Piccolo PR

BACKGROUND

Introduce your business and what you do there.

I’m the general manager at PSS Projects, a commercial and residential builder and developer. We build homes and retail sites, as well.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Piccolo PR?

We hired Piccolo PR for their marketing services.

SOLUTION

What was the scope of their involvement?

The team at Piccolo PR created a campaign for us that involved generating editorial awareness through advertising, media buys, editorial placements, and press releases. They also engaged suitable advertising opportunities for us as well through residential and commercial projects, and through our potential future clients as well. Their team used different platforms, including one for social media services.

What is the team composition?

We’ve worked with two or three people from their team.

How did you come to work with Piccolo PR?

Their team seemed professional and approachable. They also seemed to have an understanding of our business needs and market.

How much have you invested with them?

We’ve invested between $50,000–$60,000.

What is the status of this engagement?

Our ongoing engagement started in July 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The work done by Piccolo PR has exposed us to a wide variety of market trades. The quality of trades and contractors were using have doubled. It’s also exposed us to more architecture and interior designers.

How did Piccolo PR perform from a project management standpoint?

They’ve been receptive to delivering last minute for us. If there’s something we need to do quickly, they make the changes right away. They’ve been very good to work with.

What did you find most impressive about them?

When we approached them, we gave them a background of our needs and what we wanted to achieve. The team at Piccolo PR took that and ran with it, producing great work.

Are there any areas they could improve?

Not really.