Atmosphere Apps

BACKGROUND

Please describe your company and position.

I am the Assoc. Director of Sales Enablement of ZimVie Dental

Describe what your company does in a single sentence.

ZimVie Dental is a global life sciences leader in the dental market that develops, manufactures, and delivers a comprehensive portfolio of dental implants, prosthetic components, biomaterials, digital dentistry solutions and educational programs to imporve smiles, function and confidence in daily life.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Atmosphere Apps to accomplish?

• Replace a manual, error-prone discount approval process with an automated tool that enforces business rules, improves accuracy, speeds up approvals, reduces errors, and scales with order volume, becoming critical infrastructure.
• Improve efficiency with identifying key metrics.

SOLUTION

How did you find Atmosphere Apps?

• Referral
• Previous successful work

Why did you select Atmosphere Apps over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from Atmosphere Apps were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work for this project involved analyzing and transforming our manual discount approval process into an automated, web-based tool. We began with a deep review of our existing workflow, which relied on spreadsheets and emails to manage multi-product discount approvals. Our team worked closely to understand business rules, approval thresholds, and escalation paths. Atmo Apps then designed a streamlined digital process that enforces these rules programmatically, providing real-time validation and automated notifications for required approvals. Atmo Apps built the requirements definition, design oversight, and integration of the tool into a WordPress-based platform. The tool successfully reduced turnaround time, eliminated errors from outdated pricing, and became critical to daily operations. Additional enhancements were implemented post-launch, including new features and integrations, and the tool continues to evolve with regular feature updates.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Operational efficiency (hundreds of ordered processed monthly, with faster approval times)
• Accuracy improvements (reduced errors)
• Immediate impact on the business
• Ongoing system enhancements as needed

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Atmosphere Apps delivered ontime with the project and they continue to always and willingly respond to communications.

What was your primary form of communication with Atmosphere Apps?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

This company continues to impress because of their commitment and dedication to addressing client needs.  

Are there any areas for improvement or something Atmosphere Apps could have done differently?

At this time, I have not seen anyhting that they could have done differently.  We are very happy with their partnership.

BACKGROUND

Please describe your company and position.

I am the Assoc Dir of Medical Education Technology & Infrastructure at a dental implants company

Describe what your company does in a single sentence.

Manufacturing and sales of premium dental implants.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Atmosphere Apps to accomplish?

• Improve the turnaround time needed to convert video content into an on-demand course.
• Reduce the costs associated with global deployment of educational content.
• Reduce the resource commitments required for global education content creation.

SOLUTION

How did you find Atmosphere Apps?

Existing alliance partnership

Why did you select Atmosphere Apps over others?

• Great culture fit
• Company values aligned
• Strong understanding of business needs

How many teammates from Atmosphere Apps were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

I provided key inputs and insights to Atmosphere Apps to develop a tool that would accept a video of a course, or a PDF of a presentation or study and produce the necessary deliverables to create a CE on-demand course and translate it into the core languages of our business.

Key Deliverables:
Course Description, Learning Objectives, Comprehension Quiz & Answer Key, Time-synced transcript for closed captions, translation of captioning into multiple languages, Industry-specific keyword identification, non-specific keyword identification and social media marketing messaging.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. Initial proof of concept work: Review outputs of the AI engine for accuracy and thoroughness.
2. Key deliverable validation.
3. Verification of translation accuracy
4. User-interface review and feedback
5. Real-time testing/beta evaluation

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Atmosphere Apps always provides excellent project management.  They aligned to our business priorities and even moved forward when we got held up on other initiatives.

Atmo was always on time, if not a little early.

Atmo approached this project with a true eagerness to meet our needs.  They leveraged their creative talent to elevate the tool into something even better than we initially scoped out - all without adding time or cost.

What was your primary form of communication with Atmosphere Apps?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Atmosphere Apps is a team of highly creative developers and programmers.  They have an uncanny ability to uncover implicit needs.  They are also very committed to sticking to the proposed scope, schedule and budget of the project.  I consider every endeaver with them to be successful and will always seek to work with them on future projects.

Are there any areas for improvement or something Atmosphere Apps could have done differently?

Not for this project.  Atmosphere Apps exceeded my expectations on every facet.

BACKGROUND

Introduce your business and what you do there.

I’m the global director of education for the dental division of Zimmer Biomet Institute, a global orthopedic company. We are a world leader in dental education.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Atmosphere Apps?

We wanted to create a personal mobile app where people could access all of our educational material in one location. The users would monitor their current training, including their continuing education credits.

SOLUTION

What was the scope of their involvement?

Initially, we offered some ideas and branding parameters, and then they took the lead on platform design. They showed us examples of apps, and we chose to base our app off one of those concepts.

They developed a hybrid iOS and Android mobile app where users can access a wide variety of information related to their education. They added functionalities such as push notifications and products tied to education opportunities. They taught us how to manage the product offerings through the WordPress backend. The team used a sandbox for beta testing, and they recently launched a phase two app with more functionalities. 

What is the team composition?

We have monthly conversations with Eric (CEO, Atmosphere Apps). We interacted with at least 12 people, with 3–4 main contact points. An offshore team performed the development.

How did you come to work with Atmosphere Apps?

We scoured the market for app developers and researched the providers our company has worked with in the past. Then, we started looking for reviews or recommendations from other companies in the industry. We selected Atmosphere Apps out of 16 vendors, based on a referral from one of the vendors we work with. 

How much have you invested with them?

We’ve invested $50,000-$100,000.

What is the status of this engagement?

We worked with Atmosphere Apps from December 2017 through May 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They exceeded our expectations and delivered what they promised. In under a year, we’ve had 6,000 app downloads across 71 different countries. Any app deletions have had nothing to do with the functionality of the platform. Atmosphere Apps built an application that performs seamlessly.

How did Atmosphere Apps perform from a project management standpoint?

After giving them a task, they met all of our requirements and deadlines. Their communication was always straightforward and transparent via the email, the phone, and conference calls. Also, they abided by the outlined budget.  

What did you find most impressive about them?

The CEO was extremely attentive, and others within the company were just as responsive. They always advised stakeholders about timeline adjustments, extra costs, or technical challenges. 

None of the issues we encountered were caused by the vendor. Notably, when we encountered issues with a Cvent API, Atmosphere Apps found a way to solve the problem by creating new software. The fact that they solved another vendors’ issue was very impressive to us. Now, we promote them within our organization as our app company of choice.

Are there any areas they could improve?

It would have been nice if every six months in between projects, we could have had a creative conversation where they offered beneficial suggestions. However, that isn’t a criticism as we never offered them that opportunity during the partnership. 

Do you have any advice for potential customers?

Future clients should thoroughly consider the desired app storyboard, visual aesthetics, and functionalities prior to meeting with the vendor.

BACKGROUND

Introduce your business and what you do there.

I’m a distinguished professor at the University of Florida. The National Science Foundation funded my project to build a national network for those interested in fossils and paleontology.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Atmosphere Apps?

We needed to develop a website to connect fossil clubs and their members with other people who are interested in paleontology throughout the entire United States. Our primary challenge was to create a site that could engage a geographically distributed audience.

We had previously built a WordPress website in-house. Since it looked amateur and rudimentary, we needed professional development help to make it highly interactive and easy for people to contribute to. We wanted the site to let users upload pictures of fossils, develop discussion forums, and plan event calendars.

SOLUTION

What was the scope of their involvement?

Based on our request for open source technology, Atmosphere Apps designed and developed our website using WordPress and BuddyPress. Currently, they’re working on iOS and Android apps that interface with the platform. They implemented the forum and calendar features we requested.

During our many brainstorming sessions, they listened and took notes. Based on these meetings, they produced materials like wireframes to prepare to develop the website. We’ve used an ongoing, iterative process to improve the site over the past three years.  As we continue to build out the site, we regularly add new functionalities.

At some point, the project will be over, and we might need to tweak the site in-house. Even if Atmosphere Apps stays involved in a maintenance phase, we want the option to make changes and updates without requiring proprietary coding.

What is the team composition? 

We primarily interact with Eric (CEO, Atmosphere Apps). Over the past year and a half, we’ve also worked with a project manager. They have additional resources in their offices in Gainesville, MD and an entire facility in Poland. 

How did you come to work with Atmosphere Apps?

We reached out to Atmosphere Apps because they’re a local company and they came recommended by our colleague.

How much have you invested with them?

We’ve spent about $100,000-$150,000.

What is the status of this engagement?

We’ve been working together since February 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The main success of our website project was having over 1,000 participants. We couldn’t have achieved the same success without Atmosphere Apps’ professional knowledge of development.  They have extensive experience in making mobile apps, as well. The system they built is very streamlined and has worked as intended. After starting in February, they had finished a fully functional app by the summer. 

Our apps are currently available for download. We launched to an internal community this summer and went live for the public to discover our product this fall. Every day, our community’s membership increases. 

We’ve conducted ongoing user testing to gather feedback and continuously improve the app. There are always minor change and upgrades to make in subsequent phases. After the initial phase one rollout, we saw a very positive reaction from the community. We were quite pleased with the app’s reception. 

How did Atmosphere Apps perform from a project management standpoint?

We maintain an open line of communication that’s enhanced by periodic meetings. Our process of holding regularly scheduled Skype meetings to go over progress and pending tasks has worked very well. The project manager uses Slack to contact us. We can also send him messages and feedback directly through the website. He logs our comments in a dedicated Trello board. 

What did you find most impressive about them?

Both the CEO and project manager are great communicators. Despite his role, Eric makes us feel like he takes a personal, vested interest in our project. He doesn’t merely delegate everything to the project manager. Instead, he frequently participates in our Skype calls.

Are there any areas they could improve?

No. In the beginning, we didn’t know the most effective way to correspond. By working together, we successfully optimized our mode of communication. I’m happy with the interaction we’ve had with Atmosphere Apps.

Do you have any advice for potential customers?

Establish a system of communication with periodic updates. Having frequent face-to-face video meetings is the most effective method. They typically schedule a 30-minute check-in once or twice a month. When we need to have a major brainstorming session, we physically meet for several hours to hash out the details.

BACKGROUND

Introduce your business and what you do there.

We are the MedEd division of a media conglomerate. We do custom medical education across digital, print, and live platforms. I am V.P. of client services and manage a team across all our different verticals.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Atmosphere Apps?

A long-term client managed a printed drug reference that matches branded products to their generic versions and vice versa. We wanted to build an app that contained all the same images, dosing, strength, and other information found in the print version.

SOLUTION

What was the scope of their involvement?

We provided them with the print version, which was a much flatter representation of what we hoped to build. They worked with us to create a digital interface that coordinated with the print version, but was more accessible. In addition to images, streams, and other functionality, they’ve also helped us implement notations, include proprietary product information, and create A to Z listings for name brand products and their generic counterparts.

We originally built the app for iOS, Android, and BlackBerry. The BlackBerry version has since phased out, but we still maintain the iOS and Android versions.

What is the team composition?

We’ve had one main point of contact for the full length of our relationship.

How did you come to work with Atmosphere Apps?

They support native applications for our parent company, which is how we first knew about them. We’ve worked with other companies in the past, but this is the most complicated app we’ve worked on and we wanted an experienced firm to help us.

How much have you invested with them?

We’ve spent between $300,000–$500,000.

What is the status of this engagement?

Work began in 2011. We launched the app in 2012 and continued to add features and make changes. It’s still running.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The evidence we track includes downloads and usage. Our client is very happy with user engagement with the app and the number of new downloads. This is an app we don’t heavily promote, but it is frequently utilized by both new and existing users.

How did Atmosphere Apps perform from a project management standpoint?

I love working with them. They’re very responsive and always recommend ways to make the interface better. When it comes to client correspondence and app store requirements, they’re truly an extension of our team. Most of our communication is through phone and email.

What did you find most impressive about them?

Pharma is a challenging marketplace, but they are always looking for ways to apply best practices to apps and to our space in general. I appreciate their innovative and unique ideas to improve usability and UX.

Are there any areas they could improve?

Based on our experience with them, there’s nothing they should improve.

Do you have any advice for potential customers?

Be open to their ideas. One area they really excel in is their ability to find solutions and creative approaches to challenges. They will find ways to bring your project to life.

BACKGROUND

Introduce your business and what you do there.

Yaron Kaufman: We’re a New Jersey-based company building products in the 3D audio market, for different types of solutions, from mobile to computers. Sam is the VP of engineering, and I’m the chief product officer.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Atmosphere Apps?

YK: We needed some resources to help us create a proof-of-concept for a customer, and they had to have development experience that we didn’t have internally at the time.

We approached Atmosphere Apps for the work, and we’ve used them twice. We came back to them because the first one was a success, especially in how we worked and interacted with them. We’re about to call them again because we’re very happy with how they’re operating.

SOLUTION

What was the scope of their involvement?

Sam Caldwell: The scope involved several different applications. We ran an Android service that manipulated certain configurations to control our processing routines running in the Android operating system. We defined the requirements, then delivered those to Atmosphere. It was a complex setup: we had to respond to orientation and volume level changes on the device—whether audio was playing or not, and so on.

YK: In terms of the overall look, they went above and beyond what we asked for. They were involved, they gave us ideas, and they were knowledgeable when it came to finding solutions. We’ve also received graphics services from Atmosphere, both for the application we created and as company marketing materials.

What is the team composition?

YK: We worked directly with Eric (CEO, Atmosphere Apps). We also worked with a developer directly under Eric, and that person is someone I’d absolutely hire on my own team. He was assigned to both stages of the project and will be assigned for the third time.

How did you come to work with Atmosphere Apps?

YK: We chose them based on location. Their offices close enough to ours that we can knock on their door and talk to them.

What is the status of this engagement?

YK: We worked with Atmosphere in July–October 2018. The project was divided in two stages, and we’re about to start another one.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

YK: We’re happy with the overall experience, and with the results so far. We were so successful after the first stage, that we moved to the next one, and we’re currently entering the third. I’ve worked in this business for 35 years, and, if I don’t receive the results I’m expecting from one outsourcer, I’ll move on to the next. Choosing Atmosphere for a third time without even looking into others confirms that the success rate with them has been 100%.

SC: Their work is absolutely robust, and the architecture is everything. The project was well executed, and the development was well planned. They performed unit and system testing, which they did a fantastic job on.

How did Atmosphere Apps perform from a project management standpoint?

YK: We managed the project, so it was a matter of them becoming our team, with their resources integrated into it. They were definitely team players and they did exactly what was needed. The small amount of project management required on their side was done very well by Eric.

We were in touch on a daily basis: whenever we needed him, and he was there to help and support, although we have some time and geographical differences. There was never where we had to wait for them. They were available, responsive, and very collaborative. We used Google Hangouts for daily discussions, during which we made sure that we were on track.

SC: We wrote our own Microsoft Project plans, but we didn’t go to that level of sharing with Atmosphere. We just used a Git repository to manage the code, we kept our own lists, and we discussed it daily.

What did you find most impressive about them?

YK: If I choose a company three times, that is a testament to their abilities.

SC: There will be a fourth and fifth time because so far, they’ve delivered exactly what we’ve needed them to. They provide the right solution to the right level of quality, at the right price. I’ve worked with many outsourcers, and I know a few other good ones, but Atmosphere definitely receives an A++ from me.

Are there any areas they could improve?

SC: I can’t think of anything for them to change. We’ve used other companies for other parts of the project and none of them are still working for us. Atmosphere kept their promises and achieved the best result.

Do you have any advice for future clients of theirs?

YK: Clients need to hire Atmosphere and experience their services for themselves. They’re very easy to handle, so there’s no magic trick for me to explain. It was straightforward, with daily communication, but not too much, because it wasn’t needed.

Clients should give the team the right tools, and not block them in any way. If access to a platform is provided in time, then everything will run smoothly.

BACKGROUND

Introduce your business and what you do there.

I'm the executive director of a professional advertising and PR agency based at a university in Florida. We have a team of five professionals and about 130 students, and we do work for a variety of clients.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Atmosphere Apps?

We develop websites and apps, and sometimes we need greater technical expertise than we have in-house. So we were looking for more depth in the digital space.

SOLUTION

What was the scope of their involvement?

They’ve worked on various websites, both our own site for the agency as well as for some of our clients. They’ve also helped us fine-tune some apps that we developed for both iOS and Android. They follow a stringent process that involves wireframes and making revisions along the way.

What is the team composition?

I usually deal with Eric (CEO, Atmosphere Apps), and then our respective teams work together. Eric is also involved in most project meetings.

How did you come to work with Atmosphere Apps?

Another company introduced us to them a couple of years ago. They have a great reputation, and as soon as I met Eric I could tell he is a quality guy.

How much have you invested with them?

We’ve spent around $50,000.

What is the status of this engagement?

We started working together in December 2017 and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We just completed a project that had a really tough deadline. It was a website for a local construction developer, which needed to be done on a certain date because of a big community event. The Atmosphere team worked overnight several nights to make sure it was done on time. The client was thrilled with the site and we were extremely happy with their work. As a result of Atmosphere delivering the site on time, the client has since hired us for two new projects.

How did Atmosphere Apps perform from a project management standpoint?

Anytime you use an external firm, you worry about their ability to deliver the projects within the specified price range and time frame. It's important that you can rely on your partners to do what they say they're going to do. I've been very pleased with Atmosphere. They're conscientious. They’re good about advising us when a change would throw off the schedule. They communicate well and have excellent client skills. They’re professional in every way.

What did you find most impressive about them?

They've been generous and diligent about participating with us in new business proposals. Those involve a lot of time spent on ideation and you don't always win, which means there's not always a return. They’re always willing to jump into those meetings with us and offer creative ideas.

Any advice for potential customers?

Listen to their ideas and what they have to offer. Atmosphere frequently provides creative solutions that we hadn't previously considered.

BACKGROUND

Introduce your business and what you do there.

I’m the VP for product management and ad operations at Haymarket Media Inc., part of the wider Haymarket Group, an international media company working in specialized markets. We specialize in two key markets in the US—a B2B side and a medical side.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Atmosphere Apps?

We could see that more users were moving towards mobile. We needed someone to produce fantastic apps for us in the native app space. We needed to push out very timely content as well as content that requires a unique display and user interface within mobile.

SOLUTION

What was the scope of their involvement?

We work with Atmosphere Apps to produce native apps for both iOS and Android for the medical side of a business. They produced native apps for us across our brands. Our continuing medical education app, for example, provides educational materials for healthcare professionals seeking to earn credits for continuing education. The drug monograph app—another example—allows users to browse for prescribing information for all drugs in the market both off- and online.

We’ve been working with them for a couple of years now. Sometimes we provide them with wireframes and collaborate to improve on them. Other times they propose designs or wireframes to us based on conversations we’ve had about what I’m thinking.

We deliver targeted ads to our users. About a year ago, they proactively proposed ideas for how to embed ads within the apps themselves based on the trends in how people use their phones and read content on them. They overhauled the user interface and produced the wireframes. They worked closely with us to ensure that our ads are viewable in the apps.

What is the team composition?

I work closely with their CEO plus two others, one on the tech side and one on the product side.

How did you come to work with Atmosphere Apps?

Their engagement with us predates me joining the company.

What is the status of this engagement?

We’ve been working together for more than two years now.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We get user reviews on the App Store that are, by and large, very positive. We also get reviews from clients. Both of our apps work really well and we always get positive user feedback.

How did Atmosphere Apps perform from a project management standpoint?

I communicate with the team through Trello. They work closely with our in-house development team. We connect on a weekly basis to make sure that projects are on track. We're often up against tight deadlines. They deal with that in a really professional way, working hard to help us to meet them.

We tend to take more of a waterfall approach, working to define deadlines, but they’re open to different approaches. They’re very collaborative and flexible in terms of allowing us to move in whatever directions we need, taking different approaches and even using internal resources if we so choose.

What did you find most impressive about them?

They understand our business very well, which is really important when you're working with a partner. They understand our business and the challenges we face, but also the opportunities for our users.

Their responsiveness is also great. We particularly get a high level of attention from the CEO.

Do you have any advice for potential customers?

Have a clear outline of what you want to do that you can bring to the partnership. Atmosphere Apps will work with you to flesh it out. They can probe and ask the right questions to get you to a strong starting point.

BACKGROUND

Introduce your business and what you do there.

I am the president and co-founder of RoomSync, which provides roommate matching software for colleges, universities, and apartment communities

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Atmosphere Apps?

We had a very minimal mobile presence and wanted to transition into that space. Since we did not have the relevant development capabilities internally, we needed a frontend mobile dev team to create both an Android and iOS app for us.

SOLUTION

What was the scope of their involvement?

Prior to the start of the official development stage, Atmosphere Apps provided us with UX research and design, including detailed information and sketches of their proposal. There was a certain amount of back and forth during the discovery phase, but most of the design of the app was on their end. Our team built the APIs and the backend, while they were in charge of the frontend and making sure the app we built was useful and functional.

What is the team composition?

Our collaboration included two project managers, and I believe that their team included four or five developers, although there may have been others.

How did you come to work with Atmosphere Apps?

A trusted friend referred me to them. Although we could have taken their initial research and design piece to another shop, we were impressed with their work such that we decided to engage them to do the development as well the discovery.

What is the status of this engagement?

We began working with them in Jun 2014, and although the app itself is scheduled to launch in December 2017, we have an ongoing relationship with them.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

At the time of this review, we are getting ready to do a soft launch. I have been selling the app for the past couple of years, with wide demos on screen shares. Although we have no concrete metrics as of yet, the feedback has been overwhelmingly positive.

How did Atmosphere Apps perform from a project management standpoint?

Their communication is great. We have had one point of contact, and he has been great at managing his developers and keeping us informed. We work a lot in Slack, and they were very flexible about coming into our spot channel, which increased productivity for everyone by giving them the ability to work within our established communications methods. We also used a good project tracking tool. They were very responsive throughout the process, which was particularly impressive considering that they have people working in both the U.S. and in Europe. Without fail, I had answers to my emails and questions within a day, no matter what time it would have been for them locally.

What did you find most impressive about them?

One thing that they did particularly well was dealing with unknowns. We had never ventured into the mobile development space before and they were very good about adapting as needed to accommodate for our lack of experience. They were able to understand that sometimes our expectations would need to change as the work progressed, and they worked alongside us to modify the documentation and ensure that the API continued to work with those changes. Their flexibility was a great strength.

Are there any areas they could improve?

The only thing that I can think of is that not everyone on their team is a native English speaker. We got used to it over time, but at the outset it required a little adjustment on our part and resulted in a couple of minor misunderstandings.

Do you have any advice for potential customers?

Go through a proper discovery process and UX research phase in order to understand the problem and solution space into which you are entering. In our case, we were not initially interested in having Atmosphere Apps do additional discovery work because we thought we knew what we wanted. However, their expertise and work on the UX proposal brought forth a number of things that would never have occurred to us on our own, so it ended up being incredibly important that we listened to their advice. Listening to them ultimately likely saved us a lot of time and resources.