Purple Sales

BACKGROUND

Please describe your company and position.

I am the Owner 

Describe what your company does in a single sentence.

Provides revenue growth consulting services, primarily to B2B businesses

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Purple Sales to accomplish?

• Lead generation

SOLUTION

How did you find Purple Sales?

Online Search

Why did you select Purple Sales over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Purple Sales were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Generated lead lists (performed lead research) 
• Creates cold/warm call sales playbooks 
• Create email sequences 
• Execute email marketing campaigns on behalf of the client 
• Performed warm/cold call on behalf of the client 
• Pre-qualified opportunities on behalf of the client 
• Reported on activities and outcomes

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Purple sales identified and qualified numerous opportunities, several of which successfully closed for the client. This was the only measurable deliverable that was sought.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Excellent onboarding and ongoing project management approach and team. They produced high-quality information and responded to our needs correctly and in a timely fashion.

What was your primary form of communication with Purple Sales?

Virtual Meeting

What did you find most impressive or unique about this company?

A culture truly oriented towards growth. They get excited about the customer's business and goals. Their leader sets the bar for excellence high and manages to attract and retain high performers. Clear vision and articulation of the value they want to bring to their customers.

Are there any areas for improvement or something Purple Sales could have done differently?

I have suggested that when Purple Sales senses that a customer doesn't have a firm grasp over its own value proposition, target market, and personas, Purple Sales should conduct a slightly more rigorous and facilitated discovery with the customer to clarifies all of those points prior to developing the inbound and outbound marketing playbooks. However, for customers that have a firm handle on these elements, there is very little if nothing for Purple Sales to improve in its approach.

BACKGROUND

Please describe your company and your position there.

We are a SaaS startup focused on developing software for human resources.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Purple Sales?

Create version 1 of our sales development team.

SOLUTION

How did you select this firm and what were the deciding factors?

Recommendation from colleagues.

Describe the project in detail and walk through their service package.

They provide a sales development team to do the following:

1. email outreach
2. positioning development
3. lead generation
4. cold calling.

How many resources from the vendor's team worked with you, and what were their positions?

3-4: all sales development specialists.

RESULTS & FEEDBACK

Can you share any outcomes from the engagement that demonstrate progress or success?

We created a robust sales pipeline from zero.

How effective was the workflow between your team and theirs?

Communication was easy and fluid over Slack.

What did you find most impressive or unique about this company?

They felt like an extension of my internal team.

Are there any areas for improvement or something they could have done differently?

They had some turnover in the beginning that created friction, but that stabilized.