eStore Factory

BACKGROUND

Please describe your company and your position there.

We are a leading Kids Clothing brand that provides clothing solutions for kids of all age groups, starting from 1 to 12 years old. I serve as VP in our company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire eStore Factory, and what were your goals?

We reached out to eStore Factory aiming to decrease our overall Amazon advertising spend of about $16,000 per month. We were concerned that reducing advertising spend would negatively impact our product sales. PPC optimization is a specialized task and we were unable to get things through due to our limited skills. So we hired their Amazon PPC Management services to optimize our existing campaigns and transform them to yield the best possible results.

SOLUTION

How did you select this vendor and what were the deciding factors?

We found them on the internet and finalized them after checking their credentials and past track record.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

One of the primary goals was to decrease the spending on non-performing keywords. So choosing the right keywords, conducting competitive analysis to get insights into what could work, generating additional high-value keywords, enhancing product images, improving infographics, and updating keywords, titles, bullets, and descriptions were some key areas that needed to be fixed.

How many people from the vendor's team worked with you, and what were their positions?

An exclusive team of 3 PPC experts, an SEO professional, a graphic designer, a copywriter, and a dedicated project manager were there to manage our Amazon business.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our PPC campaigns have performed exceedingly well. We have witnessed a 2x growth in our PPC revenue and maintained a steady ROAS for the last six months.

Describe their project management style, including communication tools and timeliness.

Some of the key aspects of their project management are efficient planning, managing tighter budgets, monitoring performance, maintaining project timelines, engaging the right people, and addressing unexpected project challenges, effectively. Their dedication, perseverance, and passion reflect in their project management skills and performance.

What did you find most impressive or unique about this company?

In addition to their domain knowledge and competence, we were highly impressed by their clear-cut vision, decisiveness, effective communication, stability, and open-mindedness. These attributes enable them to adapt to the continually changing dynamics of the Amazon marketplace while putting the client’s needs above everything else.

Are there any areas for improvement or something they could have done differently?

They have efficiently executed projects within their scope; they have been accountable and fully invested in the success of our business. We are yet to find an area that requires any special attention.

BACKGROUND

Please describe your company and your position there.

We are a leading leather footwear manufacturer and supplier of the finished leather to international markets. I serve as the Chief Strategy Officer (CSO) in our company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire eStore Factory, and what were your goals?

In addition to ramping up our revenue on Amazon, we wanted to test the demand for our products in the world’s largest online retail marketplace. Our company wasn’t keen on making investments in creating our self-owned Amazon store. We were looking for a reputed Amazon consulting agency like eStore Factory to manage our business on Amazon. We hired them for establishing our footwear business by providing their end-to-end marketing and consulting services for Amazon.

SOLUTION

How did you select this vendor and what were the deciding factors?

A fellow seller recommended their name for their exceptional credentials and rich experience as an Amazon marketing & consulting agency.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The major priority was to bring out our product listings to the top search result pages on Amazon. They were to implement a robust Amazon SEO strategy to improve the ranking of our products. Considering the competitive landscape of Amazon, another important strategy to be used was Amazon PPC campaigns for increasing the visibility of our products to encourage shoppers into buying them.

Offering support in listing optimization, customer service, inventory management, and taking care of our account health were some additional activities that helped scale up our business in a sustainable way on Amazon.

How many people from the vendor's team worked with you, and what were their positions?

The team comprised 3 PPC specialists, an Amazon SEO expert and a Project Manager to oversee the entire project.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our ACoS has significantly reduced and stands at a steady 10% today, while our total sales have witnessed a major jump of 280%. Our monthly advertising sales have risen from $7000 to $20000.

Describe their project management style, including communication tools and timeliness.

Whether it is devising strategies that best fit our business, a collaboration between our team and theirs, anticipation of challenges, maintaining project timelines, handling budgetary constraints, or getting the right people on board for efficient performance, they have done exceptionally well in every single aspect of project management. It wouldn’t have been possible to establish our e-commerce business on Amazon without their effective project management strategy.

What did you find most impressive or unique about this company?

The team’s proactive approach and amazing ability to think through a situation & make well-informed decisions was something that really impressed us.

Are there any areas for improvement or something they could have done differently?

They have maintained the highest quality standards when it comes to delivering their services. We are completely satisfied with the way they’ve handled our projects and can’t suggest anything specific that needs correction.

BACKGROUND

Please describe your company and your position there.

I’m the CEO of a start-up dedicated to promoting health and wellness through innovative products that fill the gap in healthcare industries.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire eStore Factory, and what were your goals?

We were facing difficulty managing everyday Amazon tasks as it demands a lot of time and expertise both of which we lacked. We were looking to offload all our Amazon-related tasks to a full-suite agency like eStore Factory.

SOLUTION

How did you select this vendor and what were the deciding factors?

We searched online for Amazon consultants but no one answered our questions and audited our account like eStore Factory did. It was a no-brainer to choose them as our Amazon agency.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The scope of their worked include the following:

• Improving listing quality
• Troubleshooting detail page removal issues
• A+ Content and Storefront creation
• PPC management and optimization
• Inventory management
• Shipment creation
• Everyday account management tasks

How many people from the vendor's team worked with you, and what were their positions?

A project manager was our main point of contact. There was a team of PPC consultants, account managers, and SEO experts working at the backend.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

After working with eStore Factory we saw about 140% increase in total sales (PPC + organic). They helped our products stand out and reach more shoppers. The professionalism of our pages has become apparent. The SEO team really worked their magic and now our detail pages convert better. Along with immediate results, we also saw a growth in month-to-month sales.

Describe their project management style, including communication tools and timeliness.

The workflow and communication was flawless. We had weekly calls to discuss further steps and they used Asana to give detailed updates on alternate days.

What did you find most impressive or unique about this company?

We were impressed with their dedication, proactive communication, and the spirit that nothing’s impossible.

Are there any areas for improvement or something they could have done differently?

Honestly, I wasn’t able to find anything they need to improve.

BACKGROUND

Please describe your company and your position there.

I’m the general manager of a home and office decor company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire eStore Factory, and what were your goals?

We hired eStore Factory for Amazon advertising optimization and management.

SOLUTION

How did you select this vendor and what were the deciding factors?

eStore Factory was referred to us by a fellow seller.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The company is responsible for creating new ad campaigns, managing spend, setting budget and overall management of our PPC campaigns.

How many people from the vendor's team worked with you, and what were their positions?

We communicated with a project manager most of the time.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since working with eStore Factory, we have seen a tremendous increase in paid sales. Our PPC sales have gone from $5000 monthly to $12000 monthly. Our total ad sales increased by 240% and ACOS was maintained at 12%.

Describe their project management style, including communication tools and timeliness.

The team meets deadlines, works on set budget, achieves targets and communicates effectively. We can now fully trust them after seeing their work pattern and results.

What did you find most impressive or unique about this company?

They were patient enough to explain to us everything we asked for. Their communication software Basecamp really keeps us all organized. We communicated on a daily basis on Basecamp and sales snapshots were sent to us every other week. We are really happy with the progress the team has made on our account.

Are there any areas for improvement or something they could have done differently?

We’re thoroughly satisfied with eStore Factory.

BACKGROUND

Please describe your company and your position there.

I am the Business Manager with Jebtal Imports. We Import and Sell Personal Protective equipment and supplies

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire eStore Factory, and what were your goals?

We were looking to increase our sales on Amazon and on our website

SOLUTION

How did you select this vendor and what were the deciding factors?

We interviewed them and a few meetings to discuss their capability of meeting our needs. The deciding factors were their experience and track record that they provided to us.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We started with them reviewing our website and Amazon marketplace. They provided us with instructions for all of the google things that we would need to put in place. And we discussed a plan to increase sales.

How many people from the vendor's team worked with you, and what were their positions?

We work with 3-4 people from their team. A project lead was assigned.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since implementing we have seen our Amazon largely increase, we were not getting many sales before but now we are getting them daily.

Describe their project management style, including communication tools and timeliness.

They have been great with communication using Basecamp

What did you find most impressive or unique about this company?

They have a very high level of professionalism. And even though we work on different time zones they are very responsive

Are there any areas for improvement or something they could have done differently?

We would like to see our direct website sales increase.