROUND

Please describe your company and position.

I am the Chief Commercial Officier of Inhance Technologies

Describe what your company does in a single sentence.

Chemical company

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WebFX to accomplish?

• Increase awareness among our target audiences
• Convert more prospects to customers

SOLUTION

How did you find WebFX?

Online Search

Why did you select WebFX over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Expert knowledge in digital marketing

How many teammates from WebFX were assigned to this project?

2 main contacts and multiple others in the background when needed

Describe the scope of work in detail. Please include a summary of key deliverables.

SEO, ad development, and content development to increase awareness among our target audiences in order to drive more website visitors, increase prospects, and convert prospects to paying customers.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased website visitors and increased prospects.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, they were very well organized, came up with recommendations proavtively, and responded quickly.

What was your primary form of communication with WebFX?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I was impressed by their up-to-date knowledge on digital marketing: SEO for Google and ad performance in Google and LinkedIn.

Are there any areas for improvement or something WebFX could have done differently?

Follow up on actions or reviews needed by them from us.

BACKGROUND

Please describe your company and position.

I am the Director of Marketing of a financial services company.

Describe what your company does in a single sentence.

RIA

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WebFX to accomplish?

• Increase search visibility
• Convert users to leads
• Report on website traffic

SOLUTION

How did you find WebFX?

Online Search

Why did you select WebFX over others?

• High ratings
• Industry knowledge

How many teammates from WebFX were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Ongoing technical SEO work, on-page optimizations, website consulting, Google Anayltics assistance

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Continual search optimization improvements, increases in website search traffic and website from conversions

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They're always adaptable and helpful, even as we threw many curveballs they likely hadn't seen from other clients.

What was your primary form of communication with WebFX?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Depth of specialty.

Are there any areas for improvement or something WebFX could have done differently?

After 18 months, a new account manager was assigned that was less experienced.

BACKGROUND

Please describe your company and position.

I am the Marketing Coordinator of an other industry company 

Describe what your company does in a single sentence.

Life safety technology: burglar and fire alarms, security systems

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WebFX to accomplish?

• SEO

SOLUTION

How did you find WebFX?

Online Search

Why did you select WebFX over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired WebFX to help with our SEO. We wanted to get our CPL down and increase the number of qualified leads. Other work included a website migration, YouTube ad campaign, and blog content creation. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Leads are up, CPL is down, and the website migration went off without a hitch. We even had a viral blog post for a while, which had tens of thousands of eyes on our website every week. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything was delivered on time. They were very responsive and helpful when we asked. They were also proactive about getting ahead of problems. 

What was your primary form of communication with WebFX?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Everyone I've interacted with has been very nice and helpful. 

Are there any areas for improvement or something WebFX could have done differently?

Nothing comes to mind. 

BACKGROUND

Please describe your company and position.

I am the Sales Manager of Astro Machine works

Describe what your company does in a single sentence.

Machine Shop services

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WebFX to accomplish?

• Website design

SOLUTION

How did you find WebFX?

Other

Why did you select WebFX over others?

• High ratings
• Pricing fit our budget
• Company values aligned

How many teammates from WebFX were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

With ongoing SEO, and website optimization, Astro has successfully increased sales and consistantly ranks high on Google.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Unknown, though extremely pleased with results.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

WebFX has always been very responsive.

What was your primary form of communication with WebFX?

In-Person Meeting

What did you find most impressive or unique about this company?

The ease as to how well they understood our business model.

Are there any areas for improvement or something WebFX could have done differently?

No areas for improvement

BACKGROUND

Please describe your company and position.

I am the Account Manager of Hennemuth Metal Fabricators

Describe what your company does in a single sentence.

We are a manufacturer of HVAC duct. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WebFX to accomplish?

• increase our visualization
• Website help

SOLUTION

How did you find WebFX?

Online Search

Why did you select WebFX over others?

• Pricing fit our budget
• Company values aligned

How many teammates from WebFX were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We have an ongoing relationship with WebFX. We meet with them monthly to work on goals set out at the beginning of the year. They write copy for us, help with any website issues, SEO is ongoing. Our goals are to be more visible in our delivery areas as well as drive new Mechanical traffic to our business. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased traffic to our website. Increased call to action. Sales. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes. They always answer questions/concerns promptly.

What was your primary form of communication with WebFX?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Personal relationships. You are able to have one point person who knows you well.

Are there any areas for improvement or something WebFX could have done differently?

I don't think so.

BACKGROUND

Please describe your company and position.

I am the Chief Operations Officer of a consulting company 

Describe what your company does in a single sentence.

We're a Microsoft Partner for their enterprise solutions specializing in ERP consulting.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WebFX to accomplish?

• Improve SEO and PPC; greater marketing web presence.
• Enhance our Social Media presence.
• Become the primary marketing tool to drive prospective customers.

SOLUTION

How did you find WebFX?

Online Search

Why did you select WebFX over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Good value for cost

How many teammates from WebFX were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The WebFX team has been optimizing our SEO and PPC for web search visibility utilizing a number of different strategies including blog posts, organic and PPC ads, etc.  They are also working to better establish our Social Media presence by trying different strategies around job titles, retargeting campaigns, static and video ads, etc.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Integration between our Microsoft CRM system, Sales Hub, with their RevenueTrackerFX application to graph the success, in revenue, of their marketing efforts.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They are very professional, conscientious, and get their work done on time.

What was your primary form of communication with WebFX?

Virtual Meeting

What did you find most impressive or unique about this company?

They have a very positive and energetic work culture that makes it fun and easy to work with them on marketing projects.

Are there any areas for improvement or something WebFX could have done differently?

Not that I am aware of.

BACKGROUND

Please describe your company and position.

I am the Project Success Coordinator of Drainage Masters

Describe what your company does in a single sentence.

We are a drainage contractor that handles commercial and residential drainage projects for our customers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WebFX to accomplish?

• Increase web traffic
• Handle Google Ads

SOLUTION

How did you find WebFX?

Online Search

Why did you select WebFX over others?

Met with many companies and saw WebFX as the best option.

Describe the scope of work in detail. Please include a summary of key deliverables.

WebFX completed an entire website re-design for us to get us over to Wordpress, taking all of our current website information and revitilizing it and updating it with new information. They also took over running our Google PPC ads, ensuring our Ad budget is most efficiently being spent to get us the most business possible, and meets with us monthly to go over how the ads are performing. Additionally, they are handling our SEO work to increase web traffic through having a more optimized website. One of the ways they've went about that is by writing up new pages and blog-posts on our site that best encapsulate and share the work that we do. Again, we meet monthly to discuss how everything is performing month over month. We have also jsut began doing more local SEO work, ensuring all local listings are up to date, and posts are actively done on Facebook and Google.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased ROI on Google PPC Ads, increased web traffic, a noticeably improved website (not quite measureable but if you saw the two you'd say it was a measureable difference, ha), and an increase in the amount of available information on our site and local listings.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Every need I've brought to their attention has been dealt with and handled efficiently beyond our expectations, and they have been quite gracious in their support of our many needs. The delegation of tasks between the team seems to be done quite efficiently as well, as anyone I've met or discussed with from any portion of the work I described has been very understanding of the project and tasks at hand. 

What was your primary form of communication with WebFX?

Virtual Meeting

What did you find most impressive or unique about this company?

I'm impressed by the extremely kind and cool nature of all the people I've met from the company. Our main contact Carmen is one of the greatest people I've had the pleasure of working with from another company, and everyone else I've met from WebFX is very awesome as well. Inviting me for an in-person meeting was extremely cool too, ha.

Are there any areas for improvement or something WebFX could have done differently?

Build a time machine and go back in time to reach out so we could have been working for them sooner!

BACKGROUND

Please describe your company and position.

I am the Attorney of Weisberg Cummings, P.C.

Describe what your company does in a single sentence.

Law Firm

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WebFX to accomplish?

• Marketing
• Find Clients
• Write Content

SOLUTION

How did you find WebFX?

Prior Assignment

Why did you select WebFX over others?

Company values aligned

How many teammates from WebFX were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Online marketing strategies

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

High level of inquiries to our law firm 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Excellent communication and always professional

What was your primary form of communication with WebFX?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their personal attention is impressive.

Are there any areas for improvement or something WebFX could have done differently?

No

UPDATED REVIEW

This review was published on July 6, 2022.

Derrek W. Cummings
Partner, Law FirmLegal

1-10

Sep 2014 - Ongoing

Verified

Project summary
WebFx handles SEO for their client, focusing on Google and tracking the search engine's indexing preferences. They also track incoming leads for the client to identify and optimize channels and efforts. 

Feedback summary
Leads have risen year-over-year thanks to WebFx's SEO work, article writing, and analysis. They communicate over multiple channels and provide immediate responsiveness. Customers can expect streamlined management and access to a wide range of digital marketing expertise throughout their engagement.

BACKGROUND

Introduce your business and what you do there.

I’m a lawyer and partner at a law firm.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebFx?

We hired them to design and refresh our web page, as well as handle our internet marketing and SEO. The goal was to bring in prospective clients and market to specific areas of law that we practice, including sexual harassment, race discrimination, gender discrimination, employment law, and wage payment and collection.

SOLUTION

What was the scope of their involvement?

We put out articles on our website, and WebFx refreshed those articles to reflect changing topics in the law that interest our clients. They also do targeted outreach through our website to improve our placement on search engines and drive prospective clients. They work on all search engines but obviously cater to Google, which includes staying on top of Google’s criteria as it changes.

They also work in conjunction with other services we have. It’s important for us to identify who’s finding us and how they’re finding us. The most sought-after information in SEO or marketing is where your leads are coming from. WebFx tracks where our leads come from. It can be confusing, as there are multiple ways to contact us: emailing us directly, chatting through our website, hyperlinks on other websites, etc.

We have a partnership where they’ll analyze our marketing portfolio and let us know if certain channels aren’t producing the way we want them to. They also update our web design when needed.

What is the team composition?

We primarily work with Steven (Marketer), and he’s excellent — constantly available if we need him.

How did you come to work with WebFx?

They’re a local business here in Harrisburg, as are we, and we both got started around the same time. We know the owner from a completely separate endeavor, however, and ended up meeting him after we had an unfortunate situation with our previous vendor. That partner didn’t keep up to date on Google’s indexing preferences and we fell behind in our specialized areas of law.

How much have you invested with them?

We’ve spent around $300,000–$500,000.

What is the status of this engagement?

We’ve been working together since September 2014.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We do reviews with Steven where he shows us how we’ve been improving — we’re always moving upward in our metrics.

We haven’t seen a dropoff in leads, either, and our business depends on leads. We’ve had significant growth in this category every year that we’ve worked with WebFx.

How did WebFx perform from a project management standpoint?

We communicate in person and through Basecamp, where they’ll post items. Direct emails and phone calls also take place.

What did you find most impressive about them?

Steven is very thorough and gets back to us quickly, turning things around at a rapid pace. They’re a very well-run company.

I also greatly enjoy how they’ve structured our engagement. Steven is our contact, but we still get the benefit of working with the entire company. Everything piggybacks off of our contact, which is really nice.

Are there any areas they could improve?

Nothing like this has revealed itself in this situation, or we just aren’t aware of it because they’re handling everything very well.

STAR RATINGS:
Overall rating: 5
Quality: 5
Cost: 4.5
Schedule: 5
Willing to refer: 5

BACKGROUND

Please describe your company and position.

I am an administrator of Smoker Door Sales

Describe what your company does in a single sentence.

Family business that sells and services garage doors.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WebFX to accomplish?

• Create depth to website
• PPC
• Increased leads

SOLUTION

How did you find WebFX?

Referral

Why did you select WebFX over others?

• Pricing fit our budget
• Great culture fit
• Referred to me

How many teammates from WebFX were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work provided by WebFX includes SEO, PPC, and website content development. Their SEO efforts have involved keyword research, organic traffic, google ranking, and on-page optimizations. Their PPC campaigns have delivered an increase in traffic to the website as well as an increase in leads. Furthermore, our website's content has improved since they have worked on making on content informative, engaging, and clearly communicating our brand's image. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increase in website traffic and online leads

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They go above and beyond at being responsive and getting things done in a timely manner. They answer all questions quickly and clearly. They are incredibly easy to work with. Their project management skills alone make them a fantastic and invaluable partner. 

What was your primary form of communication with WebFX?

Virtual Meeting

What did you find most impressive or unique about this company?

WebFX's excellent communication and project management stood out.

Are there any areas for improvement or something WebFX could have done differently?

No areas of improvement come to mind at this time. 

BACKGROUND

Please describe your company and position.

 I am the Digital Marketing Coordinator of an engineering company 

Describe what your company does in a single sentence.

We build protective enclosures for critical electronics.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WebFX to accomplish?

• Optimize digital marketing efforts
• Assist our small, in-house marketing team
• Email marketing

SOLUTION

How did you find WebFX?

Online Search

Why did you select WebFX over others?

High ratings

Describe the scope of work in detail. Please include a summary of key deliverables.

• Ongoing SEO optimization for 4 properties
• Ongoing email marketing and contact list building
• Providing updates for our strategy

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increase in impressions
• Increase in lead form submissions
• Increase in number of email marketing touch points

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• For website building, the team is extremely on top of it. In addition to our typical meetings, we also receive a weekly report every Friday, even if there are no action items on our part.

What was your primary form of communication with WebFX?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

• It's impressive the number of experts they employ

Are there any areas for improvement or something WebFX could have done differently?

Seeking a better understanding of niche customer products for better content creation.