eStore Factory

BACKGROUND

Please describe your company and position.

I am the Global Marketing Director of a beauty products company.

Describe what your company does in a single sentence.

We manufacture personal care products like hand creams, body lotions, body butter, sugar scrubs, lip balms, bar soap, shower gels, shaving lotions etc..

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire eStore Factory to accomplish?

We hired eStore Factory primarily for creating product listing and optimizing them, managing our advertising campaigns, devising an effective SEO strategy, and developing an eye-catching brand store for our brand.

SOLUTION

How did you find eStore Factory?

Referral

Why did you select eStore Factory over others?

• High ratings
• Close to my geographic location
• Referred to me

How many teammates from eStore Factory were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Product listing Optimization, SEO, PPC management, shipment creation, inventory & Account Health Management, and Storefront creation, were included in their scope of work. The key deliverables are detailed SEO strategy, optimized website content, and quality backlinks.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We posted an unprecedented increase of 280% in our total sales. Our product and brand visibility are at an all-time high. The advertising costs have seen a reduction of almost 50% and our product awareness has increased manifolds. eStore Factory has been an effective partner and catapulted our business into an extraordinary growth trajectory on Amazon.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We can't praise them enough for their immaculate and precise style of functioning. We hardly remember an occasion where we had to follow them up or remind them about something. They have integrated processes to manage, monitor, and troubleshoot anything to do with the project. The internal communication is superb. Any doubt or concern related to the project is immediately addressed. Their performance reviews provide granular details and the overall sales curve and growth of our business.

What was your primary form of communication with eStore Factory?

Virtual Meeting

What did you find most impressive or unique about this company?

An utmost precision in work, dedication, and a professional outlook add to their technical expertise and in-depth knowledge about amazon. We found it to be remarkable.

Are there any areas for improvement or something eStore Factory could have done differently?

There's nothing much to pinpoint. We were truly satisfied with their operational style.

BACKGROUND

Please describe your company and position.

I am the General Manager of Marketing of The Clorox Company

Describe what your company does in a single sentence.

We are consumer goods company that specializes in range of personal care & hygiene products.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire eStore Factory to accomplish?

It was getting difficult for us to manage an extensive product portfolio with our limited Amazon knowledge and hands-on experience. We needed an expert Amazon PPC consultant to create a strategic plan for our marketing needs. Considering eStore Factory's impressive active clients list and rich experience in managing the type of products we offer, encouraged us to hire their specialized PPC management services.

SOLUTION

How did you find eStore Factory?

Referral

Why did you select eStore Factory over others?

• High ratings
• Close to my geographic location
• Referred to me

How many teammates from eStore Factory were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They conducted an in-depth study of our business, our products offerings, and the target markets. A dedicated team of experts handled all our Amazon PPC campaigns, helped us rank on audience-targeted keywords, and developed a smart bidding strategy to yield outstanding results.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We have experienced a 3x growth in our total sales over the last few years. The ACoS remains at around 12% and the monthly PPC sales have seen a massive increase from $20000 to $55000.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They have always set realistic goals, maintained cost-effectiveness, and developed tailor-made solutions to suit our business requirements. The proactive approach and undying spirit of the team have resulted in prompt project delivery, improved and efficient work management, effective communication, and excellent project management. We applaud the way they track down waste and inefficiency and put a perfect plan in place to maintain the project momentum and achieve pre-defined goals.

What was your primary form of communication with eStore Factory?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

In a short period, the team designed and implemented a comprehensive Amazon advertising plan to give a new meaning to our brand-building while keeping ACoS low and boosting our revenue levels. They relentlessly worked at restructuring our campaigns, discovering new opportunities, and optimizing our campaigns for even better performance. The team's strategic approach and thorough understanding of running profitable campaigns on Amazon are praise-worthy.

Are there any areas for improvement or something eStore Factory could have done differently?

We are more than satisfied with the way they function. They always exceeded our expectations and delivered more than what they promised. We are yet to find anything that may require any special attention.

BACKGROUND

Please describe your company and your position there.

We manufacture soft stuffed toys and produce a range of exotic and trendy soft toys. I am the operation manager of our company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire eStore Factory, and what were your goals?

We always knew that Amazon can be a lucrative marketplace for our business. But we lacked the knowledge or resources to execute any Amazon-related initiative. We needed an Amazon seller consultant to help us navigate various aspects of Amazon and establish our presence. Our company partnered with eStore Factory and hired their end-to-end Amazon consulting services. Their effective marketing strategies and optimization expertise helped us develop an alluring and dependable brand on Amazon.

SOLUTION

How did you select this vendor and what were the deciding factors?

We found them online.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Starting from creating an eye-catching product detail page, to planning our advertising campaigns to dealing with Amazon’s rules and regulations or utilizing other Amazon programs, eStore Factory was to help us at every step of launching, optimizing, marketing, and establishing our brand on Amazon.

How many people from the vendor's team worked with you, and what were their positions?

We were assigned a close-knit team of 2 Amazon consultants, an SEO expert, and a dedicated Project manager to handle the nitty-gritty of our entire project.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have achieved a record-high increase of 240% in our total sales and the advertising costs have substantially reduced. Our business has earned the trust of hundreds of our customers through their result-driven Amazon management & marketing strategies.

Describe their project management style, including communication tools and timeliness.

They have done exceedingly well and delivered project success through efficient planning, rigorous performance monitoring, effective time management, and budgetary controls. By engaging the right team, they’ve met the quality objectives, addressed unwarranted challenges, and ensured the timely delivery of the project.

What did you find most impressive or unique about this company?

The way they steer you away from making costly mistakes by using their domain knowledge and experience is amazing. Any advice you receive is always well-thought-of and based on your brand-specific needs. The persistent effort they put to build a robust seller strategy and make the most of the Amazon platform is quite impressive.

Are there any areas for improvement or something they could have done differently?

Our experience with them has been extraordinarily good; we are unable to spot any flaws that need correction. They have managed to deliver high-quality services consistently.

BACKGROUND

Please describe your company and your position there.

I am the Chief Marketing Officer in our company. We offer an ever-expanding line of high-quality superfoods, fresh nuts and seeds, fairly traded cacao, almond flour, Himalayan salt, and a lot more.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire eStore Factory, and what were your goals?

We wanted to expand our business footprint and explore Amazon as a lucrative marketplace. Since we had no experience, we required some expert help to manage our new Amazon sales channel. Right from creating new product listings to managing advertising campaigns, inventory, shipment, and everyday Amazon tasks, we hired end-to-end consulting services of eStore Factory to handle our Amazon business.

SOLUTION

How did you select this vendor and what were the deciding factors?

One of my acquaintances recommended their name. We had an insightful interaction with the eStore Factory team and were convinced about taking things forward with them.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The scope of their work included product listing management, advertising management, SEO, Storefront design, A+ Content, inventory management, shipment creation, etc.

How many people from the vendor's team worked with you, and what were their positions?

We were assigned a team of a PPC expert, an Amazon SEO specialist, a Content writer, a Graphic designer & a dedicated Project manager.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The results have been phenomenal. We have posted a 200% increase in our sales from where we were in Q1 2021. eStore Factory has played an incredible role in helping us achieve remarkable success on Amazon.

Describe their project management style, including communication tools and timeliness.

Their project management skills have been superb. A clear-cut vision and organized approach reflect in everything they do. They conducted regular review meetings to monitor the progress of our project and every effort was made to ensure timely delivery of things. The communication and information exchange has been flawless. Any queries or concerns raised were promptly and satisfactorily resolved. They have been performing well and exhibit thorough professionalism at all levels.

What did you find most impressive or unique about this company?

In addition to being highly knowledgeable and cost-efficient, their willingness to put every single effort to help us accomplish our business goals is something really appreciable about them.

Are there any areas for improvement or something they could have done differently?

No major shortcomings that we can point out.

BACKGROUND

Please describe your company and your position there.

We are carpet manufacturers and soft flooring experts; we create, develop and produce sustainable flooring solutions. I am the co-founder and managing partner of our firm.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire eStore Factory, and what were your goals?

We were keen on strengthening our brand presence on Amazon. We hired eStore Factory for their end-to-end Amazon Marketing Services, including SEO and PPC management services to strategize our growth.

SOLUTION

How did you select this vendor and what were the deciding factors?

One of our partners recommended eStore Factory as an experienced and trusted Amazon Marketing Agency.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The primary aim was to reorient our existing advertising campaigns for better results, enhance our product listings and implement an effective SEO strategy to increase our product visibility on Amazon. Dealing with items that were not producing enough sales and revamping the overall sales plan to win new customers was also a priority.

How many people from the vendor's team worked with you, and what were their positions?

We were assigned two PPC specialists, an SEO expert, a copywriter, and a dedicated Project Manager to supervise everything.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We’ve witnessed a 2x growth in our sales and the ROI has increased to almost 450%. Our advertising spending has also significantly reduced.

Describe their project management style, including communication tools and timeliness.

They have an excellent project management strategy with well-defined goals, a good understanding of the project scope, the ability to identify incoming challenges, spot-on communication with the clients, and a perfect team to increase productivity and manage projects efficiently. Their effective project management has cost us less time and money & improved our overall profitability.

What did you find most impressive or unique about this company?

A striking feature of their services is to provide a customized strategy for your business. They never settle for a one-size-fits-all approach. The kind of effort they put to research our brand, our competitors, our products, and the target audience before suggesting any solution was really impressive.

Are there any areas for improvement or something they could have done differently?

They always treated our business as their priority. We are extremely satisfied with their services, so can’t pick anything as such that needs correction.

BACKGROUND

Please describe your company and your position there.

We are an electrical appliance manufacturing company that offers a range of products such as air conditioners, electrical water heaters, fans, cables & wires, modular switches, home appliances and so much more. I head the sales and marketing division of our company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire eStore Factory, and what were your goals?

We made several attempts at improving our brand visibility on Amazon, but with limited success. It was evident that establishing our brand on Amazon would require expert guidance and a systematic approach. We required a trusted Amazon marketing agency to fine-tune our selling strategies and optimize our product visibility on Amazon. Their proven marketing techniques & optimization consulting expertise expanded our product reach, eventually leading to increased conversions and sales.

SOLUTION

How did you select this vendor and what were the deciding factors?

One of our partners suggested eStore Factory to be a highly recommended & reliable Amazon marketing & consulting agency. We were amazed to see their impeccable track record of helping businesses grow and thrive on Amazon.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

They offered end-to-end Amazon management services to help us address issues like slow sales and low product visibility. eStore Factory supported us by setting up advertising campaigns, providing assistance for new product launches, strategizing our growth on Amazon, and monitoring our progress by analyzing the key performance indicators.

A seasoned team of experts helped us optimize our Amazon ad spend to maximize sales and ROI. Their extremely responsive approach and in-depth marketplace knowledge made a huge difference to our business on Amazon.

How many people from the vendor's team worked with you, and what were their positions?

We were armed with a team of 1 SEO expert, 1 Amazon PPC specialist, 1 Graphic Designer & Image editor, and 1 Copywriter.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have posted the highest ever sales in the last few quarters and have seen a huge surge in demand for our products on Amazon. With a 270% increase in our total sales and ACoS at a steady 10% we are quite positive about our future growth on Amazon.

Describe their project management style, including communication tools and timeliness.

They have top-notch Amazon project management capabilities to achieve specific goals. A clear-cut vision, defined work-stream, performance monitoring, intelligent delegation of work, the anticipation of roadblocks, budget management, and timely project delivery are some key elements of their smart project management strategy. Effective project management positively impacted our day-to-day business operations and contributed to good margins and profitability.

What did you find most impressive or unique about this company?

Managing an Amazon business has its own challenges. The competitive landscape, technology upgrades, changing trends and ever-evolving Amazon algorithm add to the operational complexities. Navigating all the intricacies and running a successful business in this fiercely competitive environment is something eStore Factory has mastered over years. We were highly impressed by the way they defined processes and set clear parameters to achieve outstanding results for our Amazon business.

Are there any areas for improvement or something they could have done differently?

They have developed super-efficient processes & maintained high-quality benchmarks to deliver their services; it becomes hard to find any loopholes and suggest corrections.

BACKGROUND

Please describe your company and your position there.

I'm a seller at GO MINI'S Boxes. We offer both local moving services and temporary portable storage container solutions. We manufacture and sell packaging materials.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire eStore Factory, and what were your goals?

Our product was truly unique and useful but there wasn't a market for it really. We had no competitors either. So we needed an agency that can help us get things up and running.

SOLUTION

How did you select this vendor and what were the deciding factors?

I did a Google search and came across reviews. Their reviews were consistent and their client retention ratio was impressive. I’ve had many agencies denying to work with me saying how difficult it was to create a market for my product but I loved how these guys took upon them and made my product a success.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We relied on their expertise to grow the visibility and presence of our product on Amazon. We were not familiar with how Amazon ranks the products but these guys were and I have the numbers to prove it. They also told us how to get our product out there. Additionally, the team created multiple PPC campaigns to get an added boost in sales.

How many resources from the vendor's team worked with you, and what were their positions?

We have worked with five team members:

• a project manager
• an Amazon listing optimization expert
• a PPC expert
• an account manager who handles everyday tasks.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our product wasn’t listed on Amazon. eStore Factory helped list our product on Amazon, set up FBA shipments, optimized our listings for organic traffic, and promoted our product through PPC. At present we have 56 reviews on Amazon and our product is labeled as Amazon’s Choice for a top keyword.

How effective was the workflow between your team and theirs?

The team was meticulous and organized. My messages and suggestions are communicated well internally. When we started working with them, we didn’t really have a big brand name or hundreds of dollars of sales per month but they never made us feel like we were unimportant. If I have a question, I get an answer within 3-4 hours which is impressive considering the time difference.

What did you find most impressive or unique about this company?

They do not provide cookie-cutter strategies. Their action plans are tailor-made for each client. They did a very good job in digging up keywords and creating a market for a product that has a strong customer base on Amazon.

Are there any areas for improvement or something they could have done differently?

No there’s nothing I wish they'd done differently.

BACKGROUND

Please describe your company and your position there.

I’m a Chief Marketing Officer. We are a European beauty and cosmetics omni-retail company, based in Germany, with over 50 brick-and-mortar stores. We offer a comprehensive range of world-famous brands’ products. Since 2012 we’ve been committed to providing our customers with consistent shopping experiences in the beauty and cosmetics industry.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire eStore Factory, and what were your goals?

We needed someone to manage our Amazon Seller Central account. We began looking to hire in-house but quickly realized that eStore Factory brought much more value for the cost.

SOLUTION

How did you select this vendor and what were the deciding factors?

We found them through a referral. One of my friends also sells on Amazon and he introduced me to Jimi, the co-founder of eStore Factory. We had a video call, and they shared an audit report and action map, which was really insightful. The first impression was really great so we decided to get on board with the team.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

eStore Factory manages every aspect of Amazon's business on our behalf. We share objectives and expectations and the team comes up with a strategy to reach the final goals. Until now, they have helped us optimize our Amazon listing, managed the everyday tasks of our seller account, set up our PPC campaigns, and registered our brand on Amazon.

How many people from the vendor's team worked with you, and what were their positions?

We primarily communicate with Ethan, the project manager. He has a team of 5-6 Amazon experts reporting to him.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

eStore Factory supplies us with ROI data and PPC results weekly, so we’re able to track the general progress they’re making on our account. The reports and data the share is very sophisticated and surprisingly easy to understand.

Describe their project management style, including communication tools and timeliness.

We use email and Google sheets to communicate. We have a weekly meeting with them. If I need something they’re always a text or call away. Their proactive communication has really made project management a success for both of us.

What did you find most impressive or unique about this company?

The team deeply cares about your success, which is hard to find these days. Their suggestions are always based on reliable data and they even mention the expected increase in sales if we agree to work on the suggestion.

Are there any areas for improvement or something they could have done differently?

In the early days of our partnership, communication was a bit tough for us because of the time difference but I am glad we both worked on it and now I have no complaints.

BACKGROUND

Please describe your company and your position there.

I’m the project manager of a family-owned business selling authentic ginseng products.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire eStore Factory, and what were your goals?

We wanted a professional Amazon account management agency that can take day-to-day Amazon-related tasks off our shoulders.

SOLUTION

How did you select this vendor and what were the deciding factors?

I interviewed 5-6 different firms before finally deciding to work with eStore Factory. Since Amazon is a lucrative marketplace we didn’t want a rookie managing our account. We saw their website and talked with their Customer Relationship Manager, Kevin. They really knew Amazon inside out and so I was confident going forward with eStore Factory.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We hired them for everyday account management tasks like replying to buyer-seller messages, keeping a check on inventory levels, creating shipments, etc. But they also provided valuable insights on our listings. Even though our listing contains informative content, lifestyle images, and an A+ Content, we never got the traffic and conversion we expected.

They pointed out that the problem was not with our products but the copy and images which were not compelling enough for a customer to click on the “Add to cart” button. Besides we didn’t have Buy Box because of which sales weren’t attributed to us. They helped us beautifully present our products and promoted them effectively using PPC and off-Amazon advertising campaigns. The original contract only included account management but we expanded the contract to include Sponsored Ads management and listing optimization.

How many people from the vendor's team worked with you, and what were their positions?

We have:

• a project manager with whom we talk once or twice a week
• a Seller Central account manager
• an Amazon SEO expert
• a PPC analyst

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have increased our sales by 30-40% compared to where we were in Q3 2021. eStore Factory has really been an effective partner in scaling our Amazon business.

Describe their project management style, including communication tools and timeliness.

Despite the 12-hour time difference, they have done everything very well. We have regular meetings with them to review the progress and discuss the next steps. The communication happens mostly through Basecamp which, I think is the best way to communicate. They reply to all my questions and concerns and are always timely and professional.

What did you find most impressive or unique about this company?

The best thing about them is they don’t give surprises. Whether it’s a step forward or backward, they’ll communicate the truth about it clearly.

Are there any areas for improvement or something they could have done differently?

I think they did a great job for us so far. No complaints right now!

BACKGROUND

Please describe your company and your position there.

Our fashion brand has been operating across U.S., Canada, UK, and Europe for almost 12 years. During this time we have been popularizing authenticity and ethnic motives and encouraging our customers to be original in all their manifestations. Expression of ourselves is an art, and clothing and accessories are its integral parts.

As a Digital Marketing Executive, at our company I am responsible for building long-lasting digital connections with our customers.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire eStore Factory, and what were your goals?

Our brand was already well-positioned on Amazon. We partnered with eStore Factory so they can help us take our business to the next level.

SOLUTION

How did you select this vendor and what were the deciding factors?

Prior to eStore Factory we were working with another agency but weren’t satisfied with their work for a long time. We wanted to hire a team of professionals to scale our Amazon store. Our account introduced me to them and we decided to work with them because of their professionalism, dedication, and experience within the industry.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

At the start of the project, they asked us questions to know more about our business. Once they had their arms around our business through video calls and their own research, they presented a 6-month roadmap to achieve goals set by us.

Their scope of work included optimization of all our listings to improve organic reach and ensure they look part of the same brand. Listing optimization was phase 1 of the project and it contains writing/making tweaks to copy (bullets and description), keyword research to discover untapped keyword opportunities, new image creation (lifestyle and infographics), and A+ Content creation for all our listings.

After our listings were “Retail Ready”, we began with Phase 2 which was the overhaul of existing PPC campaigns and the creation of new campaigns targeted to increase reach. While phase 1 and 2 was ongoing, a dedicated account manager looked after our seller central account and account health to ensure everything’s good.

How many people from the vendor's team worked with you, and what were their positions?

We communicated with a project manager but there was a total of 6 people working on our account at a time.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

In terms of PPC and organic sales, the data speaks for itself. We see how our products are ranking better and the conversion rates have dramatically improved. It took a couple of months for them to bring ACOS under control but it all-time low now.

Describe their project management style, including communication tools and timeliness.

They have been really strong in sticking to the commitments. We have weekly meetings but they are ready to answer our questions almost anytime. We couldn’t be happier with their overall project management and communication.

What did you find most impressive or unique about this company?

They are a team of qualified individuals who really know almost everything about Amazon. This is something you cannot say about most agencies claiming to be “experts” at everything on Amazon. The team isn’t shy at demonstrating their knowledge, so I’m confident working with them.

Are there any areas for improvement or something they could have done differently?

Nope. They’ve always delivered what they promised and we are satisfied with the results.