Pangolin Marketing

BACKGROUND

Please describe your company and position.

I am the COO of CarbonMinus

Describe what your company does in a single sentence.

CarbonMinus provides energy management and sustainability software to help businesses achieve net-zero emissions, ensure compliance, and enhance efficiency. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Pangolin Marketing to accomplish?

• Revamp the product UI to position CarbonMinus as a global sustainability brand, ensuring a modern and professional look that reflects its mission.
• Enhance the user experience for both existing and new customers by improving functionality, accessibility, and overall engagement.
• Simplify navigation and interface design to provide timely insights, streamline workflows, and make the platform more intuitive and easy to use.

SOLUTION

How did you find Pangolin Marketing?

Referral

Why did you select Pangolin Marketing over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Pangolin Marketing were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We worked with Pangolin to revamp the CarbonMinus UI to reflect our vision as a global sustainability brand. The main goal was to enhance the user experience for both new and existing customers by making the platform more intuitive, visually cohesive, and user-friendly.

Pangolin conducted in-depth competitor research to understand the market and identify best practices. They also focused on a user-centric design strategy, ensuring the features were prioritized based on what our users actually needed. This approach allowed us to create a scalable, high-impact design system that works seamlessly as our brand continues to grow.

Key Deliverables:

• Brand Naming
• Tagline
• Positioning Strategy
• Competitor & User Research
• Feature Prioritization & Product Strategy
• Wireframing & UI Design

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Before working with Pangolin, we didn’t have a proper digital presence—no website, no clear brand story. They helped us build everything from the ground up, making us truly GTM-ready for International markets.

Since the website went live, our traffic has jumped by 70%, and people are spending more time engaging with our content. More than just a great-looking site, it tells our story in a way that actually connects with our audience. We’re seeing more form fills, which means the site isn’t just attracting visitors—it’s turning them into real opportunities.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management approach kept us on track with clear milestones while remaining flexible enough to adjust when needed. Weekly reviews ensured we stayed focused on immediate priorities, and monthly check-ins gave us a broader view of progress, keeping everything aligned with our long-term goals. Their ability to pivot—whether it was adjusting timelines or fine-tuning strategies—ensured the project ran smoothly and efficiently, delivering results on time without losing momentum. 

What was your primary form of communication with Pangolin Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most about Pangolin was their deep understanding of user experience and their ability to translate that into a visually cohesive and intuitive UI design. They didn’t just focus on making things look good—they took the time to truly understand our users, their behaviors, and pain points. Pangolin’s approach to creating a seamless, easy-to-navigate interface was both strategic and creative, and the end result is a product that’s not only visually appealing but also incredibly functional and user-friendly. Their attention to detail in every step of the process made all the difference.

Are there any areas for improvement or something Pangolin Marketing could have done differently?

non

BACKGROUND

Please describe your company and position.

I am the Head of Growth of Alohaa.ai

Describe what your company does in a single sentence.

Alohaa.ai is a Omni-channel company for business telephony and whatsapp communication. We have products for inbound and outbound calls, sms, whatsapp, IVR, voice broadcast, etc,.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Pangolin Marketing to accomplish?

• Channel evaluation
• Audiance evaluation
• Paying customers

SOLUTION

How did you find Pangolin Marketing?

Referral

Why did you select Pangolin Marketing over others?

• High ratings
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Pangolin Marketing were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work for Alohaa’s digital marketing campaign aimed to address multiple challenges such as high Customer Acquisition Costs (CAC), low lead conversion rates, and inefficient targeting. Pangolin’s primary focus was to optimize marketing strategies, improve lead generation, and drive conversions while maintaining cost-effectiveness. Key tasks included refining audience segmentation, enhancing ad creatives, and improving landing page performance to increase lead quality and reduce acquisition costs.

Key Deliverables:

• Persona Development & Messaging Strategy
• Ad Formats & Funnel Strategy
• Landing Page Optimization
• Ad Management 
• Creatives development
• Retargeting Campaigns
• A/B Testing & Performance Optimization
• Scaling Strategy
• Full funnel metrics tracking
• Weekly reporting

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Working with Pangolin made a tangible difference in how we approached growth. Through A/B testing, we didn’t just optimize ads—we gained a much deeper understanding of our product’s long-term vision. One of the biggest wins was reducing our customer acquisition cost by six times, making it far more cost-effective to bring in new customers.

The impact on lead quality was just as significant. Nearly 30% of our leads converted into Marketing Qualified Leads (MQLs), showing that Pangolin’s targeting and messaging strategies were right on point. From there, 20% of those MQLs turned into Sales Qualified Leads (SQLs), ensuring we had a steady flow of high-quality opportunities.

Beyond conversions, we also saw a 30% increase in Click-Through Rate (CTR), proving that the updated ad creatives and A/B testing resonated with our audience. These weren’t just surface-level improvements—they reflected a strategic shift that made our entire acquisition funnel more efficient and effective.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Pangolin’s project management was very organized and dependable. We had weekly meetings to discuss our progress and focus areas, which kept everything on track. At the end of each month, we would review our progress against the plan to make sure we were meeting our goals. Pangolin was always responsive to our needs, making adjustments to timelines or strategies whenever necessary. They ensured that everything was delivered on time and stayed flexible to accommodate any changes, which helped keep the project moving smoothly.

What was your primary form of communication with Pangolin Marketing?

Virtual Meeting

What did you find most impressive or unique about this company?

What impressed me most about Pangolin was their ability to quickly adapt strategies based on real-time results. They were flexible, always ready to tweak campaigns to improve outcomes. Their attention to detail and understanding of our needs made a big difference. Transparent communication and regular progress updates kept us informed and confident throughout. It was clear they genuinely care about delivering results aligned with our goals.

Are there any areas for improvement or something Pangolin Marketing could have done differently?

 No, pangolin exceeded our expectations and delivered strong results across the board.

BACKGROUND

Please describe your company and position.

I am the Founder & CEO of Rapidor

Describe what your company does in a single sentence.

Rapidor automates trade operations for SMEs, integrating sales, accounts, procurement, and inventory to boost efficiency in industries like FMCG, Dairy, and Electronics

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Pangolin Marketing to accomplish?

• Lower Customer Acquisition Costs (CAC): Streamline our strategies to reduce the overall cost of acquiring new customers, making the process more cost-effective.
• Increase the Number of High-Quality Leads: Focus on generating more inbound leads that are well-qualified, helping to fill the sales pipeline with valuable opportunities.
• Improve Lead Conversion by Focusing on Quality: Work on attracting better-quality leads to increase the chances of converting them into customers, making the sales process more efficient.
• Drive More Traffic to the Rapidor Website: Increase both organic and paid traffic to our website, bringing in more potential customers who are interested in what we offer.
• Engage More Effectively with Our Target Audience: Create messaging and content that speaks directly to our target audience, encouraging stronger interactions and building better relationships.

SOLUTION

How did you find Pangolin Marketing?

LinkedIn Search

Why did you select Pangolin Marketing over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Pangolin Marketing were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We partnered with Pangolin to develop and execute a digital marketing strategy for Rapidor's trade operations automation platform, and their expertise made a significant impact. They conducted in-depth persona research, crafting highly targeted messaging that resonated with our audience. By strategically selecting the best advertising channels, they ran a mix of search, display, video, and carousel ads, focusing on high-intent keywords and optimizing bidding strategies. Their continuous testing and refinement of ad copy ensured maximum engagement. Additionally, they designed a solution-specific landing page to drive lead conversions. Throughout the campaign, Pangolin closely monitored performance, making data-driven adjustments to align with our business goals. Their approach not only helped us generate more leads but also significantly reduced our cost per lead.

Key Deliverables Summary:

1. Persona Profiles & Insights Report
2. Creative Assets (Images, Videos, Ad Copy)
3. Ad Formats & Funnel Structure
4. Keyword Strategy & Search Engine Plan
5. Channel Strategy & Budget Allocation
6. Campaign Structure & Bidding Strategy
7. Landing Page Design & Conversion Optimization Plan
8. A/B Test Results & Optimization Plan
9. Performance Reports & Insights

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes from the project that show progress or success are:

Pangolin’s approach to simplifying and optimizing our acquisition strategies has greatly reduced our CAC. The process has become more streamlined and efficient, which is exactly what we needed. Since working with Pangolin, we’ve seen a notable increase in high-quality inbound leads. This has provided our sales team with more solid opportunities to pursue, boosting our pipeline. The focus on attracting and nurturing higher-quality leads has had a direct impact on our conversion rates. This has made the sales process smoother and more effective, ensuring that we’re engaging with leads that are truly interested in what we offer.Both our organic and paid traffic to the Rapidor website have grown significantly. We’re seeing more visitors who are genuinely interested in our products, which has been a huge win for our overall digital strategy. Pangolin’s ability to tailor messaging and content specifically for our audience has led to better engagement across the board. We've been able to connect more meaningfully with potential customers, leading to stronger relationships and greater interest in our offerings.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Pangolin’s project management approach was structured yet flexible, ensuring everything stayed on track. With weekly review meetings, we stayed focused on key priorities, adjusting as needed to maintain momentum. At the end of each month, we’d step back to assess progress against our goals, making sure we were always aligned with the bigger picture. Their responsiveness stood out—they adapted timelines and strategies whenever necessary, keeping things running smoothly without missing a beat.

What was your primary form of communication with Pangolin Marketing?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stands out most about this company is their strategic mindset, which provides clear direction and kept us focused on the right goals. They trusted our expertise, giving us the autonomy to make key decisions while offering valuable guidance. Beyond that, their professionalism in every interaction made collaborating with them both seamless and rewarding.

Are there any areas for improvement or something Pangolin Marketing could have done differently?

We had a great experience with Pangolin and didn’t encounter any major issues. Their strategic approach and execution were highly effective. 

BACKGROUND

Introduce your business and what you do there.

I’m the senior manager of product marketing at Waggle. We offer temperature monitors and cellular and Wi-Fi cameras for RVs and pet parents, providing real-time environmental monitoring and security designed specifically for RV and home use.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Pangolin Marketing?

As a fast-growing brand in the pet tech space, we had redesigned our website multiple times but were still seeing gaps in performance, conversion, and clarity. We brought Pangolin Marketing on board to help us rethink the digital experience from the ground up.

Our goals were to improve our overall e-commerce conversion by diagnosing and resolving deep-rooted UX friction, clarify product positioning across a multi-audience, multi-SKU platform to reduce confusion and strengthen engagement across customer segments, elevate the brand’s digital experience to match its market leadership by creating a high-performance, mobile-first site, and improve the overall website structure and experience, ensuring the layout clearly elaborates on use cases and supports multiple distinct user journeys.

Our user journey complexity had also increased due to a growing portfolio of products and diverse audience segments.

SOLUTION

What was the scope of their involvement?

The scope centered around solving branding and conversion issues. Pangolin Marketing began by conducting a comprehensive audit to identify where the current site was underperforming. Based on their recommendations, we moved to a headless architecture. So, the engagement felt more like a strategic partnership than a typical redesign project. Their team collaborated closely with ours and brought fresh thinking to every layer of the experience.

The main deliverables included a UX audit and performance diagnosis, a mobile-first UI design system, reimagined navigation and user flows, and SEO-optimized content writing.

What is the team composition?

We worked with 6–10 teammates from Pangolin Marketing.

How did you come to work with Pangolin Marketing?

We found them through a referral. We chose them over other options because they had high ratings, their pricing fit our budget, they were a great culture fit, they offered good value for the cost, and their company values aligned with ours.

What is the status of this engagement?

We worked together from March–July 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

It’s early days, but the signs are promising. Website speed and conversions have gone up. Customers are staying longer and navigating more easily. The new referral placement is getting a lot more attention, and the checkout flow feels noticeably faster. We’re still collecting data, but the feedback from both internal teams and users has been very positive.

How did Pangolin Marketing perform from a project management standpoint?

Pangolin Marketing delivered on time. We communicated via in-person meetings, virtual meetings, and emails or messaging apps.

What did you find most impressive about them?

I found them one of the few agencies we’ve worked with that combine strategic depth with strong creative execution. Their team understood our brand and audience on a deeper level and brought a lot of thoughtfulness to both big decisions and small details. The clarity of their UX thinking stood out.

Are there any areas they could improve?

No, there aren’t any.

BACKGROUND

Please describe your company and position.

I am the Founder of Torsion

Describe what your company does in a single sentence.

Torsion is a specialized AI consultancy that helps enterprises turn AI ambition into execution by delivering end-to-end solutions in LLM adoption, from strategy to scalable deployment.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Pangolin Marketing to accomplish?

• Define a distinct brand narrative, architecture, and voice that communicates technical depth while being accessible to enterprise buyers.
• Build a full GTM toolkit including explainer video, decks, website structure, and copy for inbound and outbound readiness.

SOLUTION

How did you find Pangolin Marketing?

Referral

Why did you select Pangolin Marketing over others?

• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Pangolin Marketing were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We came to Pangolin during a major inflection point. Our company had deep capabilities in Data engineering and ML but we were starting to do much more. We were supporting enterprise-scale infrastructure, but we didn’t have a brand, a positioning, or a message that reflected any of it.

Pangolin stepped in as a true strategic partner. They began with a full discovery process that included market research, stakeholder interviews, buyer pain analysis, and whitespace mapping. Their insight that AI projects weren’t failing due to lack of ambition, but due to execution friction shaped everything that followed.

They helped us design our offerings in a way that kept us differentiated and relevant, building our identity as a full-stack Enterprise AI Consulting Services firm. They created a modular, buyer-aligned service structure and a new name ‘Torsion’ drawn from the idea of motion under pressure.

A full visual identity system (logo, type, color, motion)
Modular service decks mapped to different stages of the AI lifecycle
Website development, content funnels, and enterprise buyer journeys
Internal onboarding guides and templates to help our team adopt and scale the brand.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our refined messaging clearly articulates what sets us apart in a crowded market. This clarity has helped potential clients quickly understand the unique value we bring to the table.​Both our commercial and delivery teams have fully embraced the new positioning and brand assets. We rolled out a new website that aligns with our updated positioning. With baseline analytics now in place, we're better equipped to monitor traffic and engagement, allowing for data-driven decisions moving forward.​

Our new LinkedIn strategy has already yielded a 15% increase in followers and improved post engagement. Early feedback from existing clients suggests that our refined messaging provides greater clarity and resonates more strongly, enhancing their understanding of our services.​ 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes we had clear milestones and collaborative working sessions that helped move things forward without delays. They're great at adapting to feedback in real-time and proactively addressing questions before they became blockers

What was your primary form of communication with Pangolin Marketing?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Pangolin’s ability to bridge strategy and storytelling to build our identity really stood out. They took the time to truly understand what we were building and helped us reframe it in a way that felt both visionary and grounded. Even the depth of their research was impressive. The creative articulation of our brand identity, especially the tau symbol and the naming rationale for Torsion was both precise and inspired. Pangolin pushes you (in the best way) to refine your thinking and elevate how you communicate your value. 

Are there any areas for improvement or something Pangolin Marketing could have done differently?

There were a few rounds of rework on the website but in hindsight, that was part of arriving at the right articulation. To their credit, the Pangolin team was very responsive throughout. They took feedback seriously, didn’t push back unnecessarily, and remained focused on getting the end product right.

BACKGROUND

Please describe your company and position.

I am the Founder of SAHI

Describe what your company does in a single sentence.

SAHI.ai is a platform that streamlines workforce management for blue and grey collar workers, covering everything from hiring to payroll and making gig economy operations smoother.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Pangolin Marketing to accomplish?

• Build integrated, high-impact digital campaigns to boost conversion and engagement.
• Identify receptive market segments and reduce our customer acquisition cost.
• Optimize marketing spend and enhance lead generation.
• Refine our service offerings and messaging based on deep market insights.

SOLUTION

How did you find Pangolin Marketing?

Referral

Why did you select Pangolin Marketing over others?

• Great culture fit
• Company values aligned

How many teammates from Pangolin Marketing were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Pangolin took on a full-scale overhaul of our marketing approach at SAHI.ai. They began by diving deep into market research, identifying the most promising audience segments for our services. From there, they reworked our messaging and service offerings to better connect with our target market. The project covered everything from designing and launching dynamic ad campaigns to revamping our SEO and content strategy, ensured website ranking and attracted the right visitors.  
 
They also developed a targeted email marketing plan, complete with drip campaigns and precise segmentation, to nurture leads effectively. Throughout the engagement, Pangolin continuously tested and refined and optimized landing pages, and creatives to keep our conversion rates climbing. In essence, their key deliverables were a comprehensive market analysis, a tailored digital advertising strategy, an SEO and content plan, an email marketing solution, and an optimization framework. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Working with Pangolin has made a difference for us. We've managed to boost our conversion rates by 122% and grow our traffic by 23% each quarter. Plus, we’ve seen a 145% increase in qualified leads every month. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

 Pangolin’s project management was reliable and organized. They maintained clear communication throughout and adhered to the agreed timelines. They were responsive to queries and open to adjustments, which helped keep the process on track.

What was your primary form of communication with Pangolin Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

 Pangolin’s project management was reliable and organized. They maintained clear communication throughout and adhered to the agreed timelines. They were responsive to queries and open to adjustments, which helped keep the process on track.

Are there any areas for improvement or something Pangolin Marketing could have done differently?

Overall, working with Pangolin Marketing was a good experience and there wasn’t much to fault. If I had to suggest one area for improvement, it might be to provide even more detailed milestone updates during the project.

BACKGROUND

Please describe your company and position.

I am the Chief Impact Officer of Sambhav Foundation

Describe what your company does in a single sentence.

Sambhav is  committed to empowering and improving the lives of the socioeconomically marginalized communities. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Pangolin Marketing to accomplish?

• We had so many offerings, but they felt fragmented. We needed a way to structure and package them properly.
• We wanted a website and social media strategy that actually reflected who we are and the impact we create.
• We needed content that would position us as a key player in the social impact space.
• Better messaging for reports and brand collateral to help us connect with donors and drive more support.

SOLUTION

How did you find Pangolin Marketing?

Referral

Why did you select Pangolin Marketing over others?

• Great culture fit
• Company values aligned

How many teammates from Pangolin Marketing were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Sambhav had a strong mission and impactful work, but our services were fragmented and difficult to communicate effectively. Pangolin worked closely with us to refine and structure our service offerings and develop a digital presence. They also helped us with content that positioned us as a thought leader in the social impact space. They curated a full end to end service offering for all aspects of our brand - right from website development to sales enablement and donor engagement content.

Key Deliverables:
Service packaging & positioning 
Website development & digital presence 
Content marketing 
Sales enablement & fundraising materials 
Social media & brand communication 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our services after being structured into clear, well-defined offerings by Pangolin were much easier to articulate our value to stakeholders and partners. The new website played a huge role in strengthening our digital presence, it felt like an accurate representation of our work and mission. Beyond that, the "Impact at Scale" newsletter and leadership content helped position us as a key player in the social impact space. When it came to fundraising, the Vijayapura Trend Report contributed to stronger outreach and funding efforts.  

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Pangolin managed the project with an adaptable approach. Their team was highly receptive to feedback and quick to make adjustments when necessary. We maintained clear communication throughout and they kept us in loop at every stage. All deadlines were met and if a delay was projected, we were informed about it in advance. 

What was your primary form of communication with Pangolin Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I appreciate their effort into understanding the nonprofit sector. Also, their approach was a great balance between strategy and creativity. 

Are there any areas for improvement or something Pangolin Marketing could have done differently?

 I have no suggestions, working with Pangolin was a positive experience for us.