Big Red Jelly

BACKGROUND

Introduce your business and what you do there.

I’m the president’s distinguished professor at the Washington State University. I’m also the director of sp³nw.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Big Red Jelly?

I was looking for an organization to help us with website construction and digital presence for new startup companies in the area of Spokane, Washington.

SOLUTION

What was the scope of their involvement?

Big Red Jelly helps us with logo design, digital marketing, and social media presence. They created our main website and have been creating sites for all the other companies on our company member’s portfolio page. They build all the sites on WordPress to be easily edited by the users, and they provide a training video at the end of the development, which takes 4–5 weeks.

Big Red Jelly also helps us with e-commerce infrastructure when needed, and they work with the founders to increase our social media presence.

We have created the websites from scratch for almost all of the companies, except sp³nw northwest. For that company, we already had the logo made by a team in the university, which included all the color and font pallets that we would use. Usually, we let Big Red Jelly create the whole design, but this was an exception because we had to get the chancellor’s approval first.

For every project, I get quotes from them that cover the whole scope including logo design, digital marketing, and social media management services. They put together the entire wireframe and populate it with the content provided by our founders. We get both an à la carte quote and a package price. We’ve implemented the package price for more than 12 companies now, including Clear Solutions Biomedical, my personal website.

What is the team composition?

We work with a billing person, Sierra (Brand Director) for designs, and a few other people. We’ve seen a variety of team members, and we’re providing enough business to hire more people.

How did you come to work with Big Red Jelly?

Big Red Jelly was a reference from a colleague of mine. He connected me with Josh (Co-Owner). I reached out to Josh, got a quote, and we started working together.

How much have you invested with them?

We’ve spent close to $15,000.

What is the status of this engagement?

We started working together around September 2020, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Big Red Jelly’s work has been transformational for all the companies involved. They now can write grant proposals and include a website in there. The people that review the proposals know that these are real companies that are incorporated.

For my company site, it has given us great credibility, and now we’re on a mission to get incorporated as a 501(c)(3), which requires university approvals. We can now point them to our website, which has made administrative bureaucracy much easier.

Clear Solutions Biomedical is a platform that I use to recruit attorneys who want to hire me for expert witness work. Big Red Jelly’s efforts are working well because I'm getting additional jobs that I wasn't getting before.

We get what we pay for. They put together a reasonable package for a very reasonable product. I know that, if I had a bigger budget, I could get a much zippier and inspiring website up and running. However, most of the companies we’re working with don’t need that — they need a credible, reasonable presence, and a website that is easy to edit. The quality of their product is really high — they do a very professional job.

How did Big Red Jelly perform from a project management standpoint?

Big Red Jelly uses Calendly to schedule meetings. They get us all invited from different parts of the country and at different times of the day. We have briskly run 30-minute meetings once a week for each company, so it usually takes 4–5 meetings to get it all done. 

Big Red Jelly operates very efficiently. Big red jellyfish fishers are the most efficient fishers in the Japanese sea, so I think the logo and name for this company reflect exactly that efficiency.

What did you find most impressive about them?

Big Red Jelly is very personable. They're very accommodating and willing to fail and try harder the next time. They work well with faculty members who don’t have a clue of what they want until it's been suggested to them. They work well with people who are more business-oriented like me. They can work with experienced people, as well as with neophytes.

Are there any areas they could improve?

Sometimes Big Red Jelly’s designs are a little bit simplistic, and the communication we've had with a couple of people from their team could be more effective.

One web developer wasn’t working well for us. I told Josh about it, and he shipped this to somebody else. If I have a complaint, I’m always very straightforward with Josh, and he addresses it right away.

Their billing people have also caused some problems. I ask Josh to get them under control every time because they keep sending billing notices every week, even when we're still in the first week of a project. The invoice shouldn't be sent until after the fifth week when the job is done.

Any advice for potential customers?

I would recommend Big Red Jelly to people and companies with lower budgets and still want a good product for a reasonable price.

They’re a very young shop, but they’re good. If you want experienced industry veterans who overthink things, this is not your team. These are young people who are trying very hard. They’re learning a lot of it themselves, and we still are benefiting from that.

Write Josh an email, get a quote, and get started right away.

BACKGROUND

Introduce your business and what you do there.

I'm a partner for our organization called Advise Marketing, and we’re a full-service digital advertising and marketing agency.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Big Red Jelly?

My partner and I wanted to bring our very sophisticated marketing experiences to Main Street businesses. We are both highly experienced marketing professionals who primarily worked with large-type companies like Madison Avenue for a number of years. 

Our slogan is “Madison Avenue meets Main Street”, so we brought the strategy, the content, and all of our know-how to our new venture, but we didn’t have the infrastructure in place to execute the digital side. We were then introduced to Big Red Jelly to provide us with the digital platform to able to execute our services for our clients.

SOLUTION

What was the scope of their involvement?

The starting point for any digital strategy is the website, and one of the key pieces of expertise that Big Red Jelly brings to the table is their skill in digital branding. They’re very capable of creating a website that not only gets the brand out there, but also converts leads in a funnel.

From there, they provide SEO optimization and we would branch out depending on the needs of our clients. This includes social media posting, pay-per-click advertising, Google My Business optimization in conjunction with the website, and a full range of other digital tools that would help small clients drive leads to their site.

What is the team composition?

We work with around 5–6 people, and our main point of contact is the account manager.

How did you come to work with Big Red Jelly?

My partner had worked with a number of other digital agencies, which he didn’t have any success with. They talked big, made big promises, but they never delivered. He had used Big Red Jelly for a smaller project in the past, and when we put our agency together, he told me they had what it takes to deliver and we should give them a shot. That's how I was introduced to them, and we just kept adding clients to what they’ve been doing for us and so far, it's been working really well.

How much have you invested with them?

Our investment with them depends on what level of service each client is signing up for. Between fees and media, we probably spend around $3,000 a month.

What is the status of this engagement?

We first started working together in August 2019, and it’s still ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Within one year of working with Big Red Jelly, we were able to increase the website traffic and phone calls of one of our clients by 124%. This client had been in business for over 15 years — they were doing fine, but they weren’t really growing as much as they’d like to.

Big Red Jelly's web development process is also really high-quality. They first get a strategic overview of what the client is trying to accomplish — they spend the extra time to do that, and they don’t just jump in and whip out a quick website. From there, they have some really talented designers to help the client with the branding such as logo development.

Moreover, they use the latest tools, add-ons, and plugins for WordPress sites. Their style is creative, engaging, but also very much attuned to the best practices for conversion and driving leads to the site. There were times in the past when other agencies would charge us for more money after taking the extra time to accomplish a task. Big Red Jelly would just go to the wall for us, and they wouldn’t stop until the task is done right and working the way we all expect it to.    

How did Big Red Jelly perform from a project management standpoint?

We had weekly update meetings in the early going with our clients, then we moved it to only twice a month. We utilize a project management tool internally, and Big Red Jelly has been accommodating to work with us on that. They have their own internal system, but they’re willing to use ours so that we didn’t have to reinvent the wheel. In addition, they also built a dashboard for each client which we use to track all of their digital channels.

What did you find most impressive about them?

It’s a combination of really good strategic thinking and branding, with very strong expertise in using digital tools. They’re just very committed to going beyond 100% for a client, and doing whatever it takes for that client to be successful.

Moreover, what I also appreciate about Big Red Jelly is that if we have any kind of issue, we could go to our account manager, but we could also get to the person that’s actually doing the hands-on work. I am able to often call Josh (Co-Owner) if we have a website problem and he would provide us with immediate action.

If I have direct mail or email issues, I can talk directly to our expert and get that resolved. They’re very open, transparent, and responsive to our needs.

Are there any areas they could improve?

Recently, they’ve been really focused on what they’re the best at, which is good. However, one of the few challenges we had with them, as with any company dealing with turnovers, was transitioning when a key person on the team moves on.

Do you have any advice for potential customers?

Work with them to be really clear on your objectives and strategies. Let them know exactly what you’re trying to accomplish. Additionally, give them the leeway to use their creative and technical expertise to deliver — don’t try to micromanage them. They’re really creative and innovative.

BACKGROUND

Introduce your business and what you do there.

I’m a realtor and a separate agent. I also have brokers I work for.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Big Red Jelly?

I wanted to have my own website because it’s really important to have one nowadays. 

SOLUTION

What was the scope of their involvement?

Big Red Jelly built a WordPress website for me from the design to the content writing. I gave them some input like my logo, and they made sure the colors on the website matched and flowed well together.

What is the team composition?

I worked with two people, Ben (Director of Growth) and Sara (Digital Marketing). Ben started the company and he was on my first calls to get to know the scope of the project. Then, he turned me over to Sara, and we detailed more of the work.

How did you come to work with Big Red Jelly?

A person of a title company I met with has worked personally and professionally with Big Red Jelly. I regretted not having a website yet and she recommended I look over their work and their website. I met them and I felt really comfortable talking to them and going on from there.

How much have you invested with them?

I did get a couple of discounts because I was referred and I’m a local. For the website, it was $500–$550. I also purchased three domains and I did my hosting through them. The total was around $700, minus the hosting which was recurring.

What is the status of this engagement?

The project started in November 2020 and the website went live in February 2021. It probably could have been done more quickly, but I was trying to get some content written, and it took me a little bit longer than I anticipated with Christmas and closings that I had.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I haven’t had metrics as far as rankings or SEO because they will come with time. I did get feedback from my friends and my husband. Everyone had great things to say about the design and the quality of work.

How did Big Red Jelly perform from a project management standpoint?

Big Red Jelly was great. For any meetings that we had, I got an invitation on my calendar and they were always on time. Anytime I needed to change, if I had an appointment coming up, they flexible. I have no complaints at all in that regard. 

What did you find most impressive about them?

They met me at my level by explaining how things worked and what needed to be done because I knew very basic things about website design. Sara made a great video for me so that I could change things on my own down the road. They made sure that I understood everything and they were always there for me to ask questions.

Are there any areas they could improve?

Honestly, I can’t think of anything they could improve on right now.

Any advice for potential customers?

Essentially, make sure you do your part so that they can do their part. 

BACKGROUND

Introduce your business and what you do there.

I’m a guide for a Christian adventure company, and we specialize in guided rafting, canyoneering, mountaineering, and other survival trips. We customize it by really catering to each group's needs and desires and only offering private trips, which is added protection from COVID-19. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Big Red Jelly?

We needed help with website development.

SOLUTION

What was the scope of their involvement?

Big Red Jelly developed our website from scratch using WordPress. Its homepage has an overview of all the activities we offer, with a separate page that goes into more detail about each activity. There’s a page that shows who we are as a company and another one that features profiles for all of our guides. 

They worked on implementing the design, but our team was the one who actually thought up the look of the site — a few months into the project, we noticed the design wasn’t getting that much focus so our team sat down and made sketches of exactly how we wanted the site to look. We sent them the sketches and they applied our ideas to the site. 

What is the team composition?

Our primary contact was Josh (Co-Owner).

How did you come to work with Big Red Jelly?

They were recommended to us by our booking company. They were a local company and seemed very friendly and easy to work with, unlike the last team we hired to build our website.

How much have you invested with them?

We spent less than $10,000.

What is the status of this engagement?

The project lasted from November 2020–February 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Everyone who’s visited our website loved the overall design. Our experience working with Big Red Jelly was awesome.

How did Big Red Jelly perform from a project management standpoint?

Their team seemed very professional, and collaboration was really easy with them — they were open to feedback and remained friendly and accommodating throughout. However, the individual teammates who were building our site seemed to have a lot going on, and we felt we got pushed to the back burner at times. The team could have done better by following through with their promises, but overall, the experience was good. 

We had a video call every other week where the team reported on their progress working on the site. Otherwise, we communicated with them via email, and then we found that it was more effective to correspond with them via phone, so we requested to have occasional phone calls. 

There were some challenges with communication, but some of it was due to our internal team’s devices — we have bad cell phone reception and internet connectivity issues, which was our fault. 

What did you find most impressive about them?

I was impressed by how well they worked together as a team. They seemed like a really awesome company. 

Are there any areas they could improve?

They should fulfill the expectations they set at the beginning. They could have been clearer about what services were included in the engagement to avoid not following through on any promises. We expected them to take on a leadership role during the process, but sometimes we ended up taking the lead.

However, this might not be the full picture; I'm just one representative of our organization, and my teammates might have had different experiences. 

Do you have any advice for potential customers?

Ask lots of questions and make sure to ask them what services they will actually provide. Besides that, they're an awesome team to work with.

BACKGROUND

Introduce your business and what you do there.

I'm the owner of Hope Rising Detox and Rehab, and we specialize in drug and alcohol addiction.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Big Red Jelly?

We needed someone to revamp our website.

SOLUTION

What was the scope of their involvement?

Big Red Jelly first outlined their offerings and processes, and after that, they asked what our vision for the website looked like. We provided them with our ideas for the site and what we wanted to do and change. They came back to us with a shell of what we discussed.

From that point on, we provided content while they implemented updates based on our weekly conversations. It took about 4–5 weeks for them to finish, during which they were mostly waiting for content from us. We spent a week going through the site, and we made sure everything was exactly how we wanted. After they received our approval, they launched the WordPress website.

What is the team composition?

We worked with two people. 

How did you come to work with Big Red Jelly?

Big Red Jelly was referred to us by a company that we used for our marketing. We reached out to them and scheduled a meeting. We asked about their services, pricing, and offers. We interviewed several companies but, ultimately, we just liked what Big Red Jelly had to say.

How much have you invested with them?

We spent about $2,500 on the project.

What is the status of this engagement?

We started working together in mid-January 2021; we finished in early March 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The website just went live, so it’s too early to provide any metrics about the project.

How did Big Red Jelly perform from a project management standpoint?

We used Zoom for our weekly meetings. For general communication and sending content, we used email.

Big Red Jelly was very responsive and quick to get back to us. They were great and easy to work with. 

What did you find most impressive about them?

Their customer service skills impressed us. When we first got in contact, they were very responsive. They told us that they could build our website however we wanted; we just had to let them know what we had in mind, and they’d make it happen. Other companies showcase their platforms but can’t get started for six months. Big Red Jelly listened to what we wanted — for us, that was the biggest thing.

Are there any areas they could improve?

I have no complaints after working with Big Red Jelly. I was very happy with the whole process, and that’s why I agreed to this survey. They did a great job.

Do you have any advice for potential customers?

Just listen to what they have to say because they have good ideas. Make sure you have a vision, and they will make that come to life. However, if you don’t have an idea before engaging with them, Big Red Jelly will help you with that as well.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of a real estate brokerage. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Big Red Jelly?

Branding was the biggest thing that we needed help with. We partnered with them to make sure our brand looks good. 

SOLUTION

What was the scope of their involvement?

They’ve discovered what colors and fonts we wanted for our WordPress platform. Then, they’ve given us a branding folder where we typically submit all of our marketing materials. That folder’s purpose is also to help us be on the same page with everything that we do. 

What is the team composition?

I work with 3–4 people from their team. The first staff from Big Red Jelly that I’ve met introduced me to pricing and has told me about the process and what to expect. After that, I’ve met with the designers who are in charge of the brand design. I’ve also met with another person from their team who’s spearheading the site design. 

How did you come to work with Big Red Jelly?

They were referred to me by someone who’s a marketer and that person was someone I really admire. 

How much have you invested with them?

We’ve spent $1,500–$1,600. 

What is the status of this engagement?

I started to work with them in December 2020, about three months ago,  and it’s ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

I’ve been really happy with their services. They’re really doing a great job.

How did Big Red Jelly perform from a project management standpoint?

They have good communication skills. 

What did you find most impressive about them?

The best thing about them is their excellent communication skills. They also offer high-quality work cost-effectively. Moreover, they’re very efficient. 

Are there any areas they could improve?

No, I think they’re really good. 

Do you have any advice for potential customers?

Take a look at other websites and have an idea of what you want before you enter any partnership. 

BACKGROUND

Please describe your company and your position there.

I am the Owner/President of Kodiak Fishing for Friends

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Big Red Jelly?

We wanted a professional website to advertise our fishing guide service in Alaska.

What were your goals for this project?

To have an impact on the viewer that they would want to consider us for their bucket list of going to Alaska. Also for it be educational in nature. We also wanted past group videos to be in one place.

SOLUTION

How did you select Big Red Jelly?

An email was sent to friends inquiring about who they have used and who they recommend.

Describe the project in detail.

WE had six sessions, each improving the website, as we went along. I shared videos, pics, and ideas, and they took what was in my brain my heart, and made a wonderful website

What was the team composition?

Josh, was the lead and he would meet with me and would then assign his assistance to produce the website. They made sure I felt part of this team

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We immediately had positive response and folks were very impressed. This year we have the most completed booking YTD than any other year I have had

How effective was the workflow between your team and theirs?

WE worked well together. I would provide information and they would respond to it quickly.

What did you find most impressive about this company?

Professionalism and not only that, they loved my product and are coming up to Alaska with me. They empowered and invested themselves 100%

Are there any areas for improvement?

NO, I loved very minute working with this team

BACKGROUND

Introduce your business and what you do there.

I’m the owner of Redkor Brands. We’ve created brands for products, corporations, restaurants, and more for about 25 years.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Big Red Jelly?

We work with Big Red Jelly for their web development services.

SOLUTION

What was the scope of their involvement?

When we create a brand, we create a brand playbook that includes everything the client needs for their messaging. The playbook is about 60 pages long. In it, we define everything about the client, including testimonials, keywords they want to target, and branding collateral we’ve designed. We provide Big Red Jelly with that playbook, and they develop a website for us.

In our case, we have a copywriter that creates the key messaging for a particular client. Then, we work with Big Red Jelly to put that website together for a client.

We just started our third website with them.

What is the team composition?

I deal specifically with Josh (Co-Owner).

How did you come to work with Big Red Jelly?

We’re involved in different networking groups. I had met them there, and then one of my clients had asked for something to go through the brand guide for them. I mentioned Big Red Jelly, and they had a good experience.

On the next project that we did, I contacted Josh and told them how we work. After giving them a try, that experience went very well.

How much have you invested with them?

Per project, we’ve invested between $2,500–$5,000 so far.

What is the status of this engagement?

We started working with their team in June 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The clients have been pleased with Big Red Jelly’s work. We will likely use them on a more permanent basis. They work quickly, solving any problems the clients have. They build very good customer relationships.

How did Big Red Jelly perform from a project management standpoint?

From a project management standpoint, I thought they performed flawlessly. We would communicate in Zoom meetings with clients.

I was impressed with how quickly everything moves. Each week, we would meet and go over any next steps. It went really well.

What did you find most impressive about them?

Big Red Jelly has great systems in place. Their can-do attitude also sets them apart. Their team is knowledgeable and customer-service oriented.

Are there any areas they could improve?

I don’t think there’s anything that they could’ve done better.

Do you have any advice for potential customers?

Be clear upfront about what you’re looking for. For us, we have the playbook, so there’s no question about what things should look like. Be prepared, but even if you aren’t, they will help you through that. Let Big Red Jelly get the information and foundation of what you want to accomplish.

BACKGROUND

Please describe your company and your position there.

I am the Founder & CEO of American Saver - a discount savings membership with over 300,000 offers, national and local, for dining, shopping, hotels, entertainment and much more! We also offer programs for fundraising and business promotion (for Realtors, Financial Planners, Auto Dealers, etc.)

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Big Red Jelly, and what were your goals?

Our website needed a whole new look and better functionality, so we hired Big Red Jelly. Josh and his team have been awesome to work with. We love our new website and what BRJ brings to the table with their marketing and support!

SOLUTION

How did you select Big Red Jelly and what were the deciding factors?

We received a referral from a social marketing company. After reviewing BRJ's website, talking with Josh and discussing our needs, we decided they were just what we needed.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Initial meeting to discuss our needs. Then time tables, mock-ups, and soon a WordPress site, along with videos for our back office.

How many people from the vendor's team worked with you, and what were their positions?

We have worked mainly with Josh (Digital Marketing) and Zach (Website Development). But we know it takes a team to bring everything together.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We've had many compliments of how much better our new website is now. Since we just launched recently, we don't have a lot of metrics but we do know our traffic has already increased from what it was before.

Describe their project management style, including communication tools and timelines.

Great communication, always available to answer questions and used Google Sheets for tracking priorities and progress.

What did you find most impressive or unique about this company?

Clean, professional website - easy to update, with video instructions included.

Are there any areas for improvement or something they could have done differently?

None that I can think of...

BACKGROUND

Introduce your business and what you do there.

I just started an e-commerce yoga business last March. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Big Red Jelly?

I started working with a click funnel software and quickly realized that I needed a website built, mostly to improve credibility among my third-party clients. Initially, when external stakeholders clicked the link for my business, it would just take them to the click funnel’s homepage, so I don’t want it to damage my business' credibility. As a result, I got a hold of Big Red Jelly and hired them to create my store and website. 

SOLUTION

What was the scope of their involvement?

I laid out what I wanted Big Red Jelly to do with my yoga business. I didn’t have much for them to work on. Along the way, we researched a few other pages connected with yoga. Then, I gave them the products I was going to push to my store, their images, and corresponding descriptions. From there, we talked about how I wanted the store to look and how my customers would interact on the platform. 

After finishing our website, we came back to them again to clean a few things up in the store and make it more user-friendly. 

What is the team composition?

Ben (Director of Growth) was my first contact and Josh (Co-Owner) also worked with us. Those were the only two guys I worked with.

How did you come to work with Big Red Jelly?

I use Wix as a platform for my store and there was an option through that website to get in touch with professional designers. I clicked on that and it gave me a few options. Then, I reached out to a few different places and Ben from Big Red Jelly reached out to me. I talked to him for a couple of days and decided to go ahead with them. 

Ultimately, what convinced me was Ben’s attitude. He knew what I was looking for and how I wanted things to end up looking. He just made me feel good about collaborating with them. 

How much have you invested with them?

We’ve spent approximately $800.

What is the status of this engagement?

Our partnership began in September 2020, and it’s ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The store was up and running within seven days. I’ve gotten a few comments on social media that people liked the way my website looks. 

I haven’t made any sales on the store yet, but we get many visitors to the website. For the sales, I think it’s not Big Red Jelly’s issue — it’s more of a monetary issue right now because of the pandemic.

How did Big Red Jelly perform from a project management standpoint?

They have a fantastic project management process. They’ve been great and timely with everything that they do. We are constantly in touch with each other and there have been no instances where I'm left wondering what's going on. We mainly communicate through email and Zoom. 

Whenever I reach out to them about editing a few things on the website, they finish it quickly — typically within an hour. If I encounter any issues, it’s not a problem because I can just send them an email. Then, they will get in touch within the day or the next day. 

What did you find most impressive about them?

It’s impressive that they’re a small group of people and they just really care about giving us what we want. They always make sure that their finished product is something that we will be proud to have out there. Moreover, they really care about the people they’re working for. I like that the people we've worked with have been super informative and knowledgeable about designing the page and the store. 

Are there any areas they could improve?

We've never experienced an issue with them and they’ve always done a great job.

Do you have any advice for potential customers?

Make sure you know what you’re after, what you’re looking for, and what you want your site to be. You also need to know what functionalities you want on your website. If you have those things ironed out, everything should work out.