Beetroot helps companies worldwide scale and realize their technology visions by building sustainable teams of tech experts in Europe. Founded in 2012, it’s an impact-driven tech ecosystem comprising 600+ people across Sweden, Bulgaria, Ukraine, and Poland.
Our key services are IT staff augmentation, Custom Software Solutions.
Front-end development ranging from single-page web applications to custom website themes. We use cutting-edge JavaScript frameworks such as React, Vue, and Angular, to name a few.
Back-end development with popular and modern frameworks.
Cross-platform and native mobile app development for iOS & Android using React Native, Kotlin, Swift, and Flutter.
UX & UI Design including brand strategy, UX research, UX/UI design, MVP prototyping, Web & Mobile App design.
WordPress development. Whether you need to augment your WordPress team, save a business-critical project, or anything in between, we’re ready to help.
MVP development
DevOps services
IT Project Management
We are a perfect fit for:
A startup at any growth stage (MVP & go-to-market development, increasing tech capacity)
An agency (digital, advertising & marketing, web) in search of a white-label web development services provider
Any tech business that needs extra development capacity, project management, front-end or back-end development services, design support, and QA (Healthcare, EdTech, GreenTech, FinTech etc.)
Why Beetroot:
Sustainability. For your solution or team to work out long-term, you need to think sustainably. Mental health, environment, and smart processes are all a part of our modus operandi.
Unique, people-centered culture. We believe in creating a work environment that feels like home and pursuing a thoroughly human approach in relating to one another.
Creating social impact. Beetroot is a social enterprise that aims to maximize the social impact in Ukraine.
Beetroot AB's ability to work across various disciplines, from frontend and backend development to UX/UI design and data science, is seen as a significant advantage by clients.
Responsive and Communicative
Beetroot AB is praised for their responsiveness and effective communication. Clients report that the team is always available to address concerns, making the collaboration process smooth and efficient.
Challenges with Recruitment Alignment
Some clients have noted occasional misalignment in recruitment, where the skills of the hired developers did not fully meet their expectations. This suggests a need for better alignment in the recruitment process.
Efficient Onboarding and Training
Clients appreciate Beetroot AB's efficient onboarding process for new developers, which helps in quickly integrating them into ongoing projects and maintaining project momentum.
Impressive Problem-Solving Skills
Clients appreciate Beetroot AB's proactive approach to problem-solving. They offer valuable suggestions and adapt quickly to project needs, ensuring that issues are addressed promptly and effectively.
Cultural and Value Alignment
Many clients feel that Beetroot AB’s values align well with their own, particularly appreciating the company's focus on education and employee development. This cultural fit enhances long-term partnerships.
"They are super responsive and answered up to my questions...they’re extremely bright and ambitious."
Oct 30, 2019
CEO, Zwapgrid
Leo Berghald
Advertising & marketing
11-50 Employees
Phone Interview
Verified
Beetroot AB provided an outsourced development team for an integration platform. After an exhaustive onboarding process, their team helped set up DevOps processes and routines for continuous integration.
Beetroot AB has provided an excellent team of developers that seamlessly work with the client's team. Project management is simple and easy. Responsive and ambitious, their team works between Sweden and Ukraine to effectively deliver IT solutions.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
I’m the CEO of Zwapgrid, an integration platform. We work primarily with other software companies and help them with their various application integration needs.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Beetroot AB?
We needed skilled developers to build our integration platform. From the start, we needed an offshore team because we knew we wouldn’t be able to staff locally.
SOLUTION
What was the scope of their involvement?
They work as our development team for our platform. Although we have a couple of in-house developers, we rely very heavily on Beetroot AB. We spent time explaining and talking about our process and what problems we are addressing. Our team also asked them how they think we should handle these challenges. We have spent a lot of money and energy on setting up DevOps and routines for continuous integration.
They’re very transparent with what they pay the developers and we decide if the developer should be hired or not. They add a management fee on each salary which we’ve agreed on. In the interview process, we prepared 13 different tests for candidates. If they pass with high enough scores, our CTO does the final interview and onboards them. Essentially, Beetroot AB is providing HR and office facilities.
What is the team composition?
There are eight developers, including a team lead and a technical lead. Last week, we decided to add two more developers to the team. There will eventually be 10 people. A month ago, we put together three different teams. There are one platform team and two multi-functional teams with product owners and project managers based here in Stockholm and developers based in Kyiv.
How did you come to work with Beetroot AB?
We initially tried other teams to help us continue to build on the platform, but they didn’t work out. I met with one of the founders of Beetroot AB and we decided to give them a try. From then on, the team has just been growing.
How much have you invested with them?
Our team has invested $40,000 per month since December 2017.
What is the status of this engagement?
We started working together in December 2017. The work is ongoing.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
We’re super happy with them. They’re doing a great job. It’s like working with an in-house team. While some CEOs see outsourced teams as exoskeletons, our cooperation is completely different. They could just as well be working here in Stockholm; it doesn’t matter if they’re based in Kyiv or the southern part of Sweden.
How did Beetroot AB perform from a project management standpoint?
We have integrated their team very closely with the team in Stockholm. Once a year, we bring all of them to kickoffs. We have video standups and interact on Slack and Google Hangouts daily. We also arranged an apartment here in Stockholm. They take turns working here to get even closer to the core of this team.
What did you find most impressive about them?
Our developers feel that they are working for two companies; us and Beetroot AB. We take up all their time. I don’t think any of our developers feel they are consultants. They’re full members of the team. It’s an extremely good setup as it shows we are willing to invest in the people if they invest in us and our mission. We treat them with respect and we expect them to do a fantastic job with us. We’ve only lost one person who had to move away.
Are there any areas they could improve?
When we had issues in the beginning because they didn’t really understand me or I didn’t really understand them. However, we cleared those things immediately. They're responsive and answered all of my questions.
Do you have any advice for potential customers?
I would advise involving them and being selective when you recruit. Treat them with respect and show them you’re hoping to work with them for 10 years. They’re extremely bright and ambitious. If you believe in them and give them a place to grow, the energy and passion you’ll get back from them will be fantastic.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
4.0
Value / within estimates
Willing to Refer
5.0
NPS
Mobile App Dev & UX/UI Design for IT Consulting Company
Generative AIMobile App DevelopmentUX/UI Design
$10,000 to $49,999
Jan. - Apr. 2024
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"The team was very reactive to suggestions and improvements and also had a lot of suggestions on how to improve the UX/UI experience."
Jul 3, 2024
Founder, LöwgrenIT AB
Mikael Löwgren
Consulting
Stockholm, Sweden
1-10 Employees
Online Review
Verified
Beetroot AB worked with an IT consulting company to develop a travelers' app MVP. This involved designing a clickable prototype in Figma and narrowing the scope for an MVP.
Beetroot AB executed their tasks accurately and delivered on time, reflecting their well-structured processes. The team communicated well and demonstrated a strong understanding of the app's concept. Moreover, their receptiveness to feedback, valuable recommendations, and professionalism stood out.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Founder of LöwgrenIT AB
Describe what your company does in a single sentence.
Business IT consulting and development of apps
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Beetroot AB to accomplish?
Develop a travelers app
Develop UI/UX and define a MVP
Define POC and identify technical challenges
SOLUTION
How did you find Beetroot AB?
Referral
Why did you select Beetroot AB over others?
High ratings
Close to my geographic location
Great culture fit
Good value for cost
How many teammates from Beetroot AB were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
The work was to take an idea and define different functions and narrow a scope for an MVP and to build a clickable prototype in Figma to showcase the project for investors.
Key deliveries was:
Definition of MVP
Estimates on development
UI/UX in Figma clickable prototype
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Definition of MVP
Estimates on development
Clickable prototype in Figma
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Delivery was on time, and work was well structured. The project manager also had a good communication skills, and all in the team understood the main idea for the app and how to translate that in the best way into a UI/UX.
What was your primary form of communication with Beetroot AB?
Virtual Meeting
What did you find most impressive or unique about this company?
The team was very reactive to suggestions and improvements and also had a lot of suggestions on how to improve the UX/UI experience. All work was done very professional and with high quality. The output was a roboust clickable prototype in Figma, that's going to be used to showcase the idea for investors.
Are there any areas for improvement or something Beetroot AB could have done differently?
Nothing I can think of right now.
RATINGS
5.0
"Easy to work with, very professional and cost efficient."
Quality
5.0
Service & Deliverables
"Better quality then expected"
Schedule
5.0
On time / deadlines
"Perfect delivery to deadlines and our weekly meetings"
Cost
5.0
Value / within estimates
"Very high quality for less money"
Willing to Refer
5.0
NPS
"Professionalism, availibility and company culture.
IT Staff Augmentation for SaaS HR Company
IT Staff AugmentationStaffing
Unspecified
Jan. 2018 - Ongoing
4.0
Quality
5.0
Schedule
5.0
Cost
3.0
Willing to Refer
5.0
"Beetroot AB's work has positively impacted our product's quality and built new features."
Mar 11, 2024
Engineering Manager, SaaS HR Company
Johan Olofsson
Software
Sweden
51-200 Employees
Phone Interview
Verified
Beetroot AB provides IT staff augmentation services for a SaaS HR company. Beetroot AB allocates developers according to the client's requirements who support their in-house development team.
Beetroot AB's team has positively impacted the client's product and built new features, meeting expectations. The team finds and allocates skilled developers to the client's team. Beetroot AB supports their team during the Russian Invasion of Ukraine and delivers work on time.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
I'm the engineering manager at a SaaS company within the HR space. Our software measures the engagement levels and well-being of employees in various companies and organizations.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Beetroot AB?
We needed access to good and cost-effective developers to support our ongoing operations. We were looking to work with skilled and versatile developers outside of Sweden and spend less than local teams charge.
SOLUTION
What was the scope of their involvement?
Beetroot AB provides staff augmentation services for our company. We provide Beetroot AB with a job description of the resources we require, and the team hires developers who incorporate into our team and work on our company's projects full-time.
What is the team composition?
We've worked with different teammates over the years, and at the moment, we work directly with 2–3 developers.
What is the status of this engagement?
We started working with Beetroot AB in January 2018, and our engagement is ongoing.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
We have access to developers with a skill level we wouldn't have been able to get access to in Sweden. Beetroot AB's work has positively impacted our product's quality and built new features.
How did Beetroot AB perform from a project management standpoint?
The developers allocated by Beetroot AB meet our expectations and deliver work on time and according to expectations.
What did you find most impressive about them?
I'm impressed by Beetroot AB's ability to find skilled candidates, even though the market has been challenging at some points of our engagement. During the Russian Invasion of Ukraine, Beetroot AB helped relocate their employees and ensured they had access to an internet connection, which I found impressive as well.
Are there any areas they could improve?
I can't think of anything Beetroot AB can improve.
Do you have any advice for future clients of theirs?
I suggest being very clear about your needs in terms of job descriptions and the resources' required soft skills. You need to be specific about whether you need a consultant who only executes or if you're looking for a professional who takes the initiative because there are different types of profiles.
RATINGS
4.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
3.0
Value / within estimates
Willing to Refer
5.0
NPS
Custom Software Development for PR Firm
Custom Software Development
$50,000 to $199,999
Apr. 2023 - Ongoing
4.5
Quality
4.5
Schedule
4.5
Cost
5.0
Willing to Refer
4.5
"I'm mostly impressed with Beetroot AB's communication and availability."
Dec 14, 2023
Technology Strategy Associate, PR Firm
Anonymous
Advertising & marketing
New York City, New York
1,001-5,000 Employees
Phone Interview
Verified
Beetroot AB provides custom software development services for a PR firm. The team is responsible for rebuilding the client's existing platform and managing front- and backend development and QA testing.
Beetroot AB's work meets the client's expectations and provides good maintenance service. The team is communicative with the client and constantly available to address their concerns despite the different locations. Beetroot AB meets deadlines and is responsive via Microsoft Teams and Jira.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there. I’m a technology strategy associate at a global PR firm.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Beetroot AB? We needed support with software development services to update and improve our existing platform.
SOLUTION
What was the scope of their involvement?
We had an initial call where we provided Beetroot AB with an RFP and documentation since we needed to rebuild an existing platform from scratch. We provided Beetroot AB with background about the current platform's state and our expectations for this project. Beetroot AB returned with a deck, and I introduced them to my team after we selected them.
Beetroot AB has defined user requirements, collected user stories, and interviewed members of our team. With this information, the team has created the project's business requirements. Beetroot AB is responsible for our platform's front- and backend development, working simultaneously on mock-ups and QA testing. The software emulates a social media platform where users can interact and create posts in real-time. Beetroot AB provides maintenance, too.
What is the team composition?
We work with Beetroot AB's full stack developer for maintenance. We also work with a business analyst, a UX designer, a backend developer, two frontend developers, a QA engineer, and two project managers.
How did you come to work with Beetroot AB?
I found Beetroot AB at Clutch.
How much have you invested with them?
We've spent around $90,000 on this project.
What is the status of this engagement?
We started working with Beetroot AB in April 2023, and our engagement is ongoing.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
Although we haven't launched our platform to the public, Beetroot AB's work meets our expectations, especially regarding ongoing maintenance. I have confidence that their service will continue to get better.
How did Beetroot AB perform from a project management standpoint? We have great communication with Beetroot AB using Microsoft Teams and Jira. Our original deadlines have been adjusted, but the team has been very communicative during this process.
What did you find most impressive about them? I'm mostly impressed with Beetroot AB's communication and availability. I was initially worried when timelines changed since we're based at different locations, but Beetroot AB has always been available and very good at communicating.
Are there any areas they could improve?
The only thing Beetroot AB can improve is their QA testing process.
RATINGS
4.5
Quality
4.5
Service & Deliverables
Schedule
4.5
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
4.5
NPS
IT Staff Augmentation for Technology Company
Custom Software DevelopmentIT Staff AugmentationIT Strategy ConsultingUX/UI DesignWeb Development
$1,000,000 to $9,999,999
Jan. 2019 - Ongoing
4.5
Quality
4.0
Schedule
5.0
Cost
4.0
Willing to Refer
5.0
"They have the right resources to adapt to changes and challenges."
Dec 13, 2023
DevOps Manager, Skyresponse AB
Jani Wallma
Information technology
Sweden
11-50 Employees
Phone Interview
Verified
A technology company has hired Beetroot AB for IT staff augmentation. The team provides the client with development, QA testing, and UI/UX design resources with abilities in React, JavaScript, C#, and Python.
Beetroot AB's team is committed to the engagement's success, always keeping a good eye on assigning the right resources. Beetroot AB is communicative via email and Microsoft Teams. The client also praises the team's ability to understand their needs.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
I’m the DevOps manager of Skyresponse, a Swedish technology company.
OPPORTUNITY / CHALLENGE
What challenges were you trying to address with Beetroot AB?
We needed help with IT services for our company.
SOLUTION
What was the scope of their involvement?
Beetroot AB provides IT staff augmentation services for us, mainly including backend development, QA testing, and UI/UX design resources. They source their internal staff for our projects, taking full responsibility for them.
Regarding technologies and tools, the team uses React, TypeScript, JavaScript, C#, and Python. In terms of UI/UX design, the teammates create mock-ups and suggest how the pages should look so the development team can take care of implementing their designs.
What was the team composition?
We’ve worked with around two members of Beetroot AB’s team, including an account manager and an HR partner.
How did you come to work with Beetroot AB?
They were already working with us when I took my current position.
How much have you invested with them?
So far, we’ve spent around $1 million with them.
What is the status of this engagement?
We started working together in January 2019, and the engagement is ongoing.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
Beetroot AB’s team is always focused on learning new things and taking every development process in the right direction — that’s why they’ve kept improving throughout the partnership. They also change a resource if needed, but we haven’t done that in the last two years.
How did Beetroot AB perform from a project management standpoint?
Beetroot AB leads a smooth process. In terms of communication, we use email and Microsoft Teams for daily communication, but we also have monthly meetings with their upper management team to go over important matters.
What did you find most impressive about them?
Beetroot AB’s focus on their customer’s needs is impressive; they always understand our needs and quickly assign the right person to address them.
Are there any areas they could improve?
I don’t think there’s anything they can improve on because they have the right resources to adapt to changes and challenges.
RATINGS
4.5
Quality
4.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
4.0
Value / within estimates
Willing to Refer
5.0
NPS
HR, UI/UX Design & Custom Software Dev for AI ML Company
Custom Software DevelopmentRecruitingUX/UI Design
$200,000 to $999,999
Dec. 2015 - Ongoing
4.5
Quality
4.5
Schedule
4.5
Cost
5.0
Willing to Refer
4.5
“The talent Beetroot AB provides is very skillful and up-to-date with technologies.”
Oct 31, 2023
CTO & Founder, Iris.ai
Victor Botev
Software
Bulgaria
Phone Interview
Verified
Beetroot AB provides UI/UX design and development services for an AI machine learning company using AngularJS. The team has built the client’s platform and provides HR services, sourcing candidates as required.
Beetroot AB’s work has been extremely valuable in developing the client’s platform. The team is skillful, loyal, and updated on the newest technologies, fulfilling the client’s project requirements. Beetroot AB has a great work culture and quickly finds and presents good candidates for the client.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
I’m the founder and CTO of a company that works in the AI and machine learning (ML) field. We create language models for research organizations and help expedite R&D processes in material science companies.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Beetroot AB?
We needed expertise in frontend development, mainly related to UX. In our field, there was a significant adoption barrier for AI and ML tools, and we needed support developing interfaces for our clients.
SOLUTION
What was the scope of their involvement?
Beetroot AB provides HR services and has supported us in developing our platform. Initially, we provided Beetroot AB with a concept document of what we wanted to communicate to our users and what we expected from them. Then, Beetroot AB supported with concept design, wireframes, and the final solution.
Beetroot AB has worked on web and mobile development using AngularJS, and they’ve also created special design elements like animations. Beetroot AB also sources personnel when we need to expand our team.
What is the team composition?
We work with a dedicated team of four developers from Beetroot AB, as well as a project manager and an HR professional, a total of six teammates. We’ve also interacted with other Beetroot AB teammates for financial negotiations.
How did you come to work with Beetroot AB?
I met Beetroot AB’s CEO at the university. He later founded Beetroot AB and told me he had great personnel for this project. I had interviews with Beetroot AB’s team and selected them.
How much have you invested with them?
We’ve spent around €100,000–€200,000 (approximately $106,000– $211,000 USD) yearly with Beetroot AB.
What is the status of this engagement?
We began working with Beetroot AB in December 2015, and we’re still working with them.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
Beetroot AB has been a key partner in developing our platform — they’re a user-centered team, which is very important for us. Beetroot AB’s work impact has been valuable over the years because they’ve helped us develop the platform we present to the world.
How did Beetroot AB perform from a project management standpoint?
Most of the project management work is managed on our side. Beetroot AB has a project manager, although they work in close collaboration with our internal team; this way, we mitigate the risk of going over budget.
What did you find most impressive about them?
Beetroot AB quickly finds and presents good candidates for our company. Beetroot AB also has an excellent internal culture that makes people very loyal to their external providers, which has resulted in a good relationship with all the team members we’ve worked with.
Additionally, Beetroot AB has an education academy where they constantly develop new talent, which is very unique. The talent Beetroot AB provides is very skillful and up-to-date with technologies. I hadn’t seen the same extent with other service providers. Beetroot AB even suggests updates for our company regarding technologies when they’re training their team in a new tool.
Are there any areas they could improve?
The only thing Beetroot AB can improve is having more transparency regarding taxes and other budget fees. Although the team hasn’t been over budget, it’s not always clear what our fees are for.
Do you have any advice for potential customers?
I recommend not spending much time evaluating many companies and going directly to Beetroot AB frontend development and UI/UX design projects. Beetroot AB’s team is loyal and skillful enough to help their clients even if they don’t have the complete documentation or scope yet.
RATINGS
4.5
Quality
4.5
Service & Deliverables
Schedule
4.5
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
4.5
NPS
Engineering Staff Aug & Consultancy for SaaS Company
Custom Software DevelopmentIT Staff AugmentationOther IT Consulting and SI
$1,000,000 to $9,999,999
Dec. 2019 - Ongoing
5.0
Quality
4.5
Schedule
5.0
Cost
4.0
Willing to Refer
5.0
"Beetroot AB's teammates' success rate is at the same level as our local recruitment."
Jan 23, 2023
CTO, Inspera AS
Hans Fredrik Unelsrød
Education
Oslo, Norway
51-200 Employees
Phone Interview
Verified
Beetroot AB provides engineering staff augmentation and consulting services for a SaaS company. They’ve provided dedicated AWS, Java, and React Developers and QA testers, as well as temporary consultants.
Beetroot AB has a high recruitment success rate, ensuring teammates have the necessary skills and finding them within a couple of months. Their resources have worked very well within the client’s project management system, using Slack and Jira. They’re committed to providing good service.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
I'm the CTO of Inspera AS, a company that develops and provides a SaaS digital assessment platform. Ours is an end-to-end platform for setting up, offering, executing, marking, and evaluating digital assessments. We're based in Norway and have global offices in many countries, including Scotland.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Beetroot AB?
We wanted to have access to a bigger talent pool of engineers. Relying on recruiting in the countries where we have offices was challenging because accessing the engineers and QA testers we needed often took a long time.
The key reasons we hired Beetroot AB were to have access to a bigger talent pool for long and short-term projects and to reduce costs.
SOLUTION
What was the scope of their involvement?
Beetroot AB offers two different models for us: staff augmentation and consulting services. For the first model, they provide resources testers that they recruit, hire, and then provide with facilities, support, and HR services. For the second model, they provide us with consultants for specific projects.
In the staff augmentation model, Beetroot AB has an HR representative we collaborate with. We give them the required qualifications, and they run part of the recruitment process, including initial and technical interviews. Then, we conduct a final interview and sign off on the candidate before they're hired. Beetroot AB has hired front- and backend developers for us across technologies like AWS, Java, and React, as well as QA testers focused on manual testing.
Beetroot AB handles the candidates' initial onboarding; they give them the hardware and the equipment they need to get online. They also onboard candidates in terms of how their roles work locally. We onboard the candidates into our systems and how we work day-to-day. Beetroot AB also manages payroll; we get a monthly invoice, and they manage the employees' payroll and other HR aspects.
As for consulting services, we've had projects for which we've needed temporary support. Beetroot AB has a number of consultants on staff and others they provide through third parties they partner with. We've had consultants join one of our existing in-house teams. Beetroot AB has also put together end-to-end teams with a project manager and developers to deliver on a set of specifications.
We've done most of the specification work in-house for the consulting projects they've helped us with. We hand over the specifications to Beetroot AB through sessions where we get them up to speed. They then build on our specifications in an isolated development hub; Beetroot AB has handled projects end-to-end, including the infrastructure, development, and setting up the operations.
What is the team composition?
We primarily collaborate with three teammates from Beetroot AB: an HR representative, Nadia (Account Manager), and someone who supports our consultancy projects. As for the dedicated resources they've provided, we have eight developers and two QA testers from Beetroot AB.
How did you come to work with Beetroot AB?
We found them through our network; someone who had previously worked with us recommended Beetroot AB. At the time, we were looking for a new partner to provide us with engineering resources. We got that tip because our contact had worked with a company that collaborated with Beetroot AB.
We got in touch with the team, and one of the main things that attracted us to Beetroot AB was their operating model. In this model, they would handle all the practical aspects, but once the resource was hired, they would be practically our employees. Therefore, it wouldn't be a pure consultancy model but a dedicated team model where resources could feel a connection to our company. We'd had that model with other companies in the past and thought it was an attractive proposition.
Additionally, we liked that Beetroot AB invested in the teammates they employed, providing them with all the resources they needed and a good working environment. Moreover, all the references we found proved their other customers were satisfied.
How much have you invested with them?
We've invested between $1 million–$2 million.
What is the status of this engagement?
We started working together in December 2019, and the engagement is ongoing.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
One of our metrics for Beetroot AB is the success rate of their hires in terms of ensuring they're skilled and work well. The individuals they provide have different skill sets, and though they've made hires that don't work out, Beetroot AB's teammates' success rate is at the same level as our local recruitment.
Another metric we look at is how quickly they can get ahold of new teammates and at which price level. Beetroot AB's speed of recruitment is quicker than what we achieve locally. They typically have someone online and ready to go a couple of months after we make a request, whereas it can take us six months to a year to hire someone in our Norway or Scotland offices.
When it comes to pricing, they had good prices when we started working together, though they've gone up over the last few years. However, some of that increase is due to currency exchange rates.
How did Beetroot AB perform from a project management standpoint?
The dedicated team members Beetroot AB provides operate within our team structure, so we handle the project management. When it comes to consultancy projects, their project management has been good; they've met the timeline targets, and their organization has worked well.
They work with Slack for communication and Jira for project management, which are the tools we use internally.
What did you find most impressive about them?
I'm most impressed by Beetroot AB's ability to continue operating through the Russian Invasion of Ukraine. The team has been very resilient and dedicated to providing services despite the challenges they've faced. Moreover, I've always been impressed by Beetroot AB's ability to find highly skilled talent in a short amount of time.
Are there any areas they could improve?
The only recent issue has been that their recruitment processes haven't been that well-aligned with our criteria. Therefore, some developers who have come through their recruitment pipeline haven't been as strong as we wanted. However, this has been a one-off issue. As far as general issues over time, there's nothing Beetroot AB needs to improve; we have a very good dialogue with them.
Do you have any advice for potential customers?
Be clear and specific about the operating model you want — it's important. You should also have clear specifications regarding the types of developers you need, the amount of skill you want them to have, and how to test the candidates technically.
Essentially, you can look at an engagement with Beetroot AB similarly to recruiting teammates locally. Approach the project with the same diligence you would evaluating candidates you hire directly.
RATINGS
5.0
Quality
4.5
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
4.0
Value / within estimates
Willing to Refer
5.0
NPS
Web Development for IT Services & Consulting Company
Web Development
$50,000 to $199,999
June 2019 - Ongoing
5.0
Quality
5.0
Schedule
4.0
Cost
5.0
Willing to Refer
5.0
“I’m impressed by Beetroot AB’s proactive approach and the project manager’s quick response time.”
Oct 14, 2022
Technical Partner, IT Services & Consulting Company
Anonymous
Consulting
Amsterdam, Netherlands
11-50 Employees
Phone Interview
Verified
Beetroot AB provides web development services for an IT consulting company’s end clients. The client provides the designs and wireframes, and the team builds B2B websites using WordPress and JavaScipt.
Thanks to Beetroot AB’s work, the client can take on more projects, knowing they will uphold their quality standards. The team is proactive and is a thought partner in finding strategies to meet deadlines. Their proactive approach and quick response time have been outstanding.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
I’m a technical partner at an IT services and consulting company.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Beetroot AB?
We wanted to outsource some of our clients’ projects for building WordPress websites.
SOLUTION
What was the scope of their involvement?
Beetroot AB provides web development for our clients. We make the designs, and they develop websites from scratch based on our specifications. The team builds a lot of B2B websites, which are section-based. Sometimes, they build more customized projects with booking or shopping functionalities. They use JavaScript and WordPress for the backend.
As for the process, we first have a briefing of our design, where we usually provide wireframes and a scope. After that, they give us a quote for us to approve. From there, we do a technical briefing for their developers. They usually take 4–6 weeks to develop the sites. Then, we have a review phase from our end and one from our customer’s end. Finally, Beetroot AB publishes the websites for us.
What is the team composition?
I believe we met them at WordCamp in 2019, where one of their account managers approached us. I really liked Beetroot AB and the fact that they introduced themselves, so we decided to give them a go.
How did you come to work with Beetroot AB?
We usually work with the same development team, consisting of 3–4 teammates from Beetroot AB. Additionally, we have a project manager and a dedicated account manager to whom we pass along estimations and project questions.
How much have you invested with them?
In 2019, and 2020, we spent $5,000–$10,000 a year. From 2021 onwards, we’ve spent $50,000 a year with them.
What is the status of this engagement?
We started working together around June 2019, and the engagement is ongoing.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
Thanks to our engagement with Beetroot AB, we know that when we have more projects than we can handle, we have a good partner who can take them on our behalf with the quality we stand for. Without them, we couldn’t take on as many projects as we do.
How did Beetroot AB perform from a project management standpoint?
Their project management is excellent, and the project manager is very proactive. When we have tough deadlines, they help us think and make suggestions to determine whether the deadlines are doable and how to meet them. They work well with our project management team. As for communication, we use email, Slack, and phone calls.
What did you find most impressive about them?
I’m impressed by Beetroot AB’s proactive approach and the project manager’s quick response time.
Are there any areas they could improve?
There isn’t anything they need to improve; they’re really good.
Do you have any advice for potential customers?
My advice is to make sure you specify everything and that you make your expectations clear from the beginning.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
4.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
IT Staff Augmentation for Tech Startup
HR ConsultingIT Staff Augmentation
$50,000 to $199,999
Feb. 2022 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
“They’ve met deadlines, communicated responsively, and charged us a fair price.”
Oct 11, 2022
Co-Founder & CPO, Coly
Filip Klementsson
Real estate
Sweden
1-10 Employees
Phone Interview
Verified
Beetroot AB has supplied IT resources to a technology startup to build the foundation of their SaaS co-living platform. They’ve been responsible for sourcing candidates and facilitating interviews.
Beetroot AB has identified qualified, suitable candidates for the client’s needs. Despite facing unforeseen challenges, the resources have delivered high-quality work and met the client’s expectations. They’ve executed a smooth workflow and open communication process.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
I’m the founder and CEO of Coly. We’re a SaaS and technology company that develops a platform for the shared living industry. We target co-living segments such as student housing, senior housing, and other marketplaces.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Beetroot AB?
As a startup, we didn’t have the resources to employ local development staff to build our product. We wanted to engage a local development partner who could offer us a hybrid model with local and offshore staff.
SOLUTION
What was the scope of their involvement?
We’ve engaged Beetroot AB to supply us with software development resources. First, we outlined our requirements for each resource; we were initially looking to onboard one senior and one medium–junior developer to build the foundation of our team.
After meeting with Beetroot AB to explain the core competencies, years of experience, and desired skill sets, they presented us with pairs of candidates matching our requirements. Then, we conducted two interviews to test the candidates’ competencies. Once we chose our team of developers, they helped us build our product: software that allows landlords and operations staff to understand their tenants better.
The software essentially acts as a matching engine for users to find roommates who they’re compatible with, so they can thrive. Our tool sends tenants a psychometric test that we transform into a profile to share with landlords. Then, our platform uses the tenants’ data to identify a compatible group of potential roommates and matches them together. Since supplying us with the first two developers, we’ve engaged one more resource through Beetroot AB.
What is the team composition?
We’ve worked with three team members from Beetroot AB.
How did you come to work with Beetroot AB?
I found Beetroot AB through a referral from a friend. After obtaining a reference, we moved forward with the engagement.
How much have you invested with them?
We’ve invested roughly $100,000 in the partnership with Beetroot AB.
What is the status of this engagement?
We’ve worked with Beetroot AB on and off since February 2022. Initially, they supplied us with two resources, but we ended the agreement because we wanted to bring in resources internally due to cost. Then, in June 2022, we asked Beetroot AB for another resource, which they supplied.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
Beetroot AB has been a great partner; they’ve identified qualified candidates for our project. They’ve been flexible in providing short- and long-term resources depending on our business needs.
We’ve faced bad luck with the Russian Invasion of Ukraine, which has made things shaky and affected our output, but it is what it is. Despite the challenges, Beetroot AB has provided us with resources who’ve done excellent work.
How did Beetroot AB perform from a project management standpoint?
Beetroot AB has been the ideal partner from a project management perspective. They’ve met deadlines, communicated responsively, and charged us a fair price. Our point of contact has executed a smooth, swift workflow, and the team has worked efficiently and flexed to meet our changing needs.
What did you find most impressive about them?
We’ve worked with several different agencies, and Beetroot AB has stood out. They’ve acted on our requests with minimal back and forth; their speed and efficiency have set them apart from competitors.
As a startup, we have a lot going on; being able to lean on Beetroot AB as a trusted partner has been nice. Since communicating our requirements and setting expectations during our initial meeting, the team has responded quickly to our requests. They’ve identified candidates and set up interviews in a matter of hours, which has helped us.
Are there any areas they could improve?
I have nothing Beetroot AB could improve on; they’ve always been there for us.
Do you have any advice for potential customers?
I advise you to maintain an open communication dialogue with Beetroot AB. Schedule regular check-in meetings to review progress and be as transparent as possible.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Web Dev & Automation for House Rental App
Custom Software Development
$10,000 to $49,999
May - Dec. 2021
4.5
Quality
4.5
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"Beetroot went above and beyond to ensure we were satisfied."
Mar 29, 2022
CTO, Hospi Housing
Anonymous
Hospitality & leisure
Utrecht, Netherlands
1-10 Employees
Online Review
Verified
Beetroot AB automated a house rental app’s matching flow that connected users to prospective hosts. They used JavaScript, React, Python, and AWS to build the solution.
Beetroot AB’s efforts reduced the tool’s manual steps from 27 to three, saving the client time and allowing for the product’s further growth. They were communicative, responsive, and accommodating throughout the engagement. Their supportive approach complemented their technical expertise.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I am the CTO and Founder of Hospi Housing. Hospi Housing connects international students with local hosts. Hospi - short for hospita; host in english - started from necessity and as a social initiative. The Dutch housing market experiences major shortages for (international) students and starters and prices are skyrocketing.
Hospi Housing builds no houses, Hospi owns no houses, what Hospi does is providing a platform for unused rooms and people looking for a room. Hospi connects people with different backgrounds. With Hospi you don't rent a room. With Hospi you stay at someone's place.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Beetroot AB, and what were your goals?
Our website was mainly an online advertisement with a lot of manual processing in the backend. We reached out to Beetroot to help us automate our matching flow and bring back the amount of steps needed to successfully match a student with a host. For this we needed a whole backend build.
SOLUTION
How did you select this vendor and what were the deciding factors?
We interviewed 10 different companies, in 3 different countries. For us it was important that the company was not just building what we asked, but also challenged us in our ask and provide consulting along the way. Furthermore, the mission of Beetroot very much aligned with our own, especially the social impact they try to make was a deciding factor for us.
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
We knew pretty well what we wanted, so we already approached them with a detailed list of technologies required as well as a front-end design. We wanted the front-end to be written in javascript with React framework. Backend had to be in python, and it should all run on AWS in a serverless design (lambda functions, dynamodb, SQS) to keep the run cost as low as possible.
For us to achieve this, we went over the design frequently, and together with a project manager, came up with a detailed backlog of user stories that the developers could pick up. Furthermore, cost (and not going over budget) was very important for us, therefore, we have split up the scope of work in 4 deliveries.
How many people from the vendor's team worked with you, and what were their positions?
We had 1 project manager who mainly managed to backlog and was our point of contact the whole time. There was 1 lead developer/architect, and then the team consisted of 1-2 backend engineer and 2-3 front-end engineers.
RESULTS & FEEDBACK
Can you share any measurable outcomes of the project or general feedback about the deliverables?
We managed to bring back our manual steps from 27 to 3. The overall engagement from our end decreased from 6 hours to 1 hour per match. This is a huge difference and very important in our growth journey. Without this effort none of our ambitions would have been possible.
Describe their project management style, including communication tools and timeliness.
I had weekly checkins with the Project manager with whom I discussed the process. We deliberately did not participate in the standups, since I believe developers should be able to discuss freely what problems they encounter without the client being present. Communication mostly went via email or Slack, and slack allowed us to talk directly to the developers which was very use-full, especially at the end of the project.
From a time perspective, sometimes they took a little longer than promised, but we also mentioned that time is not an issue for us, but money is. In any case, if time was of essence (which was only true in 1 case), they simply added another developer or 2 to ensure they meet the deadlines.
What did you find most impressive or unique about this company?
Everyone was very helpful, you could approach the developers direct and ask questions. Changing something throughout the process was never a problem and they always tried to make sure that everyone we required was there. Especially in the aftercare, fixing the last 'bugs' was very fast and they went above and beyond to ensure we were satisfied.
Are there any areas for improvement or something they could have done differently?
Beetroot has build a huge platform and logically it consists of a big codebase. Which is obvious not bug-free. Especially in the cross platform (iphone/andriod) there are minor rendering issues that I would not have expected.
RATINGS
4.5
"All and all Beetroot went above and beyond to ensure we were satisfied"
Quality
4.5
Service & Deliverables
"They delivered so much, in so little time!"
Schedule
5.0
On time / deadlines
"They were fast and honest in their communication"
Cost
5.0
Value / within estimates
"Given what they have build, Beetroot offered great value"
Willing to Refer
5.0
NPS
Mobile App Development for Charity Foundation
Mobile App Development
$50,000 to $199,999
Jan. 2017 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"I appreciate Beetroot for their creativity."
Nov 23, 2021
CEO, Life4me+
Liliya Ten
Nonprofit
Aarau, Switzerland
1-10 Employees
Online Review
Verified
A charity foundation wanted to develop a tool that could help establish communication between physicians and patients. They hired Beetroot AB to build a website and an iOS and Android mobile app.
The app successfully launched the app in 156 countries, is available in 15 languages, and has more than 15,000 users. The company appreciated how the Beetroot team always completed their requirements on time and was always available for any inquiries they had.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I'm the CEO of a Charity foundation headquartered in Switzerland. One of the main goals of Life4me+ is to prevent new cases of HIV and other STIs, hepatitis C, and tuberculosis. We talk about HIV and other diseases: how to protect yourself from them and how to live with them.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Beetroot AB, and what were your goals?
The Beetroot team developed a website, along with an iOS and Android mobile application. Life4me+ was created as a convenient communication platform for patients and physicians with solid data protection. We wanted to develop a platform and mobile application that could help establish communication between physicians and patients.
Thus, Life4me+ was looking to hire developers who could complete a mobile application for humanitarian HIV work.
SOLUTION
How did you select this vendor and what were the deciding factors?
We found Beetroot by recommendations of the specialists and developers we used to work on previous projects. So our choice fell on this vendor because of the quality of their work, willingness to find better solutions, and price, which was very important for us.
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
Beetroot has developed an iOS app, Android app, and web portal for doctors and patients to connect. After the launch, Beetroot has worked to create new versions and bring the app to more countries.
How many resources from the vendor's team worked with you, and what were their positions?
Beetroot assigned a project manager to support us and lead the project. He was the primary contact person in our communication. The team also included frontend and backend developers, a designer, and a QA specialist.
RESULTS & FEEDBACK
Can you share any measurable outcomes of the project or general feedback about the deliverables?
We successfully launched the mobile app in 156 countries and counting. It is available in 15 languages and currently has more than 15,000 users. The app allows people to conveniently organize their medication timetables, set concealed and personalized reminders, request a doctor's recommendations, or even schedule blood tests.
Users can also enter test results in the app, always having them on hand. The GPS navigator helps patients find a nearby hospital, clinic, pharmacy, laboratory, peer-to-peer counseling, or an HIV organization anywhere in the world. Life4me+ also lists city and regional hotlines or HIV communities offering emergency assistance.
Describe their project management style, including communication tools and timeliness.
The Beetroot's team was always available and completed projects on time. Their creativity is appreciated, as they are willing to help brainstorm ideas for the projects. As a result, the finished work has been an excellent value for the cost.
What did you find most impressive or unique about this company?
I appreciate Beetroot for their creativity. I was able to explain my idea and go through a brainstorming process. Beetroot made it seem that it was more their project than mine at times.
Are there any areas for improvement or something they could have done differently?
It would be good to have an opportunity to constantly work with the same development team who knows our project. It would allow us to make the necessary changes faster.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
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