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Top Over the Top Advertising Agencies in Australia

Australia’s streaming market is booming, thanks to high household broadband penetration and home-grown platforms like Stan, 7plus, and Kayo Sports. As viewership shifts from broadcast to connected TVs, working with an experienced Australian Over the Top (OTT) advertising agency can put your message in front of the right audiences—whether they’re in Sydney apartments, Melbourne cafés, or Brisbane living rooms.

Clutch helps you sort through the noise by ranking service providers based on in-depth client interviews, case studies, and performance metrics. Use our filters to refine by budget, industry, or location and discover a partner that fits your goals—be it a nationwide launch or a regional test campaign.

Need a broader view? Compare global leaders on the Top Over the Top Advertising Companies list

Looking for city-specific talent? See our directories for Sydney OTT agencies and Melbourne OTT agencies

If you need particular industry-expertise, leverage our filters for markets like Australian OTT agencies for healthcare brands

Ratings Updated: December 5, 2025
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  • In-depth client interviews and ratings
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Australia OTT Advertising FAQs

Local OTT partners understand Australia’s unique viewing habits—like high uptake of ad-supported video on demand during major sports events—and have direct relationships with domestic publishers. These teams also know how to effectively navigate regulations such as the Privacy Act and the IAB Australia standards, ensuring your campaigns remain compliant while maximizing reach in key DMAs like Sydney and Melbourne.

Budgets vary due to factors like targeting criteria, ad length and frequency, and industry demand. Based on Clutch pricing data, most Australian OTT advertising agencies charge between AUD 200 – 250 per hour.

A three-month national campaign with creative, media, and reporting often falls in the AUD 30,000 – 150,000 range, while smaller test flights targeting one metro area can start around AUD 10,000. Always ask for transparent media/tech fees and minimum spend requirements.

Thanks to the country’s diverse economy, many agencies regularly work with a variety of clients, including those from the following niche and markets:

  • eCommerce and retail brands launching DTC products
  • Fintech and banking institutions targeting metro millennials
  • Entertainment and sports organizations promoting live streams
  • Tourism boards showcasing local destinations
  • Health and fitness apps leveraging connected-device data

Start by defining your project’s unique KPIs and requirements—CPM, completed-view rate, or incremental reach. Prepare a list of criteria to help guide your search, then:

  1. Review the agency’s case studies on brands with similar objectives.
  2. Confirm access to preferred platforms (e.g., Roku, Samsung Ads).
  3. Ask about measurement tools and third-party verification.
  4. Check Clutch review and rating scores for communication and timeline reliability.

Short-list 3–5 providers and request media plans to compare projected reach, cost, and creative strategy. If you’re overwhelmed by the choices in the market, take advantage of the filters and resources available on Clutch to cut through the clutter.

  • Guaranteed impressions without disclosing inventory sources
  • One-size-fits-all creative with no device-specific adaptation
  • Opaque fee structures where tech costs aren’t separated from media spend
  • No mention of brand-safety or fraud prevention tools such as IAS or MOAT
  • Limited local publisher access—relying solely on US inventory can reduce relevance for Australian audiences

Get matched with the 5 best-fit agencies for your project—in 4 minutes or less.