How 3D Animation Can Revolutionize Promo Videos: A Fresh Perspective

Pick any product, and do a 3D animated promo. You could do uncountable iterations. Each one gets better than the other and produces breathtaking visuals that are an absolute treat to the eyes. 

The only thing stopping you from creating 3D animation is your own creativity. Thus,  there are no limitations on what you can produce for your viewer’s screen. 

Although using animation in brand promos is nothing new, it offers timeless appeal for any product. Leveraging 3D animation to reveal your product is arguably one of today's coolest options. 

In this blog, we’ll discover how 3D animation is changing the way brands do their product videos. In addition, we’ll cover five of the best examples of animated promotional videos in great detail. 

So, without further ado, let’s begin!

Team up with remarkably creative professionals for your video ideas. Find the top 3D animation agencies on Clutch. 

How 3D Animation Can Boost Your Marketing Campaign

Already proven to be a groundbreaking innovation in the entertainment space, 3D animation as a tool has a lot to offer to charm our advertising campaigns.

Using 3D animation, you can paint truly immersive visuals that not only make your brand distinguishable, but one that people love to connect with and follow. When you set your eyes at the prize, that’s when you know you’re tapping into the space of 3D animated promotional videos. 

3D animated promos have become a novel option for creative campaigns today. 3D animation is exciting to watch and grabs attention by using the childhood nostalgia of cartoons to its advantage. 

Perfect for Messaging Where Live Action Won’t Work

There could be issues where the subject is sensitive, and you’ve a message that is taboo, and would be too off for a portrayal in live action. In that case, you can use 3D animation characters and objects to your advantage. 

Caters to the Need to Produce Infotainment Videos

People are tuned to social media for hours. 

They don’t want to see dull, boring stuff. Expectations are higher than ever. So, feeding an educational message to your audience should be well articulated with an entertaining script. 

That’s where 3D animation services could be your most powerful tool. 

Leaves a Lasting Impression on the Viewer

3D animation studios have mastered the art of producing concepts that thread a riveting story to instantly kick in feelings of nostalgia, making the visual experience even more memorable. 

Viewers love it and could easily discern your ad from the rest. 

Delivers Succinctly With a Touch of Wit

Fast-moving frames with unreal visuals can do more to get the message across, and even quicker. Plus, with a 3D animation company on your side, you can always pair your idea with a touch of wit and capitalize on short-form content. 

5 Unforgettable 3D Animation Promo Video Examples

To make this discussion even more meaningful, let’s add some visual treats to it. 

For each, along with my takeaways, I’ve calculated the length of the video, the style of presentation and design, and finally, what’s so cool about the concept that brought in a staggering number of views and made the campaign a massive success. 

1. Pinkerton Crime Index:

Video Length:

On top of this list, the animated product promo of Pinkerton Crime Index has a duration of 2 minutes and 14 seconds. 

Video Design:

This longer-than-usual video introduces a highly technical data product. The concept couldn’t have been better sold without using 3D animated objects and characters. 

Everything works synchronously from the narration to the animation and transition between scenes.

What’s Cool?

It highlights the need for the Pinkerton Crime Index, which gives you crime data, and forecasts for the safety of any neighborhood in your palm. A data product is shown in the most tangible way possible. This is creativity at its peak!

2. Innocent Drinks Blue Flavor:

Video Length:

Innocent Drinks struck gold with this exciting 30-second animated promo.

Video Design:

The design doesn’t include much animation, except a jumping product reveal at the end of the video. What’s truly noteworthy is that creatives introduced us to the new flavor with the free association of ‘blue’. 

What’s Cool?

The video packs a witty style of narration. You get a peek at what’s really blue, and then your mind is all set priming to spot ‘the next blue’ in the clip. This is clever work and really spot-on for a 30-second ad. 

3. Tesco Premium Credit Card

Video Length:

The Tesco Premium credit card is another 3D animated promo video. It has a duration of 59 seconds. 

Video Design:

This is a 3D animated video with 3D characters in a clean environment. 

With a touch of upbeat music in the background, the video sets the mood for the promo. Plus, animated characters in multiple scenes perfectly mirror a Tesco customer. 

What’s Cool?

Each scene pans out from the point where the previous one closes. 
The video communicates so much in only 59 seconds without losing interest from the viewer. It even ends with an animated clip of the card with terms and conditions for buyers to take action now

4. Google Drive

Video Length:

The video length of this animated promotional video is 55 seconds.

Video Design:

The video features Google’s brand colors with a touch of 3D animated objects. The use of motion art depicts how seamlessly you can share and upload files and folders with the drive.

What’s Cool?

The camera pans to the right and shows multiple scenarios where corporate users generally struggle to share and manage files. Animation and motion art with square objects make the concept super easy to digest.

5. GoCardless

Video Length:

The GoCardless 3D marketing animated promo lasts 1 minute and 28 seconds.

Video Design:

This animated promo video has a minimalist, bold design with a blue color palette. Shapes in motion and switching camera angles make the experience enticing for the viewer.

What’s Cool?

3D animations are delightful and concise, and clear copy makes the product understandable for the viewer. Smooth transitions in the video show how GoCardless streamlines payments for businesses. 

Additional Reading: “How to Choose a Video Production Company [With Checklist]”

Frequently Asked Questions About 3D Animation Promo Videos

How Much Does a 30-second Promotional Video Cost?

The cost of a 30-second promo video varies greatly depending on quality and complex artwork. According to BuzzFlick, prices range from $3,000 to $5,000 per minute of video. Key price components are script, filming, editing, and post-production.

What Does a Promotional Video Include?

A promotional video exhibits your product or service, enticing your audience to take action. Promo videos are precisely targeted at the viewer, with fast frames threaded with delightful animation, ensuring the message is quickly understood and remains memorable. There’s no ideal length. However, as a rule of thumb, most creatives keep promos under 120 seconds because the audience's attention span is shorter.

How Can I Create a 3D Video?

Here are eight easy-to-master steps to make your first 3D video:

• Step 1: Start with a creative briefing. Write your concept (Scripting).
• Step 2: Translate copy into a visual storyboard.
• Step 3: Prepare 3D Model for character using 3D software.
• Step 4: Add more detail and depth to features of the character
• Step 5: Perform or hire a specialist for character rigging
• Step 6: Proceed forward with high-quality animation
• Step 7: Check for lighting and adjust for each scene’s unique requirement
• Step 8: Mix up with camera angles to hold attention, and do a final edit. 

How Long Should a Promotion Video Be?

A promotion video should be long enough to compel your viewers to take action. There’s no limit on the length of the video. However, you don’t want to bore your viewers. Ideally, 120 seconds is enough to showcase exquisite visuals and accommodate short attention spans.

How Do You Make a Successful Promotional Video?

To make a successful promotional video, make sure to check for these seven key elements:

1. Objective – Be clear about what concept you want to drive home
2. Audience – Be precisely accurate about your audience
3. Story – Fuel your delivery with a compelling narrative
4. Visuals – Create fast switching, delightful frames
5. Brand Messaging – Align everything with your brand’s style
6. Engaging Script – Keep your copy succinct and easy to understand
7. Call-To-Action (CTA) – Make sure to trigger action

What is an Example of a Promo Video?

Essentially, a promo video is one where companies showcase their brand progress or reveal brand stories to engage audiences. Brand videos are meant to give the audience a quick peek into a company without directly selling them something. 

What is the Success Rate of Video Marketing?

According to CharleAgency.com, 95% of viewers retain a message from a video against a retention rate of a mere 10% for campaigns that feature only textual content.

Conclusion

It’s finally time to conclude this discussion. Let’s summarize the benefits of 3D animation in creating your promos. Using 3D animation gives you the advantage of creating dynamic transitions within your limited brand colors. You could even consider using it when you’ve a product that is highly technical, and needs to stand out. 

To resonate with your audience in a fun way, you can produce 3D characters, and mirror their behavior keeping the ad experience enticing till the very last second. Or you could even benefit with free association of a color or a thing, and make the brand recall effortless. Last but not least by using 3D animation, you can leverage numbers, and turn them into a gripping story with characters that are mesmerizing.

About the Author

Ahmed Vavdi Content Marketer at BuzzFlick

Ahmed's a Content Marketer with 3+ years' experience. He adores hand-drawn animation, and keeps updated with the latest trends in VTubing, and Digital Marketing. He flexes his creative muscle by engaging in scriptwriting with SaaS teams for their amazing ads.

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