8 Web Development Stats to Know in 2025

A thriving online presence is a necessary operational component for businesses of all sizes and across industries.

According to surveys, about 71% of all businesses had websites in 2021, and 98% of small businesses had them in 2023. This means the competition for consumer attention is considerable in the digital space, making it challenging to establish your brand as a major player.

There’s also the difficulty of pleasing the complicated, ever-shifting algorithms that search engines use to match websites to user queries. Once you factor in the technical expertise required to build and maintain sites and the marketing savvy needed to capture the fleeting interest of consumers, the odds quickly start to seem stacked against you.

Fortunately, the top web development stats for 2025 offer valuable clues to where you should focus your energies. View our list of the top eight stats in the web development industry to kickstart your efforts in 2025:

1. 252,000 New Websites Are Created Everyday (Siteefy)

One of the most obvious web development predictions for 2025 is that online users will increase. Consumers have more options for spending their time and money online. It means more competition for businesses that rely on internet traffic for growth and profitability.

So, what's the key to edging out the competition and boosting organic traffic? A solid web development strategy. Web development is crucial for increasing online visibility because it ensures that your site is:

• Visually appealing
• User-friendly
• Optimized for search engines

Consumers prefer easy-to-use, aesthetically appealing websites, and search engine optimization (SEO) boosts your site's ranking on results pages. Both are crucial for online success.

2. Judgments on a Website's Credibility Are 75% Based on a Website's Overall Look (NAU)

Around 98% of consumers search the internet at least once a week for businesses that provide the necessary products and services. For consumers unfamiliar with your brand, your website is where they form their first impression, and it continues to shape consumer perception with every visit. The best way to make a good impression is to make your website user-friendly.

User-friendly websites instill confidence in your customers that your company is reliable, credible, and professional. The hallmarks of a user-friendly site include:

• Intuitive navigation
• Sensible content and information architecture
• Multi-device compatibility
• Fast load times and seamless functionally
• Clear call-to-action (CTA) information

Ensure your team keeps users in mind when building your new website. 

3. 53% of Mobile Users Will Abandon a Site with Slow Load Time (Google)

Fast-loading websites are an important aspect of user-friendly web design. For consumers, using a website isn’t worth it if they can find an alternate option before the landing page finishes loading. If your load time is longer than three seconds, you risk losing more than half of your audience.

Every second counts when it comes to your site’s loading time. According to one study, conversion rates decrease by as much as 4.42% per each second it takes for a page to load. 

Many factors can influence page speed, such as large images with high resolutions, too many elements with external scripts, the number of redirects, and more. Working with a web developer can help ensure your website is designed for optimal page speed.

4. 43.7% of Websites Use WordPress as Their CMS (WPZOOM)

If you're building a business website for the first time or considering redesigning your current site, be sure to consider the platform you use to host it. With more than 488 million websites built on the platform, WordPress could be the way to go. 

WordPress is a popular option for businesses because of the following reasons:

• User-friendly design: WordPress has a reputation as a content management system (CMS) that almost anyone can use, regardless of their level of technical expertise. With a simple, intuitive, and easy-to-use interface, you can build and maintain a website without little more skill than it takes to use a computer.
• Tons of customization options: With over 13,000 free website themes and nearly as many paid themes, plus a range of plugins and other customization features, WordPress makes it easy to design a website fully aligned with your brand image.
• Cost-effectiveness: WordPress is an open-source platform, so using it for web design is free unless you opt for paid themes and features. More than that, it offers tiered hosting options, ensuring affordability no matter your budget.
• Great support options: WordPress's built-in customer support is helpful when you have questions or issues, but there's also a robust online community with tutorials, discussion forums, and more tools to help you learn the ropes.
• SEO-friendly and scalable: WordPress offers features that simplify SEO, like built-in meta descriptions, title tags, permalinks, and more. Once your site takes off, you can leverage WordPress plugins to add features and functions that grow with your site.

Consider which web system works best for your business model and audience. 

5. Over 60% of Web Traffic in 2024 Came From a Mobile Device (What's the Big Data)

More and more consumers are browsing the internet on their smartphones and tablets instead of their personal computers or laptops. The reasons for that are simple: Your smartphone is almost always close at hand, and you can take it with you pretty much anywhere you go. 

Additionally, modern cell phones are nothing like their 20th-century predecessors. Almost anything you do online, from browsing and banking to shopping and using social media, can be done on your cellphone. 

The combination of accessibility, portability, and capability makes mobile devices an incredibly convenient way to use the Internet. With so much traffic originating on mobile, it's imperative that business sites are optimized for mobile browsing.

6. 68% of Companies With a Website Designed With Mobile in Mind Saw a Rise in Sales (SAG ipl)

Smartphones' convenient access to the Internet has influenced the e-commerce industry. Consumers now have a virtually unlimited catalog of goods and services at their fingertips and aren't afraid to use them. 

The benefits of allowing consumers to access your website on their mobile devices include:

• Improved user experiences
• Enhanced search visibility
• Boosted leads and conversions

In 2024, 2.7 billion people were online shoppers. That number is only expected to grow in 2025, so it is incumbent upon businesses of all types to make their products available to e-commerce shoppers via mobile-friendly websites. 

7. 90% of Internet Users in the US Agree That Online Privacy is Important (Exploding Topics)

Today's internet users understand the privacy risks of going online, especially when their activities involve personal information like credit card and bank account numbers and other sensitive data.  Consumers encounter privacy policies almost every day, yet the majority don't feel that their personal data is under their control. Instead, they believe that companies control their data and are responsible for protecting it. 

Businesses in the U.S. are required by law to safeguard their customers' personal information against misuse of information that can substantially impact a person's life. How you handle customer data also impacts:

• Company reputation
• Brand image
• Customer trust 

Privacy might not be top of mind for businesses looking to increase their sales, but sales will rise if consumers feel they can trust businesses with their information. 

8. The Top-Ranking Page Gets the Most Search Traffic 49% of The Time (Ahrefs)

Consumers are increasingly likely to discover your business online with a Google search. As such, where your site ranks on search result pages is an important success factor. Landing within the top five results is ideal, as those are the links users are most likely to click on. However, getting on the first page is imperative because most consumers don't browse subsequent pages.

The logic behind search engine results page (SERPs) rankings remains a mystery to many businesses. And given the ever-changing algorithms that influence where your website ranks, it essentially is a mystery. The good news? When you have a solid SEO strategy powering your website, you don't have to know exactly how the algorithm works. 

Here are some tips for optimizing your website for search engines: 

• Create SEO-friendly content with targeted keywords through your site, including in link anchor texts
• Use a simple, relevant, and easy-to-read URL.
• Leverage HTML elements like header tags, title tags, and meta descriptions
• Use images sized for fast loading and use appropriate filenames (with keywords)
• Enhance your content with video

These strategies, coupled with a user- and mobile-friendly design, can improve your SERP ranking and help you attract new customers.

Web Development Predictions in 2025

In 2025, web development will only become more important to businesses. It will exert greater control over various business functions, from marketing and lead generation to sales, customer service, and more. Going into 2025, be sure to keep these key takeaways in mind:

• Consumers judge your business based on your website design and functionality
• A user-friendly CMS WordPress can help you build or improve your website
• Mobile-friendly design boosts leads and conversions and improves customer experiences
• Investing in managing and protecting customer privacy is important
• Leveraging SEO strategies improves SERP rankings, drives website traffic, and boosts sales

Whether you're looking for web developers to help redesign your website or build one from scratch, Clutch can simplify your search and connect you with the right web development partner for your business.

About the Author

Anna Peck Content Marketing Manager at Clutch

Anna Peck is a content marketing manager at Clutch, where she crafts content on digital marketing, SEO, and public relations. In addition to editing and producing engaging B2B content, she plays a key role in Clutch’s awards program and contributed content efforts. Originally joining Clutch as part of the reviews team, she now focuses on developing SEO-driven content strategies that offer valuable insights to B2B buyers seeking the best service providers.

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