Pangolin Marketing

BACKGROUND

Please describe your company and position.

I am the Founder & CEO of Rapidor

Describe what your company does in a single sentence.

Rapidor automates trade operations for SMEs, integrating sales, accounts, procurement, and inventory to boost efficiency in industries like FMCG, Dairy, and Electronics

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Pangolin Marketing to accomplish?

• Lower Customer Acquisition Costs (CAC): Streamline our strategies to reduce the overall cost of acquiring new customers, making the process more cost-effective.
• Increase the Number of High-Quality Leads: Focus on generating more inbound leads that are well-qualified, helping to fill the sales pipeline with valuable opportunities.
• Improve Lead Conversion by Focusing on Quality: Work on attracting better-quality leads to increase the chances of converting them into customers, making the sales process more efficient.
• Drive More Traffic to the Rapidor Website: Increase both organic and paid traffic to our website, bringing in more potential customers who are interested in what we offer.
• Engage More Effectively with Our Target Audience: Create messaging and content that speaks directly to our target audience, encouraging stronger interactions and building better relationships.

SOLUTION

How did you find Pangolin Marketing?

LinkedIn Search

Why did you select Pangolin Marketing over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Pangolin Marketing were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We partnered with Pangolin to develop and execute a digital marketing strategy for Rapidor's trade operations automation platform, and their expertise made a significant impact. They conducted in-depth persona research, crafting highly targeted messaging that resonated with our audience. By strategically selecting the best advertising channels, they ran a mix of search, display, video, and carousel ads, focusing on high-intent keywords and optimizing bidding strategies. Their continuous testing and refinement of ad copy ensured maximum engagement. Additionally, they designed a solution-specific landing page to drive lead conversions. Throughout the campaign, Pangolin closely monitored performance, making data-driven adjustments to align with our business goals. Their approach not only helped us generate more leads but also significantly reduced our cost per lead.

Key Deliverables Summary:

1. Persona Profiles & Insights Report
2. Creative Assets (Images, Videos, Ad Copy)
3. Ad Formats & Funnel Structure
4. Keyword Strategy & Search Engine Plan
5. Channel Strategy & Budget Allocation
6. Campaign Structure & Bidding Strategy
7. Landing Page Design & Conversion Optimization Plan
8. A/B Test Results & Optimization Plan
9. Performance Reports & Insights

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes from the project that show progress or success are:

Pangolin’s approach to simplifying and optimizing our acquisition strategies has greatly reduced our CAC. The process has become more streamlined and efficient, which is exactly what we needed. Since working with Pangolin, we’ve seen a notable increase in high-quality inbound leads. This has provided our sales team with more solid opportunities to pursue, boosting our pipeline. The focus on attracting and nurturing higher-quality leads has had a direct impact on our conversion rates. This has made the sales process smoother and more effective, ensuring that we’re engaging with leads that are truly interested in what we offer.Both our organic and paid traffic to the Rapidor website have grown significantly. We’re seeing more visitors who are genuinely interested in our products, which has been a huge win for our overall digital strategy. Pangolin’s ability to tailor messaging and content specifically for our audience has led to better engagement across the board. We've been able to connect more meaningfully with potential customers, leading to stronger relationships and greater interest in our offerings.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Pangolin’s project management approach was structured yet flexible, ensuring everything stayed on track. With weekly review meetings, we stayed focused on key priorities, adjusting as needed to maintain momentum. At the end of each month, we’d step back to assess progress against our goals, making sure we were always aligned with the bigger picture. Their responsiveness stood out—they adapted timelines and strategies whenever necessary, keeping things running smoothly without missing a beat.

What was your primary form of communication with Pangolin Marketing?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stands out most about this company is their strategic mindset, which provides clear direction and kept us focused on the right goals. They trusted our expertise, giving us the autonomy to make key decisions while offering valuable guidance. Beyond that, their professionalism in every interaction made collaborating with them both seamless and rewarding.

Are there any areas for improvement or something Pangolin Marketing could have done differently?

We had a great experience with Pangolin and didn’t encounter any major issues. Their strategic approach and execution were highly effective. 

BACKGROUND

Please describe your company and position.

I am the Founder of Torsion

Describe what your company does in a single sentence.

Torsion is a specialized AI consultancy that helps enterprises turn AI ambition into execution by delivering end-to-end solutions in LLM adoption, from strategy to scalable deployment.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Pangolin Marketing to accomplish?

• Define a distinct brand narrative, architecture, and voice that communicates technical depth while being accessible to enterprise buyers.
• Build a full GTM toolkit including explainer video, decks, website structure, and copy for inbound and outbound readiness.

SOLUTION

How did you find Pangolin Marketing?

Referral

Why did you select Pangolin Marketing over others?

• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Pangolin Marketing were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We came to Pangolin during a major inflection point. Our company had deep capabilities in Data engineering and ML but we were starting to do much more. We were supporting enterprise-scale infrastructure, but we didn’t have a brand, a positioning, or a message that reflected any of it.

Pangolin stepped in as a true strategic partner. They began with a full discovery process that included market research, stakeholder interviews, buyer pain analysis, and whitespace mapping. Their insight that AI projects weren’t failing due to lack of ambition, but due to execution friction shaped everything that followed.

They helped us design our offerings in a way that kept us differentiated and relevant, building our identity as a full-stack Enterprise AI Consulting Services firm. They created a modular, buyer-aligned service structure and a new name ‘Torsion’ drawn from the idea of motion under pressure.

A full visual identity system (logo, type, color, motion)
Modular service decks mapped to different stages of the AI lifecycle
Website development, content funnels, and enterprise buyer journeys
Internal onboarding guides and templates to help our team adopt and scale the brand.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our refined messaging clearly articulates what sets us apart in a crowded market. This clarity has helped potential clients quickly understand the unique value we bring to the table.​Both our commercial and delivery teams have fully embraced the new positioning and brand assets. We rolled out a new website that aligns with our updated positioning. With baseline analytics now in place, we're better equipped to monitor traffic and engagement, allowing for data-driven decisions moving forward.​

Our new LinkedIn strategy has already yielded a 15% increase in followers and improved post engagement. Early feedback from existing clients suggests that our refined messaging provides greater clarity and resonates more strongly, enhancing their understanding of our services.​ 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes we had clear milestones and collaborative working sessions that helped move things forward without delays. They're great at adapting to feedback in real-time and proactively addressing questions before they became blockers

What was your primary form of communication with Pangolin Marketing?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Pangolin’s ability to bridge strategy and storytelling to build our identity really stood out. They took the time to truly understand what we were building and helped us reframe it in a way that felt both visionary and grounded. Even the depth of their research was impressive. The creative articulation of our brand identity, especially the tau symbol and the naming rationale for Torsion was both precise and inspired. Pangolin pushes you (in the best way) to refine your thinking and elevate how you communicate your value. 

Are there any areas for improvement or something Pangolin Marketing could have done differently?

There were a few rounds of rework on the website but in hindsight, that was part of arriving at the right articulation. To their credit, the Pangolin team was very responsive throughout. They took feedback seriously, didn’t push back unnecessarily, and remained focused on getting the end product right.

BACKGROUND

Please describe your company and position.

I am the Founder of SAHI

Describe what your company does in a single sentence.

SAHI.ai is a platform that streamlines workforce management for blue and grey collar workers, covering everything from hiring to payroll and making gig economy operations smoother.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Pangolin Marketing to accomplish?

• Build integrated, high-impact digital campaigns to boost conversion and engagement.
• Identify receptive market segments and reduce our customer acquisition cost.
• Optimize marketing spend and enhance lead generation.
• Refine our service offerings and messaging based on deep market insights.

SOLUTION

How did you find Pangolin Marketing?

Referral

Why did you select Pangolin Marketing over others?

• Great culture fit
• Company values aligned

How many teammates from Pangolin Marketing were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Pangolin took on a full-scale overhaul of our marketing approach at SAHI.ai. They began by diving deep into market research, identifying the most promising audience segments for our services. From there, they reworked our messaging and service offerings to better connect with our target market. The project covered everything from designing and launching dynamic ad campaigns to revamping our SEO and content strategy, ensured website ranking and attracted the right visitors.  
 
They also developed a targeted email marketing plan, complete with drip campaigns and precise segmentation, to nurture leads effectively. Throughout the engagement, Pangolin continuously tested and refined and optimized landing pages, and creatives to keep our conversion rates climbing. In essence, their key deliverables were a comprehensive market analysis, a tailored digital advertising strategy, an SEO and content plan, an email marketing solution, and an optimization framework. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Working with Pangolin has made a difference for us. We've managed to boost our conversion rates by 122% and grow our traffic by 23% each quarter. Plus, we’ve seen a 145% increase in qualified leads every month. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

 Pangolin’s project management was reliable and organized. They maintained clear communication throughout and adhered to the agreed timelines. They were responsive to queries and open to adjustments, which helped keep the process on track.

What was your primary form of communication with Pangolin Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

 Pangolin’s project management was reliable and organized. They maintained clear communication throughout and adhered to the agreed timelines. They were responsive to queries and open to adjustments, which helped keep the process on track.

Are there any areas for improvement or something Pangolin Marketing could have done differently?

Overall, working with Pangolin Marketing was a good experience and there wasn’t much to fault. If I had to suggest one area for improvement, it might be to provide even more detailed milestone updates during the project.

BACKGROUND

Please describe your company and position.

I am the Chief Impact Officer of Sambhav Foundation

Describe what your company does in a single sentence.

Sambhav is  committed to empowering and improving the lives of the socioeconomically marginalized communities. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Pangolin Marketing to accomplish?

• We had so many offerings, but they felt fragmented. We needed a way to structure and package them properly.
• We wanted a website and social media strategy that actually reflected who we are and the impact we create.
• We needed content that would position us as a key player in the social impact space.
• Better messaging for reports and brand collateral to help us connect with donors and drive more support.

SOLUTION

How did you find Pangolin Marketing?

Referral

Why did you select Pangolin Marketing over others?

• Great culture fit
• Company values aligned

How many teammates from Pangolin Marketing were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Sambhav had a strong mission and impactful work, but our services were fragmented and difficult to communicate effectively. Pangolin worked closely with us to refine and structure our service offerings and develop a digital presence. They also helped us with content that positioned us as a thought leader in the social impact space. They curated a full end to end service offering for all aspects of our brand - right from website development to sales enablement and donor engagement content.

Key Deliverables:
Service packaging & positioning 
Website development & digital presence 
Content marketing 
Sales enablement & fundraising materials 
Social media & brand communication 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our services after being structured into clear, well-defined offerings by Pangolin were much easier to articulate our value to stakeholders and partners. The new website played a huge role in strengthening our digital presence, it felt like an accurate representation of our work and mission. Beyond that, the "Impact at Scale" newsletter and leadership content helped position us as a key player in the social impact space. When it came to fundraising, the Vijayapura Trend Report contributed to stronger outreach and funding efforts.  

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Pangolin managed the project with an adaptable approach. Their team was highly receptive to feedback and quick to make adjustments when necessary. We maintained clear communication throughout and they kept us in loop at every stage. All deadlines were met and if a delay was projected, we were informed about it in advance. 

What was your primary form of communication with Pangolin Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I appreciate their effort into understanding the nonprofit sector. Also, their approach was a great balance between strategy and creativity. 

Are there any areas for improvement or something Pangolin Marketing could have done differently?

 I have no suggestions, working with Pangolin was a positive experience for us.