Beetroot AB

BACKGROUND

Introduce your business and what you do there.

I'm the founder of the biggest platform for homestay and homesharing in the Netherlands. We help people looking for housing to connect with people with housing available. We assist in the phase of looking for housing or a tenant, during the matchmaking, and during the rental period.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Beetroot AB?

We needed help building our housing matchmaking platform.

SOLUTION

What was the scope of their involvement?

Beetroot AB has designed the infrastructure and developed the backend and frontend of our platform. Initially, we worked with them on specific projects, like building the platform's main core components, including registration, chats, and matchmaking. In the final years, we've worked less on a project basis and more consistently on a daily basis, including hundreds of minor and semi-big tasks.

Currently, Beetroot AB manages a wide variety of backend and frontend work, a little bit of data analysis, and a lot of sparring regarding strategic technical solutions and directions. The team has implemented a wizard registration, a recurring business model, deposit management, online contract signing, chats, and SEO setup.

What is the team composition?

We work with 2–5 teammates from Beetroot AB.

How did you come to work with Beetroot AB?

We found them through a referral. We chose them over other options because they had high ratings, their pricing fit our budget, and they offered good value for the cost.

What is the status of this engagement?

We started working with them in June 2021, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Thanks to Beetroot AB's work, we have access to our platform's functionalities, and we've seen growth in users, revenue, conversion rates, and interaction on the platform. Since we started working with them, we've grown from around 5,000 users to more than 100,000.
The team has implemented many automations on the platform, making the entire process from registration up to signing a contract much faster and easier. Our conversion rates have more than quadrupled since we started working with them.

How did Beetroot AB perform from a project management standpoint?

Beetroot AB delivers on time. They're very reliable, fast, and honest. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

I'm impressed by the constancy of their work despite everything that happens in Ukraine at the moment.

Are there any areas they could improve?

There's nothing they could improve.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of a global robotics company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Beetroot AB?

We needed help with staff augmentation.

SOLUTION

What was the scope of their involvement?

Beetroot AB provides us with staff augmentation services. We've had a discovery call to discuss our needs and their offering, and we've written an agreement. The team has provided us with our first labor, and we've been so impressed with their service that we've hired additional personnel through their company.

We're looking for people who fulfill a mix of relevant technology, industry, and language requirements. They've provided people from Ukraine who meet these requirements. Depending on their work, some staff members work from Beetroot AB's offices, which has been excellent for us. We've interviewed candidates, given feedback, and provided training on our systems.

What is the team composition?

We work with autonomous systems engineers, field engineers, and project managers from Beetroot AB.

How did you come to work with Beetroot AB?

We found them through the media; I read an article by the CEO of Beetroot AB.

How much have you invested with them?

We've invested between $250,000 and $500,000.

What is the status of this engagement?

We started working together in October 2024, and the engagement is ongoing. We're looking forward to expanding our collaboration.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

From an industry perspective, Beetroot AB's expertise, knowledge, and competency are excellent. The administrative tasks have been highly straightforward thanks to Beetroot AB.

We've seen a significant cost reduction of about 60%. We've retained 100% of the staff we've hired through Beetroot AB, experienced zero performance issues, and the quality of their work has met our expectations.

We've had 10–12 meetings at Beetroot AB's facilities, which they've hosted, allowing us to bring in customers and other guests. Beetroot AB's work has met our expectations.

How did Beetroot AB perform from a project management standpoint?

Beetroot AB's team communicates remarkably well, is fully integrated into our systems, and delivers on time and within budget, even under budget for some projects. We leverage Slack, Notion, Google Workspace, and GitLab as our project management and communication tools.

What did you find most impressive about them?

Beetroot AB's biggest strength is attracting excellent and highly motivated tech talent.

Are there any areas they could improve?

No, there aren't any.

Do you have any advice for potential customers?

Don't underestimate the talent Beetroot AB brings; their team can do a lot more than what you'd expect from an outsourcing firm.

BACKGROUND

Introduce your business and what you do there.

I'm the e-commerce manager at Åtta45, the biggest printing company in Sweden and the Nordic area.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Beetroot AB?

We needed support for our ongoing WordPress project.

SOLUTION

What was the scope of their involvement?

Beetroot AB has been providing web development services. Initially, we were working on keeping our main site in order, but our cooperation evolved into a larger project where we rebuilt our WordPress and WooCommerce sites. We've used the old framework and have our own in-house art director and editor.

Our website is the window for our services, and we have seven different business areas. We've wanted to give our website a more modern look and added motion pictures. When users enter our website, they get a pop-up with a movie that explains our business terms and services. They can also navigate to our WooCommerce Boutique and all our different services and send files to us to secure servers.

The team has also worked on our WooCommerce site. They’ve sorted out API connections to a big supplier, where we can display all the products and then go to our MIS system. This lets us update schedules, products, prices, and order flows.

They've offered hosting services, but that service is expensive for us now; we might be changing our actual partner in the future.

What is the team composition?

We're in daily contact with Anastasiia, the WordPress developer, and Dmytro, the full stack developer, but they work with a business contact support teammate, so we work with three people. 

How did you come to work with Beetroot AB?

We had a web agency in Sweden, but they had their own developers in Poland and Estonia. We paid them a lot, and the developers did all the work. I ended that cooperation and got a tip to call Beetroot AB, so I did.

How much have you invested with them?

We've spent about 350,000 Swedish Krona.

What is the status of this engagement?

We started working with them in September 2023, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They've been good at following our needs. They've also provided suggestions and workarounds, which resulted in good cooperation.

How did Beetroot AB perform from a project management standpoint?

We use Asana as our project management tool and communicate via checkup meetings through Microsoft Teams. We've had no problems with staying on budget. Meeting deadlines is difficult in web projects because of changes, and we often find out we want something else. However, we've had constant cooperation towards deadlines, which could be for every functionality or on the whole. We had a big launch on the 27th of December, and everything has worked out fine.

What did you find most impressive about them?

They have order in their process. They follow up on an hourly basis, and I've never complained about an invoice because it follows what we agreed on. They also work a lot, so we can communicate late at night.

Are there any areas they could improve?

No, they should keep up the good work.

Do you have any advice for potential customers?

Asana has been a good help, so I recommend using a project management tool to communicate since we’re in different countries and speak different languages.

BACKGROUND

Introduce your business and what you do there.

I’m a data delivery manager at a scale-up in Sweden that helps machines understand the world around them. Our primary focus is on autonomous vehicles. As a data delivery manager, my job is to handle our different labeling suppliers around the world.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Beetroot AB?

We needed a partner to help us with data labeling.

SOLUTION

What was the scope of their involvement?

Beetroot AB has integrated our team to help us with data labeling. Our clients need a lot of data labeled, which can be different data sets from cameras, LiDARs, radars, or other sensors. Labeling this data includes making boxes and specifying what the object is, such as a car, a traffic sign, or a traffic light. We then feed that data back into the machine learning algorithm so it can learn based on the labeled data.

Initially, Beetroot AB labeled the data, but now we use them as quality managers for other companies that label data. When clients need to label data, we work with them to understand the use case and what they need it for.

Furthermore, the requirements can differ depending on whether the vehicle will drive on a highway or slowly in a city environment. We help clients understand what data they need and which requirements are required to label it.

We ensure that there are clear guidelines for labeling the data and that the guidelines are shared with the team when doing so. Usually, Beetroot AB is part of providing feedback on the guidelines and teaching the labeling teams how to work with that specific guideline. Lately, they have mostly been helping us with quality management and QA.

What is the team composition?

I have weekly interactions with the entire team, but I mostly talk to three people: the account manager, an HR manager, and a team lead.

How did you come to work with Beetroot AB?

We’ve been working with Beetroot AB since the inception of our company. The engagement began before I joined.

What is the status of this engagement?

We started working together in August 2018, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The best proof of Beetroot AB’s expertise is that our clients are happy, and we have returning customers and customers we’ve kept for many years. This is a proof point that they deliver high-quality work.

How did Beetroot AB perform from a project management standpoint?

Beetroot AB has been very easy to work with. They are very adaptable and eager to understand different use cases. In general, they are good at meeting deadlines and delivering high-quality work.

Since we have a dedicated team, they use our tools, such as Notion and Miro. We usually communicate via Slack.

What did you find most impressive about them?

Beetroot AB is very solutions-oriented, and that attitude extends throughout the organization. Everyone from the CEO to every team member shares this approach. I think it’s part of their culture and something they’ve been able to cultivate really well. They are strong communicators and easy to work with, not to mention that they provide good support.

Are there any areas they could improve?

We would want slightly cheaper prices, but we keep coming back, so they deliver value for our money.

Do you have any advice for potential customers?

Be clear about your requirements and open to their feedback. Beetroot AB provides good feedback and suggestions.

BACKGROUND

Please describe your company and position.

I am the Senior Vice President of BranchPattern

Describe what your company does in a single sentence.

BranchPattern is a consultancy consisting of Professional Engineers, Registered Architects, and Building Scientists that focus on implementing programs and solutions to optimize human experience and environmental stewardship in the built environment.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Beetroot AB to accomplish?

• Create an integrated digital platform to replace multiple processes and files.
• Develop a platform that increases the efficiency of our team.
• Impress data-savvy clients with a platform they can access and engage with

SOLUTION

How did you find Beetroot AB?

Online Search

Why did you select Beetroot AB over others?

• Great culture fit
• Good value for cost
• Company values aligned
• Sustainability Focus

How many teammates from Beetroot AB were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We began with a robust discovery process that resulted in a proposed roadmap, technology stack, timeline, and budget. This helped set the course and priorities for the project, with a targeted MVP in December 2024.

During the project, the Beetroot team began by reviewing numerous spreadsheets, calculators, and program standards to understand how we deliver our work. Consuming this information, they developed an integrated webplatform that moves all of this information from across multiple spreadsheets, files, and reference guides, into one singular platform. The result is that our project managers can see all of their projects and documentation in one place, quickly move throughout the project without opening/closing files, and interact with project data in a seamless way. 
This was a totally, customized and bespoke platform that works to serve a fairly niches industry, and as such, there was nothing on the market that met our needs. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. An MVP that our beta testers would be comfortable rolling out to a larger practice.
2. Increased project efficiency of 20% among our project managers using the platform.
3. Platform leveraged to win two additional clients in <12 months after launch. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Beetroot had a dedicated Project Manager throughout the project who managed the team, schedule, and interactions with us. She was a singular point of contact for any issue that we had, and she would distribute information or requests to her team, and provide a consolidated response which kept things efficient. This was also very helpful from the standpoint that we didn't have experience with this type of project, and wouldn't always know who a question should be directed to. 

What was your primary form of communication with Beetroot AB?

Virtual Meeting

What did you find most impressive or unique about this company?

I was really impressed at the effort they put into understanding the technical delivery of our business program. They had a business analyst involved with the project that learned enough about it that it actually felt like she could be a consultant within the program. What that meant to us was that it didn't feel like we had to spend an inordinate amount of time explaining how the program works. It also resulted in her being able to understand our intent, even when we couldn't always provide the direction. She became a really important liaison between what we needed to accomplish with the business, and how that translated to the software platform. 

Are there any areas for improvement or something Beetroot AB could have done differently?

After deploying the first version of the software platform, we had some unclear expectations for when updates would be made, and how that would be communicated with the team. However, we resolved that together by developing a sprint-schedule, inclusive of feedback, and better defined the roadmap for version updates. So they reacted to the feedback really well and constructively. 

BACKGROUND

Introduce your business and what you do there.

I’m the CTO of a fintech company. We're not a bank-licensed service, but we run a service on top of bank solutions. We create fintech apps to offer more modern financial services to end users.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Beetroot AB?

We engaged with Beetroot AB to get their tech competence for the launch of our expanded product offering.

SOLUTION

What was the scope of their involvement?

Beetroot AB specializes in app development. Initially, we were thinking of developing a solution for both iOS and Android, but we ended up only developing it for Android. The main deliverable was an end-to-end integration with our banking partners.

First, we provided Beetroot AB with a brief to start the project. We came into the project with the business and technical needs, so the scope was set. Since then, Beetroot AB has built the Android app from scratch, including the technical integration and the UI. Their work has included designing the technical solution, but we've provided the UX designers. 

What is the team composition?

We've worked with one Android developer and an account manager from Beetroot AB. When we started the project, we were talking about having a full team from their company, but we only met with one developer due to our financial abilities. They also provided us with a person competent enough to do the full delivery by himself, which was very cost-efficient for us.

How did you come to work with Beetroot AB?

Although I wasn't part of my company when the project started, I know that Beetroot AB is fairly locally famous in Sweden. Although they have their business in Ukraine, they're quite famous in Sweden because they have Swedish owners.

How much have you invested with them?

We've spent around $8,000 per month for the last three years. In total, we've spent between $200,000–$900,000.

What is the status of this engagement?

The project started around October 2021, and it's ongoing. However, I didn't join the project until January 2022. We started launching the app as a standalone app. However, we've decided to combine it with our existing app instead.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

This has been a fairly complex technical delivery since it is a bank integration. Still, Beetroot AB has delivered on time and achieved a fairly autonomous and professional delivery.

How did Beetroot AB perform from a project management standpoint?

Beetroot AB has been very agile. The developer was initially incorporated into an Agile team, so we've established a normal Agile team delivery setup with regular feedback on delivery. We've used Microsoft Teams, Jira, and Slack for project management and communication. We've had one-on-one biweekly meetings with the developer.

What did you find most impressive about them?

Beetroot AB's competence and flexibility have been impressive. They have a skilled developer and a very easy and flexible account manager. Our dialogue has been effortless, and by working with them, we have the ability to scale our team up and down as needed.

Are there any areas they could improve?

There's nothing I'd have them improve.

Do you have any advice for potential customers?

Speak to Beetroot AB about your competence needs. Describe what you're after, and they'll be very flexible in matching that need. They can come in with a solution, not just recruit individual consultants.

BACKGROUND

Please describe your company and position.

I am the Founder of LöwgrenIT AB

Describe what your company does in a single sentence.

Business IT consulting and development of apps

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Beetroot AB to accomplish?

• Develop a travelers app
• Develop UI/UX and define a MVP
• Define POC and identify technical challenges

SOLUTION

How did you find Beetroot AB?

Referral

Why did you select Beetroot AB over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Good value for cost

How many teammates from Beetroot AB were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The work was to take an idea and define different functions and narrow a scope for an MVP and to build a clickable prototype in Figma to showcase the project for investors.

Key deliveries was:

• Definition of MVP
• Estimates on development
• UI/UX in Figma clickable prototype

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Definition of MVP
• Estimates on development
• Clickable prototype in Figma

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Delivery was on time, and work was well structured. The project manager also had a good communication skills, and all in the team understood the main idea for the app and how to translate that in the best way into a UI/UX.

What was your primary form of communication with Beetroot AB?

Virtual Meeting

What did you find most impressive or unique about this company?

The team was very reactive to suggestions and improvements and also had a lot of suggestions on how to improve the UX/UI experience. All work was done very professional and with high quality. The output was a roboust clickable prototype in Figma, that's going to be used to showcase the idea for investors.

Are there any areas for improvement or something Beetroot AB could have done differently?

Nothing I can think of right now.

BACKGROUND

Introduce your business and what you do there.

I'm the engineering manager at a SaaS company within the HR space. Our software measures the engagement levels and well-being of employees in various companies and organizations.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Beetroot AB?

We needed access to good and cost-effective developers to support our ongoing operations. We were looking to work with skilled and versatile developers outside of Sweden and spend less than local teams charge.

SOLUTION

What was the scope of their involvement?

Beetroot AB provides staff augmentation services for our company. We provide Beetroot AB with a job description of the resources we require, and the team hires developers who incorporate into our team and work on our company's projects full-time. 

What is the team composition?

We've worked with different teammates over the years, and at the moment, we work directly with 2–3 developers. 

What is the status of this engagement?

We started working with Beetroot AB in January 2018, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We have access to developers with a skill level we wouldn't have been able to get access to in Sweden. Beetroot AB's work has positively impacted our product's quality and built new features. 

How did Beetroot AB perform from a project management standpoint?

The developers allocated by Beetroot AB meet our expectations and deliver work on time and according to expectations.

What did you find most impressive about them?

I'm impressed by Beetroot AB's ability to find skilled candidates, even though the market has been challenging at some points of our engagement. During the Russian Invasion of Ukraine, Beetroot AB helped relocate their employees and ensured they had access to an internet connection, which I found impressive as well. 

Are there any areas they could improve?

I can't think of anything Beetroot AB can improve.  

Do you have any advice for future clients of theirs?

I suggest being very clear about your needs in terms of job descriptions and the resources' required soft skills. You need to be specific about whether you need a consultant who only executes or if you're looking for a professional who takes the initiative because there are different types of profiles.

BACKGROUND

Introduce your business and what you do there.
I’m a technology strategy associate at a global PR firm.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Beetroot AB?
We needed support with software development services to update and improve our existing platform.

SOLUTION

What was the scope of their involvement?

We had an initial call where we provided Beetroot AB with an RFP and documentation since we needed to rebuild an existing platform from scratch. We provided Beetroot AB with background about the current platform's state and our expectations for this project. Beetroot AB returned with a deck, and I introduced them to my team after we selected them. 

Beetroot AB has defined user requirements, collected user stories, and interviewed members of our team. With this information, the team has created the project's business requirements. Beetroot AB is responsible for our platform's front- and backend development, working simultaneously on mock-ups and QA testing. The software emulates a social media platform where users can interact and create posts in real-time. Beetroot AB provides maintenance, too.

What is the team composition?

We work with Beetroot AB's full stack developer for maintenance. We also work with a business analyst, a UX designer, a backend developer, two frontend developers, a QA engineer, and two project managers.

How did you come to work with Beetroot AB?

I found Beetroot AB at Clutch.

How much have you invested with them?

We've spent around $90,000 on this project. 

What is the status of this engagement?

We started working with Beetroot AB in April 2023, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Although we haven't launched our platform to the public, Beetroot AB's work meets our expectations, especially regarding ongoing maintenance. I have confidence that their service will continue to get better. 

How did Beetroot AB perform from a project management standpoint?
We have great communication with Beetroot AB using Microsoft Teams and Jira. Our original deadlines have been adjusted, but the team has been very communicative during this process.

What did you find most impressive about them?
I'm mostly impressed with Beetroot AB's communication and availability. I was initially worried when timelines changed since we're based at different locations, but Beetroot AB has always been available and very good at communicating. 

Are there any areas they could improve?

The only thing Beetroot AB can improve is their QA testing process.

BACKGROUND

Introduce your business and what you do there.

I’m the DevOps manager of Skyresponse, a Swedish technology company.

OPPORTUNITY / CHALLENGE

What challenges were you trying to address with Beetroot AB?

We needed help with IT services for our company.

SOLUTION

What was the scope of their involvement?

Beetroot AB provides IT staff augmentation services for us, mainly including backend development, QA testing, and UI/UX design resources. They source their internal staff for our projects, taking full responsibility for them.

Regarding technologies and tools, the team uses React, TypeScript, JavaScript, C#, and Python. In terms of UI/UX design, the teammates create mock-ups and suggest how the pages should look so the development team can take care of implementing their designs.

What was the team composition? 

We’ve worked with around two members of Beetroot AB’s team, including an account manager and an HR partner.

How did you come to work with Beetroot AB?

They were already working with us when I took my current position.

How much have you invested with them?

So far, we’ve spent around $1 million with them.

What is the status of this engagement?

We started working together in January 2019, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Beetroot AB’s team is always focused on learning new things and taking every development process in the right direction — that’s why they’ve kept improving throughout the partnership. They also change a resource if needed, but we haven’t done that in the last two years.

How did Beetroot AB perform from a project management standpoint?

Beetroot AB leads a smooth process. In terms of communication, we use email and Microsoft Teams for daily communication, but we also have monthly meetings with their upper management team to go over important matters.

What did you find most impressive about them?

Beetroot AB’s focus on their customer’s needs is impressive; they always understand our needs and quickly assign the right person to address them.

Are there any areas they could improve?

I don’t think there’s anything they can improve on because they have the right resources to adapt to changes and challenges.