Purple Sales

Introduce your business and what you do there.

I’m the CEO of an R&D management company.

What challenge were you trying to address with Purple Sales?

I needed help structuring the message of the company and website. I also needed help with developing leads.

What was the scope of their involvement?

Purple Sales developed the website and created email campaigns. The team helps maintain the site now by making corrections and updates.

What is the team composition?

We work with a content manager and a person who manages the email campaigns.

How did you come to work with Purple Sales?

I talked to several companies who provide this kind of service. I talked to their CEO, and I liked how they worked.

What is the status of this engagement?

Our engagement with Purple Sales started in May 2020.

What evidence can you share that demonstrates the impact of the engagement?

They’ve created traffic for our website. The email campaigns are tracked, and the numbers are increasing in our database.

With their help, we were able to generate some contacts and meetings with potential customers. We’re getting an increase in traffic and leads.

How did Purple Sales perform from a project management standpoint?

We have weekly meetings to look at the numbers and see how we’re doing. We use Google Meet video conference calls.

What did you find most impressive about them?

I asked them to work with us because I had difficulties in simplifying and figuring out messages. They helped me a lot with that. They can make simple messages from what I tell them, which is always complex. Their team is very efficient.

Are there any areas they could improve?

Sometimes, they’re pretty slow to take on an action. When they do something, they do it well and reasonably fast, but it can take some time before they actually start to do something. They could use someone internally to coordinate with us.

They used to have an account manager that they don’t have anymore. I found it useful to have this point of contact because she could manage the workload. Now it’s more unpredictable how we’ll go with the workflow. They could use indicators to track progress. I find them to be lacking a dashboard to track that.

Do you have any advice for potential customers?

Ask them to be transparent about what they’ve done and not done.

Introduce your business and what you do there.

I’m the co-founder and president of Onyx Technologies, a CRM developer for the real estate industry.

What challenge were you trying to address with Purple Sales?

We’re a startup that’s had a few customer references here in Quebec. That said, we needed to expand, so we engaged Purple Sales to help us with our lead generation.

What was the scope of their involvement?

Their work has included both phone outreach and email marketing. They’re responsible for booking clients for our demos, every week. I believe they might even do some LinkedIn marketing, but it’s not their main focus. They’re also very good at personalized email outreach, which they specialize in.

What is the team composition?

I’ve worked with Virginie (Head of Business Development) and Jacquiline (Business Development Representative).

How did you come to work with Purple Sales?

Sam (Founder, VP of Sales & Partnerships) used to be a friend of a former business associate of mine. He was acting as an account manager for my partner’s business, and that’s how I was introduced to them.

How much have you invested with them?

I’d say that we spend around $3,000 – $4,000 a month. That amounts to around $55,000 over the course of our engagement.

What is the status of this engagement?

The engagement began in June 2019, and it’s an ongoing relationship.

What evidence can you share that demonstrates the impact of the engagement? 

They’ve been instrumental to our growth. They’ve gotten us three new customers, all of whom are great. They’ve succeeded in booking several demos a month ever since we started working with them.

How did Purple Sales perform from a project management standpoint?

They send questions our way whenever they come up, but don’t have frequent or recurring touchpoints. They’re always available whenever I need them for something, and they’re very responsive. They’ve delivered consistently, so this model of communication works for us.

What did you find most impressive about them?

They really got to know my industry. While our product is very niche, they worked hard to understand who our customer base is, and what our go-to-market strategy is. I’ve worked with larger companies here in Canada, and they didn’t do as good a job.

Are there any areas they could improve?

I’d appreciate a little more communication. I don’t get any weekly reports or anything, so there isn’t much visibility regarding what they’re doing on a weekly basis. The results do come in, so I trust them and don’t actually bother them for updates, either. Maybe it’s a two-way street.

Do you have any advice for potential customers?

The way we’ve gotten the most out of our engagement is by paying on a per-lead basis. Every time they book a demo, they get paid, as opposed to being paid by the hour. I don’t know if they’ll be open to working with other customers in that way.