Updated April 23, 2026
Early stages of the B2B buying journey have moved to ChatGPT, but not everything found on the web is reliable. Now available via the new ChatGPT app from Clutch, buyers can access trusted, verified provider data directly in the platform.
Until recently, nearly all B2B buyers relied on traditional search engines to begin researching service providers, but that is rapidly changing. Today, an increasing number of buyers are turning to AI tools like ChatGPT to discover, compare, and evaluate top providers.
To meet this shift, Clutch has launched the first B2B services marketplace app within ChatGPT, bringing verified provider data directly into the platform where discovery is happening.
Clutch has always focused on helping business leaders make informed hiring decisions, backed by real data and client reviews. As AI reshapes how those decisions begin, that focus becomes even more important.
“Clutch has always been committed to helping businesses make confident decisions,” said Clutch CEO and Founder, Mike Beares. “As AI reshapes how those decisions begin, we’re not waiting to adapt; we’re building for where discovery is headed. Being the first B2B service marketplace on ChatGPT reflects our commitment to staying at the forefront of innovation and ensuring trusted data powers the future of business discovery.”
Through the app, buyers can explore in-depth provider profiles featuring verified client reviews, detailed ratings, pricing insights, standout strengths, areas for improvement, and relevant project experience. Unlike general AI results, this information comes directly from verified companies and authentic client reviews on Clutch, giving buyers the confidence to choose the best service providers for their projects.
For service providers, the Clutch App introduces a powerful new discovery channel that places verified profiles directly in the path of high-intent buyer conversations.
“A generic ChatGPT search returns the AI's best guess. The Clutch app inside ChatGPT returns real providers, verified reviews, and in-depth profiles that our service providers have spent years building, surfaced right where buyers are already asking,” says Sergei Dubograev, Senior VP of Development at Clutch. “That's the work we keep investing in: the tools that keep Clutch's providers visible, trusted, and chosen in an AI-first world."
Rather than searching for “top web development companies” in Google and navigating through search results, buyers are using AI to instantly identify top-performing web development agencies, compare credentials and customer reviews, and explore pricing information by asking just a few direct, high-intent questions.
Guided by conversational AI, the B2B research and buying process is becoming more streamlined and interactive. However, this shift introduces real risk for companies planning to invest significant budget in hiring a service provider if they can’t trust their results.
When budgets, timelines, and long-term partnerships are on the line, general AI responses don’t always provide enough information to make informed decisions.
Most AI models are trained on public internet data, which often lacks structured marketplace insights and verifications. This can lead to outdated, incomplete, or inaccurate recommendations that leave critical business questions unanswered.
To truly support informed decision-making, AI must be grounded in verified, structured, and organization-sourced data. That is exactly what Clutch delivers, integrating trusted marketplace information directly into AI conversations so buyers can evaluate providers with confidence and act decisively.





Now you're fully ready to use the app to find your next outsourcing partner.
Ready to try it for yourself? Access the Clutch ChatGPT app today.