Beetroot AB

BACKGROUND

Introduce your business and what you do there.

I’m the founder and CTO of a company that works in the AI and machine learning (ML) field. We create language models for research organizations and help expedite R&D processes in material science companies.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Beetroot AB?

We needed expertise in frontend development, mainly related to UX. In our field, there was a significant adoption barrier for AI and ML tools, and we needed support developing interfaces for our clients.

SOLUTION

What was the scope of their involvement?

Beetroot AB provides HR services and has supported us in developing our platform. Initially, we provided Beetroot AB with a concept document of what we wanted to communicate to our users and what we expected from them. Then, Beetroot AB supported with concept design, wireframes, and the final solution. 

Beetroot AB has worked on web and mobile development using AngularJS, and they’ve also created special design elements like animations. Beetroot AB also sources personnel when we need to expand our team.

What is the team composition?

We work with a dedicated team of four developers from Beetroot AB, as well as a project manager and an HR professional, a total of six teammates. We’ve also interacted with other Beetroot AB teammates for financial negotiations. 

How did you come to work with Beetroot AB?

I met Beetroot AB’s CEO at the university. He later founded Beetroot AB and told me he had great personnel for this project. I had interviews with Beetroot AB’s team and selected them.

How much have you invested with them?

We’ve spent around €100,000–€200,000 (approximately $106,000– $211,000 USD) yearly with Beetroot AB.

What is the status of this engagement?

We began working with Beetroot AB in December 2015, and we’re still working with them.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Beetroot AB has been a key partner in developing our platform — they’re a user-centered team, which is very important for us. Beetroot AB’s work impact has been valuable over the years because they’ve helped us develop the platform we present to the world. 

How did Beetroot AB perform from a project management standpoint?

Most of the project management work is managed on our side. Beetroot AB has a project manager, although they work in close collaboration with our internal team; this way, we mitigate the risk of going over budget. 

What did you find most impressive about them?

Beetroot AB quickly finds and presents good candidates for our company. Beetroot AB also has an excellent internal culture that makes people very loyal to their external providers, which has resulted in a good relationship with all the team members we’ve worked with. 

Additionally, Beetroot AB has an education academy where they constantly develop new talent, which is very unique. The talent Beetroot AB provides is very skillful and up-to-date with technologies. I hadn’t seen the same extent with other service providers. Beetroot AB even suggests updates for our company regarding technologies when they’re training their team in a new tool.

Are there any areas they could improve?

The only thing Beetroot AB can improve is having more transparency regarding taxes and other budget fees. Although the team hasn’t been over budget, it’s not always clear what our fees are for.

Do you have any advice for potential customers?

I recommend not spending much time evaluating many companies and going directly to Beetroot AB frontend development and UI/UX design projects. Beetroot AB’s team is loyal and skillful enough to help their clients even if they don’t have the complete documentation or scope yet.

BACKGROUND

Introduce your business and what you do there.

I'm the CTO of Inspera AS, a company that develops and provides a SaaS digital assessment platform. Ours is an end-to-end platform for setting up, offering, executing, marking, and evaluating digital assessments. We're based in Norway and have global offices in many countries, including Scotland.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Beetroot AB?

We wanted to have access to a bigger talent pool of engineers. Relying on recruiting in the countries where we have offices was challenging because accessing the engineers and QA testers we needed often took a long time. 

The key reasons we hired Beetroot AB were to have access to a bigger talent pool for long and short-term projects and to reduce costs.

SOLUTION

What was the scope of their involvement?

Beetroot AB offers two different models for us: staff augmentation and consulting services. For the first model, they provide resources testers that they recruit, hire, and then provide with facilities, support, and HR services. For the second model, they provide us with consultants for specific projects. 

In the staff augmentation model, Beetroot AB has an HR representative we collaborate with. We give them the required qualifications, and they run part of the recruitment process, including initial and technical interviews. Then, we conduct a final interview and sign off on the candidate before they're hired. Beetroot AB has hired front- and backend developers for us across technologies like AWS, Java, and React, as well as QA testers focused on manual testing. 

Beetroot AB handles the candidates' initial onboarding; they give them the hardware and the equipment they need to get online. They also onboard candidates in terms of how their roles work locally. We onboard the candidates into our systems and how we work day-to-day. Beetroot AB also manages payroll; we get a monthly invoice, and they manage the employees' payroll and other HR aspects. 

As for consulting services, we've had projects for which we've needed temporary support. Beetroot AB has a number of consultants on staff and others they provide through third parties they partner with. We've had consultants join one of our existing in-house teams. Beetroot AB has also put together end-to-end teams with a project manager and developers to deliver on a set of specifications. 

We've done most of the specification work in-house for the consulting projects they've helped us with. We hand over the specifications to Beetroot AB through sessions where we get them up to speed. They then build on our specifications in an isolated development hub; Beetroot AB has handled projects end-to-end, including the infrastructure, development, and setting up the operations. 

What is the team composition?

We primarily collaborate with three teammates from Beetroot AB: an HR representative, Nadia (Account Manager), and someone who supports our consultancy projects. As for the dedicated resources they've provided, we have eight developers and two QA testers from Beetroot AB. 

How did you come to work with Beetroot AB?

We found them through our network; someone who had previously worked with us recommended Beetroot AB. At the time, we were looking for a new partner to provide us with engineering resources. We got that tip because our contact had worked with a company that collaborated with Beetroot AB. 

We got in touch with the team, and one of the main things that attracted us to Beetroot AB was their operating model. In this model, they would handle all the practical aspects, but once the resource was hired, they would be practically our employees. Therefore, it wouldn't be a pure consultancy model but a dedicated team model where resources could feel a connection to our company. We'd had that model with other companies in the past and thought it was an attractive proposition. 

Additionally, we liked that Beetroot AB invested in the teammates they employed, providing them with all the resources they needed and a good working environment. Moreover, all the references we found proved their other customers were satisfied. 

How much have you invested with them?

We've invested between $1 million–$2 million. 

What is the status of this engagement?

We started working together in December 2019, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

One of our metrics for Beetroot AB is the success rate of their hires in terms of ensuring they're skilled and work well. The individuals they provide have different skill sets, and though they've made hires that don't work out, Beetroot AB's teammates' success rate is at the same level as our local recruitment. 

Another metric we look at is how quickly they can get ahold of new teammates and at which price level. Beetroot AB's speed of recruitment is quicker than what we achieve locally. They typically have someone online and ready to go a couple of months after we make a request, whereas it can take us six months to a year to hire someone in our Norway or Scotland offices. 

When it comes to pricing, they had good prices when we started working together, though they've gone up over the last few years. However, some of that increase is due to currency exchange rates. 

How did Beetroot AB perform from a project management standpoint?

The dedicated team members Beetroot AB provides operate within our team structure, so we handle the project management. When it comes to consultancy projects, their project management has been good; they've met the timeline targets, and their organization has worked well. 

They work with Slack for communication and Jira for project management, which are the tools we use internally. 

What did you find most impressive about them?

I'm most impressed by Beetroot AB's ability to continue operating through the Russian Invasion of Ukraine. The team has been very resilient and dedicated to providing services despite the challenges they've faced. Moreover, I've always been impressed by Beetroot AB's ability to find highly skilled talent in a short amount of time. 

Are there any areas they could improve?

The only recent issue has been that their recruitment processes haven't been that well-aligned with our criteria. Therefore, some developers who have come through their recruitment pipeline haven't been as strong as we wanted. However, this has been a one-off issue. As far as general issues over time, there's nothing Beetroot AB needs to improve; we have a very good dialogue with them. 

Do you have any advice for potential customers?

Be clear and specific about the operating model you want — it's important. You should also have clear specifications regarding the types of developers you need, the amount of skill you want them to have, and how to test the candidates technically. 

Essentially, you can look at an engagement with Beetroot AB similarly to recruiting teammates locally. Approach the project with the same diligence you would evaluating candidates you hire directly.

BACKGROUND

Introduce your business and what you do there.

I’m a technical partner at an IT services and consulting company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Beetroot AB?

We wanted to outsource some of our clients’ projects for building WordPress websites.

SOLUTION

What was the scope of their involvement?

Beetroot AB provides web development for our clients. We make the designs, and they develop websites from scratch based on our specifications. The team builds a lot of B2B websites, which are section-based. Sometimes, they build more customized projects with booking or shopping functionalities. They use JavaScript and WordPress for the backend. 

As for the process, we first have a briefing of our design, where we usually provide wireframes and a scope. After that, they give us a quote for us to approve. From there, we do a technical briefing for their developers. They usually take 4–6 weeks to develop the sites. Then, we have a review phase from our end and one from our customer’s end. Finally, Beetroot AB publishes the websites for us.

What is the team composition?

I believe we met them at WordCamp in 2019, where one of their account managers approached us. I really liked Beetroot AB and the fact that they introduced themselves, so we decided to give them a go. 

How did you come to work with Beetroot AB?

We usually work with the same development team, consisting of 3–4 teammates from Beetroot AB. Additionally, we have a project manager and a dedicated account manager to whom we pass along estimations and project questions. 

How much have you invested with them?

In 2019, and 2020, we spent $5,000–$10,000 a year. From 2021 onwards, we’ve spent $50,000 a year with them. 

What is the status of this engagement?

We started working together around June 2019, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Thanks to our engagement with Beetroot AB, we know that when we have more projects than we can handle, we have a good partner who can take them on our behalf with the quality we stand for. Without them, we couldn’t take on as many projects as we do. 

How did Beetroot AB perform from a project management standpoint?

Their project management is excellent, and the project manager is very proactive. When we have tough deadlines, they help us think and make suggestions to determine whether the deadlines are doable and how to meet them. They work well with our project management team. As for communication, we use email, Slack, and phone calls. 

What did you find most impressive about them?

I’m impressed by Beetroot AB’s proactive approach and the project manager’s quick response time. 

Are there any areas they could improve?

There isn’t anything they need to improve; they’re really good. 

Do you have any advice for potential customers?

My advice is to make sure you specify everything and that you make your expectations clear from the beginning.

BACKGROUND

Introduce your business and what you do there.

I’m the founder and CEO of Coly. We’re a SaaS and technology company that develops a platform for the shared living industry. We target co-living segments such as student housing, senior housing, and other marketplaces.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Beetroot AB?

As a startup, we didn’t have the resources to employ local development staff to build our product. We wanted to engage a local development partner who could offer us a hybrid model with local and offshore staff.

SOLUTION

What was the scope of their involvement?

We’ve engaged Beetroot AB to supply us with software development resources. First, we outlined our requirements for each resource; we were initially looking to onboard one senior and one medium–junior developer to build the foundation of our team.

After meeting with Beetroot AB to explain the core competencies, years of experience, and desired skill sets, they presented us with pairs of candidates matching our requirements. Then, we conducted two interviews to test the candidates’ competencies. Once we chose our team of developers, they helped us build our product: software that allows landlords and operations staff to understand their tenants better.

The software essentially acts as a matching engine for users to find roommates who they’re compatible with, so they can thrive. Our tool sends tenants a psychometric test that we transform into a profile to share with landlords. Then, our platform uses the tenants’ data to identify a compatible group of potential roommates and matches them together. Since supplying us with the first two developers, we’ve engaged one more resource through Beetroot AB.

What is the team composition?

We’ve worked with three team members from Beetroot AB.

How did you come to work with Beetroot AB?

I found Beetroot AB through a referral from a friend. After obtaining a reference, we moved forward with the engagement. 

How much have you invested with them?

We’ve invested roughly $100,000 in the partnership with Beetroot AB. 

What is the status of this engagement?

We’ve worked with Beetroot AB on and off since February 2022. Initially, they supplied us with two resources, but we ended the agreement because we wanted to bring in resources internally due to cost. Then, in June 2022, we asked Beetroot AB for another resource, which they supplied.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Beetroot AB has been a great partner; they’ve identified qualified candidates for our project. They’ve been flexible in providing short- and long-term resources depending on our business needs.

We’ve faced bad luck with the Russian Invasion of Ukraine, which has made things shaky and affected our output, but it is what it is. Despite the challenges, Beetroot AB has provided us with resources who’ve done excellent work.

How did Beetroot AB perform from a project management standpoint?

Beetroot AB has been the ideal partner from a project management perspective. They’ve met deadlines, communicated responsively, and charged us a fair price. Our point of contact has executed a smooth, swift workflow, and the team has worked efficiently and flexed to meet our changing needs. 

What did you find most impressive about them?

We’ve worked with several different agencies, and Beetroot AB has stood out. They’ve acted on our requests with minimal back and forth; their speed and efficiency have set them apart from competitors.

As a startup, we have a lot going on; being able to lean on Beetroot AB as a trusted partner has been nice. Since communicating our requirements and setting expectations during our initial meeting, the team has responded quickly to our requests. They’ve identified candidates and set up interviews in a matter of hours, which has helped us.

Are there any areas they could improve?

I have nothing Beetroot AB could improve on; they’ve always been there for us.

Do you have any advice for potential customers?

I advise you to maintain an open communication dialogue with Beetroot AB. Schedule regular check-in meetings to review progress and be as transparent as possible.

BACKGROUND

Please describe your company and your position there.

I am the CTO and Founder of Hospi Housing. Hospi Housing connects international students with local hosts. Hospi - short for hospita; host in english - started from necessity and as a social initiative. The Dutch housing market experiences major shortages for (international) students and starters and prices are skyrocketing.

Hospi Housing builds no houses, Hospi owns no houses, what Hospi does is providing a platform for unused rooms and people looking for a room. Hospi connects people with different backgrounds. With Hospi you don't rent a room. With Hospi you stay at someone's place.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Beetroot AB, and what were your goals?

Our website was mainly an online advertisement with a lot of manual processing in the backend. We reached out to Beetroot to help us automate our matching flow and bring back the amount of steps needed to successfully match a student with a host. For this we needed a whole backend build.

SOLUTION

How did you select this vendor and what were the deciding factors?

We interviewed 10 different companies, in 3 different countries. For us it was important that the company was not just building what we asked, but also challenged us in our ask and provide consulting along the way. Furthermore, the mission of Beetroot very much aligned with our own, especially the social impact they try to make was a deciding factor for us.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We knew pretty well what we wanted, so we already approached them with a detailed list of technologies required as well as a front-end design. We wanted the front-end to be written in javascript with React framework. Backend had to be in python, and it should all run on AWS in a serverless design (lambda functions, dynamodb, SQS) to keep the run cost as low as possible.

For us to achieve this, we went over the design frequently, and together with a project manager, came up with a detailed backlog of user stories that the developers could pick up. Furthermore, cost (and not going over budget) was very important for us, therefore, we have split up the scope of work in 4 deliveries.

How many people from the vendor's team worked with you, and what were their positions?

We had 1 project manager who mainly managed to backlog and was our point of contact the whole time. There was 1 lead developer/architect, and then the team consisted of 1-2 backend engineer and 2-3 front-end engineers.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We managed to bring back our manual steps from 27 to 3. The overall engagement from our end decreased from 6 hours to 1 hour per match. This is a huge difference and very important in our growth journey. Without this effort none of our ambitions would have been possible.

Describe their project management style, including communication tools and timeliness.

I had weekly checkins with the Project manager with whom I discussed the process. We deliberately did not participate in the standups, since I believe developers should be able to discuss freely what problems they encounter without the client being present. Communication mostly went via email or Slack, and slack allowed us to talk directly to the developers which was very use-full, especially at the end of the project.

From a time perspective, sometimes they took a little longer than promised, but we also mentioned that time is not an issue for us, but money is. In any case, if time was of essence (which was only true in 1 case), they simply added another developer or 2 to ensure they meet the deadlines.

What did you find most impressive or unique about this company?

Everyone was very helpful, you could approach the developers direct and ask questions. Changing something throughout the process was never a problem and they always tried to make sure that everyone we required was there. Especially in the aftercare, fixing the last 'bugs' was very fast and they went above and beyond to ensure we were satisfied.

Are there any areas for improvement or something they could have done differently?

Beetroot has build a huge platform and logically it consists of a big codebase. Which is obvious not bug-free. Especially in the cross platform (iphone/andriod) there are minor rendering issues that I would not have expected.

BACKGROUND

Please describe your company and your position there.

I'm the CEO of a Charity foundation headquartered in Switzerland. One of the main goals of Life4me+ is to prevent new cases of HIV and other STIs, hepatitis C, and tuberculosis. We talk about HIV and other diseases: how to protect yourself from them and how to live with them.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Beetroot AB, and what were your goals?

The Beetroot team developed a website, along with an iOS and Android mobile application. Life4me+ was created as a convenient communication platform for patients and physicians with solid data protection. We wanted to develop a platform and mobile application that could help establish communication between physicians and patients.

Thus, Life4me+ was looking to hire developers who could complete a mobile application for humanitarian HIV work.

SOLUTION

How did you select this vendor and what were the deciding factors?

We found Beetroot by recommendations of the specialists and developers we used to work on previous projects. So our choice fell on this vendor because of the quality of their work, willingness to find better solutions, and price, which was very important for us.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Beetroot has developed an iOS app, Android app, and web portal for doctors and patients to connect. After the launch, Beetroot has worked to create new versions and bring the app to more countries.

How many resources from the vendor's team worked with you, and what were their positions?

Beetroot assigned a project manager to support us and lead the project. He was the primary contact person in our communication. The team also included frontend and backend developers, a designer, and a QA specialist.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We successfully launched the mobile app in 156 countries and counting. It is available in 15 languages and currently has more than 15,000 users. The app allows people to conveniently organize their medication timetables, set concealed and personalized reminders, request a doctor's recommendations, or even schedule blood tests.

Users can also enter test results in the app, always having them on hand. The GPS navigator helps patients find a nearby hospital, clinic, pharmacy, laboratory, peer-to-peer counseling, or an HIV organization anywhere in the world. Life4me+ also lists city and regional hotlines or HIV communities offering emergency assistance.

Describe their project management style, including communication tools and timeliness.

The Beetroot's team was always available and completed projects on time. Their creativity is appreciated, as they are willing to help brainstorm ideas for the projects. As a result, the finished work has been an excellent value for the cost.

What did you find most impressive or unique about this company?

I appreciate Beetroot for their creativity. I was able to explain my idea and go through a brainstorming process. Beetroot made it seem that it was more their project than mine at times.

Are there any areas for improvement or something they could have done differently?

It would be good to have an opportunity to constantly work with the same development team who knows our project. It would allow us to make the necessary changes faster.

BACKGROUND

Please describe your company and your position there.

I'm the co-founder and CEO of Gigital. A marketplace for booking DJs and Live Music.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Beetroot AB, and what were your goals?

We were looking to find a front-end developer that could help us accelerate our product offers for our end users. Our goal was to find a long term teammate who could jump in straight away and help us deliver.

SOLUTION

How did you select this vendor and what were the deciding factors?

We were recommended by investors and friends who have used them before. All the people that recommended Beetroot were people who's oppinions we valued.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We had a kick-off meeting and got to know eachother. After that we felt that we were in safe hands and the recruitment process started where they would present candidates to us and we would try and schedule in interviews with the candidates.

After a couple of interviews and case studies for the candidates we found the perfect match and were able to give an offer that was accepted.

How many people from the vendor's team worked with you, and what were their positions?

We have found one new teammember and she works as a front-end developer at the moment.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The entire interviewing and screening process was one of the best I've ever had. Beetroot worked tirelessly in presenting us with great candidates and the communication was amazing. Everyone from their team that was in touch with us was super friendly and communicative. We ended up hiring the perfect person for our company which was the only goal we had for the recruitment.

Describe their project management style, including communication tools and timeliness.

We had weekly updates on the screening process per email. They would give us a great summary of the candidates and pros and cons with each one. They would help us in understanding more who would be a good fit and if someone wasn't they would let us know straight away. They are very hands on and incredibly easy to work with.

What did you find most impressive or unique about this company?

Their communication. They ask us for our birthdays, they send us merch, they communicate with a friendly and personal tone. I've never encountered a company in any field who has customer service down like they do. Honestly we ourselves try to strive to become more Beetrooty in our customer service.

Are there any areas for improvement or something they could have done differently?

Honestly no, I can't think of any.

BACKGROUND

Introduce your business and what you do there.

We decided to open a startup in the field of nutrition. I was the project manager and handled everything throughout this project.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Beetroot AB?

We had an idea, but we didn’t have a development team. We needed someone to take our dream and make it a reality, so we asked Beetroot to develop our platform, including backend and frontend. We also wanted the platform to work well on any device.

SOLUTION

What was the scope of their involvement?

Beetroot was involved with the company from day one. They built us a web platform that children could open to track their nutrition habits, learn, and achieve a healthier life in the end. That was our main goal. Initially, we gave them the UI/UX that we wanted, as well as the design and features. They took it and developed it into an amazing working platform.

Additionally, we wanted to have an admin panel to control every feature of the platform, such as the content and videos. They did the frontend and backend, building the server, creating video tutorials, and integrating payment processing. They also integrated emails so we could attract and connect with customers.

What is the team composition?

We worked with an experienced team since day one. There was a project manager, a QA engineer, and four software engineers. Additionally, we also had one graphic designer on the team.

How did you come to work with Beetroot AB?

I did a Google search, and I found an article that featured their company. After I read the article, I found online recommendations about them. I emailed them and had an interview with Nick (Business Development Manager).

Everything was swift. Beetroot answered me right away, and we had a meeting one day after I approached them. We felt that they would be 100% committed to our project, and they seemed very professional, so we thought they’d be the best choice for us. Also, the cost was very attractive.

How much have you invested in them?

We spent about $100,000 on this project.

What is the status of this engagement?

We started the project in November 2020, and it was completed in June 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our goal was to get a working web platform with all the features we’d asked for, and we wanted it delivered within 4–5 months. Those were our keys to success, and Beetroot did it. We were extremely happy with it.

They completely exceeded our expectations and played the role of a development partner, not just a vendor. If there were any problems, they suggested solutions and were eager to learn and create a successful platform. I was very proud of their work. At the end of the day, we have a great web platform with all the features we wanted.

In that sense, the quality of their work speaks for itself. We were very impressed with how they managed the project — they were organized and stayed on track along the way. I was in touch with them daily, and they were very committed to the project.

How did Beetroot AB perform from a project management standpoint?

I worked with them remotely, and it worked out great. The project manager was very professional, and the team’s attitude was fantastic. If they didn’t know something, they found someone else internally that could help them, but they also learned very quickly and gave us solutions. Everyone on their team supported each other, and we got a lot of value from that.

We worked in two-week sprints and had brainstorming sessions to decide what our next steps were. I had daily communication with the project manager, and they answered any question that I had, giving me a solution straight away. I was very happy with this process.

We used Slack to communicate, and they also used Trello to monitor and know the specs along the process. We also did a lot of Google Meets. 

What did you find most impressive about them?

They had a broad knowledge of all the sectors of development that we needed. Also, they had high management skills and an excellent approach to our relationship — all the way from the employees, project manager, and other managers from Beetroot.

Are there any areas they could improve?

I don’t have any areas for improvement based on my knowledge and experience with Beetroot. The project was successful.

Do you have any advice for potential customers?

From the beginning, you need to establish excellent communication and decide which are your keys to success and goals for the project. Be very clear because those are vital for the success of many things, especially when you’re working with a development team.

BACKGROUND

Introduce your business and what you do there.

I’m the executive director of The MVAT Foundation, a 501(c)(3) nonprofit. We support veterans through a variety of programming, most importantly our Heroes Linked web app which connects veterans, military spouses, and active duty service members with citizen sector advisors.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Beetroot AB?

We hired them because they provided a cost-effective and high-quality management of labor, in this case, software coders, for the purpose of building out our Heroes Linked web app.

SOLUTION

What was the scope of their involvement?

Beetroot AB created our web app using mostly PHP with WordPress modules. They also used 7–8 SaaS components to provide services within the app. The team also ensures the app’s performance on a continual basis and adds new features to it. I interface with the Beetroot AB when we require extra labor or when there’s a change in the labor.

What is the team composition?

Over time I’ve worked with different teammates from the headquarters in Stockholm. I now work directly with the coders in Ukraine. Once the web app was built out, we began working with an individual coder who became our full-time contractor.

How did you come to work with Beetroot AB?

We heard about them through the original team that created our web app. Beetroot AB was highly recommended. 

How much have you invested with them?

We’ve spent around $150,000–$200,000.

What is the status of this engagement?

We began working with them in early-to-mid 2016, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’ve been pleased with their performance. Beetroot AB has been excellent, and I’ve enjoyed working with them. The team performs its work as we’ve asked them to do it. 

How did Beetroot AB perform from a project management standpoint?

We communicate with them on a daily basis. We use email, Trello, and Slack. Occasionally, we do a couple of video calls to get comfortable with each other. All of our developers have been communicative.

While their spoken English skills are not their best, their written and comprehension skills are excellent, so we’ve never had a problem communicating what we wanted them to do. 

The headquarters’ team and individual coders are very responsive and easy to work with. We didn’t establish firm deadlines because the coders work at the fastest pace they can sustain, but Beetroot AB has always been good about giving us time estimates. 

They are very flexible as well. When we ask them for specific changes, they’ve rolled with those changes, and I never encounter resistance. Additionally, their pricing model is very affordable for what we need to get done. 

What did you find most impressive about them?

Their level of personalization is impressive. We have a personal relationship with our developer. What shines most brightly about them is the ease of working with both the headquarters and individual developers.

Are there any areas they could improve?

No, I have no complaints.

BACKGROUND

Please describe your company and your position there.

I'm the Product Manager and co-founder of an online maritime training company. 

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Beetroot AB?

We hired Beetroot for help with the development of our new Android and iOS apps. The apps help seafarers around the world to take courses in everything from mandatory flag state-approved training, to reflective learning, and customer demanded training. Courses that are required for them to take be able to perform their duties as seafarers.

Now they can take courses when out at sea, all using their mobile phones. The apps allow the users to save courses offline to their mobile devices and perform their training a slow internet connection, when out at sea.

What were your goals for this project?

We wanted the apps to companion our web service and increase the performance and reliability compared to the web. The apps needed to feel fast and be easy to use and work well with very slow or no internet connection.

SOLUTION

How did you select Beetroot AB?

We selected Beetroot after recommendations from a previous app developer we worked with.

Describe the project in detail.

After selecting Beetroot as developers of our apps, they were very willing and easy to incorporate in our previous codebase and workflows.

What was the team composition?

We hired two app developers. One for Android, and one for iOS.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

After selecting Beetroot we feel that we have increased the app developing momentum and got a better development velocity.

How effective was the workflow between your team and theirs?

Beetroot has been very easy communication with and incorporating in our existing workflows.

What did you find most impressive about this company?

Their speed and their ability to get the job specified done.

Are there any areas for improvement?

We are very happy with Beetroot, the only negative thing maybe their verbal communication skills. Communication with text work excellent.