Pangolin Marketing

BACKGROUND

Please describe your company and position.

I am the CRO of Tyto software

Describe what your company does in a single sentence.

Sahi Pro is an enterprise test automation platform with 20 years of product development and over 1000 customers globally, including Bosch, Siemens, SAP, TCS, Commonwealth Bank, and GE Healthcare.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Pangolin Marketing to accomplish?

• Translate that GTM strategy into a rebuilt website, sales collateral, and demand generation engine that reflected the product's maturity and the standing of our customer base.
• Define the right GTM direction for Sahi Pro as we scaled into North American enterprise markets, and establish the strategic clarity our sales team needed to operate consistently in competitive enterprise evaluations.
• Build a measurable inbound pipeline for the first time in the company's history, with AI visibility as the foundation for long-term organic growth.

SOLUTION

How did you find Pangolin Marketing?

Referral

Why did you select Pangolin Marketing over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Pangolin Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Sahi Pro had 20 years of product development and an enterprise customer base that included Bosch, Siemens, SAP, TCS, and Commonwealth Bank. Our differentiators were technically defensible: Relational API element identification that makes tests survive UI changes, no-code authoring through Flowcharts, cross-platform coverage across web, desktop, mobile, SAP, and APIs in a single tool. We were winning enterprise deals. We had not yet built a structured GTM motion to scale that into new markets systematically. Pangolin's first task was strategic, not executional. Before anything was designed or written, they ran an industry audit mapping Sahi Pro against Katalon, Tricentis, AccelQ, Selenium, and Tosca. That analysis identified which GTM territory was overcrowded, where Sahi Pro had a genuine right to lead, and what the right direction was for our market positioning. The Brand Non-Negotiables document that came out of the positioning sprint defined what we would not claim as precisely as what we would. That constraint is what made the strategy coherent rather than aspirational. From that foundation, Pangolin built across two tracks simultaneously and then transitioned into an ongoing GTM retainer. What stood out throughout was the independence of execution. They took ownership of the strategy, the content, the SEO, the LinkedIn motion, and the paid campaigns without requiring constant direction from our side. For a company that had never run a structured GTM motion, that ownership was as valuable as the deliverables themselves.

Key deliverables:

Phase 1A:

• GTM strategy and market positioning direction
• Brand Non-Negotiables document
• Messaging framework across buyer personas with proof points
• Competitor research and battle cards (vs Selenium, Tosca, Katalon, AccelQ, Tricentis)
• Company Reveal Deck Detailed user personas
• Corporate sales deck with speaker notes 

Phase 1B:

• Full website audit, journey architecture, and sitemap
• Wireframes, design system, and visual concept
• Website content written for technical enterprise buyers
• Fully designed and developed WordPress website with AEO-ready architecture
• Event collateral: landing page copy, branded one-pagers, email sequences

Ongoing GTM retainer:

• 24 SEO blogs per month with PLM-vertical specificity
• 12 LinkedIn posts per month
• LinkedIn paid campaigns targeting North American QA Managers and Directors
• AEO and GEO optimisation building AI search visibility
• Prospect evaluation checklist for tool selection conversations
• TCO calculator (in development)
• Atlas new AI product GTM positioning

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The AI visibility outcomes were the most strategically significant. Sahi Pro's AI share in test automation category overviews increased by 30% following the AEO and GEO implementation, which is now functioning as the foundation of our inbound GTM motion. Buyers in enterprise evaluation cycles increasingly arrive having already encountered Sahi Pro in AI-generated answers before they visit the website. That changes the quality of the first conversation. The website, rebuilt on the GTM strategy, saw organic traffic grow 6% to approximately 8,000 users, with pricing page visits increasing as a higher-intent signal. 55% of traffic comes from India but the GTM motion is now actively shifting that. Paid campaigns are reaching North American QA Managers and Directors for the first time in a structured way. On LinkedIn, the first month of active content produced 13,935 total impressions with a 10.5% organic CTR against an industry average of 1-2%. Posts targeting QA engineers in PLM environments, specifically Windchill, Teamcenter, and ENOVIA, consistently outperformed everything else. The sales pipeline now has 34 active leads from healthcare, finance, and automotive sectors averaging a 3-4 month conversion cycle.

The battle cards changed how the sales team handled objections in enterprise evaluation conversations. Having structured, evidence-backed responses for offshore risk and tool consolidation objections meant reps could handle those moments without escalation.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The most valuable thing about working with Pangolin was how little we needed to be involved in the execution. They took ownership of the GTM strategy and drove delivery independently. Most agencies need the client to hold the direction. Pangolin held it themselves, pushed back when they disagreed, and moved forward when decisions were made. The phase-gated structure prevented rework. Documentation at each gate was thorough enough that the transition from Phase 1B into the ongoing GTM retainer was clean. When the retainer scaled to include Atlas positioning, they were ready before we asked.

What was your primary form of communication with Pangolin Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The strategic clarity they brought to the GTM direction before any execution started was impressive. The industry audit, the Non-Negotiables exercise, the positioning sprint: these were not process steps. They were the work that made everything else coherent. A GTM strategy that is grounded in specific competitive evidence is a different thing from a messaging document produced to justify a website brief.

Are there any areas for improvement or something Pangolin Marketing could have done differently?

There is none as of now. 

BACKGROUND

Please describe your company and position.

I am the Director, ICT & Communications of New Concept Centre for Development Communication

Describe what your company does in a single sentence.

New Concept Centre for Development Communication (NCCDC) is a strategic consultancy that designs and delivers climate action campaigns, policy engagement, and behavior change initiatives across India using evidence-based communication and partnerships.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Pangolin Marketing to accomplish?

• Execute a performance-driven digital campaign to deliver 55,000+ high-intent app installs for our client UNICEF’s Meri LiFE platform within a tight campaign window.
• Build a scalable, insight-led campaign architecture that we could reuse for future youth climate mobilization initiatives across segments and regions.

SOLUTION

How did you find Pangolin Marketing?

Referral

Why did you select Pangolin Marketing over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Pangolin Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We engaged Pangolin as a strategic execution partner for a high-visibility UNICEF climate campaign. Our mandate was to translate a climate communication brief into a performance-ready digital engine without compromising narrative integrity. Pangolin operated as an extension of our team, taking NCCDC’s strategic direction and turning it into testable, conversion-focused journeys across Meta and YouTube. They built a dual-narrative campaign framework anchored in youth identity and efficacy, deployed it in English and Hindi across Tier II and Tier III markets, and set up continuous optimisation sprints that balanced reach, relevance, and cost efficiency. Throughout the project, they stayed tightly aligned with both our internal team and UNICEF stakeholders, keeping everyone decision-ready with clear performance reporting. 
Key Deliverables:

•  Behavioral segmentation strategy and audience targeting framework
• Dual-language creative production (English + Hindi) tailored for priority youth clusters in Tier II/III India
• Performance media strategy with an iterative testing and optimisation roadmap
• Weekly sprint reports with concrete, data-backed optimisation recommendations
• Landing page friction audit with conversion-focused guidance
• Post-campaign analysis with segment-level insights to inform future climate campaigns 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Pangolin delivered what we needed under tight timelines and close client scrutiny. We hit the 55,000-install target within the campaign window, reduced cost-per-click by over 60%, and improved cost-per-install by about 18%, while finishing roughly 19% under budget.

Equally important, they left us with a repeatable system. The segmentation logic, narrative testing structure, and optimisation protocols they developed now feed into our broader climate communication playbook, beyond this single UNICEF engagement. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management matched the reality of a client-facing, high-stakes campaign. Weekly check-ins were structured and focused on decisions, not just updates. They flagged risks early, came with clear options and trade-offs, and kept both NCCDC and UNICEF stakeholders aligned. When narrative shifts or audience pivots were needed, they moved quickly without sacrificing rigor.

What was your primary form of communication with Pangolin Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to think like strategists and execute like a performance team was impressive. Every creative and media decision was tied to a clear conversion hypothesis, and every optimisation was backed by segment-level data rather than opinion. They treat performance marketing as system design, not just media buying, which is exactly what a program like Meri LiFE needed.

Are there any areas for improvement or something Pangolin Marketing could have done differently?

The engagement ran smoothly overall. If anything, we would have welcomed even more proactive thinking on post-campaign retention and nurture journeys for the acquired users, although that was largely beyond the original scope.

BACKGROUND

Please describe your company and position.

 I am the VP Marketing of an information technology company 

Describe what your company does in a single sentence.

We are an enterprise AI platform company that delivers audit-grade, governed AI solutions for regulated industries including banking, insurance, and fintech.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Pangolin Marketing to accomplish?

• Develop product marketing infrastructure that would arm our sales team with the collateral, narratives, and enablement materials needed to win complex, multi-stakeholder enterprise deals in regulated industries.
• Establish iTuring as a credible thought leader in BFSI AI, creating enough market presence that prospects would enter sales conversations already familiar with our platform.
• Build a go-to-market strategy following our $5M Series A that could translate complex AI platform capabilities into pipeline across banking, insurance, and fintech verticals in the US, India, and South Africa.

SOLUTION

How did you find Pangolin Marketing?

Referral

Why did you select Pangolin Marketing over others?

• High ratings
• Great culture fit
• Good value for cost

How many teammates from Pangolin Marketing were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We came to Pangolin at a clear inflection point. Following our Series A, with proven product-market fit in core markets, the priority was building a structured GTM motion and product marketing foundation to support our next phase of growth.

The goal was to move from founder-led sales to a repeatable, scalable revenue engine across three geographies. Pangolin began with a full market mapping exercise: competitor analysis across DataRobot, H2O.ai, Dataiku, SAS, and AutomationEdge.

Development of buyer personas across six audience types including BFSI decision-makers, data scientists, IT leads, and compliance officers. And a messaging hierarchy that balanced technical authority with business outcome clarity. From that foundation, they built across two parallel tracks: GTM strategy and product marketing execution.

They mapped a content-led demand generation funnel specific to the 9-12 month BFSI buying cycle, and developed an SEO and GEO strategy covering both traditional search and AI-driven discovery platforms. On the product marketing side, they built out a full collateral suite to support our growing sales team across geographies. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

he most immediate impact was on sales conversations. With battle cards, persona-specific messaging, and explainer videos in place, prospects were coming into conversations having already engaged with our content.

Our US sales lead reported that video-supported outreach significantly improved meeting conversion rates, with context established well before the first call. The Collections Agent narrative became a standalone sales asset, giving our team a concrete, outcome-led entry point into conversations with banking and insurance prospects rather than leading with platform architecture. 

The thought leadership articles published under Suman's byline established a visible point of view on AI governance in regulated industries, which matters in a market where buyers evaluate credibility before they evaluate product.

On the organic side, SEO content has started driving traffic from industry-specific search terms, and the localized campaigns across the US, India, and South Africa are running with territory-appropriate messaging rather than generic global copy. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Pangolin managed a large, multi-workstream engagement with strong coordination across time zones.

Weekly syncs kept deliverables on track, and their project documentation meant nothing fell through the gaps across a team of 6-10 people working simultaneously on different outputs. What stood out was their ability to hold strategic direction under the pressure of tactical requests.

When we needed rapid turnarounds for event materials, they delivered without dropping quality on the longer-cycle work.

When our internal feedback cycles stretched timelines, they adjusted without losing momentum.

They also pushed back when it mattered. On positioning, they challenged us to make harder choices about who we were speaking to and what we were not claiming. That discipline shows up in the clarity of the output. 

What was your primary form of communication with Pangolin Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their willingness to engage with the technical depth of our product before writing a single word. Most content agencies would have produced generic enterprise AI copy. Pangolin spent serious time understanding the platform, the compliance requirements of our buyers, and the specific reasons why regulated institutions make purchasing decisions differently than other enterprise buyers.

The result is collateral that sounds like it was written by someone who understands BFSI, not someone who Googled it. That specificity is what makes the battle cards and persona narratives actually usable in a sales conversation. 

Are there any areas for improvement or something Pangolin Marketing could have done differently?

They need to build on their skillsets for developing in marketing automation platforms like HubSpot. Though they were able to collaborate with another team very effectively. It would have been a lot easier for us if that skillset was available at Pangolin.

BACKGROUND

Introduce your business and what you do there.

I’m the senior manager of product marketing at Waggle. We offer temperature monitors and cellular and Wi-Fi cameras for RVs and pet parents, providing real-time environmental monitoring and security designed specifically for RV and home use.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Pangolin Marketing?

As a fast-growing brand in the pet tech space, we had redesigned our website multiple times but were still seeing gaps in performance, conversion, and clarity. We brought Pangolin Marketing on board to help us rethink the digital experience from the ground up.

Our goals were to improve our overall e-commerce conversion by diagnosing and resolving deep-rooted UX friction, clarify product positioning across a multi-audience, multi-SKU platform to reduce confusion and strengthen engagement across customer segments, elevate the brand’s digital experience to match its market leadership by creating a high-performance, mobile-first site, and improve the overall website structure and experience, ensuring the layout clearly elaborates on use cases and supports multiple distinct user journeys.

Our user journey complexity had also increased due to a growing portfolio of products and diverse audience segments.

SOLUTION

What was the scope of their involvement?

The scope centered around solving branding and conversion issues. Pangolin Marketing began by conducting a comprehensive audit to identify where the current site was underperforming. Based on their recommendations, we moved to a headless architecture. So, the engagement felt more like a strategic partnership than a typical redesign project. Their team collaborated closely with ours and brought fresh thinking to every layer of the experience.

The main deliverables included a UX audit and performance diagnosis, a mobile-first UI design system, reimagined navigation and user flows, and SEO-optimized content writing.

What is the team composition?

We worked with 6–10 teammates from Pangolin Marketing.

How did you come to work with Pangolin Marketing?

We found them through a referral. We chose them over other options because they had high ratings, their pricing fit our budget, they were a great culture fit, they offered good value for the cost, and their company values aligned with ours.

What is the status of this engagement?

We worked together from March–July 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

It’s early days, but the signs are promising. Website speed and conversions have gone up. Customers are staying longer and navigating more easily. The new referral placement is getting a lot more attention, and the checkout flow feels noticeably faster. We’re still collecting data, but the feedback from both internal teams and users has been very positive.

How did Pangolin Marketing perform from a project management standpoint?

Pangolin Marketing delivered on time. We communicated via in-person meetings, virtual meetings, and emails or messaging apps.

What did you find most impressive about them?

I found them one of the few agencies we’ve worked with that combine strategic depth with strong creative execution. Their team understood our brand and audience on a deeper level and brought a lot of thoughtfulness to both big decisions and small details. The clarity of their UX thinking stood out.

Are there any areas they could improve?

No, there aren’t any.

BACKGROUND

Please describe your company and position.

We're executives at TARSHI

Describe what your company does in a single sentence.

TARSHI promotes safe, inclusive spaces that advance people’s wellbeing and their agency over their sexuality and sexual and reproductive health and rights, through feminist, rights-based trainings, resources and conversation platforms.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Pangolin Marketing to accomplish?

• We had valuable offerings but wanted to structure and package them more clearly for different audience segments as we scaled.
• We were ready to build a sustainable revenue model that would maintain open access for marginalized communities while supporting growth.
• We wanted to learn strategic approaches to navigate social media platform policies around sexuality content.
• We envisioned pricing and service tiers that would center our mission while enabling us to reach new audiences and deepen impact.

SOLUTION

How did you find Pangolin Marketing?

Referral

Why did you select Pangolin Marketing over others?

• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Pangolin Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We partnered with Pangolin's core team to develop our revenue and outreach strategy from the ground up. They helped us identify opportunities in our service structure, offered suggestions on ways to present our content while being mindful of social media restrictions, and defined clear packages for several offerings. Together, we built a flexible revenue model that protects open access for less-resourced audiences while creating pathways for institutional partnerships. Their team trained us to craft messaging that maintains our values while navigating platform restrictions creatively. Throughout the engagement, their communication was proactive and empathetic, they often anticipated our needs before we articulated them.

Key deliverables:

Service packaging & positioning
Tiered pricing and feminist revenue model
Messaging frameworks for social media
Content and outreach strategy
Impact measurement and true cost revenue tracker

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We now have a strategy to consider to expand our reach while staying true to our mission. Pangolin delivered clear frameworks making our offerings more accessible and compelling for both NGOs and institutional buyers. The pricing model they developed provides us with a roadmap for revenue stability while protecting access for our primary audiences, i.e. NGOs and community-based organisations. The frameworks have helped us learn approaches and sharpened messaging to engage audiences we didn’t reach before. Following this engagement, we've brought Pangolin on board again to implement some of these strategies and reach new audience segments.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Pangolin was a true partner throughout. Deadlines were consistently met, they handled pivots smoothly, and communication was always transparent. The team welcomed our feedback and adapted their approach to fit our nonprofit's reality and pace.

What was your primary form of communication with Pangolin Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their deep understanding of the nonprofit sector, particularly around sensitive content like SRHR, stood out immediately. They engaged thoughtfully in complex conversations about equity and access. Their work balanced strategic rigour with genuine care for our mission, and we felt we were collaborating with people who truly understood what we're working toward.

Are there any areas for improvement or something Pangolin Marketing could have done differently?

More structured post-implementation support for tracking metrics would have been helpful, though their responsiveness throughout made it easy to reach out when we needed guidance. 

BACKGROUND

Please describe your company and position.

I am the Associate VP and Marketing Head of GM Modular

Describe what your company does in a single sentence.

GM Modular offers premium electrical solutions like switches, lighting, Fans and appliances and automation.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Pangolin Marketing to accomplish?

• Reimagine our loyalty platform to create long-term brand loyalty among trade professionals.
• Design a pan-India campaign that goes beyond rewards, and connects emotionally with electricians, retailers, and distributors.
• Build a scalable market strategy for Bandhan

SOLUTION

How did you find Pangolin Marketing?

Referral

Why did you select Pangolin Marketing over others?

• High ratings
• Pricing fit our budget
• Referred to me

How many teammates from Pangolin Marketing were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We engaged Pangolin just as we were preparing to launch GM Bandhan which is our loyalty platform for trade professionals. While we had the mechanics of the platform in place we wanted a unifying story, a reason for belief that could emotionally resonate with electricians, retailers, and distributors across India.

We wanted them to help us rethink what loyalty looks like in a market where cashback is everywhere? They were brought in not just to execute, but to help us frame the problem, build the emotional engine, and create a long-term loyalty ecosystem that goes beyond transactional engagement.

Key Deliverables

• Brand positioning and narrative rooted in cultural insight
• Messaging frameworks tailored to electricians, retailers, and distributors
• Campaign identity
• Short-form ad films for digital and retail engagement
• Retail activation kits including posters, QR standees, and counter tools 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The campaign has launched sucessfully across markets and the 'aur milega' tag line has already resonnated well with the influencers. The simplicity of the campaign has resulted in more downloads (over 3,000 app downloads in 2 weeks of the launch). Moreover the 'How to use video' has ensured the consumers understand the process well and are able to complete the whole registeration process seamlessly without having to connect with customer support, therby reduing the load on customer care team 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Pangolin was clear, responsive, and well-organised. They worked closely with our departments and always ensured timelines were respected.  

What was your primary form of communication with Pangolin Marketing?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Pangolin understood that in our category brand loyalty is fragile and helped us step back and figure out what makes trade professionals stay loyal in a price-sensitive and high-churn industry.  We were struggling to figure out a narrative that electricians and retailers remember when the next brand offers a better deal. The team has built a campaign that could scale across business units, channel realities, and cultural contexts. Overall, they're extremely easy to work with. 

Are there any areas for improvement or something Pangolin Marketing could have done differently?

No, we are satisfied with the way the engagement went. 

BACKGROUND

Please describe your company and position.

I am the Communications and Campaigns Consultant of YuWaah at UNICEF

Describe what your company does in a single sentence.

YuWaah at UNICEF is a public, private, youth partnerships platform with the aim to enable every young person in India with skilling and livelihood opportunities. Globally, YuWaah is known as Generation Unlimited.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Pangolin Marketing to accomplish?

• Create a multi-channel campaign to deliver 55,000 quality installs for our climate volunteering app Meri LiFE
• Establish the app as a credible, youth-led climate movement with national reach by leveraging social proof and message-market fit testing

SOLUTION

How did you find Pangolin Marketing?

Referral

Why did you select Pangolin Marketing over others?

• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from Pangolin Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Pangolin was referred by an external partner to help translate climate intent into measurable participation. The mandate was to position Meri LiFE as the default entry point for youth climate action by engineering a path of least resistance from curiosity to commitment. The team used behavioral segmentation, multilingual creative, and iterative experiments to surface the most effective identity-based and efficacy-based triggers.

Key Deliverables:

Campaign strategy and narrative framework (identity, belonging, collective efficacy)
Multilingual creative production tailored to cultural and regional nuance
Creative testing & optimization roadmap
Audience targeting & segmentation plan
Landing page friction audit & optimization guidance
Weekly performance reporting & insights

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We hit the 55,000-install target within the campaign window while reducing cost per click by 60% and improving cost per install by 18%. Beyond efficiency, the work shifted category perception to a movement people identify with. That identity shift sets up stronger retention and word-of-mouth compounding the impact beyond the campaign.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was structured, proactive, and transparent. We had visibility into timelines, priorities, and performance metrics at all times. 

What was your primary form of communication with Pangolin Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to bridge insight-led creative with performance marketing discipline. Every decision was rooted in data and aligned with the core strategic objective. They operate more like a strategic growth partner than a traditional agency.

Are there any areas for improvement or something Pangolin Marketing could have done differently?

We had a smooth experience overall. 

BACKGROUND

Please describe your company and position.

I am the Director of Software At Work India Pvt. Lltd

Describe what your company does in a single sentence.

Software@Work (SAW India) is a 30+ year-old Mumbai-based IT services company that sells, implements, customizes, and supports business automation software — primarily Tally and ERPNext along with add-on business apps like CRM, HRMS, and SFA for Indian SMEs and enterprises.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Pangolin Marketing to accomplish?

• Design a symptom-first buyer journey that bridges the decision-making gap. Our primary audience is Tier II and Tier III city business owners and they often struggle to articulate business problems in software terms.
• Help building a self-serve, scalable platform that mirrors our in-house consulting workflow. While there were software discovery mechanisms in the market, none matched the diagnostic depth our consulting team delivered. The challenge was to embed this consultative, diagnostic approach into a digital discovery platform for SMEs.

SOLUTION

How did you find Pangolin Marketing?

Referral

Why did you select Pangolin Marketing over others?

• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Pangolin Marketing were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We partnered with Pangolin to transform Software@Works human-led consulting service into a scalable, product-first platform that helps Indian SMEs diagnose their software needs independently. While there were discovery tools in the market, they lacked the consultative nuance and the diagnostic ability to translate vague, symptom-led problems into precise software recommendations. Pangolin helped us with this problem statement by leading strategy, design, and architecture of a guided product selector that mirrors the intuition of an experienced consultant. Their work spanned user research, platform UX design, system logic, and interface development ensuring that the experience felt intuitive, trustworthy, and non-technical even for first-time software buyers in Tier 2 and Tier 3 markets. Key Deliverables: Product Strategy Persona Definition & User Flow Mapping UX Design & Copywriting Frontend Wireframes & UI Design Entity Relationship Diagrams (ERDs) Migration-Ready System

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Although we are early in our journey, we’ve already seen three shifts. First, internally, our team now has a much clearer articulation of the buyer's perspective, the logic isn’t just in our heads anymore. Second, even in pilot environments, the guided flow has helped us speed up lead qualification. We’re now aligning vendors better using diagnostic categories and rationale-backed recommendations.

Pangolin helped us move from a loose idea to an asset that we can hopefuly grow and help transform our customers digitization journies with. That’s a huge leap.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Pangolin operated like an extension of our team. They set clear checkpoints, managed scope tightly, and kept momentum across all phases of research, UX, logic building, and interface design. They responded quickly to shifting needs, adapted timelines without compromising deliverables, and stayed deeply involved throughout.

What was your primary form of communication with Pangolin Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most was Pangolin’s insistence on solving the business problem before touching design. They spent the first few weeks stress-testing our assumptions, mapping buyer psychology, and basically translating our manual consulting into a repeatable digital flow.

They brought in ERD diagrams, persona matrices, and logic flows that were way more thorough than anything we’d imagined. Every screen was anchored in a deeper strategic insight. That front-loaded depth made stakeholder alignment so much easier.

Are there any areas for improvement or something Pangolin Marketing could have done differently?

No significant areas for improvement come to mind. The team delivered what was needed and communicated well throughout.

BACKGROUND

Please describe your company and position.

I am the Alliance Manager of Avientek

Describe what your company does in a single sentence.

We are a provider of audio-visual communication solutions for corporate, education, and government clients across the Middle East and Africa.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Pangolin Marketing to accomplish?

• Give our website a much-needed facelift and structure it better for our different audiences
• Build a bilingual experience that feels native in both English and Arabic
• Simplify our message while still showcasing the breadth of what we offer

SOLUTION

How did you find Pangolin Marketing?

Referral

Why did you select Pangolin Marketing over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Pangolin Marketing were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We brought Pangolin on board to help us solve structural and communication challenges on our corporate website. Our existing site had grown cluttered over time and didn’t reflect the scale or clarity of our offerings. More importantly, we needed a site that could work just as well for our Arabic-speaking clients as it did for English users.The project involved restructuring our site’s information architecture, creating localized and culturally relevant content and building a responsive, dual-orientation website that could function seamlessly in both left-to-right for English and right-to-left in Arabic.Key deliverables included: Website Audit  Content Writing Bilingual Design System UI/UX Design 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

It’s still a bit early to fully quantify the business impact, but we’re already seeing promising signs. Users are spending more time on key pages, and we’ve received positive feedback especially around the Arabic version of the site. That local resonance was important to us, and it’s encouraging to see it landing well. We’re hoping this will translate into stronger lead engagement in the coming months.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We got a clear roadmap from the beginning and project plans to keep everyone aligned and we appreciated that.

What was your primary form of communication with Pangolin Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Pangolin Marketing's understanding of cultural nuance and their global outlook are awesome. They had a good grasp on how different audiences think, behave, and engage. Their ability to localize thoughtfully  especially for Arabic-speaking users showed a level of care and perspective that’s hard to find.

Are there any areas for improvement or something Pangolin Marketing could have done differently?

A more structured post-launch analytics walkthrough would’ve helped us. But overall, their openness and willingness to iterate made the experience a smooth one.

BACKGROUND

Please describe your company and position.

I am the Founder & CEO of Rassa Creations and Innovations Pvt Ltd

Describe what your company does in a single sentence.

Rassaa creates biodegradable tableware by tribal women using siali leaves and turning forest conservation into dignified livelihoods.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Pangolin Marketing to accomplish?

• Establish a credible brand foundation that translates impact into a language institutional buyers understand and trust.
• Strengthen the narrative around our work to position it as both a social intervention and a strategic sourcing solution.
• Unlock new market and CSR opportunities.

SOLUTION

How did you find Pangolin Marketing?

Referral

Why did you select Pangolin Marketing over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Pangolin Marketing were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We were trying to balance the realities of grassroots work with the expectations of institutional buyers. I knew we had something special but what we didn’t have was a way to frame it. We weren’t just selling plates. We were building an ecosystem: forest-led, woman-run, and impact-first. But none of that was landing in a way that made buyers stop and take notice. We brought Pangolin in to help us bridge that gap. From day one, they approached the project with both sharp thinking and genuine respect for the work on the ground. They didn’t try to simplify the story, they helped us structure it. They turned our raw pitch into a strategic brand narrative and built a toolkit that our team and partners could actually use in the field. Key deliverables included: Strategic narrative and value articulation  Video films, logo, website CSR outreach email Brochure 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The way people talk about us changed. Our team feels more confident in how they talk about Rassaa now , whether it’s with a buyer, a funder, or a government partner. We also saw a sharp increase in brochure downloads and more traction on our community storytelling video, which people described as “moving” and “fresh.”

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We came in at a time when Pangolin was still building a lot of their internal systems — so not everything was perfectly buttoned-up. But to their credit, they were always transparent, communicative, and genuinely committed.

What was your primary form of communication with Pangolin Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Two things stood out. First, the video - it was incredibly sensitively done. No voiceover, no “development speak,” just real moments captured in a way that gave dignity and weight to the work without over-explaining it. That restraint showed maturity. Second, the way they structured our story. They didn’t just romanticize the tribal angle or slap on green labels. They helped us find a narrative that could work in a boardroom. “Tied Together” was a phrase that felt simple but carried our entire ecosystem. That level of insight and creative sharpness was rare.

Are there any areas for improvement or something Pangolin Marketing could have done differently?

Like I said, they were still growing and refining things when we worked together, so a few processes felt a bit fluid at times. Some parts of the design system took longer than expected, and we’d have liked more proactive check-ins on the web side. We felt like early believers - and I’d happily vouch for them again.