The home of great teams

Beetroot is a Swedish-Ukrainian IT company, building dedicated teams of developers and designers from Ukraine for clients around the world. Beetroot currently employs more than 300 people, some being 1-man teams and others large R&D departments. Some of the service areas we cover are software development, operations, art, and design. We also run Beetroot Academy, a non-profit school, offering practical in-demand IT education in 11 different locations across Ukraine.

Services we provide:

Software Development: Web, Mobile, Cross-Platform, Game Development, Database Development, Quality Assurance

Operations: Data Management, Content Management, Lead Generation

Art & Design: UI/UX, Illustration, 3D Animation

 
Undisclosed
 
Undisclosed
 
250 - 999
 Founded
2012
Show all +
Stockholm, Sweden
headquarters
  • Stockholm
    Sweden
other locations
  • Kyiv
    Ukraine

Portfolio

Key clients: 

Pixel, Inverse Paradox, OVPN, Warpin, Upptec, Polar Bear Group, WiseStamp, XCDS, Beijer Electronics, Tipalti

Full-time Website Developer

Challenge

Berkshire Direct delivers high-quality, custom, mobile-ready WordPress websites. 

“The web development space is getting very competitive, says Berkshire Direct’s general manager Luke Shulze. It’s hard to find WordPress coders in our area for reasonable salaries that have the skills required for our work. Initial estimations pointed to paying two to three times more for

well-rounded coders around here, than if we worked with a distributed team”.

Services offered

Beetroot hired a full-time WordPress developer, who already helped them to craft 50 custom websites. Beetroot also offered services in part-time design work on an as-needed basis. 

Value created

Luke Shulze outlines three advantages of working with Beetroot:

  1. The cost. Even when comparing to competitors in Europe, Beetroot rates are very competitive, which helps our own rates, too. They’ve given us a lot of transparency so that we understand the factors playing in to define costs.
  2. The reliability is important because if our dev is out for a day or week we can be ensured we’ll have a fill-in. They have a large WordPress team to fall back on.
  3. The relationships. Having personally met many of the team members in Odesa I can outright say they are all awesome, passionate, and genuinely nice people. This creates a wonderful work environment for both them and their customers.

Dedicated Team of Developers

Challenge

Inverse Paradox is a Philadelphia-based digital agency that specializes in designing & developing robust WordPress-driven experiences including websites, large scale multi-site environments, complex applications & eCommerce sites leveraging WooCommerce. Overall the challenge for them was in dealing with scaling up and down resources quickly depending on clients’ needs or project

influx. They started searching for a reliable development partner that could support their in-house team and deliver for the clients. 

Services offered

Beetroot created a team of WordPress developers in mid-sized Ukrainian cities of Odesa and Poltava. Both teams were provided with all necessary tools for effective communication, supported by local HRs and admin team, and encouraged to develop professionally in a welcoming, family-like atmosphere. 

Value created

“We discovered that Beetroot could deliver in their WordPress development with exceptional quality standards and adhere to our process and specifications so that we can offer a seamless experience to our clients, says Inverse Paradox founder and CEO Neil Harner. When we just started working together, we quickly became comfortable with the team, because communication was exceptional and the WordPress developers immediately embraced our expectations and delivered accordingly. It was a very smooth process to get started. We found Beetroot to be flexible, respectful and delivered based on their commitments”.

Dedicated Development Team

Challenge

Pixel is a fast-growing SEO agency in Stockholm, Sweden. They grew quickly and realized that they needed someone to focus on WordPress development. 

Services offered

Beetroot provided Pixel with qualified WordPress developers and built a team of two people. 

“Apart from the team of developers, Beetroot provided us with a dedicated HR

person who takes care of our team in Ukraine, says Pixel’s project manager Renée Erlandsson. Our HR, Tetiana, sits right next to the team and is able to take the temperature on a daily basis. She conducts performance reviews, giving feedback and small tips on how to make our cooperation more efficient. It’s very helpful since she deals with all those tiny things that are crucial for them to feel like a part of Pixel, even though we’re not located in the same office”.

Value created

“From the very beginning, things went much smoother than we anticipated, says Renée Erlandsson. We’ve always had an open dialogue, and our remote team have worked independently from the start and are a great complement to our in-house team”.

“Ukrainian developers are friendly, genuine and prestigeless; they’re generally eager to help with a wide range of inquiries, Renée adds. They quickly developed a sense of ownership of the project and tend to voice their concerns or opinions up front. We’ve come to see our team as a proactive team; they’re not afraid to come with suggestions for improvements”.

Extended team of C++ developers

Challenge

OVPN is a Swedish VPN provider with well-proven security practices and high-quality services. They have a lot of in-house technical talent but when building a new team, they found themselves out on a limb as they hadn’t hired C++ resources before and couldn’t assess technical seniority. 

Services offered

Beetroot created an extended team of

developers, working from the Kyiv office. Beetroot also ensured a smooth onboarding process for the new team, offered HR and administrative support for the extended team.

Value created

“In general, it’s been a huge improvement over contractors. We felt contractors were always out to sell more hours. The permanent guys we have now instead care about the product, take responsibility and work very hard, says OVPN business developer Ruben Rehn. In Sweden, full-time resources are expensive. Salaries in Ukraine are obviously lower which means we get more for our money. However, working with Ukrainians is not just better financially. They are also technically strong and there is a good social match between Sweden and Ukraine. Before we started the Ukraine team we were lagging behind on product development but now we are growing the Ukraine team and things are moving in the right direction”.

“Even though our consultants are co-located we feel we are beginning to get a welded team, Ruben carries on. Beetroot provides a calm and good working environment in which we know our guys enjoy working”.

Reviews

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Staff Augmentation for Transportation Technology Company

“They were absolutely crucial to our work, and they made a difference in every department they staffed.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Feb. 2018 - May 2019
Project summary: 

Beetroot AB provided development staff augmentation for a travel technology company. They managed hiring, HR, office space, and termination as needed, and developers supported a variety of projects.

The Reviewer
 
51-200 Employees
 
Stockholm, Sweden
COO, Travel Technology Company
 
Verified
The Review
Feedback summary: 

A shift to AWS provided better server stability and reduced costs, and two separate e-commerce platforms that Beetroot AB supported now represent millions of dollars in revenue. Their account manager was easy to reach, and their developers were proactive and worked quickly.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

We are a travel technology company. We support airlines, rail, bus, and ferry operators with various services and applications. I'm the COO and a stakeholder. I am responsible for our delivery capabilities.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Beetroot AB?

We needed more resources and a more flexible model. We wanted to scale up and down quickly and easily while maintaining the quality of developers at a lower price.

SOLUTION

What was the scope of their involvement?

Our arrangement was fairly simple. We sent them the types of resources we wanted in terms of knowledge and cultural fit. They screened and interviewed potential candidates, then we sent qualified candidates tests. If they passed those tests, we interviewed them and negotiated the price.

Beetroot managed all the HR, equipment, and office needs for the developers we hired. They ran project management and communication tools, and they took care of any termination procedures as needed. We invited them to join our kickoffs, and we went for a full engagement with them.

What is the team composition?

We had a key account manager, but we also had extensive interactions with the founders. We had an HR person in Kiev and another in Odessa, and we worked with QA specialists and developers.

How did you come to work with Beetroot AB?

A friend of our chairman recommended them. We considered companies like them, so we went for them after that recommendation. They were very pragmatic, and not at all stubborn. They were flexible and willing to compromise.

How much have you invested with them?

We spent more than $500,000 USD over the course of the engagement.

What is the status of this engagement?

We started working together in February 2018, and the partnership ended in May 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They represented a large percentage of the people working for us. Their developers helped us move to AWS, which decreased our costs and increased our server stability. One team worked on an old ecommerce platform and almost doubled that revenue stream. They also managed a complete sales and reservation platform that now represents millions of dollars in revenue. They were absolutely crucial to our work, and they made a difference in every department they staffed.

How did Beetroot AB perform from a project management standpoint?

They were proactive, and they worked very quickly. Our key account manager was always reachable by text, and our HR contacts usually responded within a few hours. Communication was very good, and I had an excellent experience with them.

We communicated through email, Jira, Slack, and GitHub, and I visited their offices two or three times a year. We're very familiar with them, and we spoke daily with most of the developers we worked with. They were as integrated in our operations as our on-site team.

What did you find most impressive about them?

They were very adaptive, and they could work with many different commercial models. If the deadlines were very short or somewhat vague, they were flexible and worked to meet our needs. The people they hired were all top-quality, and they made their consultants feel at home in the projects they supported. They had very little turnover, and they earned the loyalty of the resources they found.

Are there any areas they could improve?

I don't have anything they should improve. It might be possible to find better offices or lower prices, but they did everything really well. I have nothing to complain about.

5.0
Overall Score But for the fact that our needs changed, we would still work with them. They were a key player for us.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They never missed a deadline.
  • 5.0 Cost
    Value / within estimates
    The seniority of the resources we worked with affected the cost, but their prices were still lower than anything we might have found locally.
  • 5.0 Quality
    Service & deliverables
    They're very responsive and happy to negotiate, and they built up a top-quality team very quickly.
  • 5.0 NPS
    Willing to refer
    I'm very likely to recommend them.

Staff Augmentation for Digital Agency

“Their work has been exceptional and even challenges my own in-house developers...”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Oct. 2017 - Ongoing
Project summary: 

Beetroot provides additional development resources as needed for client projects involving WordPress websites. 

The Reviewer
 
11- 50 Employees
 
Philadelphia, Pennsylvania
Founder, Digital Agency
 
Verified
The Review
Feedback summary: 

Beetroot provides extremely high-quality, reliable work while integrating seamlessly with internal teams. Despite their offshore location, it feels as though their team is on site. They're highly communicative, proactive, and responsive on a daily basis. 

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I'm the founder of a digital agency.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Beetroot?

Beetroot provides staff augmentation for development services, helping our team fulfill the requirements of various client projects. 

SOLUTION

What was the scope of their involvement?

Beetroot provides additional development support for client projects involving WordPress sites, which entails HTML, CSS, and JavaScript. They integrate with our team to build out different features and functionality as needed.

What is the team composition? 

Depending on our needs, we'll have anywhere from 2–5 developers working on deliverables for our clients including some project managers. Most of my interactions are directly with the owner. 

How did you come to work with Beetroot?

We researched and vetted about 11 different agencies specializing in WordPress development, and Beetroot stood out as the best. We were impressed by their portfolio of work, initial discussions, and how they performed on some small development tests. After a 90-day rigorous interview process, they had exceeded our expectations. 

How much have you invested with them?

We've invested between $120,000–$150,000.

What is the status of this engagement?

We've been working with them since October 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Their work has been exceptional and even challenges my own in-house developers. They provide lots of valuable feedback throughout the engagement, which sometimes helps us improve our own processes. Thus far, their track record has been perfect both in terms of adhering to our standards of quality and timeliness of delivery.

How did Beetroot perform from a project management standpoint?

They work seamlessly with our team–you'd never know they were outsourced. They're also extremely professional and diligent in the work they do. We have standup video meetings with their team on a daily basis. 

What did you find most impressive about them?

Their responsiveness, communication, and ability to integrate with our team so well sets them apart. 

Are there any areas they could improve?

No. They have a great business model. 

Do you have any advice for potential customers?

Be explicit in project requirements and learn about the different expertise of their staff. Beetroot categorizes their team into different tiers, so it helps to be aware of those differences in order to ensure the right staff are assigned to the project. 

4.5
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

E-Commerce Development for Online Retail Store

“We’ve seen a definite increase in our site’s conversion rate.”

Quality: 
4.0
Schedule: 
4.5
Cost: 
4.0
Willing to refer: 
4.5
The Project
 
$200,000 to $999,999
 
Sept. 2018 - Ongoing
Project summary: 

Beetroot AB provided e-commerce development services, working on a new design for a retail website. They developed and implemented updates for the site, taking on all web-sales related issues.

The Reviewer
 
1-10 Employees
 
Stockholm, Sweden
Jimmy Edlund
Interim E-Commerce Manager, CDLP
 
Verified
The Review
Feedback summary: 

The deliverables from the Beetroot AB team were excellent, improving the site’s conversion rate and ensuring that updates can now be made with ease. The team managed the work well and were always transparent in their methods.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I work for CDLP as interim e-commerce Manager. CDLP is a Swedish premium underwear brand with an online store.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Beetroot AB?

We needed help with our online store in terms of maintenance as well as a completely new design. The focus was on optimizing site conversions and catering to our growing mobile audience.

What were your goals for this project?

To leave our current agency and switch to Beetroot, giving us more flexibility and a higher number of dedicated hours.

SOLUTION

How did you select this vendor?

They were recommended to us, and then we looked at their work samples.

Describe the project and the services they provided in detail.

They developed and implemented updates for our e-commerce site, making sure all design specifications from our end were met. They also became the key contact for all online and web sales-related issues.

What was the team composition?

There was a project manager, two to three web developers, and our internal team of art directors and content creators. CDLP’s co-founder and I led the collaborative team.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

We’ve seen a definite increase in our site’s conversion rate since launching the new design. It’s now much quicker and easier to launch new updates.

How was project management arranged and how effective was it?

Everything was pretty effective.

What did you find most impressive about this company?

Their transparency impressed me, as well as their let’s-get-it-fixed attitude.

Are there any areas for improvement?

There are always things on both ends. I think it’s important they maintain their level of transparency.

4.5
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 4.0 Quality
    Service & deliverables
  • 4.5 NPS
    Willing to refer

WordPress Development for SEO Consultancy

"It’s been very easy and convenient to work with them. "

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
June 2016 - Ongoing
Project summary: 

Beetroot has overhauled a WordPress website. They also work on other WordPress related projects and execute assigned IT tasks.

The Reviewer
 
11-50 Employees
 
Sweden
Project Manager, SEO Agency
 
Verified
The Review
Feedback summary: 

Beetroot’s workflow is efficient and effective. The team performed well and their projects have been completed successfully. Their remote team works just as diligently as an in-house staff.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m a project manager at an SEO company and I work with all of our off-page projects.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Beetroot?

We wanted a partner to help optimize our WordPress website and corresponding projects.

SOLUTION

What was the scope of their involvement?

They designed and created our website after we sent them our content. They had full control in terms of color schemes and themes. They also continue to complete separate IT tasks for us.

What is the team composition?

I serve as project manager and work with two team members.

How did you come to work with Beetroot?

One of our team members had worked with Beetroot in the past, so we decided to give them a try. We chose to work with them because their pricing was cheaper than our local vendors.

What is the status of this engagement?

We began our project in June 2016, and are still currently working together.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The team's efficiency is beneficial because it enables us to outsource projects to them with confidence. Their WordPress development projects have been reliable and functional thus far.  

How did Beetroot perform from a project management standpoint?

We communicate via email, Slack, and video meetings, depending on the situation. Their entire team works remotely from Ukraine.

What did you find most impressive about them?

It’s been very easy and convenient to work with them. We've had no difficulties arise, which is especially impressive since we work in separate countries. 

Are there any areas they could improve?

No, not that I can think of.

Do you have any advice for potential customers?

I think it’s important to come to Beetroot with an open mind and try not to have every aspect of your project figured out beforehand.

4.5
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
    They were much cheaper compared to Swedish vendors.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer