Purple Sales

BACKGROUND

Introduce your business and what you do there.

I’m a department director at Forum Americas. We organize events and discussions to promote knowledge, dialogue, and collaboration on global economic issues, focusing on relations between the Americas and other continents.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Purple Sales?

We needed help creating a list of potential targets for our event. We had already defined our target audience but needed help building a prospect list and reaching out to them to convert them into participants in our audience.

SOLUTION

What was the scope of their involvement?

Purple Sales helped us build a prospect list for our events in Toronto, Miami, and Paris. The team also helped with outreach, follow-up, and conversion.

What is the team composition?

We worked with 2–5 teammates from Purple Sales.

How did you come to work with Purple Sales?

We found them through an online search. We chose them because they were close to our geographic location, their pricing fit our budget, and they offered good value for the cost.

What is the status of this engagement?

We worked together from August to December 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We saw a 36.5% increase in participants at the Conference of Paris (CDP) and a 4.51% increase in participants at the Toronto Global Forum (TGF).

How did Purple Sales perform from a project management standpoint?

Purple Sales delivered on time. We communicated via virtual meetings, email, and a messaging app.

What did you find most impressive about them?

Their reporting was good, and they were adaptable with a quick turnaround.

Are there any areas they could improve?

Change the way we proceed with outreach. I would continue working with them for other events, but change the outreach strategy.

BACKGROUND

Introduce your business and what you do there.

I'm the Vice President of Operations at Nexus Communications. We are a full-service creative agency specializing in integrated HR communications and learning solutions. Our focus is on helping organizations enhance employee engagement, employer branding, and cultural alignment through strategic, innovative, and impactful communications.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Purple Sales to accomplish?

We engaged Purple Sales to follow up on leads, book appointments, and develop a new sales pipeline for our agency.

SOLUTION

Can you describe the scope of work Purple Sales handled for this project?

Purple Sales was responsible for following up on leads, booking appointments, and developing a new pipeline. Their deliverables included setting up meetings, developing sales support materials, and launching outreach campaigns.

What is the team composition?

There were between two and five team members from Purple Sales assigned to our project.

How did you come to work with Purple Sales?

We found them through online research. We chose them because their pricing fit our budget, and they offered good value for the cost.

What is the status of this engagement?

The project began in September 2025 and is still ongoing.

RESULTS & FEEDBACK

What were the measurable outcomes from your project with Purple Sales that showed progress or success?

The main measurable outcome is the number of meetings booked, which totals 10 as a result of their work. Additionally, they've made approximately 2,000 outreach attempts during the project.

How would you describe Purple Sales’s project management?

Purple Sales was well organized and delivered as promised. Our primary communication was through virtual meetings and email or messaging apps, which kept the project on track.

What did you find most impressive or unique about working with Purple Sales?

I was impressed by their attentive service, hard work, and genuine care about our success.

Is there anything Purple Sales could have done better or differently during the project?

There is nothing that comes to mind that they could have done better or differently during the project.

BACKGROUND

Please describe your company and position.

I am the Founder & CEO of Sales Talent Group

Describe what your company does in a single sentence.

Sales Talent Group is an industry agnostic sales recruiting servicing Canada and the United States and the only firm to guarantee the 1st Year's Sales Quota Achievement on sales placements.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Purple Sales to accomplish?

• Create a sales presentation
• A foundation for other digital assets

SOLUTION

How did you find Purple Sales?

Online Search

Why did you select Purple Sales over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Purple Sales were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We partnered with Purple Sales to create a formal sales presentation deck to support our lead generation and sales process efforts. In addition, this presentation deck was the start of a new branding initiative for our organization and would support the future digital marketing assets. Key deliverables included new branding and development of the sales presentation deck over a 2 month period.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes for success was a professional and impactful sales presentation deck. Additionally, the vendor engagement, experience and consultation factors were significant contributors to a successful process and completed sales presentation deck.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They delivered items on time throughout all stages of the process with precision. They responded to my needs and requests very well throughout the project.

What was your primary form of communication with Purple Sales?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The high level of vendor engagement, consultation, professionalism and alignment to a successful outcome were all present which was very impressive and has contributed to a high level of customer satisfaction on my end.

Are there any areas for improvement or something Purple Sales could have done differently?

I can not think of anything, as they were on point for all our needs and project milestones resulting in a highly effective sales presentation.

BACKGROUND

Please describe your company and position.

I am the Owner 

Describe what your company does in a single sentence.

Provides revenue growth consulting services, primarily to B2B businesses

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Purple Sales to accomplish?

• Lead generation

SOLUTION

How did you find Purple Sales?

Online Search

Why did you select Purple Sales over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Purple Sales were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Generated lead lists (performed lead research) 
• Creates cold/warm call sales playbooks 
• Create email sequences 
• Execute email marketing campaigns on behalf of the client 
• Performed warm/cold call on behalf of the client 
• Pre-qualified opportunities on behalf of the client 
• Reported on activities and outcomes

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Purple sales identified and qualified numerous opportunities, several of which successfully closed for the client. This was the only measurable deliverable that was sought.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Excellent onboarding and ongoing project management approach and team. They produced high-quality information and responded to our needs correctly and in a timely fashion.

What was your primary form of communication with Purple Sales?

Virtual Meeting

What did you find most impressive or unique about this company?

A culture truly oriented towards growth. They get excited about the customer's business and goals. Their leader sets the bar for excellence high and manages to attract and retain high performers. Clear vision and articulation of the value they want to bring to their customers.

Are there any areas for improvement or something Purple Sales could have done differently?

I have suggested that when Purple Sales senses that a customer doesn't have a firm grasp over its own value proposition, target market, and personas, Purple Sales should conduct a slightly more rigorous and facilitated discovery with the customer to clarifies all of those points prior to developing the inbound and outbound marketing playbooks. However, for customers that have a firm handle on these elements, there is very little if nothing for Purple Sales to improve in its approach.

BACKGROUND

Please describe your company and your position there.

We are a SaaS startup focused on developing software for human resources.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Purple Sales?

Create version 1 of our sales development team.

SOLUTION

How did you select this firm and what were the deciding factors?

Recommendation from colleagues.

Describe the project in detail and walk through their service package.

They provide a sales development team to do the following:

1. email outreach
2. positioning development
3. lead generation
4. cold calling.

How many resources from the vendor's team worked with you, and what were their positions?

3-4: all sales development specialists.

RESULTS & FEEDBACK

Can you share any outcomes from the engagement that demonstrate progress or success?

We created a robust sales pipeline from zero.

How effective was the workflow between your team and theirs?

Communication was easy and fluid over Slack.

What did you find most impressive or unique about this company?

They felt like an extension of my internal team.

Are there any areas for improvement or something they could have done differently?

They had some turnover in the beginning that created friction, but that stabilized.