

November 28, 2018
Loyalty programs on mobile apps help companies stay consistently engaged with their customers, which helps boost brand loyalty.
Updated July 7, 2022
Loyalty programs are a great way to increase customer retention and customer engagement.
Looking for a Mobile App Development agency?
Compare our list of top Mobile App Development companies near you
Customers love effortless and personalized experiences with loyalty rewards - and mobile apps can help you achieve exactly that.
Mobile apps enable your brand to communicate directly with your customers and gather relevant data about their buying behavior, which in turn helps build a powerful database and optimize marketing efforts.
As a software house, we’ve had the chance to transform a few loyalty programs and increase customer retention for our clients.
Here’s how to take full advantage of mobile apps as a tool for brand loyalty.
In need of a mobile application for your business? Browse our directory of mobile app developers.
Customers engage in loyalty programs only if they don’t require a lot of time and effort, and they expect seamless and simple schemes with instant rewards. Only well-developed, dedicated mobile apps can make that possible.
That being said, if your business can manage to get customers to sign up for your loyalty program, you can benefit greatly.
For example:
Mobile applications also gather relevant data and build relationships with customers.
The aim of any loyalty program is to offer a personalized experience and tighten customers’ relationship without flooding them with information they don't care about.
Companies that track consumer behavior – previous purchases, product attributes, and purchase context – can create highly customized and targeted offers.
Interested in learning more about how to gain new customers while improving customer experience? Check out this guide on Top Design Firms about customer awareness.
There's no point in developing a loyalty program that is difficult to join and to participate in. Certain features and functionalities of mobile apps can change the way you motivate your customers to stay loyal:
These strategies can encourage new customers to download your mobile app from the app store and sign up for your mobile loyalty program.
Additional Reading: ‘6 Steps to Build Awareness Campaigns for Small Businesses’
Most companies still focus on customer acquisition rather than retention. Loyal customers, though, are more likely to purchase from your company again.
Some brands recognize the potential of mobile loyalty programs and have developed their own ways to boost brand loyalty through a mobile app.
The following case studies demonstrate the benefits of a customer loyalty app for a company:
Starbucks has the most-used mobile app among major restaurant chains. One reason it is so popular is its engaging loyalty program.
Its app allows users to:
The app also keeps customers informed and engaged without displaying irrelevant content, delivering a supreme user experience. It’s straightforward and intuitive, providing only the newest offers and personalized discounts.
Sephora constantly adopts new technologies to boost both brand awareness and customer loyalty.
It was one of the first companies to join Snapchat, launch Apple Pay, and apply chatbots.
Sephora's mobile app allows customers to:
All of its content is highly personalized, including location-targeted promotions, daily updates, emails, and push messages.
As a result, Sephora optimized its user shopping experience, which helped to increase its conversion rates and influenced customer retention.
The loyalty program of Olimp Labs, a major Polish pharmaceutical company, significantly transformed when it launched a dedicated mobile app.
Instead of saving physical coupons from every product, customers can use the app to scan the unique 2D codes for each package they receive, collect points, and exchange them for the chosen rewards.
As a result, Olimp Labs became independent from retailers, and the app allows the company to communicate directly with its loyal customers and track and analyze customer behavior in real time.
Within a matter of months, the app was 20,000 loyal customers used the app and boosted the company's retention.
Mobile apps are great tools to engage customers and keep them loyal to your brand.
If you can create an appealing and easy-to-use app, you can take your loyalty program to the next level.
Hire a mobile app developer for your company's app.
Additional Reading:
Berenika Teter is a content marketing specialist at KISS digital, a software house that provides winning technological and communication solutions for both emerging startups and large enterprises.