Beetroot AB

BACKGROUND

Please describe your company and your position there.

I work for CDLP as interim e-commerce Manager. CDLP is a Swedish premium underwear brand with an online store.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Beetroot AB?

We needed help with our online store in terms of maintenance as well as a completely new design. The focus was on optimizing site conversions and catering to our growing mobile audience.

What were your goals for this project?

To leave our current agency and switch to Beetroot, giving us more flexibility and a higher number of dedicated hours.

SOLUTION

How did you select this vendor?

They were recommended to us, and then we looked at their work samples.

Describe the project and the services they provided in detail.

They developed and implemented updates for our e-commerce site, making sure all design specifications from our end were met. They also became the key contact for all online and web sales-related issues.

What was the team composition?

There was a project manager, two to three web developers, and our internal team of art directors and content creators. CDLP’s co-founder and I led the collaborative team.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

We’ve seen a definite increase in our site’s conversion rate since launching the new design. It’s now much quicker and easier to launch new updates.

How was project management arranged and how effective was it?

Everything was pretty effective.

What did you find most impressive about this company?

Their transparency impressed me, as well as their let’s-get-it-fixed attitude.

Are there any areas for improvement?

There are always things on both ends. I think it’s important they maintain their level of transparency.

BACKGROUND

Introduce your business and what you do there.

I’m a project manager at an SEO company and I work with all of our off-page projects.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Beetroot?

We wanted a partner to help optimize our WordPress website and corresponding projects.

SOLUTION

What was the scope of their involvement?

They designed and created our website after we sent them our content. They had full control in terms of color schemes and themes. They also continue to complete separate IT tasks for us.

What is the team composition?

I serve as project manager and work with two team members.

How did you come to work with Beetroot?

One of our team members had worked with Beetroot in the past, so we decided to give them a try. We chose to work with them because their pricing was cheaper than our local vendors.

What is the status of this engagement?

We began our project in June 2016, and are still currently working together.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The team's efficiency is beneficial because it enables us to outsource projects to them with confidence. Their WordPress development projects have been reliable and functional thus far.  

How did Beetroot perform from a project management standpoint?

We communicate via email, Slack, and video meetings, depending on the situation. Their entire team works remotely from Ukraine.

What did you find most impressive about them?

It’s been very easy and convenient to work with them. We've had no difficulties arise, which is especially impressive since we work in separate countries. 

Are there any areas they could improve?

No, not that I can think of.

Do you have any advice for potential customers?

I think it’s important to come to Beetroot with an open mind and try not to have every aspect of your project figured out beforehand.

BACKGROUND

Introduce your business and what you do there.

I’m a manager at my company. We work on mergers and acquisitions, supply chain activities, and market investigation to help Swedish companies establish their business in Asia, mainly China.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Beetroot AB?

We were helping a Norwegian company establish a production data system for the traceability of the production from raw materials to finalized products. We needed a programmer to help them build the system.

SOLUTION

What was the scope of their involvement?

We’ve used Beetroot AB to build the system for our clients in green energy. We started the project by explaining the needs, and Beetroot AB engaged with their developers. We discussed how we saw the platform we were building, and they initiated their consultants to help us develop the system.

The team has built the software from scratch using Django. The system’s main purpose is to store certification for all raw materials. We’re using an AI motor to identify the traceability in the documentation and connect it automatically in production to save time.

Beetroot AB is currently out of project development; they’re only doing maintenance now. We know Beetroot AB is good for mobile applications, which would be an interesting option for the global integration of the system. We’re looking into using them again for development.

What is the team composition?

We’ve worked with 4–5 people, but we’re only in contact with two developers.

How did you come to work with Beetroot AB?

I found them through a friend in common; my colleague recommended them.

What is the status of this engagement?

We started working with them in August 2022, and they completed the development in August 2023. However, the relationship is ongoing because they’re still offering maintenance.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our group and customers are very pleased with the project; it’s a success story. Beetroot AB has delivered a high-quality product and excellently fulfilled the customer's needs. The traceability has succeeded from day one, and we haven’t lost any data during production.

How did Beetroot AB perform from a project management standpoint?

The quality of their project management has been excellent. They worked on development during the COVID-19 pandemic, so we had a special situation in China with the lockdown. Beetroot AB managed to deliver high-quality conditions, which was extraordinary. They kept a high pace while building the system, didn’t lose any data, and caught the idea of what we were trying to do.

Although we overrun the budget, the client understood that we needed it. In general, they hold themselves within the budget. We typically communicate through emails and daily Microsoft Teams meetings.

What did you find most impressive about them?

Their response time is impressive. Beetroot AB quickly responds when there’s a problem, which is crucial during production.

Are there any areas they could improve?

I don’t blame them for this, but the contracts were messy. We spent too much time getting the stakeholders to sign off contracts, which was a bit annoying.

Do you have any advice for potential customers?

I’d recommend explaining and setting the contracts from the beginning.

BACKGROUND

Please describe your company and your position there.

The company is a B2B SaaS-company with large international customers.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Beetroot AB?

The company works a lot with gathering and organizing public data within the life science industry. The team at Beetroot has been working with gathering content and data from very unstructured providers and organized them so that they can easily be implemented in our SaaS-platform.

What were your goals for this project?

We wanted to offer our customers access to this unstructured data through our SaaS-platform

SOLUTION

What was the scope of their involvement and team dynamic?

The team through Beetroot works with:

• Data gathering
• Data verification
• Data annotation

What's the status of this engagement?

Still ongoing

RESULTS & FEEDBACK

How did your relationship with your partner evolve?

We've grown the team from the initial three people to 25 persons as a result of our satisfaction with this partner.

What advice do you have for clients with similar needs to yours?

Treat the team that you set up through Beetroot just as you would treat your normal employees and make them a part of your company.

UPDATED REVIEW

This review was published on November 18, 2019.

Head of Product, B2B SaaS Platform

Other industry

51-200 Employees

Sweden

$200,000 to $999,999

Feb 2019 - Ongoing

Project summary

Beetroot AB gathered data and content for a B2B SaaS platform. The team was responsible for organizing public data to be implemented in the platform.

Feedback summary

The data gathered was part of the main 2019 release, which led to new deals and a higher renewal rate. Beetroot AB communicates effectively to ensure a collaborative relationship. The team thrives due to their positive work culture.

BACKGROUND

Please describe your company and your position there.

The company is a B2B SaaS-company with large international customers.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Beetroot AB?

The company works a lot with gathering and organizing public data within the life science industry. The team at Beetroot has been working with gathering content and data from very unstructured providers and organized them so that they can easily be implemented in our SaaS-platform.

What were your goals for this project?

We wanted to offer our customers access to this unstructured data through our SaaS-platform

SOLUTION

How did you select this vendor?

We evaluated a couple of vendors, both other companies based in Ukraine and companies in primarily Philippines. We decided to go with Beetroot mainly due to strong and relevant references that we spoke quite a lot with.

Describe the project and the services they provided in detail.

The company works a lot with gathering and organizing public data within the life science industry. The team at Beetroot has been working with gathering content and data from very unstructured providers and organized them so that they can easily be implemented in our SaaS-platform.

What was the team composition?

We started the team with three members in February and have continuously added new members throughout the year and we are now 14 team-members.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

The data gathered and organized by the team resulted in our main release for the platform during 2019. This resulted both in new deals and a higher renewal rate.

How was project management arranged and how effective was it?

We have had a very good collaboration with Beetroot personnel throughout this project and kept a close dialogue about how to manage and grow the team. We have tried to make the team as integrated as possible with the rest of the company. This means joining in on weekly meetings and visiting the HQ. We have also visited the team frequently to build personal relationships which has made communication easier. On a daily basis slack and video calls have been the main tools for communicating.

What did you find most impressive about this company?

They show up for the team, making sure that they have everything, including motivation to manage their tasks. The culture at Beetroot also aligned well with how we like to work ourselves which helped a lot.

Are there any areas for improvement?

We have always had communication around potential areas that could be improved and these have been resolved. Most of these have just been very team-specific issues/challenges.

Overall rating: 5

Quality: 5

Cost: 4

Schedule: 5

Willing to refer: 5

BACKGROUND

Please describe your company and your position there.

Operations Director for a Software Consultancy

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Beetroot AB?

Team Augmentation Services

SOLUTION

How did you select this agency and what were the deciding factors?

Their experience and they are very attentive to our needs

Describe the project in detail and walk through the stages of the project.

This is confidential sorry.

Describe the recruitment process in detail.

Sufficient cultural briefing on our business And what our hiring process is and who we'd ideally hire was communicated. Beetroot selected on this basis and there were then a series of interviews prior to selection.

RESULTS & FEEDBACK

Can you share any outcomes from the engagement that demonstrate progress or success?

Its been a succes.

How effective was the workflow between your team and theirs?

Very.

What did you find most impressive or unique about this company?

They listened and responded to brief. All our dealings with Beetroot have been very good.

Are there any areas for improvement or something they could have done differently?

This is between us and Beetroot.

BACKGROUND

Please describe your company and your position there.

My position is co-founder and CTO. The company develops IT-Solutions and software in Healthcare.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Beetroot AB, and what were your goals?

Software developers for R&D team

SOLUTION

How did you select Beetroot AB and what were the deciding factors?

Competence, Recommendation, Business model

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Java and vue.js development

How many people from the vendor's team worked with you, and what were their positions?

One front-end and one back-end developer

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Deliveries have been of high quality with good customer satisfaction

Describe their project management style, including communication tools and timelines.

We had our own project management and had daily stand-ups with team members from Beetroot. As tools we mainly use jira, confluence, slack, google meet.

What did you find most impressive or unique about this company?

We were impressed with the broad range of competence and skilled developers they have.