Behavioral Health Partners

BACKGROUND

Introduce your business and what you do there.

I’m the director of marketing for Radix Recovery, a treatment facility offering detox, inpatient, outpatient, and intensive programs for individuals recovering from substance use disorders. We provide personalized, holistic care to support long-term sobriety.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Behavioral Health Partners to accomplish for Radix Recovery?

We hired Behavioral Health Partners to build and manage the entire marketing strategy for Radix Recovery. Our goals were to establish a strong brand, launch a high-converting website, grow organic visibility through SEO, generate qualified admissions opportunities through paid advertising, create professional content and video, and build a marketing system that could scale with the center. Ultimately, we wanted one partner that understood addiction treatment and could take full ownership of marketing while helping us grow census as quickly and sustainably as possible.

SOLUTION

Can you describe the scope of their involvement in this project?

Behavioral Health Partners handles the entire marketing function for Radix Recovery. Their scope includes overall marketing strategy, brand positioning, website design and development, SEO, local SEO, Google Ads and paid media, content strategy and production, video and photography, conversion rate optimization, landing pages, analytics, call tracking, reporting, and ongoing campaign management. They also continuously evaluate performance and adjust the strategy based on admissions goals, search visibility, lead quality, and growth. Having one team manage everything allows the website, advertising, content, and SEO to work together instead of being handled by separate vendors.

What is the team composition?

We work with 6 teammates from Behavioral Health Partners.

How did you come to work with Behavioral Health Partners?

We found them through an online search. We chose them over other options because they had high ratings, a great culture fit, and company values aligned with ours.

What is the status of this engagement?

We started working with them in January 2025, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The clearest measurable outcome is how quickly Radix Recovery has grown after Behavioral Health Partners took over the marketing. They’ve helped us build strong organic visibility, generate a consistent flow of qualified admissions opportunities, and scale our census much faster than we expected. Most importantly, Radix is now operating at capacity with a waitlist, which is the strongest indicator for us that the marketing strategy is working. Beyond census growth, we’ve seen major improvements in website visibility, lead volume, brand recognition, and overall market presence throughout Iowa.
For example, we launched our outpatient program in March 2025, and we received 40 qualified organic calls that month. Just 12 months later, we received over 540 organic leads. We launched our 68-bed detox residential in November 2025, and by August 2026, we were full with a 70/30 commercial/Medicaid split. We get compliments every day about our brand and marketing online, and people come to our center saying they watched the videos and decided to come.
After Behavioral Health Partners launched our new website, we saw a major increase in both the quality and volume of inbound calls, almost immediately compared to what we were receiving before. The new site does a much better job of communicating who we are, the programs we offer, and why someone should choose Radix, so the people contacting us are more informed and much more likely to be a good fit for treatment. The increase in qualified calls has been significant enough that we’re now having to expand faster than we originally anticipated.

How did Behavioral Health Partners perform from a project management standpoint?

Their communication is one of their greatest assets. They deliver on time and do what they say. If something is going to take longer than expected, they let us know right away and actually show the progress and explain it. We communicate through in-person meetings, virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

What impresses us most is that Behavioral Health Partners doesn’t feel like a traditional outside agency. They understand the addiction treatment industry, our admissions process, our growth goals, and how every part of the marketing needs to work together. Their ability to completely rebuild our website, improve the quality and volume of inbound calls, manage SEO, paid advertising, content, video, PR, and analytics under one strategy is extremely valuable. The speed of the results is also impressive. After launching the new website, demand increased enough that we’ve had to think about expansion much sooner than we originally expected.

Are there any areas they could improve?

There’s very little we would have done differently. If anything, the speed of the growth has created some challenges because priorities have had to change quickly as call volume and admissions increased. However, their team has adapted with us and stayed focused on what would have the biggest impact. The results have exceeded our expectations, especially since launching the new website. The biggest challenge now is keeping up with the demand the marketing has helped create.

BACKGROUND

Introduce your business and what you do there.

I am the Owner & Clinician at Progress is Progress LLC. We provide substance use disorder counseling and online recovery and behavioral coaching.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Behavioral Health Partners?

We needed a website that would represent our business and help us reach people in our home area and beyond. I wanted a site that would stand out and help us get noticed.

SOLUTION

What was the scope of their involvement?

They handled a total website build, using technology and strategies to get results and increase our visibility locally and beyond. They managed everything, including design, content creation, SEO, and more.

How did you find Behavioral Health Partners?

Online search.

Why did you select Behavioral Health Partners over others?

Their culture was a great fit, their company values aligned with ours, and they have a strong relationship to addiction treatment.

What is the status of this engagement?

The project started in April 2026 and ended in July 2026.

How much have you invested with them?

Less than $10,000.

How many teammates from Behavioral Health Partners were assigned to your project?

2-5 people.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since the website launch, I have seen an increase in views and leads. While I do not have specific numbers yet, I am actively getting leads and tracking them through our CRM.

What was your primary form of communication with Behavioral Health Partners?

We communicated through in-person meetings, virtual meetings, and email or messaging apps.

How did Behavioral Health Partners perform from a project management standpoint?

They went above and beyond and delivered on time.

What did you find most impressive about them?

Their ability to be flexible and treat me with respect was most impressive.

Are there any areas they could improve?

No, they exceeded every expectation I had.