What was the scope of their involvement?
Zazmic has provided a range of services, from product requirements, documentation, and scoping the work, to service level agreements on the process and structuring side and execution. Their work went into the actual implementation of those service level agreements and scope of work. Yann Kronberg, their founder, drove much of that for us.
The team took the business needs of our company where we would articulate what the business case was, and then they would map that out from the scope of work. Then, the team would be the one who executed, built and developed it.
On the demand-side platform, they built out the ability to deliver VPAID and VAST enabled ad inventory in a programmatic real-time bidding environment.
We worked with 10 people. Yann Kronberg was our main point of contact. However, depending on the day or interface, we could have been working with any number of people. It’s a very fluid process; it’s not static. On a regular day and basis, there’s a cadence and rhythm.
Zazmic created the wireframes for us. From start to finish, they were able to provide that. We used Agile methodologies and daily stand-up Scrum sessions. Zazmic did our app development with Objective-C and Java for both Android and iOS. Zazmic used Hadoop and Cloudera for analytics. All of that was plugged into through AWS [Amazon Web Services] and cloud web-based services, so they’re very familiar with that API as well.
How did you come to work with Zazmic?
I came to work with them through my knowledge of Yann Kronberg. He’s a very well-known entity in the land of product development in Silicon Valley. He and I have known each other for some time through various work associations. I did consider other companies at the time, but Yann is probably the most efficient and comprehensive product person I have worked with, and I’ve been in the space for 20 years. When I knew he was going to be the project lead, it was a very easy decision to make.
What is the status of this engagement?
I worked with them from 2012 to 2016. I’m not currently working with them because I have moved companies. However, we’re already contemplating working with them at the new company to fast-track some of our things.