Softtrix Tech Solutions Private Limited

BACKGROUND

Introduce your business and what you do there.

I’m the founder of a digital raffle platform. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Softtrix Tech Solutions Private Limited?

We needed to market our website properly and find clients. I needed help with digital marketing services, so I asked Softtrix to help me market my business online.

SOLUTION

What was the scope of their involvement?

Softtrix provides us with SEO and digital marketing services. They’ve created a Google Ads campaign and run it in the US, Canada, and the UK. The team has also created an animated 22-second YouTube video and an animated 40-second TikTok Video; they’ve handled the entire production, including music and editing.

Additionally, the team has generated website content for us. Initially, my internal web developer and I created the website ourselves. Softtrix has updated the site to match SEO requirements to make it more searchable. 

What is the team composition?

Two teammates from Softtrix work on our project, including Gurpreet (CEO).

How did you come to work with Softtrix Tech Solutions Private Limited?

We found them through a referral. I saw Softtrix’s Upwork profile and decided to approach them.

How much have you invested in them?

We’ve spent $300 with Softtrix. 

What is the status of this engagement?

We started working with them in November 2022, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve seen a 70% increase in views and clicks on our accounts thanks to the videos Softtrix produced. As for the website, we don’t have metrics yet because it’s early in the process. However, we’re already seeing progress, and we hope the SEO efforts and Google Ads campaign will improve the site’s performance. 

Softtrix is very prompt and helpful. They’ve understood the nature of our business since early in the engagement and now give me advice on which campaigns to stop or pause. Moreover, they’re reasonably priced. Overall, the quality of their work is good, and I’m happy with Softtrix’s services. 

How did Softtrix Tech Solutions Private Limited perform from a project management standpoint?

They communicate well and are very responsive; I get answers from them quickly. Softtrix is also money-conscious and has stuck to my budget. 

What did you find most impressive about them?

Softtrix’s main strength is their reliability — they deliver what we ask of them.

Are there any areas they could improve?

They could be more proactive in coming up with new and innovative ideas for content, such as a new YouTube video.

BACKGROUND

Please describe your company and your position there.

Digital media company, Chief Product Officer

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Softtrix Tech Solutions Private Limited, and what were your goals?

SEO

SOLUTION

How did you select this vendor and what were the deciding factors?

Put a project out to bid. They bid with a compelling price-to-value for SEO services.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Helping with link building efforts.

How many people from the vendor's team worked with you, and what were their positions?

2 - SEO analysts

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We were able to validate that the link building efforts of this team resulted in a certain number of do-follow links to our properties from sites with desired levels of traffic, authority, etc.

Describe their project management style, including communication tools and timeliness.

The service provider demonstrated terrific communication throughout, and completed our project in the way we asked.  Rock-solid all-around!

What did you find most impressive or unique about this company?

It was good to work with them!

Are there any areas for improvement or something they could have done differently?

None.

BACKGROUND

Please describe your company and your position there.

When it comes to our company, our main goal is to provide aesthetically pleasing websites for small businesses that have no reachability. Not only do we strive to make the websites in beautiful design but also make them portray the crux of the business. I’m the chief executive of our design team and I have a big role to play when it comes to the whole process.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Softtrix Tech Solutions Private Limited?

The main issue we were facing while designing was the lack of management and planning. We needed someone to guide us throughout the way in a professional manner so we could implement those methods in the future. Hiring Softtrix was a decision we all collectively took since they seemed like a reliable source for our needs and requirements.

SOLUTION

How did you select this vendor and what were the deciding factors?

Selecting Sofftrix was not a difficult task for us because their reviews spoke for themselves. We were looking for web designing experts when we stumbled upon them and we immediately decided to go with them. We had hoped for professional guidance, a proper work ethic and sincerity regarding our field of work.

Describe the project in detail and walk through the stages of the project.

Our project aimed at getting to know more about web designing so we could provide our customers with top-notch websites at a faster rate with much more efficiency. Regarding their service package, it was everything we had hoped for. From expert skills to management strategies, everything was covered within the time period of a year, which made the whole procedure a lot more convenient for us.

How many resources from the vendor's team worked with you, and what were their positions?

A whole team of professionals and experts in web designing came forward to help us out after a conference. We held a formal meeting with the chief executive of the designing team at Softtrix and we were delighted with the outcome of that meeting. Strategies and ideas were discussed frequently with practical solutions as well.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

A whole team of professionals and experts in web designing came forward to help us out after a conference. We held a formal meeting with the chief executive of the designing team at Softtrix and we were delighted with the outcome of that meeting. Strategies and ideas were discussed frequently with practical solutions as well.

How effective was the workflow between your team and theirs?

The Softtrix team managed to stay extremely professional during the entire process and they were very patient with us too. The way they explained things to us and helped us achieve more than our limits was reassuring. We got unexpected results out of their planned strategies and we couldn’t be more grateful.

What did you find most impressive or unique about this company?

The way they made unbeatable strategies in a short amount of time was absolutely astounding to us. Forming strategies was not our team’s best skill, and working with Softtrix helped us improve in every way possible. Not only we learned a number of useful skills regarding web designing but we developed a better work ethic as well.

Are there any areas for improvement or something they could have done differently?

For the most part, Softtrix did an impressive job and we’re eternally thankful for that. However, we did face some issues while calculating the budget with them. We felt like there was room for improvement in the budget planning since it was a little difficult for us to bounce back on our numbers for the first few months because of the excessive expenditure.

BACKGROUND

Please describe your company and your position there.

I am the owner of a resort in India.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Softtrix Tech Solutions Private Limited, and what were your goals?

We wanted to expend our online reach to the maximum people, and we wanted the state's people to feel our presence. We have been associated with Softtrix since a very long time. They take care of our SEO and website as well.

SOLUTION

How did you select this vendor and what were the deciding factors?

Their services has been tried and tested over a long period of time, and they have always delivered their best.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Website development, SEO and online advertisement everything is taken care by the same company. This has helped me a lot and have saved my time and money. The coordination between their different departments is amazing, it has increased the efficiency of my business to a great extent.

How many people from the vendor's team worked with you, and what were their positions?

They have assigned a project manager which is coordinating with their different departments, we have no hassle at all. We just have to explain to the project manager what we want and it is done effectively.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our resorts occupancy has grown at least 30 to 40 percent ever since we have started SEO from Softtrix.

Describe their project management style, including communication tools and timeliness.

We generally speak on email and on phone as well, and the response time is very quick, they are always happy to help. They always meet the project timeline.

What did you find most impressive or unique about this company?

They have a very knowledgeable and proactive team, which is always ready to help.

Are there any areas for improvement or something they could have done differently?

With my project there has been no issue at all, but yes there is always a scope of improvement, which they could tackle by themselves.

BACKGROUND

Please describe your company and your position there.

SaaS platform for managing documentation requests

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Softtrix Tech Solutions Private Limited, and what were your goals?

Showing up on Google when people searched for our company or needed a specific solution we could provide

SOLUTION

How did you select this vendor and what were the deciding factors?

Found on upwork

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Improve our SEO rankings

How many people from the vendor's team worked with you, and what were their positions?

One, analyst(?)

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We appear on the first page of Google for our most important terms.

Describe their project management style, including communication tools and timeliness.

Weekly updates reports; slack messages to communictae

What did you find most impressive or unique about this company?

We are ranked on first google page

Are there any areas for improvement or something they could have done differently?

No

BACKGROUND

Please describe your company and your position there.

We are a US-based monthly magazine that revolves around lifestyle and fashion. With mostly women as our target audience, we have been in circulation for over 5 years. The magazine features original articles and content on women’s clothing, lifestyle, fashion, and much more. We are published every month, and charge a cost of $5 for each magazine. I am the marketing head of the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Softtrix Tech Solutions Private Limited, and what were your goals?

Our main objective was to increase subscriptions for our magazine via PPC advertising. We needed an agency that could help increase our revenue by making strategies that would help improve the overall subscription rate for each month. Not only did we want to increase monthly subscriptions, but we also wanted to increase our order production, while also getting most orders paid for upfront.

SOLUTION

How did you select this vendor and what were the deciding factors?

We have a lot of contacts within the industry. Therefore, we used insider industry sources that helped us reach Softtrix. The marvelous reviews by other clients left us with no choice but to hire them for the project. We asked a lot of companies who have previously worked with Softtrix and we received nothing but positive reviews.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The concept behind the whole project was to increase the monthly subscription rate of the customers. In the past few years, due to digitalization, the print industry in itself has faced a huge decline in subscriptions and overall consumer rate. Total sales for all audited consumer magazines, which make up about 65% of all the newsstand sales, fell to 169 million in the third quarter of 2017, which means a decline of about 12 million units from 2016. The Softtrix team worked for us and their package included developing PPC-optimized strategies to help increase sales.

How many people from the vendor's team worked with you, and what were their positions?

Without a doubt, we were extremely overwhelmed by the whole team that worked with us throughout the journey. To start, the team was led by a PPC campaign executive. Further, we also had a dedicated team of graphic designers, who helped us improve the overall user interface of our magazine. Lastly, we also had e-mail marketing experts under the team to help us grow better.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The results that we got from the project were indeed remarkable. Since we partnered with Softtrix, we noticed greater sales in the first half of 2021. They grew our audience to focus on a broader age range, income levels and gender. Although we had previously limited our target audience to millennial women, we were able to test the waters to expand upon that audience. As a result of the team’s PPC efforts, the subscription rates have increased up to 65% YoY. Moreover, the paid subscriptions increased by 30% YoY as well.

Describe their project management style, including communication tools and timeliness.

The entire team managed time and communication extremely well. The team expanded beyond brand keywords into centre of the traffic funnel focused on magazine subscriptions. When they took over our account, the only subscriptions were coming from the title of our magazine. Business management subscriptions and targeting magazine subscriptions allowed us to expand our subscription base.

What did you find most impressive or unique about this company?

Softtrix has some of the most intelligent people on its team. This is what makes them different from other agencies that provide that fall under the same umbrella. The people on the team were so smart that they were able to use a targeted audience such as avid and keen readers to put our brand in front of the user more often. They were also able to retarget our previous website customers with magazine ads as well.

Are there any areas for improvement or something they could have done differently?

Overall, we were highly impressed by the end results. The Softtrix team did something highly laudable and we felt like the budget we spent on the project was totally worth it. Although the company met up to all our expectations, we feel that more could be done in advertising via free online newsletters. This could come up as a great marketing strategy that could be maximized to its full potential by the Softtrix team. Nevertheless, in the end, we are highly appreciative of each team member.

BACKGROUND

Please describe your company and your position there.

I work for a service-based company in California. We offer our customers a broad range of services. We specialize in strategy and consultant management and are consistently ranked as one of the top service providers in California. I am the sales manager and chief marketing officer of the business.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Softtrix Tech Solutions Private Limited, and what were your goals?

We were looking to increase our account-based marketing initiatives and therefore turned to Softtrix, and requested them to support in new growth channels. Our team is comparatively inexperienced with digital marketing and needed a team to come in and provide insight into better ways to progress and grow. Further, we noticed a decreased sales in the last 6 months. For this reason, we thought that it would be the right time to invest in digital marketing services.

SOLUTION

How did you select this vendor and what were the deciding factors?

We had good relations with Softtrix for a few years. We have previously contacted them for various services such as Web Development, Designing, SEO optimization and PPC advertising. Therefore, we were sure from the beginning that we had to hire Softtrix for the project. We have been extremely satisfied with their services and were sure that they would not disappoint us.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

The project’s objective was to increase the revenue of the company which has been rusted in the past few years. We were facing some website designing and development issues. Therefore, we were looking for the best agency that could solve our problem and fix the web development issues. We also took digital marketing services to promote our online business and during the course of the project, we found deep knowledge of marketing strategies.

How many resources from the vendor's team worked with you, and what were their positions?

Needless to say, the entire team of the agency that was provided to communicate with us during the project was extremely smart. We had gotten some of the most intelligent people on the team to guide us through the journey. The team is comprised of the best UI-UX designers to help improve our website. Further, we were also provided with some of the most remarkable backend developers to fix the website on the server side. We also had several digital channel specialists, and the marketing team was led by the digital marketing director.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

In just a matter of a few months, Softtrix was able to increase our sales that come through online platforms, including our business website. Furthermore, we were also able to increase up to thrice the amount of our website traffic and daily users on the mobile application. Undoubtedly, our leads and sales also increased exponentially and we are highly impressed by the whole Softtrix team since they were able to achieve this in the limited time frame that we could offer.

How effective was the workflow between your team and theirs?

Our organization had a fantastic time working with Softtrix. The entire team was polite, friendly, and communicated with us in the most efficient way possible. The whole process was extremely swift, and time was managed excellently too. Moreover, the digital marketing team was outstanding and provided a custom business development plan for the website including strategies that helped optimize our online presence.

What did you find most impressive or unique about this company?

The team was highly dedicated to helping us achieve our goals. We are highly grateful to the agency for providing us with some of the best teams of developers and digital marketing strategists. They kept our requirements in their mind and came up with a plan that worked for us perfectly. All the members were extremely coordinative and helpful.

Are there any areas for improvement or something they could have done differently?

In particular, we did not find any issues with the company. Everything was handled really well and we could not have asked for a better agency for the project. We are extremely happy with our sales at the end of the project and we achieved whatever we were planning to achieve by the second quarter of the year. The journey was excellent and we are looking forward to partnering with Softtrix in the future as well.

BACKGROUND

Please describe your company and your position there.

Manager - Digital Marketing

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Softtrix Tech Solutions Private Limited, and what were your goals?

Digital Marketing & Web Development

SOLUTION

How did you select this vendor and what were the deciding factors?

I'm impressed with their quick turnaround and great customer support.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Digital Marketing & Web Development

How many resources from the vendor's team worked with you, and what were their positions?

10 resources

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

These guys are great. Got good digital marketing results for my clients.

How effective was the workflow between your team and theirs?

Great

What did you find most impressive or unique about this company?

Their pricing and on time deliverables

Are there any areas for improvement or something they could have done differently?

All good so far.

BACKGROUND

Please describe your company and your position there.

Digital Director, Digital Perth Agency

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Softtrix Tech Solutions Private Limited, and what were your goals?

To optimise the organic traffic and achieve better leads.

SOLUTION

How did you select this vendor and what were the deciding factors?

We interviewed few companies and hired Softrix after they matched our expectations.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Firstly we went for the pre analysis and choose the right keywords for the campaign. Second step was to create an organic strategy to bring the desired traffic to the website. The strategy was divided into few phases and they used different traffic tools to analyse right keywords and setup the whole campaign.

How many resources from the vendor's team worked with you, and what were their positions?

3 resources worked on our project. One is the senior search advisor leading a team of two SEO experts.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The campaign was successful and increased the traffic to the website by 60 percent withingl the first 3 months.

How effective was the workflow between your team and theirs?

We had several offline and online meetings to keep us updated about the progress of the project and taking our feedback for each phase of the project.t

What did you find most impressive or unique about this company?

They have a massive experience and they know their stuff very well. They completed the deliverables as scheduled and never went passed the deadlines. The communication was excellent

Are there any areas for improvement or something they could have done differently?

They can improve the reporting line structure but it hasnt affected the overall quality of the work.

BACKGROUND

Please describe your company and your position there.

We work within the skin and beauty care segment of the industry aiming to become a global beauty brand to make a women’s inner radiance to shine. I am CEO of the company having an added responsibility to build brand on a global stage.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Softtrix Tech Solutions Private Limited, and what were your goals?

Softtrix was hired to help our company set out on a mission to create a skincare line that broke down the category barriers of skin types.Not only making skincare more approachable but also accessible.

SOLUTION

How did you select this vendor and what were the deciding factors?

We hired Softtrix by conducting a check on their market repute, wideness of services portfolio and the successes they had achieved in the past.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Softtrix started off by identifying the loopholes like we were unable to fulfill media sample requests. Seizing this as a storytelling opportunity to effectively drive media strategy, Softtrix, made a fast pivot to sharing this news with target publications, who have an innate interest in consumer products that are in high demand with online consumers.The main service that Softtrix digital marketing package included, PR and Outreach.

How many people from the vendor's team worked with you, and what were their positions?

A full dedicated, PR beauty team of Softtrix was delegated the tasks of running our PR campaign for brand recognition and visibility.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Softtrix laid out a full PR strategy that involved securing a permanent feature in a prominent fashion magazine, and withsubsequent syndication across four national news sites, our brand’s sales immediately spiked. The continuingsyndicationwas done for added SEO value, so triggering another wave of spike in sales for our brand.

Describe their project management style, including communication tools and timeliness.

The PR team was effective in leveraging the power of permanent feature on magazines like Real Simple, and InStyle. Their project coordination skills included a knack to communicate with top media people and influencers.

What did you find most impressive or unique about this company?

The point which is different in the work style of Softtrix is the dedication of research using data analytics as a platform. Information syndication is a natural outcome of a scientific approach to data driven analysis,

Are there any areas for improvement or something they could have done differently?

We have invested in Softtrixbecause of their skill to seize every sales opportunity. Their team of executives excel sales growth, but they can eliminate tougher challenges by making their plan execution flawless, through non-brand search such as Amazon.