KlientBoost

BACKGROUND

Please describe your company and your position there.

I am a Senior Account Executive at Google. My job is to work with top advertisers to help them make the most of Google Ads products.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

Google partnered with Klientboost to support USCCA, a leading advertiser that invested heavily in Google Ads.

What were your goals for this project?

Our goals were to drive lead generation for USCCA. We were using advertising to acquire new users, and then managing a marketing funnel to convert these users to paid members of USCCA. Our primary goal was to grow USCCA as much as possible while remaining profitable.

SOLUTION

How did you select KlientBoost?

KlientBoost had been working with USCCA before my time on this project. But KlientBoost proved an incredibly valuable asset as an advisor and digital marketing agency.

Describe the scope of their work in detail.

Klientboost was in charge of managing all Google Ads products, including YouTube, Search, and cross platform display. Klientboost also managed Facebook ads. Outside of paid marketing, Klientboost was also responsible for designing optimized landing page experiences, and understanding the conversation rate and profitability of each initiative.

What was the team composition?

Jonathan Dane, the CEO, was always very hands-on with our USCCA projects. He also brought a team of experts to manage PPC, asset creation, and landing page design.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Klientboost was able to significantly grow USCCA's membership, while maintaining profitability.

How effective was the workflow between your team and theirs?

USCCA was a great partner, we would join weekly strategy calls, decide on new products and new initiatives that could help scale the USCCA business. Klientboost would expertly implement many of these programs on a week-by-week basis. They were very quick to act on any decision.

What did you find most impressive about this company?

KlientBoost has built a culture of testing and learning, which keeps their approach to marketing innovative. Jonathan and his team are always the first to test new products, and they evaluate each test in a structured and data driven way that leads to client outcomes.

In out case, KlientBoost was the first major agency to test lead generation formats on YouTube. They pioneered many best practices that later scaled across the advertising world.

Are there any areas for improvement?

None, I truly thought they were top tier marketers.

BACKGROUND

Please describe your company and your position there.

I am part of the inbound marketing team at Hootsuite, a company offering a social media management platform for business. I am the editor in chief of the Spanish, French, and German editions of the Hootsuite blog and the AdEspresso blog.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We worked with KlientBoost on several occasions during the past 3 years to create content for the AdEspresso blog.

What were your goals for this project?

Increase the traffic of the blog and the Google ranking for specific keywords

SOLUTION

How did you select KlientBoost?

I met Johnathan Dane, the CEO, at several tech conferences and I've always been captured by his knowledge of digital advertising and his creative way to think about conversion rate optimization.

Describe the scope of their work in detail.

The scope of our work together was to increase AdEspresso blog traffic and Google ranking for selected keywords

What was the team composition?

The team is usually composed of Johnathan Dane, with whom I use to have the editorial brief (approving suggested topics, selection of the angles, and so on), and his team of writers.

Once the content is delivered we usually go together through at least two rounds of edits and the selection of the best illustrations (that are not just "cute" but actually integrate the concepts expressed in the article). Each step is carefully executed and all my suggestion implemented.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

In just one year we started ranking on Google page 1 for terms like PPC strategies, Google Ads optimization, and many more

How effective was the workflow between your team and theirs?

The workflow is super smooth and the whole KlientBoost team is super proactive

What did you find most impressive about this company?

The great knowledge of the Digital Ads world, their humility, and the grit in everything they do is amazing.

Are there any areas for improvement?

Not that I can think of

BACKGROUND

Please describe your company and your position there.

Our company provides a SASS solution for events and ticketing. I am a currently a senior engineer/architect.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We hired KlientBoost to manage our Ads on both Google and Facebook. We had been trying to manage our PPC Ad campaigns on our own, but finally had to acknowledge that we are not experts in this field.

What were your goals for this project?

We were not happy with our current cost per conversion. We needed a way to spend less and get more quality leads.

SOLUTION

How did you select KlientBoost?

We ultimately selected KlientBoost because they are a though leader in the PPC space. I have been following their posts for about 5 years now. They seem to always a step or two ahead of the competition. We looked at a few other companies, but KlientBoost was the clear favorite.

Describe the scope of their work in detail.

We hired client boost to manage our PPC campaigns. Which this year (2020) has turned out to be crucial. We had to pretty much such off all forms of advertising as we needed to cut expense. We did determine it was import to keep some Ad spend. It turns out that was the right decision because even with our limited Ad spend, we were still able to land some large contracts as a result.

What was the team composition?

KlientBoost set up with everything we needed. We had a dedicated account manager that helped facilitate all communications. They were able to coordinate designers as needed for landing page optimization. Our account manager changed once of the project, but it didn't impact the project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Yes. As I mentioned earlier, we had to cut Ad spend this year due Covid. However, even with the limited Ad spend, we were still able to produce results that more than justified the spend. We have since bumped our budget back up.

How effective was the workflow between your team and theirs?

I found the workflow to work really well. Primarily, they have been really response. Having a dedicated account manager is great. It is so much better than dealing with a random customer service again.

What did you find most impressive about this company?

KlientBoost brand definitely jumps to mind. For the first time interacting with their web page, through meeting the team, they definitely give off the vibe that they know what they are doing.

Are there any areas for improvement?

Nothing comes to mind. The process/communication has been very transparent thus far.

BACKGROUND

Please describe your company and your position there.

I oversee and advise on growth for B2B SaaS companies that are looking for anything that is performance-related. My job is to experiment at a high tempo and find partners/solutions/resources to help accelerate the speed of growth.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We hired KlientBoost (and still work with them) for their paid advertising and conversion rate optimization experimentation.

What were your goals for this project?

We wanted to accelerate our own learning to understand what audiences, creative, and offers perform the best. KlientBoost has been there to continue to do more than we expect and surpass the goals we set.

SOLUTION

How did you select KlientBoost?

We did a lot of research and decided to work with the agency with the strongest track record. The number of case studies + reviews and SaaS experience made them a very low-risk agency to try out.

Describe the scope of their work in detail.

Pretty simple and straightforward to be honest. They help us with ad account management, ad creation/creative, and landing page design and testing. They’ve seen opened their doors for new services that we have yet to try out but that we anticipate using.

What was the team composition?

Dedicated account manager and dedicated designer. Behind the scenes, they have a person that oversees all experiments across their clients and helps prioritize future tests. They also have directors who help with strategy and execution.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Quite a bit yea. They’ve worked with 3-4 B2B SaaS companies that I currently advise for and while there are always some things to work out, they’ve continued to deliver and go above and beyond. Goals get hit on time or sooner. They also help educate the internal marketing teams which is a big plus.

How effective was the workflow between your team and theirs?

Very simple. They actually give you access to their project management tool so you can see all activity and winning/losing experiments while also seeing which futures testing ideas are in the pipeline.

What did you find most impressive about this company?

They walk the walk. What they say and what they do are the same thing. It also seems like they run their agency as if it was a software startup. They move quickly, are scrappy, and creative. They hustle like champs :)

Are there any areas for improvement?

I’ve known them and worked with them for so long that this question doesn’t have an answer. I’ll tell you that in the early days there were some things to improve, but they’ve improved a lot over the years and obviously the sky is the limit!

BACKGROUND

Introduce your business and what you do there.

Citron Hennessey Therapy is a mental health therapy practice with over 30 employees. We’ve moved into the online space and are operating as a boutique startup. I’m the CTO of the company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with KlientBoost?

We wanted more traffic to the website. We’ve recently revamped it, and we were trying to move away from other booking platforms in mental health or healthcare in general. There are some bigger players that we’d have to go through, and we wanted to form our own online presence.

SOLUTION

What was the scope of their involvement?

We hired KlientBoost to take care of the Google Ads side of marketing. We began with conversations on what exactly we were looking for. The goal was to increase traffic and have more clients book online through our website, so that we wouldn’t have to give half our revenue to someone procuring the lead, which is what a lot of the booking platforms on the market do.

KlientBoost did keyword research for us, looking at what competitors were doing. They tried to either challenge or find unused relevant words within Google Ads, which we could focus our energy into. They targeted specific areas based on what we advised them.

KlientBoost developed a way for us to track where people were going and ending up on the site, and who the most popular therapists were. We created a system for managing this data, which hadn’t existed before. It wasn’t necessarily beyond their scope, but they were helpful in places where they didn’t have to be, providing information that wasn’t really in their remit.

It would’ve been very expensive to build a custom booking software, and we’re at the mercy of HIPAA laws. There are many things that we can’t do, that normal companies can, whether it’s marketing or where we store data. The provider has to sign a BAA and has to be certified up to a certain level in terms of security. We’re currently using Acuity Scheduling.

What is the team composition?

Matt (Senior Growth Strategist) was our first contact and the person who pitched to us. The person I’m dealing with on a weekly basis is Kimball (Account Manager). We catch up, talk strategy, and make sure we’re still heading on the right track.

Every three months, Graham (Team Director) checks in with me to have a conversation and see how everything’s going. He asks if there’s anything more they could do, and where they failed and succeeded. They’re feedback junkies and love to be told what is and isn’t working.

I get regular emails from Kim (VP of Client Services), with surveys on how we’re doing and what’s going on. It’s the first time I’ve had a company actively seek out to learn what our experience is.

How did you come to work with KlientBoost?

I’m a research junkie, so I went through every reputable review site and anecdotal blogs to see which names come up over and over. I used Clutch and other general review sites found on Google. The choice was between KlientBoost and two other companies, and I sent an email to all three. Nobody got back to me except for KlientBoost.

Matt was great at laying down what they do and how they conduct themselves. KlientBoost made it clear early on that they’re all about transparency and clarity, which is something we didn’t have with a lot of other companies we’d worked with previously. Our two founders aren’t the most tech-savvy people, but Matt provided them information in a digestible way. KlientBoost gave us an honest assessment of where we were and what it would take to get to where we wanted.

I also hired an SEO agency through Clutch, which was voted best boutique agency of 2018–2019. They help with the organic traffic.

How much have you invested with them?

Not including our Google Ads budget, the cost of their work so far is around $14,000.

What is the status of this engagement?

We started working with KlientBoost in May 2020, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The biggest goal for our work with KlientBoost is increasing website traffic, and it’s gotten better month by month.

Success for us was a client seeing an ad, going to the website, booking an appointment, and confirming it. Once someone books, we need to call them, get their insurance information, and quote them. We look at who actually confirms and walks into the office or takes a Zoom call, and we measure the CPA of a client based on that.

We’ve essentially created a system made from various different HIPAA-compliant cloud software, and we’re interconnecting everything to work as we need it to. We’ve gotten more confirmed appointments through Google Ads every month, and that was essentially all we were looking for.

How did KlientBoost perform from a project management standpoint?

The overall communication is excellent. In terms of project management, I like to micromanage in the beginning, so that everyone knows what we want, and then trust the people we’ve hired to know what they’re doing. I leave them to it and check in every now and again.

There haven’t really been hard deadlines, other than listing what we’re looking for and aiming to improve month over month. KlientBoost is doing keyword research and A/B testing, and they do everything they say they will, before we’ll have our next conversation. As long as I see an upward trend on how things are progressing, I trust that what they’re doing is working.

What did you find most impressive about them?

We love KlientBoost’s constant attention in making sure we’re taken care of in the way we want to be. We’re not fitting into their system. They look at how they can cater it to us, and how they can work with us to make the experience better. That constant request for feedback could get annoying for some companies, but, as a small-to-medium business, we love that kind of attention, and we feel we’re getting value for money when we see it.

Some companies want us to trust them, and it is what it is. KlientBoost wants us to trust them, but they’ll explain things from the very basic to as advanced as we want, and they’re always there for any questions we have.

Are there any areas they could improve?

One suggestion I gave them, which they said was the exact opposite of what most clients want, was to rotate account managers or people, so that we could get a different perspective every now and again. I like to get lots of different opinions, as long as we’re moving in the same direction.

They could also meet up and discuss clients with each other, but I don’t know how feasible that is during COVID.

Do you have any advice for future clients of theirs?

Clients should be honest and open in what they want, and have KlientBoost determine if it’s possible. From my experience with them, they’re a company of honesty, integrity, and full transparency, and I trust them when they say that something’s possible or not possible. Someone looking to work with them should squeeze them for all their knowledge.

BACKGROUND

Please describe your company and your position there.

I operate a medical facility that specializes in men's health. Our treatments are all elective and big ticket items. We operate in a niche market as well.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost, and what were your goals?

My company targets a very specific audience of men and our product discusses a topic most men do not like to confront. KB helped us to identify our market and the way in which we engage these prospective patients.

SOLUTION

How did you select KlientBoost and what were the deciding factors?

I had used three other PPC companies prior to KB. In these past experiences, I learned of all the many limitations that other companies have. At KB, their team was able to provide rational and data driven answers for me about how to best invest my marketing dollars.

Every week, I see improvements. Their team took the time to become educated about my product and market. This helps tremendously so they can bring me fresh ideas and not only rely on me to provide ideas.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

KB provided: Landing page builds tagged site tagged microsites Integrated CRM with their systems Run tests with specific KPIs and strategies Offer new strategies bi-weekly based on weekly results

How many people from the vendor's team worked with you, and what were their positions?

5 separate team members from account managers, to sales, to design, to the CEO

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our PPC programs are profitable and produce a substantial amount of patients every week. These efforts have also lead to more brand awareness.

Describe their project management style, including communication tools and timelines.

Punctual and concise. They only deliver usable information to me which is amazing because I just don't have the time to review or analyze more data than I already have to.

What did you find most impressive or unique about this company?

They are transparent and took the time to understand what excactly my company does before ever making any recommendations. Their experience with other clients has also served us well as they share insights from all sorts of campaigns that we benefit from.

Are there any areas for improvement or something they could have done differently?

Nothing to date.

BACKGROUND

Please describe your company and your position there.

I was the chief marketing officer of this startup handling all marketing related activities.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost, and what were your goals?

I hired them to help us kickstart our marketing campaigns for PPC advertising and to drive conversions/sales.

SOLUTION

How did you select KlientBoost and what were the deciding factors?

We selected them based on their pitch and their previous case studies that they walked us through showing success from similar companies.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We started off with a kickoff call that went deep into discovery and showed us exactly what the opportunities were and what we needed to improve in order to drive sales. They also laid out their entire strategy for building the funnel and enabling cost effective PPC tactics.

How many people from the vendor's team worked with you, and what were their positions?

I worked with primarily one account manager who was supported with a design team. The CEO/founder was also very responsible and touched base with us along the way.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We saw some great early success in drawing attention to the product and saw some a large ramp in sales come through, about 150% increase from the start of our product launch.

Describe their project management style, including communication tools and timelines.

They were very responsive to us and were able to go to great lengths to get the job done. They kept the lines of communication open with us and they were very fun to work with. Amazing sense of design was something that separated them from others and they have a ridiculous amount of knowledge when it comes to paid marketing.

What did you find most impressive or unique about this company?

The amount of testing and tweaking that they do. They understand the market is dynamic and that it requires a data driven approach.

Are there any areas for improvement or something they could have done differently?

Not really for me.

BACKGROUND

Please describe your company and your position there.

Partner in a Private Equity Group

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost, and what were your goals?

I've known Johnathan for many years and have used his team for a variety of paid search campaigns, primarily Google Adwords. For each of the portfolio companies the goals are similar, Targeted & Profitable Growth. KlintBoost has been able to produce consistent results and provide the expertise we've been able to trust.

SOLUTION

How did you select KlientBoost and what were the deciding factors?

Johnathan Dane is a thought leader I've followed for a long time, I've always enjoyed working with him and we've developed a high level of trust over the years. More importantly he knows how to build teams where he's able to disseminate that knowledge down to the campaign level.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Probably the most important thing that's done on the campaign level is the A/B and multivariate testing. KlientBoost does an incredible amount of landing page optimization. I've always appreciated the proactiveness in making suggestions based on the keyword research all the way down to the testing of different conversion ideas. Plus, everything they do on the design side is always beautiful.

How many people from the vendor's team worked with you, and what were their positions?

Of course the main point of contact is going to be your account manager, but there are touch points during the process where you get to interact with the design team and I always make Johnathan keep tabs on our accounts. 

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since they work on a few different accounts the best metric I can give is that we haven't ever quit using them. We've been able to achieve all of our growth and conversion goals.

Describe their project management style, including communication tools and timelines.

KlientBoost is incredibly proactive, which we appreciated. They are always there if I have questions and of course we have our scheduled meetings too. They are super like minded individuals and have been able to integrate with the tools we were already using like Slack and Unbounce.

What did you find most impressive or unique about this company?

Agencies are difficult, generally because the founder is the real wizard. Amazingly this genius has trickled down to the account level.

Are there any areas for improvement or something they could have done differently?

There are always areas to improve. I love month-to-month agreements when dealing with any marketing agency, but I understand why some companies don't do them. Ultimately it didn't matter for us in the long run.

BACKGROUND

Please describe your company and your position there.

I was the marketing manager of LemonStand, an eCommerce platform, when we hired KlientBoost.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost, and what were your goals?

Our main goal was to generate new leads and customers from advertising. It was a new channel for us and we didn't have any in-house expertise.

SOLUTION

How did you select KlientBoost and what were the deciding factors?

KlientBoost seemed the most knowledgeable about the space and also were willing to guide us. Since we didn't have any PPC experience, we needed someone who could show us the way and they did exactly that.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The work was creating and managing Google Ad campaigns. KB came up with the strategy, figured out the keywords, wrote the ad copy, set up the campaigns, and managed them on a daily basis. They also gave us in-depth reports and guidance each week.

How many people from the vendor's team worked with you, and what were their positions?

We worked directly with the founder - Johnathan Dane, and a couple of others.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We didn't have a very large budget but even then, KB were able to get us high-quality leads and customers at a low cost per acquisition. This is in an industry where the CPCs are very high.

Describe their project management style, including communication tools and timelines.

They are very communicative. They gave us reports each week and got on a call to walk us through the campaigns and also shared ideas for other marketing activities.

What did you find most impressive or unique about this company?

Their proactiveness and personal touch stood out to us. With most agencies, you're just one of many clients and they do only what's required of them. KB went above and beyond so we always knew we were in good hands. They were creative and came up with their own ideas, which is refreshing.

Are there any areas for improvement or something they could have done differently?

Can't think of anything.

BACKGROUND

Please describe your company and your position there.

Ascent Cloud offers a suite of solutions for sales and customer facing teams to provide context to their CRM data. I am the Marketing Director here and head up the marketing efforts for Ascent Cloud and its two Salesforce applications, Geopointe and LevelEleven.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We were ready to branch into Google advertising but did not possess the skills in-house to effectively execute any type of digital advertising. We researched and had conversations with a few digital agencies before deciding KlientBoost would be the best option for our organization.

What were your goals for this project?

Simply to generated more leads for our two Salesforce applications, Geopointe and LevelEleven. Digital advertising was something we'd want to try for awhile and, with the impact of COVID, we were in need of new lead sources with in-person events being cancelled.

SOLUTION

How did you select KlientBoost?

I visited sites such as Clutch to compare various agencies offering the services we were looking for. I narrowed down my top 3 or 4 choices, reached out to each and set up calls.

At the end I had narrowed it down to my top two choices and the gentlemen I worked with at KlientBoost, Matt, did a superior job with the presentation he sent over to me with all the information I needed to present to my leadership team. KlientBoost was also able to offer a little bit more for us, even though we are a small client we were (and still are) treated like a larger organization.

Describe the scope of their work in detail.

I've worked closely with our Account Manager to not only identify what our solutions offer and their key audiences, but as the year has progressed, so has the use of our solutions. Our Account Manager was always ready to shift and come up with new ideas to advertise these new uses of our solutions.

We have also been given great guidance on the set up of our landing pages (we opted to not include content creation in our contract due to budget) to help increase our conversion rates.

What was the team composition?

I have had the pleasure of interacting with a handful of individuals at KlientBoost; our Account Manager, his team lead, one of their VPs and the initial Account Executive I spoke with. Beyond that I am not familiar with the rest of the team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have definitely brought in qualified leads and closed deals from those leads. We've found the leads to follow the same patterns of any of our other inbound leads as far as length of sales cycle and value of the opportunities.

How effective was the workflow between your team and theirs?

My Account Manager and I meet biweekly which has been a great cadence for the needs we have as a customer. I also know I can reach out anytime and he will respond if something comes up between meetings. There was one point when our Account Manager was on vacation and I was provided no less than 3 names of individuals I could reach out to if I needed anything in his absence.

What did you find most impressive about this company?

1. They are continually looking for new ways or ways to improve what's already been successful to bring us in more leads.
2. We are a small organization but I don't ever feel like I'm treated like a small organization. Having so many people from KlientBoost show a vested interest in our success absolutely makes me want to invest more with them.

Are there any areas for improvement?

No