Pangolin Marketing

BACKGROUND

Please describe your company and position.

We're executives at TARSHI

Describe what your company does in a single sentence.

TARSHI promotes safe, inclusive spaces that advance people’s wellbeing and their agency over their sexuality and sexual and reproductive health and rights, through feminist, rights-based trainings, resources and conversation platforms.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Pangolin Marketing to accomplish?

• We had valuable offerings but wanted to structure and package them more clearly for different audience segments as we scaled.
• We were ready to build a sustainable revenue model that would maintain open access for marginalized communities while supporting growth.
• We wanted to learn strategic approaches to navigate social media platform policies around sexuality content.
• We envisioned pricing and service tiers that would center our mission while enabling us to reach new audiences and deepen impact.

SOLUTION

How did you find Pangolin Marketing?

Referral

Why did you select Pangolin Marketing over others?

• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Pangolin Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We partnered with Pangolin's core team to develop our revenue and outreach strategy from the ground up. They helped us identify opportunities in our service structure, offered suggestions on ways to present our content while being mindful of social media restrictions, and defined clear packages for several offerings. Together, we built a flexible revenue model that protects open access for less-resourced audiences while creating pathways for institutional partnerships. Their team trained us to craft messaging that maintains our values while navigating platform restrictions creatively. Throughout the engagement, their communication was proactive and empathetic, they often anticipated our needs before we articulated them.

Key deliverables:

Service packaging & positioning
Tiered pricing and feminist revenue model
Messaging frameworks for social media
Content and outreach strategy
Impact measurement and true cost revenue tracker

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We now have a strategy to consider to expand our reach while staying true to our mission. Pangolin delivered clear frameworks making our offerings more accessible and compelling for both NGOs and institutional buyers. The pricing model they developed provides us with a roadmap for revenue stability while protecting access for our primary audiences, i.e. NGOs and community-based organisations. The frameworks have helped us learn approaches and sharpened messaging to engage audiences we didn’t reach before. Following this engagement, we've brought Pangolin on board again to implement some of these strategies and reach new audience segments.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Pangolin was a true partner throughout. Deadlines were consistently met, they handled pivots smoothly, and communication was always transparent. The team welcomed our feedback and adapted their approach to fit our nonprofit's reality and pace.

What was your primary form of communication with Pangolin Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their deep understanding of the nonprofit sector, particularly around sensitive content like SRHR, stood out immediately. They engaged thoughtfully in complex conversations about equity and access. Their work balanced strategic rigour with genuine care for our mission, and we felt we were collaborating with people who truly understood what we're working toward.

Are there any areas for improvement or something Pangolin Marketing could have done differently?

More structured post-implementation support for tracking metrics would have been helpful, though their responsiveness throughout made it easy to reach out when we needed guidance. 

BACKGROUND

Please describe your company and position.

I am the Associate VP and Marketing Head of GM Modular

Describe what your company does in a single sentence.

GM Modular offers premium electrical solutions like switches, lighting, Fans and appliances and automation.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Pangolin Marketing to accomplish?

• Reimagine our loyalty platform to create long-term brand loyalty among trade professionals.
• Design a pan-India campaign that goes beyond rewards, and connects emotionally with electricians, retailers, and distributors.
• Build a scalable market strategy for Bandhan

SOLUTION

How did you find Pangolin Marketing?

Referral

Why did you select Pangolin Marketing over others?

• High ratings
• Pricing fit our budget
• Referred to me

How many teammates from Pangolin Marketing were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We engaged Pangolin just as we were preparing to launch GM Bandhan which is our loyalty platform for trade professionals. While we had the mechanics of the platform in place we wanted a unifying story, a reason for belief that could emotionally resonate with electricians, retailers, and distributors across India.

We wanted them to help us rethink what loyalty looks like in a market where cashback is everywhere? They were brought in not just to execute, but to help us frame the problem, build the emotional engine, and create a long-term loyalty ecosystem that goes beyond transactional engagement.

Key Deliverables

• Brand positioning and narrative rooted in cultural insight
• Messaging frameworks tailored to electricians, retailers, and distributors
• Campaign identity
• Short-form ad films for digital and retail engagement
• Retail activation kits including posters, QR standees, and counter tools 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The campaign has launched sucessfully across markets and the 'aur milega' tag line has already resonnated well with the influencers. The simplicity of the campaign has resulted in more downloads (over 3,000 app downloads in 2 weeks of the launch). Moreover the 'How to use video' has ensured the consumers understand the process well and are able to complete the whole registeration process seamlessly without having to connect with customer support, therby reduing the load on customer care team 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Pangolin was clear, responsive, and well-organised. They worked closely with our departments and always ensured timelines were respected.  

What was your primary form of communication with Pangolin Marketing?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Pangolin understood that in our category brand loyalty is fragile and helped us step back and figure out what makes trade professionals stay loyal in a price-sensitive and high-churn industry.  We were struggling to figure out a narrative that electricians and retailers remember when the next brand offers a better deal. The team has built a campaign that could scale across business units, channel realities, and cultural contexts. Overall, they're extremely easy to work with. 

Are there any areas for improvement or something Pangolin Marketing could have done differently?

No, we are satisfied with the way the engagement went. 

BACKGROUND

Please describe your company and position.

I am the Communications and Campaigns Consultant of YuWaah at UNICEF

Describe what your company does in a single sentence.

YuWaah at UNICEF is a public, private, youth partnerships platform with the aim to enable every young person in India with skilling and livelihood opportunities. Globally, YuWaah is known as Generation Unlimited.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Pangolin Marketing to accomplish?

• Create a multi-channel campaign to deliver 55,000 quality installs for our climate volunteering app Meri LiFE
• Establish the app as a credible, youth-led climate movement with national reach by leveraging social proof and message-market fit testing

SOLUTION

How did you find Pangolin Marketing?

Referral

Why did you select Pangolin Marketing over others?

• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from Pangolin Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Pangolin was referred by an external partner to help translate climate intent into measurable participation. The mandate was to position Meri LiFE as the default entry point for youth climate action by engineering a path of least resistance from curiosity to commitment. The team used behavioral segmentation, multilingual creative, and iterative experiments to surface the most effective identity-based and efficacy-based triggers.

Key Deliverables:

Campaign strategy and narrative framework (identity, belonging, collective efficacy)
Multilingual creative production tailored to cultural and regional nuance
Creative testing & optimization roadmap
Audience targeting & segmentation plan
Landing page friction audit & optimization guidance
Weekly performance reporting & insights

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We hit the 55,000-install target within the campaign window while reducing cost per click by 60% and improving cost per install by 18%. Beyond efficiency, the work shifted category perception to a movement people identify with. That identity shift sets up stronger retention and word-of-mouth compounding the impact beyond the campaign.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was structured, proactive, and transparent. We had visibility into timelines, priorities, and performance metrics at all times. 

What was your primary form of communication with Pangolin Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to bridge insight-led creative with performance marketing discipline. Every decision was rooted in data and aligned with the core strategic objective. They operate more like a strategic growth partner than a traditional agency.

Are there any areas for improvement or something Pangolin Marketing could have done differently?

We had a smooth experience overall. 

BACKGROUND

Please describe your company and position.

I am the Alliance Manager of Avientek

Describe what your company does in a single sentence.

We are a provider of audio-visual communication solutions for corporate, education, and government clients across the Middle East and Africa.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Pangolin Marketing to accomplish?

• Give our website a much-needed facelift and structure it better for our different audiences
• Build a bilingual experience that feels native in both English and Arabic
• Simplify our message while still showcasing the breadth of what we offer

SOLUTION

How did you find Pangolin Marketing?

Referral

Why did you select Pangolin Marketing over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Pangolin Marketing were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We brought Pangolin on board to help us solve structural and communication challenges on our corporate website. Our existing site had grown cluttered over time and didn’t reflect the scale or clarity of our offerings. More importantly, we needed a site that could work just as well for our Arabic-speaking clients as it did for English users.The project involved restructuring our site’s information architecture, creating localized and culturally relevant content and building a responsive, dual-orientation website that could function seamlessly in both left-to-right for English and right-to-left in Arabic.Key deliverables included: Website Audit  Content Writing Bilingual Design System UI/UX Design 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

It’s still a bit early to fully quantify the business impact, but we’re already seeing promising signs. Users are spending more time on key pages, and we’ve received positive feedback especially around the Arabic version of the site. That local resonance was important to us, and it’s encouraging to see it landing well. We’re hoping this will translate into stronger lead engagement in the coming months.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We got a clear roadmap from the beginning and project plans to keep everyone aligned and we appreciated that.

What was your primary form of communication with Pangolin Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Pangolin Marketing's understanding of cultural nuance and their global outlook are awesome. They had a good grasp on how different audiences think, behave, and engage. Their ability to localize thoughtfully  especially for Arabic-speaking users showed a level of care and perspective that’s hard to find.

Are there any areas for improvement or something Pangolin Marketing could have done differently?

A more structured post-launch analytics walkthrough would’ve helped us. But overall, their openness and willingness to iterate made the experience a smooth one.

BACKGROUND

Please describe your company and position.

I am the Founder & CEO of Rassa Creations and Innovations Pvt Ltd

Describe what your company does in a single sentence.

Rassaa creates biodegradable tableware by tribal women using siali leaves and turning forest conservation into dignified livelihoods.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Pangolin Marketing to accomplish?

• Establish a credible brand foundation that translates impact into a language institutional buyers understand and trust.
• Strengthen the narrative around our work to position it as both a social intervention and a strategic sourcing solution.
• Unlock new market and CSR opportunities.

SOLUTION

How did you find Pangolin Marketing?

Referral

Why did you select Pangolin Marketing over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Pangolin Marketing were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We were trying to balance the realities of grassroots work with the expectations of institutional buyers. I knew we had something special but what we didn’t have was a way to frame it. We weren’t just selling plates. We were building an ecosystem: forest-led, woman-run, and impact-first. But none of that was landing in a way that made buyers stop and take notice. We brought Pangolin in to help us bridge that gap. From day one, they approached the project with both sharp thinking and genuine respect for the work on the ground. They didn’t try to simplify the story, they helped us structure it. They turned our raw pitch into a strategic brand narrative and built a toolkit that our team and partners could actually use in the field. Key deliverables included: Strategic narrative and value articulation  Video films, logo, website CSR outreach email Brochure 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The way people talk about us changed. Our team feels more confident in how they talk about Rassaa now , whether it’s with a buyer, a funder, or a government partner. We also saw a sharp increase in brochure downloads and more traction on our community storytelling video, which people described as “moving” and “fresh.”

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We came in at a time when Pangolin was still building a lot of their internal systems — so not everything was perfectly buttoned-up. But to their credit, they were always transparent, communicative, and genuinely committed.

What was your primary form of communication with Pangolin Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Two things stood out. First, the video - it was incredibly sensitively done. No voiceover, no “development speak,” just real moments captured in a way that gave dignity and weight to the work without over-explaining it. That restraint showed maturity. Second, the way they structured our story. They didn’t just romanticize the tribal angle or slap on green labels. They helped us find a narrative that could work in a boardroom. “Tied Together” was a phrase that felt simple but carried our entire ecosystem. That level of insight and creative sharpness was rare.

Are there any areas for improvement or something Pangolin Marketing could have done differently?

Like I said, they were still growing and refining things when we worked together, so a few processes felt a bit fluid at times. Some parts of the design system took longer than expected, and we’d have liked more proactive check-ins on the web side. We felt like early believers - and I’d happily vouch for them again.

BACKGROUND

Please describe your company and position.

I am the COO of One Billion Literates Foundation

Describe what your company does in a single sentence.

We empower communities through quality Education, healthcare, and holistic development.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Pangolin Marketing to accomplish?

• Build sustained brand presence through a strategic social media marketing plan.
• Strengthen the communication of our impact to help our work resonate more deeply with donors and stakeholders through a compelling investor deck and a high-impact visceral event.

SOLUTION

How did you find Pangolin Marketing?

Referral

Why did you select Pangolin Marketing over others?

• Pricing fit our budget
• Great culture fit
• Referred to me

How many teammates from Pangolin Marketing were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The core goal was to communicate the depth and impact of our work in a way that moved both hearts and minds. They proposed a three-pronged approach which was creating a framed investor deck that positioned our education and healthcare initiatives as twin levers for generational change. Second was curating a full-scale experiential donor conclave with immersive storytelling elements such as photobooks, suspended portraits, and interactive maps.Third was redesigning our annual report to make impact data human and accessible through a blend of infographics and micro-narratives.   Investor deck with system-first narrativeImmersive donor conclave experienceAnnual reportSocial Media marketingCollateral system to support fundraising and outreach

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We saw a marked shift in the quality of our donor interactions. Conversations became sharper, and we no longer had to start from scratch explaining who we are or what we do. Post-campaign, our materials helped unlock interest from institutional funders we hadn’t previously reached. The social media marketing acted as an everyday communication channel for the brand, keeping our story and impact visible to supporters and prospects alike. Internally, the team now has a clear, consistent language to articulate our value, which has improved grant writing, partner communication, and overall stakeholder engagement across the board.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Pangolin Marketing was responsive, organized, and always a few steps ahead. They worked in structured phases, which helped us stay aligned despite the complexity of what we wanted to convey.

What was your primary form of communication with Pangolin Marketing?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They saw between the lines. Where most people get stuck in what’s measurable, Pangolin zoomed out and helped us frame the story behind the metrics and the intent, the invisible work, the actual change.

Are there any areas for improvement or something Pangolin Marketing could have done differently?

Nothing significant  but as with any fast-moving project, a touch more buffer time at the final review stage would have helped us align on internal approvals better. That said, they handled revisions with flexibility and speed.

BACKGROUND

Please describe your company and position.

I am the Founder and MD of Anlage Infotech (India) P. Ltd.

Describe what your company does in a single sentence.

We help Global companies set up their capability centers in India and those already in India we help them scale through our range of talent solutions. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Pangolin Marketing to accomplish?

• Branding
• Positioning as a trusted Talent Solutions partner for enterprise teams in the IT direct hire and contingency hiring ecosystem

SOLUTION

How did you find Pangolin Marketing?

Online Search

Why did you select Pangolin Marketing over others?

• High ratings
• Capability and Domain Experience

How many teammates from Pangolin Marketing were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

When we engaged Pangolin, our primary need was always-on talent attraction and enterprise-grade credibility in a fast-moving IT staffing market. We asked them to build a social presence that could speak to high-value tech talent who must trust that Anlage can land them the right role quickly, and enterprise HR teams. The key objective of all the efforts to create a dual impact - be able to sign on new business plus attract key talent which helps organisational growth. 

Pangolin set up a dual-track social media engine covering editorial strategy, design, copy, and channel management. They supported us with content calendars, rapid campaign sprints for urgent mandates, community management, and performance reporting. As our positioning evolved, they pivoted messaging to establish Anlage as a global capability centre specialist and updated content pillars and thought leadership accordingly. They also created an annual HR Trends eBook as our flagship thought-leadership asset.

Key Deliverables

Content Marketing
Annual HR Trends eBook
Brochure

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Linkedin Follower Growth - From 17,000 to 140,000+
Impression growth - 288%
Engagement Rate growth - 50-60%
Pipeline impact - Got invited to a few RFQs ranging from smaller engagements to $125m deal value. 

With Pangolin’s support, our content marketing evolved through several strategic messaging shifts and each one tied directly to our business direction and goals. We began by strengthening our ability to attract top talent, knowing that a deeper, more skilled talent pool was essential to delivering on our mission. The result was a surge of inbound interest from highly skilled tech professionals (particularly in AI, data, and cloud) many of whom told us they found us through a carousel or hiring post.

Pangolin then helped us pivot our messaging towards HR and talent acquisition leaders at enterprise clients, positioning us as a credible, high-value partner well before we reached out. The most recent evolution focused on GCC leaders, a critical audience for our growth strategy.

Through this journey, social media shifted from being a peripheral channel to a core business driver that worked behind the scenes to build credibility, keep us top-of-mind with both sides of our market, and ensure the brand carried its own weight in the room even before a conversation began.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Pangolin’s project management has always felt sharp. They’re proactive with updates, and we never had to chase them for progress. They’d often come to us with data on what’s working, suggest adjustments, or share fresh content ideas before we even asked. It felt like they were reading the market with us.

What was your primary form of communication with Pangolin Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The reason we’ve stayed with them for six years is that they don’t operate like a vendor. They think like owners. They understood very early that in staffing, our real product was not resumes, it was trust at speed and they built our brand around that. What impressed me most was their ability to see around corners. They moved at our pace and helped us build strategic equity in a transactional category.

Are there any areas for improvement or something Pangolin Marketing could have done differently?

Honestly, over six years of working together, there haven’t been any major gaps.

BACKGROUND

Please describe your company and position.

I am the CEO of GrowthsphereAI, Inc

Describe what your company does in a single sentence.

Growthsphere uses AI to provide institutional investors with data-driven insights, automated analysis, and smarter decision-making products

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Pangolin Marketing to accomplish?

• Build our digital presence from inception that reflects the credibility and ambition of our company
• Develop a clear, investor-centric website that speaks directly to our key audiences
• Create a cohesive brand identity and content strategy from the ground up.
• Position us as a serious player in the AI-first financial technology space.

SOLUTION

How did you find Pangolin Marketing?

Referral

Why did you select Pangolin Marketing over others?

• High ratings
• Great culture fit
• Referred to me

How many teammates from Pangolin Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

As a platform offering investment professionals access to cutting-edge insights through machine learning and data, we knew our digital presence had to strike the right balance: it had to look credible, feel modern, and speak the language of both finance and technology.
Pangolin came in and helped us define our visual identity to build a website that clearly mapped target market persona flows and branding. They helped us get market-ready, translating our vision into decks, messaging, and content that made our story clearer and more compelling. The animated video they created added a sharp, engaging narrative layer to our pitch—something we continue to use across touchpoints.

Key Deliverables:

• Brand identity and Visual Design
• Website Strategy and Framework
• Market Personas 
• Content strategy
• Logo
• Web Development
• Animated video 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The brand and collateral messaging we did with Pangolin, especially the logo, investor decks, and messaging, played a big role in getting us market-ready. 

The website narrative has helped sharpen our messaging internally and externally. It’s aligned our team around how we talk about the product and market, and it’s made it easier for institutional investors (our customers) and partners to understand who we are and what we’re building.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Pangolin’s  team had a clear roadmap, kept us updated throughout, and were always quick to respond when priorities shifted. What stood out was their ability to stay focused on quality while still meeting deadlines. They were open to feedback, handled iterations with professionalism, and truly made us feel like we were building something together. 
Overall, it was a solid collaboration, and we ended up with a marketing partnership that drove strategic messaging to our target customers.

What was your primary form of communication with Pangolin Marketing?

Virtual Meeting

What did you find most impressive or unique about this company?

When we started as a AI driven investment decision-making platform, we spent considerable time trying position the company in large but not well understood market. With the assistance of Pangolin, we believe we have achieved this.

Are there any areas for improvement or something Pangolin Marketing could have done differently?

No major concerns

BACKGROUND

Please describe your company and position.

I am the CEO of Forgeahead Solutions

Describe what your company does in a single sentence.

Forgeahead Solutions, an AWS Advanced Services Partner, helps businesses shape a brighter future in the cloud by harnessing the power of the cloud platform. Our team of experienced cloud professionals delivers tailored services and solutions to guide businesses through seamless migration, management, modernisation, and optimisation of their cloud environments with confidence.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Pangolin Marketing to accomplish?

• We wanted to establish a robust marketing engine to address the North American market and not depend on business that came mostly from references, and to build an inbound engine
• We wanted to elevate our brand and visual identity so we came across as a team that startups and growth-stage companies could trust with core tech and product decisions.
• We wanted to shed the typical offshore image and instead look and sound like the kind of team a VC in San Francisco would recommend: sharp, forward-thinking, and globally relevant.

SOLUTION

How did you find Pangolin Marketing?

Referral

Why did you select Pangolin Marketing over others?

• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Pangolin Marketing were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope was pretty comprehensive; we handed Pangolin the keys to our brand and said, “Make us look good!” And they did. They didn’t just jump into design or copy; they started by really understanding who we are, who we’re up against, and what our ideal clients care about.

They helped us define and articulate our Build as a Service (BaaS) model, something that felt unique to us and instantly more relevant in the North American market.
We got two versions of our website to keep up with our evolution. The final version clearly showcased our AWS, Serverless, and SaaS capabilities.
We got high-quality brochures, diagrams, and decks that explained our BaaS model in a way that even non-tech folks could grasp instantly.
The “Your Vision. Our Execution.” tagline became our anchor—and it still holds up. All our messaging was sharpened to speak directly to the kind of founders and tech leads we wanted to attract.
They wrote a whitepaper explaining our BaaS positioning that we still send to new leads. Plus, they planned and created content to support the launch—blogs, campaign posts, you name it.
Post-launch, they rolled out targeted campaigns around AWS, Serverless, and Cloud-Native Dev, making sure our most valuable audience actually saw us and understood our edge.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Once the new website went live, we saw a 50% jump in traffic from North America. People were finding us and sticking around, which hadn’t happened before. We were getting the right kind of leads. Folks reaching out were way more aligned with what we offer, especially from the U.S. and Canada. Visitors were spending more time on the site, and a lot more of them downloaded our whitepaper.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Pangolin's project management was great. They were responsive, always available for calls. They listened to what we wanted, and they were flexible when things changed on our end. Deadlines? They nailed them. I never had to chase them down for anything. The guys at Pangolin were awesome; I never had to worry about project management.

What was your primary form of communication with Pangolin Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I think what impressed me the most was the time they invested in understanding our history, our expertise, and our aspirations, and then they translated that into a brand identity that was both authentic and compelling. Their focus on AWS and Serverless architecture was also brilliant. It helped us carve out a niche in a very crowded market. Also, their team had a genuine interest in us. 

Are there any areas for improvement or something Pangolin Marketing could have done differently?

Pangolin Marketing delivered strong creative thinking and a collaborative process, and we appreciated their attention to detail throughout the engagement.

If there's an area they could evolve further, it might be in proactively challenging clients to think differently—especially during the early strategic phases. At times, a more assertive point of view or sharing sharper benchmarks from similar projects might have helped us move faster or more confidently into new territory.

That said, their professionalism and commitment stood out, and we'd be glad to work with them again.

BACKGROUND

Please describe your company and position.

I am the Founder of Kanlet

Describe what your company does in a single sentence.

Kanlet is an agentic pipe gen solution powered by relationship data and AI.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Pangolin Marketing to accomplish?

• Educate users about a new category product through the website.
• Reposition product modules into problem-solution narratives.
• Improve discoverability through SEO optimization.

SOLUTION

How did you find Pangolin Marketing?

Referral

Why did you select Pangolin Marketing over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Pangolin Marketing were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work was to make Kanlet understandable and compelling to users unfamiliar with pipeline generation as a category. As a new product solving a non-obvious problem, we needed to both educate and convert. Our original feature set was fragmented into internal-facing modules that didn’t translate well for external users.

Pangolin helped us reframe these as cohesive, outcome-driven solutions that aligned with real buyer needs. They began with user research to identify knowledge gaps, followed by usability testing to validate user flows and refine messaging. The team then built a UX strategy that introduced the buyer’s problem upfront and guided users through a structured, conversion-focused journey.

The resulting website was optimized from the ground up for search discoverability with keyword targeting around pipeline generation, CRM enrichment, and sales signal tracking. Clean, interactive design elements like animations and scroll reveals simplified complex ideas and keeps engagement high.

Key Deliverables:

• A conversion-optimized website with a clear problem-solution narrative
• Repositioned product modules into sales-focused solutions with distinct value propositions
• A customer journey that gradually built awareness and trust before conversion
• Integrated keyword strategy and SEO-friendly on-page structure
• Interactive design features to simplify and showcase core product benefits
• Use case writeups, benefit breakdowns, and landing pages mapped to distinct personas

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The most immediate shift we noticed was in how users engaged with the site. The new UX and content flow led to a significant improvement in time-on-site and scroll depth, indicating users were actually absorbing the story. Feature exploration tripled post-launch, visitors were clicking deeper into modules they previously overlooked, and demo requests saw a 3X lift.

From an acquisition standpoint, SEO visibility improved dramatically. We started ranking for high-intent keywords around “pipeline generation” and “sales signal tracking,” bringing in more qualified traffic than before. This organic traction was especially important for us pre-funding, when paid channels were limited.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Pangolin was super reliable when it came to deadlines, they delivered everything on time, even when we threw in last-minute requests or changes. What I appreciated most was their responsiveness; they really listened to our feedback and made adjustments quickly without any fuss.

What was your primary form of communication with Pangolin Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The Pangolin team’s focus on user education was spot on, they built a great case for why our offerings matter.

Are there any areas for improvement or something Pangolin Marketing could have done differently?

If I had to pick something, I’d say maybe they could have pushed us harder on creating more content upfront, blogs, videos, things like that, to complement the website launch. We’ve started doing that now, but having it ready from day one might’ve helped us gain traction even faster!