Sustainable Software Development

SILVER VERIFIED

Beetroot is a Swedish-Ukrainian IT company that helps VC-funded startups and large enterprises to scale their R&D capacity, in a sustainable way. With a people-focused culture, fostered by personal responsibility and trust, Beetroot currently engages more than 450 people across 7 locations in Ukraine and Sweden. 

Our cooperation models: dedicated teams and end-to-end software solutions

Our expertise: MVP development, WordPress development, custom web, mobile, game &VR, DevOps, data management, art and design (UI/UX, Illustration, 3D Animation)

 
$10,000+
 
$25 - $49 / hr
 
250 - 999
 Founded
2012
Show all +
Stockholm, Sweden
headquarters
  • Stockholm
    Sweden
other locations
  • Kyiv
    Ukraine

Portfolio

Key clients: 

Pixel, Inverse Paradox, OVPN, Warpin, Upptec, Polar Bear Group, WiseStamp, XCDS, Beijer Electronics, Tipalti, Zwapgrid, Bold&Reeves, IfDealyed, 101 Relationer, Internet Vikings, Continental, Cpart Digital, Land Life Company, Briteweb, Webforum, Raketech, Normative, Abilia, Life4Me, Healo

Internet Vikings Image

Internet Vikings

 

Internet Vikings specialize in cloud hosting, domain names, and Google brand protection – helping companies make sure their affiliates don’t rank higher in search than themselves. Initially, they approached Beetroot asking to reinforce their team with WordPress, PHP, and DevOps specialists. However, over the 5 years of successful cooperation, we expanded the provided skillset with content creators, marketing

managers, and other language developers, building a team of 30 qualified experts. The team’s work resulted in 50% reduced time-to-market on R&D and high retention.
Zwapgrid Image

Zwapgrid

 

For Zwapgrid we have built a dedicated team of developers, which helped the client optimize their operations, and provided them with solid HR services and ongoing maintenance. Zwapgrid is a Swedish company that helps software companies build integrations between different systems. With more than 500 ready-to-use integrations, Zwapgrid offers effortless solutions for data streaming. Zwapgrid does not have

fixed projects with start and end dates, which makes it difficult to estimate exact results and efficiency. However, they are confident in sharing how the Ukrainian team of eight developers has helped with the continuous improvement of their platform.
101 Relationer Image

101 Relationer

 

For 101 Relationer we conducted user-behavior analysis and developed a 30-pages user case. The company operates in the field of qualified appointment booking and new business recruitment, therefore having effective CRM is one of the key factors of their success. We worked with Ruby on Rails, AngularJS and HTML CSS to create a user-friendly platform and ended up helping 101 Relationer to arrive at the most

efficient decision.
Shape Image

Shape

Shape is an Australian company that provides various construction services and creates better experiences across a wide range of spaces. Starting off as office fit-outs and refurbishments company, they now create aesthetical and functional spaces in retail, hospitality, education, healthcare, and other spheres. For Shape, we developed a modern, user-friendly, responsive website that showcased their heterogeneous portfolio and

visualized their company’s values.
Prokit Image

Prokit

 

 

Prokit is a blogging platform that unites athletes to share tips on exercise, nutrition, and gear. We helped Prokit by building MVC and adapting WordPress to the platform’s specificities. We added various features, including a custom illustrated map, integration with BuddyPress, Gutenberg as a Frontend editor, UI made using Vue.js, AWS (Beanstalk, S3, RDS, SES, Lambda), and AWS Lambda

functions for uploaded image optimization. The newly developed features allow users to share knowledge within the community and collaborate through chatting and other functions.
GRB Project Image

GRB Project

 

 

For the GRB Project, we developed a new website from scratch. GRB is a company that promotes gender equality through the effective allocation of public funding. We ensured their website was intuitive and easy-to-use, even for users with low technical competence. We also created a beginner’s guide for working with the WordPress dashboard. With the help of the new website, the GRB Project

team was able to increase the number of students, activities, and initiatives, which lead to a positive effect on their overall business.
Dedicated Team of Developers Image

Dedicated Team of Developers

Challenge

Inverse Paradox is a Philadelphia-based digital agency that specializes in designing & developing robust WordPress-driven experiences including websites, large scale multi-site environments, complex applications & eCommerce sites leveraging WooCommerce. Overall the challenge for them was in dealing with scaling up and down resources quickly depending on clients’ needs or project

influx. They started searching for a reliable development partner that could support their in-house team and deliver for the clients. 

Services offered

Beetroot created a team of WordPress developers in mid-sized Ukrainian cities of Odesa and Poltava. Both teams were provided with all necessary tools for effective communication, supported by local HRs and admin team, and encouraged to develop professionally in a welcoming, family-like atmosphere. 

Value created

“We discovered that Beetroot could deliver in their WordPress development with exceptional quality standards and adhere to our process and specifications so that we can offer a seamless experience to our clients, says Inverse Paradox founder and CEO Neil Harner. When we just started working together, we quickly became comfortable with the team, because communication was exceptional and the WordPress developers immediately embraced our expectations and delivered accordingly. It was a very smooth process to get started. We found Beetroot to be flexible, respectful and delivered based on their commitments”.

Dedicated Development Team Image

Dedicated Development Team

Challenge

Pixel is a fast-growing SEO agency in Stockholm, Sweden. They grew quickly and realized that they needed someone to focus on WordPress development. 

Services offered

Beetroot provided Pixel with qualified WordPress developers and built a team of two people. 

“Apart from the team of developers, Beetroot provided us with a dedicated HR person who takes

care of our team in Ukraine, says Pixel’s project manager Renée Erlandsson. Our HR, Tetiana, sits right next to the team and is able to take the temperature on a daily basis. She conducts performance reviews, giving feedback and small tips on how to make our cooperation more efficient. It’s very helpful since she deals with all those tiny things that are crucial for them to feel like a part of Pixel, even though we’re not located in the same office”.

Value created

“From the very beginning, things went much smoother than we anticipated, says Renée Erlandsson. We’ve always had an open dialogue, and our remote team have worked independently from the start and are a great complement to our in-house team”.

“Ukrainian developers are friendly, genuine and prestigeless; they’re generally eager to help with a wide range of inquiries, Renée adds. They quickly developed a sense of ownership of the project and tend to voice their concerns or opinions up front. We’ve come to see our team as a proactive team; they’re not afraid to come with suggestions for improvements”.

Reviews

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Code Stabilization & Python Development for IT Startup

“Their breadth of knowledge on different frameworks and technologies is impressive.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Sept. 2019 - Ongoing
Project summary: 

Beetroot AB provided backend Python development and testing services to an IT startup, helping to re-write code that had been previously written in poor quality. Their support is ongoing.

The Reviewer
 
1-10 Employees
 
Stockholm, Sweden
Adam Wamai Egesa
Co-Founder & CTO, Normative
 
Verified
The Review
Feedback summary: 

Data testing confirms that Beetroot AB substantially stabilized and improved the code. They have played a key role in helping the startup move toward production. The team communicates well and has solid English language skills. They’re familiar with both niche and mainstream frameworks.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m a co-founder, the CTO, and the chief director of the board of Normative. We were founded five years ago. We help large companies with sustainability by taking their data and calculating various things related to sustainability, such as CO2, water, land, chemical usage, biodiversity, and social things, like how a supply chain might affect child labor and other issues. We’re a 15-person IT startup.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Beetroot AB?

We were trying to get a small codebase up to par. It had been written by a data scientist who wasn’t very good at coding.

SOLUTION

What was the scope of their involvement?

Beetroot AB helped with backend Python development related to data science and data engineering. The project is about calculating impact and scalability, scraping data, and integrating with other services. Beetroot AB helped with writing tests and such. They were mainly raising code quality from very bad to good or great. The team provides ongoing support.

What is the team composition?

There are two members of their team working part-time. Trofim (Team Lead) is my main point of contact. I have also been in contact with other people in charge of management on their end.

How did you come to work with Beetroot AB?

We’d heard from a contact that Trofim in particular was an awesome developer. We had an interview and were really impressed.

How much have you invested with them?

Thus far, the total is about €32,000 (approximately $35,600 USD). We were paying around €9,000 (approximately $10,000 USD) per month initially, and then that went down a bit.

What is the status of this engagement?

We started working with Beetroot AB in September or October 2019, and we have an ongoing support contract with them.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I’ve used a tool called Code Climate to check the quality of their code, and it’s very good. It went from being catastrophic to having the second-highest ranking on Code Climate. That was the main goal of the project: to stabilize the code base and improve quality. We haven’t launched it to production, so we don’t have any user feedback, but Beetroot AB has helped us move closer to production.

How did Beetroot AB perform from a project management standpoint?

Trofim speaks very good English and is good at communicating what he sees needs to be done. They presented different options for us to pick from. They have their own project management system, on which we can look at how things are going and plan things. We mainly use Slack for communication, and Jira for the project management itself.

What did you find most impressive about them?

Their breadth of knowledge on different frameworks and technologies is impressive. We’re using a somewhat niche or rare framework, and we were struggling to find people who even knew about it. Trofim knew about it, along with all of the popular frameworks.

Are there any areas they could improve?

Working with us to improve the domain knowledge could always be improved. The challenge with our project was that it required a lot of domain knowledge that was more or less impossible to get into in the short period that they had.

Do you have any advice for future clients of theirs?

My advice is to just set up a call with Trofim and plan out whatever work you have. I think he will solve the problem.

5.0
Overall Score The only reason we’re stopping is because of cost.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They had to determine themselves how long it would take, and they met the deadlines.
  • 5.0 Cost
    Value / within estimates
    It’s super impressive work. They accomplished a lot of technical and very difficult things during the time.
  • 5.0 Quality
    Service & deliverables
    They told us what they could do for us, and they delivered on time and with high quality.
  • 5.0 NPS
    Willing to refer
    As long as the client is in need of the same type of technical skills, I’d recommend Beetroot AB.

IT Staff Augmentation for SaaS Company

“Their team is easy to work with and remains in-tune with our needs.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Nov. 2015 - Ongoing
Project summary: 

Beetroot AB supports the full-service IT staff augmentation for a SaaS company. Their team provides recruitment, office space and equipment management, and HR services.

The Reviewer
 
11-50 Employees
 
Stockholm, Sweden
Peter Ilis
VP of Engineering, Webforum Europe AB
 
Verified
The Review
Feedback summary: 

Augmenting strong ease of integration, Beetroot delivers top-notch candidates who complement and assimilate to the partner’s team. During the entirety of the partnership, there has been minimal turnover rate in personnel. Beetroot AB’s effective HR services reduce overall processing times.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the VP of Engineering at Webforum Europe AB. We’re a Swedish based company with ten employees.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Beetroot AB?

We’re a SaaS company, and we’ve been developing our product for many years. This development primarily happens offshore in Ukraine. It’s a never-ending process to build new features and continuously improve our products. This is where Beetroot AB comes into play. We hired them for technical staff augmentation.

SOLUTION

What was the scope of their involvement?

Beetroot AB provides full-service IT staff augmentation. They help in recruitment, office space management, and HR services. Their team also handles the equipment that the staff needs including computers, the Internet, and so on.

How did you come to work with Beetroot AB?

They seemed like a really good company to work with. Although they’re primarily located in Ukraine, they have a Swedish founder and a Swedish office as well. We received a good offer and moved our business over to them back in 2015.

How much have you invested with them?

We’ve invested about $1,000,000 so far.

What is the status of this engagement?

Our engagement began in November 2015, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Their staff has more or less become an assimilated part of our team. I’m their manager, and we measure success metrics based on internal definitions. Overall, I’m very happy with Beetroot AB’s delivery of top-quality candidates. In our time together, there has been an extremely low level of turnover in personnel which is an important success factor for us.

There’s always been strong ease of integration. Over the years, Beetroot AB has managed to find ideal candidates who meet our requirements and complement our culture. Their team is easy to work with and remains in-tune with our needs. This ongoing project is always moving and progressing.

How did Beetroot AB perform from a project management standpoint?

We are currently not using Beetroot services for project management.

What did you find most impressive about them?

Our Beetroot staff have expressed happiness toward their work environment in Ukraine. We find it easy to work with the candidates brought in by Beetroot AB. Beetroot AB’s HR services are also very notable. Their services mitigate our day-to-day HR efforts and allow us to focus on building the product.

Are there any areas they could improve?

No, their team produces great work.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Web Development for Bio-Tech Company

“They have a great startup culture because of their small team.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
2018 - Ongoing
Project summary: 

Beetroot AB integrates into the inhouse team of a genetics AI platform to work on both frontend and backend development. They write algorithms and UI/UX using Angular for the frontend and Python in the backend.

The Reviewer
 
11-50 Employees
 
Palo Alto, California
Co-Founder and CEO, Genetics Company
 
Verified
The Review
Feedback summary: 

The code delivered by Beetroot AB is consistently high quality, satisfying all project requirements. They have a small startup culture that allows them to pay attention to detail and bring a more enjoyable attitude to the work while staying on top of all milestones for their deliverables.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

We are a genetic AI platform that can create and interpret genetic maps using machine learning and various algorithms.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Beetroot AB?

Their team helps us with full-stack development, addressing an array of challenges across the frontend and backend of our web applications.

SOLUTION

What was the scope of their involvement?

The Beetroot AB team works with all kinds of scientists, including physicians and geneticists to incorporate their work into our machine learning algorithms and then integrate that into the product. We train and onboard their members and then they integrate with our team from there.

They work directly with our team members so that all aspects of the frontend and backend flow smoothly together in the final solution. The frontend is built using Angular and the backend involves Python and a lot of different databases.

What is the team composition?

There was only one member of their team working with us for a very long time, but now we have about 10 individuals in total.

How did you come to work with Beetroot AB?

Beetroot AB stood out from the hundreds of offshore companies who contact me because of their focus on being data-driven and really explaining the process behind their work.

How much have you invested with them?

We’ve spent close to $300,000 total over the course of our work with Beetroot AB.

What is the status of this engagement?

The beginning of our work with them was about 2 years ago, around early 2018, and we are continuing to work together today.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The individual performances of various developers vary, and we tend to track those on a more individual basis, but overall our engagement with them has been very productive. Our team has been very satisfied with the quality of their work as a whole.

How did Beetroot AB perform from a project management standpoint?

We handle all of the project management on our side, but they tend to do a good job of staying on top of deadlines and helping us to meet all of our project milestones as a company, which we really appreciate.

What did you find most impressive about them?

They have a great startup culture because of their small team, and that allows them to be very attentive to detail in their work. That dynamic also allows them to have a very cozy feel, which makes them very easy to work with as well.

Are there any areas they could improve?

I’m not sure that there’s anything I think they should do differently. Hiring is something that they will do more of as they continue to grow, but It has not caused us a lot of problems.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Development Staff Augmentation for a Fintech Company

"They did exactly what we wanted."

Quality: 
4.0
Schedule: 
4.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
Confidential
 
May 2019 - Jan. 2020
Project summary: 

A team member from Beetroot AB developed a software product to assist with daily financial operations, including features like bill payments and expense tracking. They used Node.js to develop the product and also helped with software integration.

The Reviewer
 
1-10 Employees
 
Ra'anana, Israel
C0-Founder & CEO, Fintech Company
 
Verified
The Review
Feedback summary: 

Beetroot AB’s work was vital to the success of the client’s business. The team is highly motivated and provided regular updates on the status of the project. They were a trustworthy strategic partner that the client looks forward to working with in the future.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO and co-founder of a financial services company that provides financial intelligence software to small businesses.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Beetroot AB?

We wanted assistance in developing a product that would help our customers with day to day financial operations such as bill payments and expense tracking.

SOLUTION

What was the scope of their involvement?

Beetroot AB used Node.js to develop the software with our desired features. The developer we worked with also helped integrate an American accounting software that we use. 

What is the team composition?

We worked with one developer from Beetroot AB. 

How did you come to work with Beetroot AB? 

The CTO of our company worked with them at a previous company. We interviewed one of their developers, and he seemed like a good fit for this project. 

What is the status of this engagement?

We began working with them in either May or June 2019 and completed the project in January 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We onboarded our developer quickly and he helped us accelerate our timeline. He was very motivated and worked hard to produce a good product. This project was very important for the company and Beetroot AB contributed a great deal. 

How did Beetroot AB perform from a project management standpoint?

Beetroot AB provided us with daily updates about the project. We had a designated Slack channel that we used to communicate. I only have good things to say about the quality of their project management skills.

What did you find most impressive about them?

We were able to form a strategic partnership. They’re very attentive and try to help wherever they can. They didn’t try to upsell us or push for additional services that weren’t necessary. They did exactly what we wanted. 

Are there any areas they could improve?

It would be nice if we could’ve gotten started on the project more quickly after we first made contact. 

Do you have any advice for potential customers?

It’s beneficial to make sure that their developers feel like they are a part of your company, even if they are working remotely. 

4.5
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 4.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Machine Learning Algorithms for Nature Restoration Company

“Compared to other products on the market, I’m very pleased with what they delivered.”

Quality: 
4.5
Schedule: 
4.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
June 2019 – Ongoing
Project summary: 

Beetroot AB is developing machine learning algorithms to help a nature restoration company process drone images and classify objects. They completed phase one of the project and are currently in phase two.

The Reviewer
 
11-50 Employees
 
Amsterdam, Netherlands
Gautham Ramachandra
Restoration Ecologist, Land Life Company
 
Verified
The Review
Feedback summary: 

Beetroot AB’s deliverables have enabled the restoration company to take their work to the next level, which has ultimately attracted new clients and expanded the scope of their work. Accessible, transparent, and responsive, the team delivers on promises and excels at managing expectations.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m a restoration ecologist for Land Life Company, a nature restoration company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Beetroot AB?

We use technology to make restoration more efficient and cheaper at scale. We started using drones and UAVs to do a lot of mapping work; it takes a fraction of the time and just 1–2 people. As we did this more and more, we reached a stage where we wanted to develop machine learning algorithms to take it a step further. This would enable us to get measurements and metrics, such as the health of the trees, the geolocation, how fast they’re growing, etc. We needed a company to help us develop the algorithms.

SOLUTION

What was the scope of their involvement?

Beetroot AB developed machine learning algorithms that we use to process drone images and classify various objects. We finished the first phase of the project successfully; now, we’re in the second phase.

What is the team composition?

There’s one senior developer, one junior developer, someone on their business end, and someone from their accounting department. They’re onboarding another person as well.

How did you come to work with Beetroot AB?

They got in touch with us about a year ago and briefed us on their capacities and how they could help. A couple of months later, I got back in touch with them. I had an idea of what I wanted to do with them. I explained our problem and what we expected in terms of a solution. We had a couple of meetings to figure out what kind of help we’d need from their end. 

They got back to us with what they thought we needed. They walked us through a timeline, what to expect, and costs. We then signed off on it after a 1–1 ½ months of negotiations.

How much have you invested with them?

My company has spent €40,000–€60,000 (approximately $44,000–$66,000 USD).

What is the status of this engagement?

We started working together in June 2019, and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve started using the product, and it’s considerably changed how we do business in terms of getting new clientele and being able to expand the scope of our operations. Beetroot AB’s work has allowed us to go a step further than just doing the mapping work for clients; now, we can also give them the ability to track trees that they plant in real-time and integrate that into our maps on an online platform. For example, if you planted 100 trees, the algorithms they developed would give you an exact location of those trees, and then you can measure the trees and see how they’re doing. We’ve been able to take it to the next level.

How did Beetroot AB perform from a project management standpoint?

I have no complaints about how they manage the process. They’ve done really well and delivered what they promised. There’s a lot of transparency. They’re realistic about what we can expect, and they’ve tailored the product to our needs.

They use a common online system to update us as each phase is completed. The system also lets us know the tasks of the week, the number of hours they’ve worked, and the costs incurred. It is very detailed and broken down in such a way that we can really understand what they’re doing. It feels like they’re working within the same sphere because we constantly know what they’re up to. We can reach out to them at any point. It’s been handled really well.

What did you find most impressive about them?

I’m pleased with them being able to deliver the project on time. Compared to other products on the market, I’m very pleased with what they delivered.

Are there any areas they could improve?

They’re a small company and could give us more discounts. We’re happy with the quality of work, though.

Do you have any advice for potential customers?

Be clear with what you want. If you’re not clear, have a lot of discussions beforehand so that both parties know what it’s going to take. Be realistic about expectations. We took a lot of time to make it absolutely clear what it was that we wanted.

5.0
Overall Score They’re really good at keeping us updated. They’re always available.
  • 4.0 Scheduling
    ON TIME / DEADLINES
    It’s hard to predict timelines with this type of work. We had small delays, but they did warn us about it beforehand.
  • 4.0 Cost
    Value / within estimates
    They use senior developers. They are a small company, so we often complain about the pricing.
  • 4.5 Quality
    Service & deliverables
    They’re transparent and available at all times, and they deliver quality work.
  • 5.0 NPS
    Willing to refer
    I’d definitely recommend them to a colleague. They’re really flexible, and they listen to their client. They deliver exactly what they’re looking for.

Staff Augmentation for Social Impact Agency

"The entire team from sales to support to development have been a pleasure to work with."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
June 2019 - Ongoing
Project summary: 

Beetroot AB provided staff augmentation to a social impact agency. The team of developers works on customer support, bug-fixes, WordPress integrations, and front- and backend development.

The Reviewer
 
11-50 Employees
 
New York, New York
Kelly Ostrowercha
Director of Project Operations, Briteweb
 
Verified
The Review
Feedback summary: 

The team of developers remedies errors in a timely manner and has sped up the ticket-processing and project time. Beetroot AB crafts an enjoyable and collaborative experience. The team is professional, personable, and talented.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

Briteweb is a Brand, Digital and Marketing agency who works with social impact companies. I am the Director of Project Operations and manage all the resourcing at Briteweb

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Beetroot AB?

Initially, we hired them to be the developers on all our support retainers but it quickly led to more resources being needed for developing websites.

What were your goals for this project?

Having a dedicated resource to tackle all our incoming support so we could serve our clients better

SOLUTION

How did you select this vendor?

We have worked tried working with a lot of different development agencies in the past and did not have great experiences. Beetroots values align with Briteweb and we were really interested in the investment they make in their employees through education.

Describe the project and the services they provided in detail.

One dev is dedicated to our large support department servicing anything from bug fixes to larger changes to the client's websites. The other devs we have used complete the backend, front end and integrations for Wordpress websites we build.

What was the team composition?

Singular developers working on various projects and support retainers. They work very well with our Project managers, strategist and other in-house developers. We are able to scale up and down depending on the demand we have in our business. We have a couple full-time developers who are a part of our team now but we also have used developers in a T&M capacity to fill any gaps we may have for a shorter term,

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

Beetroot has been such a pleasure to work with and are very fair. They always solve any issues we may ever have very quickly and in a fair manner. The developers are highly skilled and are very hard workers. It has done so much for our business from a client satisfaction standpoint of being able to move through tickets and projects faster with these skilled, dedicated resources. It also has helped our bottom line significantly to be able to have the Beetroot developers on monthly retainers and be fully dedicated to Briteweb.

How was project management arranged and how effective was it?

Beetroot has been quick to pick up our communication and development process. We had an instance with one developer that didn't suit our needs and Beetroot quickly solved the situation and found us a new dev. The timezones come with its challenges but again, Beetroot was able to adapt and come to a compromise when we need video meetings and adjust their schedules accordingly.

The language sometimes is an issue but I think all the other attributes outway this small thing. They just do great work and are always so eager to please us. We use, Gitlab, Slack, Trello, Accelo and email

What did you find most impressive about this company?

They are just on top of everything from invoice breakdowns to solving any issues that may arise. They are willing to invest new parts of their business to strengthen the partnership they have with us. The entire team from sales to support to development have been a pleasure to work with.

Other vendors weren't as skilled, had bad communication and many times we end up having to redo the work that they did. Beetroot is far beyond other agencies we have worked with from a skill, communication and issue resolution perspective.

Are there any areas for improvement?

I think we have ironed out most of the kinks we were experiencing at the beginning of the partnership but that is true of any partnership. We will continue to strengthen our partnership with Beetroot and continue to expand the team we use on our projects.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Very smooth
  • 5.0 Cost
    Value / within estimates
    Really can't beat their prices. Has been amazing for our bottom line.
  • 5.0 Quality
    Service & deliverables
    They invest in their team and it shows.
  • 5.0 NPS
    Willing to refer

Data Gathering for B2B SaaS Platform

"They show up for the team, making sure that they have everything, including motivation to manage their tasks."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Feb. 2019 - Ongoing
Project summary: 

Beetroot AB gathered data and content for a B2B SaaS platform. The team was responsible for organizing public data to be implemented in the platform.

The Reviewer
 
51-200 Employees
 
Sweden
Head of Product, B2B SaaS Platform
 
Verified
The Review
Feedback summary: 

The data gathered was part of the main 2019 release, which led to new deals and a higher renewal rate. Beetroot AB communicates effectively to ensure a collaborative relationship. The team thrives due to their positive work culture.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

The company is a B2B SaaS-company with large international customers.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Beetroot AB?

The company works a lot with gathering and organizing public data within the life science industry. The team at Beetroot has been working with gathering content and data from very unstructured providers and organized them so that they can easily be implemented in our SaaS-platform.

What were your goals for this project?

We wanted to offer our customers access to this unstructured data through our SaaS-platform

SOLUTION

How did you select this vendor?

We evaluated a couple of vendors, both other companies based in Ukraine and companies in primarily Philippines. We decided to go with Beetroot mainly due to strong and relevant references that we spoke quite a lot with.

Describe the project and the services they provided in detail.

The company works a lot with gathering and organizing public data within the life science industry. The team at Beetroot has been working with gathering content and data from very unstructured providers and organized them so that they can easily be implemented in our SaaS-platform.

What was the team composition?

We started the team with three members in February and have continuously added new members throughout the year and we are now 14 team-members.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

The data gathered and organized by the team resulted in our main release for the platform during 2019. This resulted both in new deals and a higher renewal rate.

How was project management arranged and how effective was it?

We have had a very good collaboration with Beetroot personnel throughout this project and kept a close dialogue about how to manage and grow the team. We have tried to make the team as integrated as possible with the rest of the company. This means joining in on weekly meetings and visiting the HQ. We have also visited the team frequently to build personal relationships which has made communication easier. On a daily basis slack and video calls have been the main tools for communicating.

What did you find most impressive about this company?

They show up for the team, making sure that they have everything, including motivation to manage their tasks. The culture at Beetroot also aligned well with how we like to work ourselves which helped a lot.

Are there any areas for improvement?

We have always had communication around potential areas that could be improved and these have been resolved. Most of these have just been very team-specific issues/challenges.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Outsourced WordPress Dev for Web Designer

“Beetroot AB’s main selling point is their ability to communicate.”

Quality: 
4.0
Schedule: 
4.5
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
2016 - Ongoing
Project summary: 

Beetroot AB provides development outsourcing to a web designer and developer that specializes in WordPress. A full-time developer implements web design into code, supporting new and ongoing client projects.

The Reviewer
 
1-10 Employees
 
Utrecht, Netherlands
Jan Willem Hoogstraten
Director, Studio Bovenkamer
 
Verified
The Review
Feedback summary: 

With Beetroot AB’s development support, the one-person company can focus time and energy on building client relationships. They communicate seamlessly and deliver high-quality work that adheres to time and cost restrictions. Customers can expect a reliable and committed offshore partner.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the director of Studio Bovenkamer, a Dutch company that develops websites and provides UX, design, and development consultancy services. We specialize in WordPress.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Beetroot AB?

As a self-employed developer and designer, it’s hard to keep up with my growing client base. I wanted to do less development.

SOLUTION

What was the scope of their involvement?

Beetroot AB provides development support. They mainly do frontend development and then a little bit of WordPress backend development. We initially did two proof of concept (POC) projects. After those were done, I decided to hire one of Beetroot AB’s developers full-time, and I’ve been working with her for a year-and-a-half. 

Our process is that I send wireframes and a web design to the developer and explain the clients’s requirements to her. The developer then implements the web design into code so that we can use it for WordPress. She does the whole technical realization and creates fully functional websites. If any of my returning clients need to create some new functionality, add to their website, or require maintenance, Beetroot AB does that. 

What is the team composition?

I currently work with one full-time developer. For the first two projects, I worked with junior developers, a developer, and a project manager.

How did you come to work with Beetroot AB?

Beetroot AB emailed me and proposed doing business together. I got in contact with a sales manager, who explained to me how they did their development and what their main processes were. What was appealing to me was that they worked almost the exact way I did; they used the same techniques and took the same steps.

My primary concerns were whether they’d deliver high-quality work and maintain a healthy, communicative relationship, since I’m in the Netherlands and they’re in Ukraine. 

How much have you invested with them?

The first two projects were on a fixed price base, but I can’t remember how much that was. Since hiring a developer full-time, I’ve spent $2,000 a month, or between $36,000–$40,000.

What is the status of this engagement?

I began working with Beetroot AB on the first two projects in 2016. There was a gap in our work together, and then I hired one of their developers full-time.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I’ve outsourced 75–80% of my development to Beetroot AB, which allows me to pay more attention to my clients and build better relationships; I can be a better account manager. Beetroot AB's deliverables are functional and reliable.

How did Beetroot AB perform from a project management standpoint?

Project management only applies to the first two projects we did; now, I manage the projects, and the full-time developer is only concerned with development. I handle all of the planning and communication with clients. 

They’ve delivered on time and within budget. Beetroot AB’s main selling point is their ability to communicate. Their team has good English, and they have the same ethos. For the first two projects, we had a bit too much communication; we were still building up a new relationship. We use tools to communicate and bridge the gap between designer and developer. I’ve enjoyed working with a team from a different country; it’s fun to train them. 

What did you find most impressive about them?

They bring dedication, communication, and price to the table.

Are there any areas they could improve?

I think they could become more technical and have more knowledge about security in development. Their skills could go beyond just frontend. However, this only applies to my developer right now, and she’s grown a lot over the last year-and-a-half of intensely working together. Beetroot AB offers internal trainings and teaches their team English.

Any advice for potential customers?

Give them the benefit of the doubt and try them out. Outsourcing can be scary, but these guys are trustworthy and reliable.

5.0
Overall Score I’ve never outsourced at this scale, and they’ve been very patient with me. They’re super nice.
  • 4.5 Scheduling
    ON TIME / DEADLINES
    They’ve been almost perfect in this regard.
  • 4.0 Cost
    Value / within estimates
    Quality is good. They’re solid.
  • 4.0 Quality
    Service & deliverables
    Time management and QA could be better, but overall, it’s been good.
  • 5.0 NPS
    Willing to refer
    They’re fun to work with.

IT Staff Augmentation for Integration Platform

"They are super responsive and answered up to my questions...they’re extremely bright and ambitious."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Dec. 2017 - Ongoing
Project summary: 

Beetroot AB provided an outsourced development team for an integration platform. After an exhaustive onboarding process, their team helped set up DevOps processes and routines for continuous integration. 

The Reviewer
 
11-50 Employees
 
Stockholm, Sweden
Leo Berghald
CEO, Zwapgrid
 
Verified
The Review
Feedback summary: 

Beetroot AB has provided an excellent team of developers that seamlessly work with the client's team. Project management is simple and easy. Responsive and ambitious, their team works between Sweden and Ukraine to effectively deliver IT solutions. 

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Zwapgrid, an integration platform. We work primarily with other software companies and help them with their various application integration needs.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Beetroot AB?

We needed skilled developers to build our integration platform. From the start, we needed an offshore team because we knew we wouldn’t be able to staff locally.

SOLUTION

What was the scope of their involvement?

They work as our development team for our platform. Although we have a couple of in-house developers, we rely very heavily on Beetroot AB. We spent time explaining and talking about our process and what problems we are addressing. Our team also asked them how they think we should handle these challenges. We have spent a lot of money and energy on setting up DevOps and routines for continuous integration.

They’re very transparent with what they pay the developers and we decide if the developer should be hired or not. They add a management fee on each salary which we’ve agreed on. In the interview process, we prepared 13 different tests for candidates. If they pass with high enough scores, our CTO does the final interview and onboards them. Essentially, Beetroot AB is providing HR and office facilities.

What is the team composition?

There are eight developers, including a team lead and a technical lead. Last week, we decided to add two more developers to the team. There will eventually be 10 people. A month ago, we put together three different teams. There are one platform team and two multi-functional teams with product owners and project managers based here in Stockholm and developers based in Kyiv.

How did you come to work with Beetroot AB?

We initially tried other teams to help us continue to build on the platform, but they didn’t work out. I met with one of the founders of Beetroot AB and we decided to give them a try. From then on, the team has just been growing.

How much have you invested with them?

Our team has invested $40,000 per month since December 2017.

What is the status of this engagement?

We started working together in December 2017. The work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re super happy with them. They’re doing a great job. It’s like working with an in-house team. While some CEOs see outsourced teams as exoskeletons, our cooperation is completely different. They could just as well be working here in Stockholm; it doesn’t matter if they’re based in Kyiv or the southern part of Sweden.

How did Beetroot AB perform from a project management standpoint?

We have integrated their team very closely with the team in Stockholm. Once a year, we bring all of them to kickoffs. We have video standups and interact on Slack and Google Hangouts daily. We also arranged an apartment here in Stockholm. They take turns working here to get even closer to the core of this team.  

What did you find most impressive about them?

Our developers feel that they are working for two companies; us and Beetroot AB. We take up all their time. I don’t think any of our developers feel they are consultants. They’re full members of the team. It’s an extremely good setup as it shows we are willing to invest in the people if they invest in us and our mission. We treat them with respect and we expect them to do a fantastic job with us. We’ve only lost one person who had to move away.

Are there any areas they could improve?

When we had issues in the beginning because they didn’t really understand me or I didn’t really understand them. However, we cleared those things immediately. They're responsive and answered all of my questions.

Do you have any advice for potential customers?

I would advise involving them and being selective when you recruit. Treat them with respect and show them you’re hoping to work with them for 10 years. They’re extremely bright and ambitious. If you believe in them and give them a place to grow, the energy and passion you’ll get back from them will be fantastic.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Staff Augmentation for Software Startup

"We treat Beetroot AB as part of our team."

Quality: 
4.0
Schedule: 
4.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$1,000,000 - $9,999,999
 
April 2016 - Ongoing
Project summary: 

Beetroot AB sourced front- and backend developers to a software house. The team works with a variety of technologies on different digital and physical products. They’ve also supplied some design help.

The Reviewer
 
11-50 Employees
 
Israel
Avi Danon
CEO, Cpart Digital
 
Verified
The Review
Feedback summary: 

Beetroot AB exceeds expectations, acting as a true part of the team. Their personable approach complemented their professional management approach. Despite time differences, communication was seamless. They supply an experienced development team.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Cpart Digital, a software house.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Beetroot AB?

We needed staff augmentation for our software house. We were having trouble finding good developers, and as a young company, we couldn’t compete with big companies in terms of salaries and budget.

SOLUTION

What was the scope of their involvement?

Beetroot AB provided backend and frontend developers. We had interviews to decide who we wanted to work for us. Our company has a variety of digital products that include web and native applications. We mostly use .NET, .NET MVC, Angular, React, JavaScript, and CSS technologies for development. For mobile, we generally use native iOS or Android code, using Java or Xamarin.

We have a physical product, and then about seven or eight digital products. Those are in the form of mobile apps, dashboards, and portals. The design work is primarily done in-house, but their team has provided some assistance with that.

What is the team composition?

We started with one or two people, but that number has evolved over time. For the last year, we’ve had about ten developers. We had a UX/UI designer for a short time as well.

How did you come to work with Beetroot AB?

I got in touch with them and decided to have a meeting in Israel. It is better to start off slow when working with a new company, so we started with one developer. The whole HR process was excellent. They found the candidates that we interviewed.

How much have you invested in them?

We spend between $300,000–$400,000 per year. We pay them on a monthly basis using a personal employee agreement. The final cost for each developer depends on their level of experience.

What is the status of this engagement?

Our ongoing engagement with Beetroot AB started in April 2016.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I enjoy that we have an evolving relationship. As we’ve gotten to know each other, it’s become a more personal relationship. There are a few challenges due to the fact that we aren’t sitting in the same room. In terms of professionalism, it was the same as having in-house developers. The distance can be an issue when in-person meetings are necessary. We also had to learn about cultural differences we weren’t familiar with.

How did Beetroot AB perform from a project management standpoint?

We treat Beetroot AB as part of our team. Their communication was great. We travel to Ukraine pretty often, and their whole team is engaged with our work and company. They’re involved in company meetings.

When it was a smaller group, everything was managed from here. Now that the group has grown, we have two team leaders who function as development project managers. It isn’t the most structured process, but we found our way to make it work and are happy with the results we have at the moment. We use Skype or Google Meet. For communication, we use email and Jira in terms of the agile and development cycle.

What did you find most impressive about them?

While there were differences with them being in Ukraine and our company being based in India, I haven’t had such a positive relationship with another company. It has been working well so we never had to look for anything else.

Are there any areas they could improve?

Beetroot AB is pretty good at what they do. We aren’t familiar with the Ukrainian market and laws of employment. It would be nice to know certain things upfront when we’re looking at a budget for next year. Their team tries to make it more transparent. After we had a conversation with them, we created a spreadsheet and yearly plan for decision-making.

Do you have any advice for potential customers?

Without even thinking twice, I would recommend them. For every new project we had, I didn’t want to replace any developers. I wanted something stable and on a long-term basis. Treat them exactly like you treat your in-house employees and go visit their office. We’ve gone in the past, and this year we haven’t gone enough, and I feel different. It would be good to visit them once every quarter.

5.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
Verification

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SILVER VERIFIED
Business Entity
Business Entity Name
Beetroot AB
Status
Active
Jurisdiction of Formation
Sweden
Id
556812-8853
Date of Formation
Jul 1, 2010
Payment & Legal Filings
International Credit Risk Assessment

Per our methodology, the International Credit Risk Assessment rating is determined by our analysis of a credit report and third-party data.

Low Risk
Last updated
Sep 27, 2019
Client Reviews
VERIFIED CLIENT REVIEWS
14
OVERALL REVIEW RATING
4.9
Source
Clutch
LAST UPDATED
March 12, 2020