Vrrb - Web & Product Design Agency

BACKGROUND

Please describe your company and position.

I am the Chief Executive Officer of Think Teach Group

Describe what your company does in a single sentence.

Think Teach Group is a leading Adverising organisation.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Vrrb - Web & Product Design Agency to accomplish?

• Our goal was to create a central platform for our marketing team and clients to plan, monitor, and report on campaigns in real-time. Think: fewer tabs, fewer emails, and way more visibility. We wanted it to be powerful, but easy for everyone on the team to use, whether they were data nerds or brand strategists.

SOLUTION

How did you find Vrrb - Web & Product Design Agency?

• Online Search
• Clutch Site

Why did you select Vrrb - Web & Product Design Agency over others?

• Great culture fit
• Company values aligned

How many teammates from Vrrb - Web & Product Design Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Vrrb helped us shape the entire product, from messy ideas in a Google Doc to a clean, functional platform. The work included:

• Planning sessions to narrow down the right features for launch.
• Designing a clean UI that matched our brand and felt intuitive.
• Building the web app itself (including client logins, campaign dashboards, budget tracking, etc.).
• Integrating it with ad platforms (Google, Meta, LinkedIn), our CRM, and Slack.
• Adding some AI to suggest optimizations based on campaign performance.
• QA, testing, and launch support.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Campaign setup time was cut nearly in half 42% faster, to be exact.

Clients now check their dashboards instead of emailing us every time they want updates.

Our team productivity jumped, we're spending less time switching between tools and more time strategizing.

We’ve seen an increase in client retention, and several of them even complimented our platform (which is a nice ego boost).

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Vrrb’s team was organized without being rigid. We had weekly calls to check in, but they were also responsive over Slack and email when things came up. Their PM kept things moving without overwhelming us with tech jargon. They also adjusted timelines quickly when we needed to shift priorities (which, let’s be honest, happens a lot in agency life).

What was your primary form of communication with Vrrb - Web & Product Design Agency?

Virtual Meeting

What did you find most impressive or unique about this company?

The design and UX were a standout. We’ve worked with dev teams before, but Vrrb’s eye for detail made a huge difference. Every button, page, and chart felt like it had a purpose. Also, the AI feature wasn’t just a buzzword. It actually gave helpful suggestions that we used to optimize underperforming campaigns. It saved us hours in manual analysis

Are there any areas for improvement or something Vrrb - Web & Product Design Agency could have done differently?

If we had to nitpick, onboarding materials could be better. The platform worked great, but some of our less technical team members could’ve used a quick-start guide or video walkthroughs to get comfortable faster. Vrrb did offer support, but having self-serve tutorials would make adoption even smoother.

BACKGROUND

Please describe your company and position.

I am the Head of Business Development of Sparta Capital Management Ltd

Describe what your company does in a single sentence.

Financial Service, basically focused on Investment Management

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Vrrb - Web & Product Design Agency to accomplish?

• We set out to breathe new life into the brand, starting with a fresh take on its mission, vision, and tagline to better reflect what it stands for today. Beyond that, we wanted to make sure the messaging truly resonated with different audiences, speaking directly to their needs in a way that felt personal and relevant. And because how we say things matters just as much as what we say, we refined the tone of voice to strike the right balance, whether that meant sounding more approachable, authoritative, or inspiring, depending on the situation. The goal? A brand that not only looks renewed but feels more connected and intentional in every interaction.

SOLUTION

How did you find Vrrb - Web & Product Design Agency?

• Online Search
• Clutch Site

Why did you select Vrrb - Web & Product Design Agency over others?

• Great culture fit
• Company values aligned

How many teammates from Vrrb - Web & Product Design Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Vrrb played a key role in revitalizing our brand, guiding us through a thoughtful and collaborative process. They started by digging deep into what makes our brand unique—conducting insightful interviews with our clients, partners, and internal teams to uncover what truly resonates. From there, they helped us refine our mission, vision, and tagline to better reflect who we are and where we’re headed. Throughout the journey, they kept our leadership team closely involved, holding review sessions with the Executive Committee to align on every step. The result? A refreshed brand that feels authentic, purposeful, and ready to make an impact

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our brand needed a refresh to align with the company’s new strategic direction, a big shift that required careful thought and collaboration. Vrrb stepped in as a trusted partner, guiding us through the process with expertise, especially given the tight deadlines we were up against. 

Bob and John were fantastic to work with, they didn’t just wing it; they had a clear, structured approach. They kicked things off by diving deep into research, talking to our customers, partners, and key leaders to really understand what our brand stood for and where it needed to go. From there, they helped us refine everything, our mission, vision, and even a fresh tagline that actually resonated.

What really stood out was how well they connected with our leadership team. Presenting ideas in a way that got everyone on the same page isn’t always easy, but Vrrb made it happen.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

VRRB consistently delivers on their promises, hitting deadlines without fail.

What was your primary form of communication with Vrrb - Web & Product Design Agency?

Virtual Meeting

What did you find most impressive or unique about this company?

Skilled at navigating complex discussions with clarity and diplomacy, ensuring key initiatives move forward efficiently.

Are there any areas for improvement or something Vrrb - Web & Product Design Agency could have done differently?

Working remotely gave them a fresh perspective on the financial services industry, one that wasn’t clouded by insider buzzwords or overly complex terminology. Instead of getting lost in industry-speak, they took a step back, sharpened their understanding of the market, and crafted messaging that actually resonated. The physical distance, ironically, brought them closer to what really matters: clear, straightforward communication that connects with real people

BACKGROUND

Introduce your business and what you do there.

I’m the director of marketing for a company that operates a multi-unit chain of urgent care facilities. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Vrrb Interactive?

We’ve hired Vrrb Interactive for website design and development. 

SOLUTION

What was the scope of their involvement?

I didn’t come into the project until after the discovery phase, but Vrrb Interactive has been responsible for creating wireframes and all the site designs. We had an old website, and Vrrb Interactive has migrated everything from the old site to the new one. 

They’ve added new features, ensured functionality and workflows, and built new landing pages. One of the largest enhancements Vrrb Interactive has made is the ability to display patient wait times in our clinics; they’ve done this through third-party integration. With this feature, users can look up separate clinics and find the number of individuals waiting. 

The team is currently providing ongoing maintenance work and adding enhancements. We are also redesigning and restructuring our location landing pages. Vrrb Interactive is creating backlinks and breadcrumbs to enhance the website and make it more user-friendly. The website has been built with WordPress, and the team has integrated Yoast SEO and Waitwhile. Vrrb Interactive uses Figma for all of the design work. 

What is the team composition?

Seth (Founder & Managing Director) is our main point of contact, and we also work with a developer. 

How did you come to work with Vrrb Interactive?

I’m not sure; I was assigned to the project after we’d hired Vrrb Interactive. 

How much have you invested with them?

We’ve spent more than $250,000. 

What is the status of this engagement?

We started working together in April 2021, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Our website traffic and the average time on our site have significantly increased; in general, we’ve seen our analytics improve. Vrrb Interactive has also optimized our site for tracking and gathering measurable results. We’re highly satisfied with their work. 

How did Vrrb Interactive perform from a project management standpoint?

We use a project management tool that we submit tickets through, and Vrrb Interactive gets back to us immediately. This tool also helps with transparency because we can see what is being worked on in real-time. We’re really happy with having one point of contact, and it’s made communication easy. They meet deadlines, are highly responsive, and stay within our budget. We communicate via email and Zoom. 

What did you find most impressive about them?

They are very focused on ensuring that our users have a good experience using the system and that it works efficiently. If they don’t know the answer to something, they’ll conduct research to figure out how to complete that task. Vrrb Interactive is also transparent about what they think will and won’t work. They meet deadlines and stay within our budget.  

We’ve been impressed with their ability to explain complicated concepts in a digestible way and their adaptability.

Are there any areas they could improve?

There’s nothing that we can come up with. 

Do you have any advice for potential customers?

Don’t be afraid to ask questions and build a relationship with your main point of contact.

BACKGROUND

Introduce your business and what you do there.

I’m the director of marketing for a company that specializes in tools, ranging from screws and anchors to hole punch kits and saws. Our catalog is about 3,300 SKUs (stock-keeping units), so the breadth of our line is huge. Our business has been around for 55 years.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Vrrb Interactive?

We were looking for a web team that could work with the breadth of our catalog offering and integrate it into Oracle, which is the centrifuge of our company. We use Oracle to do all of our invoicing and fulfillments. We wanted these assets to be within that same infrastructure so that we could keep everything in line on a daily basis. Our goal was to be able to export a CSV (Comma Separated Value) file, which would be adjusted by the website.

SOLUTION

What was the scope of their involvement?

Vrrb Interactive designed and developed our website. They did coding, execution, and picked hosting. 

We knew what we needed on the website in terms of functionality, and we were familiar with what our peers in the industry were doing. Vrrb definitely helped to guide us on some of the industry standards. They made sure that things were optimized and ran quickly.

What is the team composition?

We worked directly with two individuals: Seth (Founder & Managing Director) and a lead developer.

How did you come to work with Vrrb Interactive?

We did a pretty big quarry of looking at different people’s websites and trying to get the transparency as to who developed them. When we ended up selecting Vrrb, much of that had to do with their prior work. They had also done work with somebody we’ve had relations with in the lighting industry, and they were able to provide further testimonial that they were a good partner.

What is the status of this engagement?

We began interviewing Seth in the summer of 2019, and our contract began around August. We’re still finalizing the site's go-live date and are tentatively looking at January. Right now, we’re going through a final vetting process of our sales team and extensively looking at all of the attributes. There’s a lot of system on our part, but system-wise, it’s been pretty quiet for Vrrb over the last couple of months.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We are in the midst of a soft launch, so we have shared the website link in our dev environment with about 40 individuals. Most of those individuals are within the company, so it ranges from customer service to purchasing to our outside sales organization. They’re going through and doing their own processes of testing, and we’ve gotten really flattering feedback, such as how night-and-day this site is from our previous one, how easy it is to use, and how clean and modern it is.

How did Vrrb Interactive perform from a project management standpoint?

They did a fantastic job. As we’re getting to the tail-end, I can tell they’re ramping up with other projects, but they’ve done a good job facilitating overall. It has not been an easy project — it’s been incredibly long — and they’ve been very accommodating in hitting all of our needs.

What did you find most impressive about them?

They’ve been able to deal with the fluid motion of our project as things have evolved and changed. The attribute piece has been the most challenging part of the project. They’ve been flexible in making adjustments to thousands of different attribute buckets.

Are there any areas they could improve?

I think they could have a better line of communication. We have different platforms that we use to provide feedback and comments, and they’ve been great in that regard. However, as we’ve gotten to the end of this project, it’s somewhat difficult to remain on their radar. I will be anxious to see what the service component post-launch is going to look like, such as what turnaround times will be.  

Any advice for potential customers?

Our situation was so unique because of how large our catalog is. If you’re just selling simple items that are very like each other, it would be a very easy process. I think that having all of your stuff in alignment going into the process would be incredibly beneficial and would dramatically reduce the timeline. Unfortunately for us, a lot of the process required reinventing the wheel, because these were things we didn’t have, or we didn’t have them in a way that could be pushed into a system and pulled back out.

BACKGROUND

Introduce your business and what you do there.

I’m the PR manager for the Palm Springs Bureau of Tourism. We’re a destination marketing organization for the city of Palm Springs, California.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Vrrb Interactive?

We hired Vrrb Interactive to basically build a new WordPress website.

SOLUTION

What was the scope of their involvement?

They started by selecting basic design elements like fonts and colors. Then they moved to development. Our old site was on Drupal, but they migrated the platform to WordPress. The project was divided into several phases and they focused on a new section of the site in each phase. In the middle of the engagement, we became more involved in their work and began filling in images and copy.

They’ve continued to support us since the development ended. If I can’t do something, I submit a work order and they finish the job.

What is the team composition?

Onset was our liaison with the development team, so he was the only person we worked with directly.

How did you come to work with Vrrb Interactive?

Our webmaster found them and set up our partnership.

How much have you invested with them?

We’ve spent about $100,000 so far.

What is the status of this engagement?

The project lasted from January–October 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Despite the platform migration, traffic remained the same and everything worked well. Everyone who has commented on the site has said that it’s much better than it used to be.

How did Vrrb Interactive perform from a project management standpoint?

We primarily communicated over email and Zoom. They also made training videos and shared documents with us online.

What did you find most impressive about them?

Vrrb Interactive is very consultative. Previous companies I’ve worked with just did whatever we told them, but Vrrb Interactive made recommendations based on their expertise. I appreciated how they collaborated with us.  

Are there any areas they could improve?

The process took us longer than we expected.

Do you have any advice for potential customers?

Listen to their advice. Rather than giving orders, new clients should focus on collaborating with them.

BACKGROUND

Introduce your business and what you do there. 

I primarily worked with Vrrb Interactive in my role as managing partner at REQ. I recently left to found a new agency.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Vrrb Interactive? 

It was primarily a resource challenge. There were times when we had a lot of work and times when things were quiet. Since we couldn't afford to hire on staff for a short-term project, we would bring on Vrrb Interactive as needed.

SOLUTION

What was the scope of their involvement? 

The bulk of their work was in development and engineering. Usually we’d partner with them by bringing them into a project for the discovery phase. We’d typically design the projects and then bring them in as a contractor when it came to build.

We worked with them on at least 15 projects. There were a few where we brought them into the design phase as well, but that was less common. Other times, we gave them the entire project and served only as the middleman between them and our client. 

What is the team composition? 

Seth (founder and creative director, Vrrb Interactive) was our initial point of contact. He would get the requirements from us. Depending on the project, either he or the project manager would then interface with our team. A number of developers and designers were part of each project. 

How did you come to work with Vrrb Interactive? 

I started working with them when I was at an agency before REQ. We were scaling up the company and we didn't have enough resources in DC. We had a business trip in L.A. and we decided to meet with some agencies out there. They were one of the agencies we met with and we decided to work with them. When the agency was acquired by REQ, I brought the relationship with Vrrb Interactive over with me. 

How much have you invested with them?

Collectively, it’s somewhere in the $200,000–$400,000 range.

What is the status of this engagement? 

I worked with them for about six years. They’re still working with REQ as far as I'm aware.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

They were very good at asking the right questions. I very much enjoyed working with them. There were never any surprises because they were so thorough in their preparation. In the consulting industry, expectations from clients can be difficult to meet. There are times when a client would add to the scope after the discovery phase, which made things hairy. Vrrb Interactive understood how to work in that environment. Regardless of the challenges, I can't think of a single instance where they didn't deliver. 

How did Vrrb Interactive perform from a project management standpoint? 

Seth was especially good at being responsive. Even when he was traveling or on vacation, he gave us a clear expectation of where the project stood. We communicated using email, Basecamp, or Mavenlink depending on the project and the client. Vrrb Interactive was flexible and willing to use whatever project management tool or software we chose. 

What did you find most impressive about them? 

They excelled at setting expectations. Their team was very good at analyzing a problem and giving a good estimate of the level of effort required. Additionally, they were great at delivering within the budget. 

Are there any areas they could improve? 

No, they performed quite well. I can think of only one engagement where there was a communication mishap, but that was definitely outside the norm. 

Do you have any advice for potential customers? 

Be open about expectations and requirements. Err on the side of oversharing. They're good at transforming your requirements into tangible milestones.

BACKGROUND

Introduce your business and what you do there.

I am the marketing director of Tempo. We're an LED lighting company in Orange County, California.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Vrrb Interactive?

We had just refreshed our logo and branding, and our website did not match. It was very dated, so it was time to come into alignment with where we were going.

SOLUTION

What was the scope of their involvement?

We were just looking for an entirely new website so we even had a new URL ready to go. We knew in general what the outline of the website would be. But, Vrrb Interactive pulled it all together, took our concepts, and did the development work. The website was on a WordPress platform. I had two main contacts and then from there, they put together the team on their side.

How did you come to work with Vrrb Interactive?

I did a lot of research to find a good fit. It just seemed like they understood, and their cost point was very good as well. I requested quotes from a few different companies. I met and evaluated different companies before making a decision. After speaking with Vrrb Interactive, they seemed to have a good grasp of what they were looking for from a B2B [business-to-business] side.

How much have you invested with Vrrb Interactive?

We spent $10,000 to $50,000 on this project.

What is the status of this engagement?

We started working with Vrrb Interactive in July 2015. We officially launched around the first week of December 2015.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

We've had nothing but positive reviews. I wish our original benchmark was higher than it was, but we've just had positive reviews that the website is easy to use. Our target audience includes architects, lighting designers, and engineers. They're looking for a certain aesthetic, and we have vastly improved on that aspect as well.

How did Vrrb Interactive perform from a project management standpoint?

Vrrb Interactive had great online management tools. If they had questions or I had questions, everyone on their team was on the same page. I think they used Basecamp. They were very responsive and made changes quickly. They definitely communicated well and kept to timelines. The project took about five months. Most of that was probably spent on our side in loading all of the information that we have.

What did you find most impressive about Vrrb Interactive?

The quality of the work that they provided was impressive. They were well priced and very competitive.

Are there any areas Vrrb Interactive could improve?

No, not really. I can't think of anything.

BACKGROUND

Please describe your organization.

Zaption is an interactive video learning platform that allows you to take any video and make it interactive and more engaging by adding images, text, or questions and then tracking what people learn with those videos.

What is your position?

I am the former CEO. Zaption was acquired by Workday last week [July 2016], so I am no longer with the company.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with Vrrb Interactive?

Vrrb helped us do a number of things. One, Vrrb helped us design various aspects of our public website to communicate our value proposition to our potential customers clearly. More importantly, though, they also designed key UI/UX [user interface/user experience] elements for our web app, which included the early stages of our offering platform, our publishing platform, and our analytics. They were key to helping us design all those different interfaces for the first version of our app.

SOLUTION

Please describe the scope of their involvement in detail.

We worked very closely with Vrrb at all stages of the design process. In most cases, we would lay out the technical requirements of whatever page we were designing and send those to Vrrb. Vrrb then interpreted those and came back with wireframes. Sometimes, that meant imagining entirely new interfaces for new functionality in the app.

We then discussed those wireframes and shared what we wanted to changed. That led to artwork that we also went through an iterative process to refine. They listened to our feedback and shared their own opinions, which led to final artwork that our developers then took and integrated it into the app. That was the general process we went through with them. There were variations at times because, sometimes, we did the wireframes and they just jumped right into the final artwork. Other times, we weren't doing full pages. We just needed to redo some icons or redesign a particular interface that had already been in the first version or in the beta version.

We did some other small projects with them like a general analysis of our website, just to unify not only the navigation, but also to unify different visual elements, color schemes, and so on. We also had them sync through to see how the website could be used in different modes strategically, mobile mode, responsive, and so on. We used them as our full creative agency in the early days.

How did you come to work with Vrrb Interactive?

They were already working with our CTO when I first came onboard. I can't remember now whether they were referred to us or we just sought them out.

Could you provide a sense of the size of this initiative in financial terms?

It was $50,000 to $200,000 total across a couple of years.

What is the status of this engagement?

We started working with them roughly in June 2013 through June 2015. The only reason we stopped working with them was because we decided to bring our UI design in house to speed up the development cycle. We were expanding our development team, and we found a UI/UX designer and front-end programmer who could very rapidly create designs, create mockups, make them pixel perfect, and then turn that into front end HTML and PSS all in one fell swoop.

It wasn't that we were unhappy with Vrrb in any way. We loved working with the team. We felt they did excellent work all the way through, but it was just a desire to get somebody in-house.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

What I can say is anecdotally we believed from the very beginning that design was a strategic advantage and it was critical to the success of our app, especially in the education field, which is where most of our customers were.

We felt that the app had to be very easy to use, and it had to be very visually appealing. It had to feel very robust – at the same time, you could learn it in a couple of minutes. We heard from many of our customers that we achieved that with the help of Vrrb. People constantly say, "Wow, I can't believe you built such a beautiful app for educators. We don't usually get quality of this kind for us." That's probably the best thing I could quantify.

How did Vrrb Interactive perform from a project management standpoint?

They were great. They worked quick. That's one of the things we liked about them. They followed through across the board. Every once in a while, there were delays here and there but that's to be expected in any work like this. We always identified the goals at the beginning of the project. They communicated what the next stage was, how long it would take, and always followed through to keep us on track.

We were very happy with how every project went. We worked with them as our outsourced creative director for two years, and so they were integral to the team. It wasn't like a waterfall project where we would identify the requirement, and they would go off for a month and them deliver something. It was much more fluid than that. We would work with them on new projects almost on a weekly or biweekly basis. As one project was wrapping up, we were always identifying the requirements for the next project.

What distinguishes Vrrb Interactive from other providers?

We worked with other design agencies before Vrrb, but one of the reasons that we stuck with Vrrb for so long was because we think they are very professional, and they have a distinctive style that helped us stand out.

In fact, the quality was so high, and we were so happy with their work, that it took us a full year and a half of looking around to find somebody in-house that could match Vrrb's quality and speed and could work well with us. I think that's a real testament when you can stick with an outside firm for quite a while. Remember, we are a web development company. We have high standards for what we wanted to do.

This wasn't just a creative exercise or just a public-facing website. We needed them to provide consistently high-quality work and designs on an ongoing basis. They did that so effectively that they set a very high bar when we hired somebody else. I think that says a lot about Seth [Geoffrion, founder of Vrrb Interactive] and his team and why they're successful.

Is there anything Vrrb Interactive could have improved or done differently?

This is not unique to them, but they could be better about communicating when things are busy on their end, so we know if there's going to be a delay of some sort. Most of the time, they were spot on delivery and very timely in delivering designs.

Another thing is to make sure that we always know who the primary contact is. There was a new person that came onboard about halfway through and it took a little while to work that person in. Those are minor, minor things. Certainly, we stuck with them so long simply because they were top notch in terms of quality and communication, and we really loved working with them. We thought they were very easy to work with and took feedback very well, which is important.

BACKGROUND

Please describe your company and position.

I am the Project Designer of Serranía

Describe what your company does in a single sentence.

Serranía designs and produces premium customized apparel for companies, combining high-quality textile manufacturing with branding, embroidery, and packaging that creates a memorable corporate gifting experience.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Vrrb - Web & Product Design Agency to accomplish?

We hired VRRB to redesign our website and elevate Serranía’s digital presence. Our goal was to improve UI/UX, modernize the visual identity, and build a high-performing website that clearly communicates our value in customized apparel while increasing conversions and user engagement.

SOLUTION

How did you find Vrrb - Web & Product Design Agency?

• Online Search
• Clutch Site

Why did you select Vrrb - Web & Product Design Agency over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Vrrb - Web & Product Design Agency were assigned to this project?

1 UX/UI Designer, 1 Project Manager, 1 Frontend Developer, 1 Backend/CMS Developer

Describe the scope of work in detail. Please include a summary of key deliverables.

VRRB led a complete website redesign focused on UI/UX strategy, modern web design, and custom development. The project started with user research and wireframing to improve navigation, product storytelling, and conversion flow.

They created a refined visual direction aligned with our premium brand positioning and developed a fully responsive website optimized for performance and SEO. The scope included UX architecture, high-fidelity UI design, frontend development, CMS implementation, and speed optimization.

Key deliverables were a new design system, custom page templates, improved product presentation, mobile optimization, and a scalable backend structure. The site was launched on schedule and aligned precisely with our functional and branding requirements.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

After launch, we saw a noticeable improvement in engagement and performance. Website bounce rate decreased by around 30%, and average session duration increased significantly due to clearer UX and improved navigation.

Conversion rates improved by approximately 25% within the first months, especially on product inquiry and quote request forms. Page load speed also improved, creating a smoother mobile experience.

Beyond metrics, the new website positioned Serranía as a more premium and structured brand, aligning perfectly with our growth strategy.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was structured but very collaborative. Timelines were clearly defined from the beginning, and each phase, UX, design, and development, had scheduled reviews and approvals.

They delivered according to the agreed timeline and were transparent about progress throughout the project. What we appreciated most was how carefully they listened to our requirements and translated feedback into practical design and development adjustments without delays.

Communication was consistent, and they were responsive whenever we needed refinements or clarification.

What was your primary form of communication with Vrrb - Web & Product Design Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was their ability to truly understand our brand before designing anything. They didn’t just create a visually attractive website, they built a digital experience that reflects Serranía’s quality and positioning.

Their strength in combining strategic UX thinking with refined web design and solid development execution felt very balanced. Everything was intentional, and the final result aligned perfectly with what we envisioned, delivered on time and without unnecessary complexity.

Are there any areas for improvement or something Vrrb - Web & Product Design Agency could have done differently?

Nothing, the collaboration was smooth and well executed.

BACKGROUND

Please describe your company and position.

I am the Head of HR of AMAKO

Describe what your company does in a single sentence.

AMAKO Ukraine is a nationwide distributor and service provider of agricultural machinery, precision farming solutions, and commercial vehicles, supporting farming enterprises across Ukraine with equipment sales, maintenance, and technical expertise.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Vrrb - Web & Product Design Agency to accomplish?

We hired VRRB to redesign and rebuild our corporate website with a strong focus on UX clarity, modern visual identity, and technical performance. Our objectives were straightforward: 

• Redefine the information architecture to better reflect our business structure 
• Improve user journeys and engagement through professional UI/UX design 
• Develop a scalable, high-performance website aligned with current web standards 
• Ensure the project was delivered within the agreed timeline 

We were not looking for just a visual refresh — we needed a team that could deeply understand our requirements, translate them into structured UX logic, and execute both design and development efficiently

SOLUTION

How did you find Vrrb - Web & Product Design Agency?

• Online Search
• Clutch Site

Why did you select Vrrb - Web & Product Design Agency over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Vrrb - Web & Product Design Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The engagement with VRRB covered full-cycle UI/UX design, visual redesign, and front-end/back-end web development of our corporate website.

They began with UX discovery; stakeholder interviews, sitemap restructuring, and user flow mapping,  to ensure the new structure reflected how our clients actually navigate our services. Their ability to clearly understand and translate our requirements into wireframes before moving into design significantly reduced revisions later.

From there, the scope included:

• Complete UI/UX redesign (wireframes, prototypes, design system)
• Modern visual identity refinement for digital use
• Responsive web design for desktop, tablet, and mobile
• Custom front-end development (React-based architecture)
• CMS integration for internal content management
• Performance optimization and SEO-ready structure
• QA testing and launch support

Key deliverables:

• Approved UX architecture and clickable prototype
• Scalable design system with reusable components
• Fully responsive, production-ready website
• CMS documentation and admin training

The project was delivered within the agreed timeline, with structured milestone approvals at each stage.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The impact was visible almost immediately after launch.

Within the first two months:

• Website bounce rate decreased by 27%
• Average session duration increased by 35%
• Mobile engagement improved significantly due to the new responsive UX
• Page load speed improved by over 40% compared to the previous version
• Internal content update time was reduced from hours to minutes due to the CMS structure

Beyond metrics, the new UX architecture made our services clearer and more structured for visitors. Importantly, the project was delivered on time according to the agreed schedule, and their early effort in understanding our requirements minimized post-launch fixes.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was structured and easy to follow. VRRB worked in clear phases with defined deadlines, and every milestone was delivered on time as agreed.

They were responsive and thoughtful, especially during the UX stage. They took time to truly understand our requirements before moving into design or development, which reduced rework later. Communication was consistent, feedback was handled quickly, and the overall process felt organized and professional.

What was your primary form of communication with Vrrb - Web & Product Design Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most about them was their balance between design thinking and execution discipline.

They didn’t just create attractive screens; they invested time in understanding our requirements and business logic before proposing UX solutions. That clarity translated into fewer revisions and a smoother development phase.

Equally important, they respected timelines. Creative agencies often extend delivery dates, but in our case, everything was completed on schedule without compromising quality.

Are there any areas for improvement or something Vrrb - Web & Product Design Agency could have done differently?

Overall, the collaboration was smooth and well-managed. If anything, a slightly more detailed onboarding session for our internal content team after launch would have been helpful to accelerate CMS adoption.

That said, the core aspects,  strong understanding of our requirements and delivery on time according to the agreed schedule,  were handled very well.