Name: Superco
Address: 7 Hatchers Mews, London, England, SE1 3GS, GB
Telephone: +443300433162
Price range: $100 - $149
Rating: 4.9

Shopify Plus Partners & eCommerce Experts

Superco is a Shopify Platinum Partner agency specialising in customer experience for high growth start ups, mid-market and enterprise brands.

We design, build and grow stores that convert, retain and scale. Our work spans three pillars.

Min project size
$25,000+
Hourly rate
$100 - $149 / hr
Employees
10 - 49
Locations
London, England
Year founded
Founded 2019
Languages

Overview by:

Thomas Mucklow-Norell

Founder and Head of Commercial, About the Team

Service Lines

E-Commerce Development: 70%
UX/UI Design: 30%

Select Focus Area

E-commerce Systems

Shopify: 100%

Frameworks and CMS

React: 50%
Ruby on Rails: 30%
VueJS: 20%

User Experience Focus

UX Strategy: 65%
User Research: 20%
Usability Testing: 15%

Industries

eCommerce: 100%

Clients

Midmarket ($10M - $1B): 50%
Small Business (<$10M): 40%
Enterprise (>$1B): 10%

E-Commerce Development UX/UI Design Shopify

Pricing Snapshot

Min. project size $25,000+

Avg. hourly rate $100 - $149 /hr

Rating for cost 4.9 /5

What Clients Have Said

Superco offers competitive pricing and good value for cost, with projects ranging from $2,500 to $15,000. Clients praise their responsiveness and project management, often highlighting successful outcomes like increased traffic and conversion rates.

This summary is based on verified Clutch reviews.

Most Common Project Size

< $10,000 based on 49 reviews

< $10,000 $10,000 - $49,999 $50,000 - $199,999 > $200,000

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Superco Review Insights

Overall Review Rating

4.9

Quality 4.9
Schedule 4.8
Cost 4.9
Willing to Refer 4.9

Top Mentions

Review Highlights

Strong Project Management Skills

Clients commend Superco for their strong project management capabilities, noting their ability to deliver projects on time and within budget. They are described as responsive, communicative, and organized, often using tools like Zoom, email, and project management platforms to keep clients informed.
Impressive Design and Development Expertise

Superco's design and development work is frequently highlighted as a key strength. Clients report satisfaction with the aesthetics and functionality of their websites, often noting improvements in user experience and increased traffic and sales.
Effective Communication Practices

Superco is recognized for their effective communication practices, including regular updates, clear explanations, and a willingness to adapt to client preferences. They use various communication tools to maintain transparency and clarity throughout projects.
Ability to Handle Complex Projects

Several reviews highlight Superco's ability to manage and execute complex projects, such as custom e-commerce platforms and subscription systems. Their technical expertise and problem-solving skills are frequently noted as major strengths.
Areas for Improvement in Initial Communication

While overall communication is praised, a few clients mention the need for clearer initial communication, particularly regarding project scoping and expectations. This suggests an area where Superco could enhance their service delivery.
Proficient in Shopify Migrations

Superco has been consistently praised for their expertise in migrating websites from platforms like Magento and WooCommerce to Shopify. Clients appreciate their ability to handle complex migrations efficiently, ensuring that all functionalities are maintained and improved upon.

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Superco Reviews

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E-Commerce Development Web Design Web Development
Shopify Klaviyo Website Migration
$10,000 to $49,999
June - Aug. 2024

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"Their communication flow and organization of processes were most impressive."

Jan 15, 2025

Head of E-Commerce, fourfive

Millie Fowlkes

Other industries
London, England
1-10 Employees
Online Review
Verified

Superco provided website migration and redesign services for a health supplements company. The team migrated the client's site from WooCommerce to Shopify and integrated Klaviyo and Recharge.

Superco delivered a website with superb design and UX, helping the client improve their subscription sign-up and conversion rates. Moreover, the team delivered on time and communicated well throughout the engagement. Overall, their high level of Shopify knowledge and organization stood out.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the Head of E-Commerce of fourfive

Describe what your company does in a single sentence.

Health supplements

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Superco to accomplish?

Website migration & re-design
CVR
Subscription mix

SOLUTION

How did you find Superco?

Referral

Why did you select Superco over others?

High ratings
Pricing fit our budget
shopify plus agency

How many teammates from Superco were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

website migration from woocommerce to shopify. integrate with klaviyo, recharge subscription as well as many other apps. website redesign and site build.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Strong CVR

Improved sign-up subscription rate

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Delivered project one time.

Great communication from engineers.

Superb design and UX experience.

Highly detailed scope of work agreed.

What was your primary form of communication with Superco?

Virtual Meeting

What did you find most impressive or unique about this company?

High level of knowledge of shopify and supporting apps.

Their communication flow and organization of processes were most impressive.

Delivered what was agreed and within the time frame proposed.

Are there any areas for improvement or something Superco could have done differently?

N/A

RATINGS

5.0

E-Commerce Development Web Design Web Development
Shopify
$10,000 to $49,999
Mar. - Aug. 2024

5.0

Quality: 5.0

Schedule: 4.5

Cost: 5.0

Willing to Refer: 5.0

"Superco was flexible and acted as a consultant to challenge the brief instead of just doing as they were told."

Aug 28, 2024

Co-Founder, Valerie

Olly Johnson

Other industries
London, England
1-10 Employees
Online Review
Verified

Superco designed and developed an e-commerce website for a menopause healthcare company. The team built the client's Shopify store and was responsible for integrating their marketing technology partners.

Superco delivered a website that met the client's expectations with its aesthetics and functionality. The team established the path of the project from the beginning, maintained regular communication to ensure all deadlines were met, and showcased flexibility and willingness to act as a consultant.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the Co-Founder of Valerie

Describe what your company does in a single sentence.

The next generation of healthcare for 1 billion women in peri/menopause.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Superco - Shopify Plus Partner to accomplish?

design a website
build a website

SOLUTION

How did you find Superco - Shopify Plus Partner?

Referral

Why did you select Superco - Shopify Plus Partner over others?

High ratings
Pricing fit our budget
Great culture fit
Good value for cost
Referred to me

How many teammates from Superco - Shopify Plus Partner were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Design and develop a Shopify ecom store for our new business Valerie.
Integration of any martech partners, including Okendo and Klaviyo.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Delivery of a website that we're happy with both asthetically and functionally.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The critical path was made clear from the beginning.
We had regular comms to ensure all stakeholders (including us) were delivering on time.

What was your primary form of communication with Superco - Shopify Plus Partner?

Virtual Meeting
Email or Messaging App

What did you find most impressive or unique about this company?

Superco was flexible and acted as a consultant to challenge the brief instead of just doing as they were told.

Are there any areas for improvement or something Superco - Shopify Plus Partner could have done differently?

none

RATINGS

5.0

Custom Software Development E-Commerce Development Web Design
Shopify
$50,000 to $199,999
Aug. 2022 - Jan. 2023

4.5

Quality: 5.0

Schedule: 4.5

Cost: 4.5

Willing to Refer: 5.0

"I was impressed by their flexibility and open communication."

Feb 28, 2024

CTO, Years.com

Ivan Barashki

Consumer products & services
Nottingham, England
11-50 Employees
Online Review
Verified

Superco developed a Shopify Plus website for a dog nutrition company. Superco built the site with a custom questionnaire and a dog personalization and subscription system.

Superco successfully launched the client's website. The team was flexible and met the project's milestones. Superco delivered work on time and had open communication with the client via virtual meetings.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the CTO of Years.com

Describe what your company does in a single sentence.

Helping dogs live happier, healthier and longer lives by providing complete nutrition systems.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Superco to accomplish?

Build a website on Shopify Plus

SOLUTION

How did you find Superco?

Referral

Why did you select Superco over others?

High ratings

How many teammates from Superco were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We've briefed our requirements which consisted of customised questionnaire, dog personalisation and modified subscription system.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Milestones - Design, Development, Go Live.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, they delivered on time.

What was your primary form of communication with Superco?

Virtual Meeting

What did you find most impressive or unique about this company?

I was impressed by their flexibility and open communication.

Are there any areas for improvement or something Superco could have done differently?

Probably a bit more communication at the beginning when it comes to scoping the project.

RATINGS

4.5

E-Commerce Development Email Marketing Search Engine Optimization
$10,000 to $49,999
Jan. 2022 - Ongoing

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"The team responds professionally and respectfully, delivering results as promised with great attention to detail."

Oct 17, 2023

President, Mon Lait

Andriy P

eCommerce
Palm Harbor, Florida
1-10 Employees
Online Review

Superco provides SEO, email marketing, and website development support to an e-commerce firm. They conduct SEO audits, implement website optimizations, and build a storefront, home page, and products page.

Superco has helped the client boost conversions, increase time spent on the website, and enhance usability. They've enabled the client to record greater returns on their remarketing emails. Moreover, their skilled team responds professionally and respectfully. They also deliver their promises.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the President of Mon Lait

Describe what your company does in a single sentence.

Retail online sales.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Superco to accomplish?

Website Development

SOLUTION

How did you find Superco?

Referral

Why did you select Superco over others?

Pricing fit our budget
Great culture fit
Good value for cost
Referred to me
Company values aligned

How many teammates from Superco were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Website optimization
SEO audit
Email marketing
storefront development
Navigation tab
home page
products page development

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increase in conversions/customer acquisition and time spent on the website
Enhanced usability
Greater return on each remarketing email sent

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team responds professionally and respectfully, delivering results as promised with great attention to detail.

What was your primary form of communication with Superco?

Virtual Meeting
Email or Messaging App

What did you find most impressive or unique about this company?

The spectrum of different skills they offer.

Are there any areas for improvement or something Superco could have done differently?

No.

RATINGS

5.0

E-Commerce Development Other IT Consulting and SI
$10,000 to $49,999
July 2022 - Ongoing

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"Overall, SuperCo has been great to work."

Jan 17, 2023

E-Commerce Lead, LOFT.uk

Richard Brown

Retail
Manchester, England
51-200 Employees
Online Review
Verified

Superco provides e-commerce development services for a furniture retailer. They've helped the client change their Shopify theme, integrate all the required apps, and ensure that functionalities remained.

Since partnering with Superco, the client's conversion rate has increased by more than 25%. They've made the website more appealing to customers, driving more traffic to the website. They manage the project and track progress through ClickUp and communicate via WhatsApp to resolve any issues.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am the e-commerce lead for LOFT.co.uk. We are a furniture retailer supplying furniture to landlords and property managers for 20 years, our e-commerce site, shop.LOFT.co.uk launched in November 2021.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Superco, and what were your goals?

SuperCo have provided development and consultation for our Shopify and Contentful sites. We initially started work with SuperCo for assistance in changing our Shopify theme (ensuring all apps were integrated properly and all functionality remained). We were very pleased with their work and have continued working with them for the last seven months.

SOLUTION

How did you select this vendor and what were the deciding factors?

We found Shopify developers online and SuperCo were easily the most impressive during the initial task brief and a competitive price.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We had a kick-off meeting with Tom Mucklow to discuss our requirements before being introduced to Sam Brenton and some of the development team to compelete the project. Our theme was changed before our deadline with all apps and integrations working as expected.

How many people from the vendor's team worked with you, and what were their positions?

Sam Brenton, our account manager, has been our key point of contact and has been so friendly and a great help. We've also worked with a few Shopify developers (Alfresdo and Emil primarily), as well as working with Patryk, Tom C. and Tom M.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since beginning work with SuperCo we have seen are conversion rate increased by over 25%. The site has been more appealing and easier to use for our customers.

Describe their project management style, including communication tools and timeliness.

We have weekly calls with our SuperCo account manager, Sam. During these we run through our task board (powered by ClickUp), discuss any issues we've had, upcoming deployments and future projects we'd like doing. Sam's always available via WhatsApp and urgent issues have always been resolved quickly.

What did you find most impressive or unique about this company?

The team has a great e-commerce understanding, offering not just development work but consultation and best practice advice too. Although we have an in-house graphic designer they have provided design help when we were at capacity internally, as well as advising us when we were choosing a new reviews platform. Overall, SuperCo has been great to work with and to discuss our website issues with in an easy to understand way (which isn't always easy with a development team!)

Are there any areas for improvement or something they could have done differently?

N/A

RATINGS

5.0

"Great, professional, friendly team"

E-Commerce Development
Less than $10,000
Nov. - Dec. 2022

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"Their breadth and depth of knowledge were certainly impressive."

Jan 11, 2023

Chef-Owner, Restaurant

Anonymous

Other industries
United Kingdom
11-50 Employees
Online Review

Superco developed an e-commerce website for a café bistro and restaurant brand. After outlining the project's scope, the team built the site using Shopify and linked it to the client's social media accounts.

With the help of Superco, the client earned around $12,000 in sales within three weeks. Throughout the engagement, they mainly communicated via email and had calls when necessary. In addition, the team's expertise, patience, and communication skills were noteworthy.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am the chef-owner of a café bistro and a Michelin-starred fine dining restaurant that grows its own vegetables with a focus on sustainability. I work between the two restaurants, helping out with their various projects. One branch of our restaurant brand was launched for Christmas, giving people the opportunity to purchase a collection of products that we really love; most are collaborations with producers and makers that are friends of the restaurant, and include plateware, teas, coffees and tote bags.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Superco, and what were your goals?

We needed an online platform to be able to advertise and sell our products effectively.

SOLUTION

How did you select this vendor and what were the deciding factors?

We selected Super Co because we heard that they offered a wide range of services relevant to what we needed, and we knew that from the strength of their own branding and track record, they would do a good job.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We had an initial video call to outline the project, before the team advised us on the best way to establish a Shopify store; purchasing an appropriate theme etc. More advice followed, and communication remained excellent and regular as we fleshed out the store with products.

Finally, details that we don't have the knowledge to include ourselves, such as linking the store to social media and key design layout aspects were taken care of. It was very useful to have one member of the team onboard in particular, who used to work for Shopify herself and therefore had solutions to all of our problems.

How many people from the vendor's team worked with you, and what were their positions?

In total, 3; one director of the company and two web designers.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Thanks to the work of Superco, we made around £10,000 (approximately $12,000 USD) of sales in a matter of three weeks, which has been a big boost for the restaurant during a disappointingly quiet period.

Describe their project management style, including communication tools and timeliness.

Communication was excellent; they were mostly on call via email to answer any questions we had, but when a call was needed to discuss something more nuanced, a call was set up swiftly and enthusiastically.

What did you find most impressive or unique about this company?

The breadth and depth of knowledge were certainly impressive, and I'd wager it's quite unique to actually have a former employee of Shopify on the team, which just strengthens what the company has to offer significantly. Further, the speedy communication meant that changes could be made straight away, heightening guest experience.

Are there any areas for improvement or something they could have done differently?

Not from our perspective; they were definitely dealing with a group of complete novices in us and remained very patient throughout!

RATINGS

5.0

"Great all round service; we are very happy with the work they have done for us."

Other Digital Marketing
Less than $10,000
Dec. 2022 - June 2023

5.0

Quality: 4.5

Schedule: 5.0

Cost: 4.5

Willing to Refer: 4.5

"We've had a great working relationship so far!"

Jan 9, 2023

Director of E-Commerce, Ursa Major Skincare

Christina Wiedbusch

Other industries
Waterbury, Vermont
11-50 Employees
Online Review
Verified

Superco has been hired by a skincare company to implement and measure their retention initiatives. They've audited the client's existing retention efforts and helped them strategize their next plans.

Thanks to Superco's retention marketing support, the client has closed good projects. The team has also managed the project, and they've had an effective workflow. Moreover, they are willing to go above and beyond to help the client with their complex needs.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

Director of Ecom for Ursa Major Skincare

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Superco, and what were your goals?

Hired Superco and retention consultants to help us implement and measure retention initiatives

SOLUTION

How did you select this vendor and what were the deciding factors?

Considered hiring an individual contractor / consultant but preferred working with a Shopify-certified agency

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Needed someone to come in and audit our existing retention efforts and where to go next

How many resources from the vendor's team worked with you, and what were their positions?

A few months in we have worked with and met 5 employees

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have gotten some good projects and processes off the ground - more way to be made on measuring the overall impact on retention

How effective was the workflow between your team and theirs?

We have weekly meetings and the Superco team does a fantastic job of creating an agenda and keeping us on time and on task. Follow ups are handled in slack. Just the right amount of pushing us vs letting things take time.

What did you find most impressive or unique about this company?

Very friendly and easy to work with but also knowledgeable - very willing to jump in and help when we don't have time or bandwidth to take on a task or project

Are there any areas for improvement or something they could have done differently?

Nothing yet comes to mind - we've had a great working relationship so far!

RATINGS

5.0

"Please so far!"

Web Design Web Development
Less than $10,000
Jan. 2022 - Jan. 2023

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"They were a pleasure to work with."

Jan 9, 2023

Founder, IKÓ Drinks

Ralph de Lisle

Other industries
London, England
1-10 Employees
Online Review
Verified

Superco was hired by a natural energy drink company to redesign their website. They improved the website's design and functionality and redesigned all pages, making the site more informative.

Thanks to Superco's help, the client's website traffic increased, and the conversion rates continuously improved thanks to regular updates to the site and customer revisits. The team consisted of quick learners and communicative professionals that suggested innovative approaches to the project.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am the Founder and owner of a natural energy drink company in the UK

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Superco, and what were your goals?

Super I helped us to completely overhaul our website and redesign it from the ground up. Design and functionality, we had a lot of information to convey and second to keep customers interested.

SOLUTION

How did you select this vendor and what were the deciding factors?

They had a great team, we met and they proposed a coherent and simple plan of action to update our whole site. The cost was good considering the timeline.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Redesign of all pages. Shop redesign. Follow up functionality review wand weekly update meeting over video chat.

How many people from the vendor's team worked with you, and what were their positions?

3 people - 2 directors and a developer. There were others in the background doing excellent work as well.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Website visits greatly increased. Conversion rate steadily improved with regular updates and revisits.

Describe their project management style, including communication tools and timeliness.

Very easy communication. Lear and quick actions. Very helpful in suggestion different approaches to what we as the company had originally planned.

What did you find most impressive or unique about this company?

Just a great team. They were a pleasure to work with. Very helpful and upfront. No fluff.

Are there any areas for improvement or something they could have done differently?

None that I would suggest.

RATINGS

5.0

Web Design
Less than $10,000
Feb. - July 2022

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"Everything was perfect."

Jul 30, 2022

CEO & Founder, Abundance Life League

Severine Keimig

Other industries
Manhattan, New York
1-10 Employees
Online Review
Verified

Superco was hired by a wellness company to design a new website. The platform used was Shopify, and the team had to implement new web designs for it.

The project was done successfully, and the transition to the newly designed Shopify site was smooth. Superco was praised for their responsiveness and professionalism. They implemented the project quickly without sacrificing quality. Overall, the client cited no issues and the project was successful.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

CEO & Founder of Abundance Life League

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Superco?

New website design

SOLUTION

How did you select this vendor and what were the deciding factors?

Through referal from a co worker Responsive, professionell

Describe the project in detail and walk through the stages of the project.

Implement new web design to shopify website

How many resources from the vendor's team worked with you, and what were their positions?

4 people

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The project came out super successfully and it was a smooth transition. Fast, responsive and very professionell

How effective was the workflow between your team and theirs?

10 out of 10

What did you find most impressive or unique about this company?

The fast implementation along with the quality of work being done

Are there any areas for improvement or something they could have done differently?

Everything was perfect

RATINGS

5.0

"Thank you for your excellent service"

E-Commerce Development Web Development
$50,000 to $199,999
Dec. 2021 - Ongoing

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"They are professional and committed."

Mar 14, 2022

CEO, Georgie & Tom's

Tom Allchurch

Other industries
Manhattan, New York
11-50 Employees
Online Review
Verified

SuperCo provides ongoing e-commerce development services for a meal subscription business. They were hired based on their Shopify knowledge, the quality of their leadership team, and company values.

So far, the client has been thrilled with SuperCo's services, describing their work as excellent, high-quality, and effective. The team approaches each task with the utmost professionalism and dedication — they truly care about meeting the client's goals.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

Ceo of Georgie & Tom's dtc meals company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SuperCo, and what were your goals?

Ongoing development of best service for our subscription business

SOLUTION

How did you select this vendor and what were the deciding factors?

Quality of leadership team, commitment to the Shopify ecosystem, understanding and commitment to our values

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Ongoing Development of our service

How many people from the vendor's team worked with you, and what were their positions?

4 + inc founders and project managers

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Very effective, high quality work, excellent results

Describe their project management style, including communication tools and timeliness.

They are professional and committed.

What did you find most impressive or unique about this company?

Genuinely care about our customers

Are there any areas for improvement or something they could have done differently?

No.

RATINGS

5.0

Showing 41-50 of 58 Reviews

Our Story

Superco are a London-based Shopify Platinum Partner specialised in delivering exceptional customer experiences.

Our expert team blends UX/UI Design, Development, Customer Experience strategy, Growth/Pptimisation and SEO/GEO.

We’ve led migrations, headless and native builds and brand/site transformations for clients like Allbirds, Ursa Major and Tileflair, driving improved lifetime value and scalable digital experiences.

Meet the Team

Tom has deep ecommerce experience in UK & US over the last 12 years and oversees all new clients.

Rachel oversees our relationships with tech partners like Shopify, Recharge, Klaviyo and many others

Juliet is first port of call for all new clients and is an experiences PM and solutioneer for Shopify. She will be able to guide you on your journey to work with us.

What Sets Us Apart

Expert-led, not process-led.

We don't hand you off to juniors after the pitch. The people who scope your project are the people who deliver it.

One team across the whole journey.

Design, build and growth under one roof. A single point of contact across all work stages. NO gaps in accountability, no briefing from scratch every time.

We only work on Shopify

Deep specialism beats broad generalism. We know the platform inside out, and it shows in the work.

Quick Facts

7 years in business

Tools and Technology

Slack

Google Meet

Jira

Google Drive

Todoist

FigJam

Figma

Commonly Asked Questions

We start with a CX Discovery. Before we quote any fixed-scope work, we need to properly understand the brief: what the brand is trying to achieve, where the current experience is falling short, and what the right solution looks like. The Discovery produces a roadmap, and the roadmap produces the quote. It means clients get a considered recommendation rather than a generic proposal, and we only take on work we're confident we can deliver well. From there, most relationships move into either a defined build project or an ongoing retainer, depending on what the brand needs.

Not exclusively. We work with brands at different stages. Some come to us already on Shopify Plus and want to improve what they have. Some are migrating from Magento or another legacy platform. Some are launching on Shopify Plus for the first time and need everything built from scratch. The brief shapes the engagement. What we do ask is that brands are serious about investing in their customer experience. We are not the right fit for small builds or quick fixes.

A few things. We are Shopify Platinum Partners, which puts us in a small group of agencies globally. We work across design, build and growth under one roof, so there is no handoff between strategy and delivery. Our process is expert-led: we do not outsource, we do not inflate teams to look bigger, and we do not hide behind complexity. Clients know who is working on their account, how much budget is left and what is coming next. The brands we work with, including Represent, Puresport, Minor Figures and Monpure, tend to stay with us for a long time. That is probably the best indicator of whether an agency is actually doing its job.

Retainers run in 3-month cycles with a weekly balance update so you always know what has been spent and what is left. Work is prioritised collaboratively at the start of each cycle, and we adjust the focus quarterly based on what the brand needs most. The retainer can cover anything across design, development, CRO, SEO and retention, depending on your roadmap. You get a consistent team who know your store, your stack and your customers. No briefing from scratch every time, no account managers who disappear after the pitch.

Yes, and it's one of our specialisms. We handle the full process in-house: strategy, design, development, data migration and SEO. That last part matters more than most agencies let on. A poorly managed migration can wipe out years of SEO equity. We treat it as a technical project from day one, not an afterthought at the end. We move product data, customer records and order history without loss, and we manage redirects and indexation properly throughout. We have a formal Migration Guide that sets out exactly how we scope and deliver these projects. Clients like Ceva Sante Animale came to us with genuinely complex requirements: 4 brands, 5 languages, 4 currencies, 20+ stores and an SAP integration. We delivered it.

Premier Verified means Clutch independently confirmed Superco is a legally registered business,
financially sound (Creditsafe: Very Low Risk), and backed by 54 verified client reviews averaging 4.9 stars.

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Verified Client Reviews: 54

Overall Review Rating: 4.9

Source: Clutch

Last Updated: August 11, 2026

Business Entity

Business Entity Name	SuperCo Holdings Ltd
Source	Companies House
Jurisdiction of Formation	United Kingdom
Date of Formation	March 2, 2021
Status	Active
Last Updated	April 2, 2023
ID	13239372

Credit Report Results

International Credit Risk Assessment	Very Low Risk
Source	Creditsafe
Last Updated	January 1, 2022

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7 Hatchers Mews London, England SE1 3GS

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