Wow-How Studio

BACKGROUND

Please describe your company and your position there.

I am the Director of Marketing for FinalStraw, the original reusable, collapsible straw that raised $1.89 million in Kickstarter. Our company is on a mission to reduce our reliance on single-use plastics by creating reusable, convenient alternatives that empower individuals to change their buying habits. As Director of Marketing I manage our efforts in educating the public on plastic pollution, raising awareness of the impacts our everyday decisions have on the planet, and of course, in sharing the value of our reusable, collapsible straw to anyone that wants to suck responsibly and be kinder to our earth.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Wow-How Studio?

We recently launched an improved version of our FinalStraw, aptly named FinalStraw 2.0. However, we only had static images of our new design. The only videos we had were of our old design, which caused confusion amongst potential customers of what they were being sold. We needed a video that could communicate how badass our product actually is, but we didn't have an in-house animation or production team. That's why we hired Wow-How Studio.

What were your goals for this project?

The goal of the project was to create a fun yet sleek, animated video of our product that fully communicates its features and value for primarily advertising and brand awareness purposes.

SOLUTION

How did you select this vendor?

We sourced Upwork for available contractors to help us with this project and we only considered a handful of other freelancers and agencies. We initially evaluated their public portfolio of work and looked for creativity in product renderings and text animations. We then evaluated cost and if received, a project quote. The deciding factors that led to working with Wow-How Studio, in addition to their portfolio of work, was the cost and the detailed pitch deck for the project.

Describe the project in detail.

Using provided CAD design files, we needed a 3D animation of our product in a fun, modern promotional video. Music was also sourced.

What was the team composition?

My initial contact was with their Vera (Business Development Manager, Wow-How Studio). She reached out directly to me with a pitch deck after I replied to their CEO on UpWork. Invoicing communications were also held with Vera. Afterwards, our main point of communications was their Daria (Delivery Manager, Wow-How Studio). We briefly communicated with their Svyatoslav (CMO, Wow-How Studio) while Daria was out on vacation, the transition and hand-off here were seamless.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The final video is what marks this project as a success! People love it, we get great feedback that the music is catchy and the ad is fun and convincing. 

How effective was the workflow between your team and theirs?

Very effective. Communications were quick and thorough across the board. Surprisingly enough, we were able to keep all communications in one email thread for the whole project!

What did you find most impressive about this company?

What was most impressive was their ability to adapt the design in a super quick timeline, even given the minuteness of the notes we would have.

Are there any areas for improvement?

No, there are none.

BACKGROUND

Introduce your business and what you do there.

We’re an IT company focused on mainframe support. We’ve recently started working on a tool that will identify everything running on a mainframe. In the future, we plan to extend to other programs, not just mainframe-based ones.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Wow-How Studio?

We had a high-level description of our product, and we hired Wow-How to help us with a one-minute infographic video about it.

SOLUTION

What was the scope of their involvement?

We gave Wow-How Studio a brief description of what we expected. They prepared storyboard sequencing and helped us with the audio track and voiceover. They also helped fine-tune the text content for regionalization. They selected a relevant video style for the business case.

During one month, we were able to establish scope, agree to finances, and work within the schedule they provided. The actual work on the 90-second infographics video took around two months.

What is the team composition?

I only worked with the account manager and the delivery manager. I would guess there was a team of 5–6 people from Wow-How, but I’m not sure what happened behind the scenes.

How did you come to work with Wow-How Studio?

I’d seen one of their promotional videos for an event we were planning to go to. I searched online for who made the video, and I looked at a couple of Wow-How Studio’s past works on YouTube or on their website. We liked those, so we decided to approach them.

How much have you invested with them?

The whole project was below $5,000.

What is the status of this engagement?

We started working with Wow-How in June 2019, and we wrapped up in September 2019. The project length was three months. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They always made sure that we were happy as a customer. It was a very positive experience. I’d give them an A+ on quality. 

It was a pretty straightforward delivery, and it’s hard to judge someone who worked for 2–2.5 months with us. They delivered what we expected.

How did Wow-How Studio perform from a project management standpoint?

Their team is proactive. For instance, they actively proposed that we prepare three scenarios. We weren’t sure which way to go, so they let us choose from those three and expand later on. We never had any issues with change requests. 

What did you find most impressive about them?

We haven’t worked with an agency like Wow-How before, so I don’t know if this is standard, but they were spot-on with the audio track that we wanted to have in the background and the voiceover. It was a pleasant surprise to not have any hurdles.

Are there any areas they could improve?

They could improve in terms of graphics a bit, specifically graphical expressions. That was a minor issue and didn’t damage the overall picture. 

For the budget we had, I can’t find any other improvement points. We didn’t hire them to create everything end to end. I believe Wow-How is capable of doing much more complex work with bigger budgets than ours, and I wouldn’t hesitate to hire them again in the future, including for more complex deliveries.

Do you have any advice for future clients of theirs?

Clients should be ready to describe what they want. It will make the team’s easier

BACKGROUND

Please describe your company and your position there.

I’m the marketing manager for an e-commerce company focused on cable products for home cinemas.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Wow-How Studio?

We needed to hire an external resource to produce 3D modelling videos.

What were your goals for this project?

We wanted videos that would lead to high conversions on Amazon.

SOLUTION

How did you select this vendor?

They were a recommendation from a third party.

Describe the project in detail.

Wow-How Studio created 3D modelling videos of our products. Our CEO and I gave them detailed instructions, and then our teams worked closely together throughout the project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Wow-How Studio surpassed our goals and expectations. They came up with their own ideas in terms of design, graphics, videos, and footage. I definitely recommended working with them.

How effective was the workflow between your team and theirs?

The workflow was very effective. Wow-How Studio proactively contacted us whenever there were project milestones, and they always met deadlines.

What did you find most impressive about this company?

Wow-How Studio's specialized departments were able to efficiently manage design and video projects.

Are there any areas for improvement?

No. Given the great results, the only thing I can say is that everything was perfect. Wow-How Studio was able to make all appropriate adjustments to meet our requirements.

BACKGROUND

Introduce your business and what you do there.

I’m the VP of development for a media company. We do everything from TV to commercials.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Wow-How Studio?

We hired Wow-How Studio to create an animation for us. We wanted to use it as part of an internal promotional video for our company, so our goal was to get something new and different from our previous animations.

SOLUTION

What was the scope of their involvement?

For this project, we gave the Wow-How Studio our requirements and the script. From there, they drew up a few cartoons and gave us several options to approve. Once we selected the ones we liked, they put together a storyboard. Lastly, they created the animation for us to use in our promotional video. 

What is the team composition?

I had one main point of contact from their team who served as a project manager. 

How did you come to work with Wow-How Studio?

We met their team through networking after one member of Wow-How Studio reached out to us. We spoke for quite a long time and felt they were good people to work with. 

What is the status of this engagement?

We worked together from January–March 2019; the project took about eight weeks to complete. We haven’t used them for any other projects since but we’re definitely open to it. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We don’t have any metrics to show since this project was just for internal use, but we’re very happy with the product they delivered. The animation is fun and different from what we had already, which is exactly what we wanted. We anticipate putting it on our website at some point, as well. 

How did Wow-How Studio perform from a project management standpoint?

Their approach to project management was great. We typically talked through email, but we’d also use Skype every once in a while. We’d speak every other day usually. They were good about hitting our deadlines. Even though the project ran a little longer than we’d originally planned, it was partially because of people on our end, too. 

What did you find most impressive about them?

Their fast response time was impressive. They produced exactly what we wanted and were professional and quick. I knew what to expect from them ahead of time, so there were no surprises or things that stood out. 

Are there any areas they could improve?

I can’t think of anything they could do better. We had a really good experience with them.

Do you have any advice for potential customers?

I’d definitely recommend working with Wow-How Studio, especially if you’re looking for cartoon animation. Their work is great and they’re quick. 

BACKGROUND

Please describe your company and your position there.

I am the co-founder of a video production and marketing company. I manage day to day operations and lead the video production team.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Wow-How Studio?

Our company was looking for an agency partner with a full cycle of visual development that will help us with some 2D/3D video animation projects.

What were your goals for this project?

We did many different projects together, most of the projects we did were for explanation and educational purposes.

SOLUTION

How did you select this vendor?

A team member of mine did research and found them online via Google search.

Describe the project in detail.

The process is very simple, whenever I have an appropriate project for Wow-How, I send a brief to a Head of Sales Department.

If the brief is sufficient, they provide me with an estimation of the time and budget needed for a project. If they need some additional information, they always ask for it, always try to give an approximate estimate at least, and, after getting more details, they provide me with the full estimation.

After everything is set, I have a kick-off with Delivery Manager who is responsible for the delivery process. We start working on the storyboard, illustrations or 3D models, animation.

What was the team composition?

We work together as a team. Before the start of the project, we usually have a call with a Delivery Manager who provides me with a result for each milestone of the project later.

After the result is provided, I share my feedback and thoughts on it, we have a call with Delivery Manager if needed or, if everything is clear, the Wow-How animation team proceeds with the amendments.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The final animations often exceed my expectations and the final products are well received my our clients.

How effective was the workflow between your team and theirs?

After the numerous projects done together, we came to a perfect workflow structure. We've come to understand each others expectations and often are able to stay one step ahead of each other making the process more efficient.

What did you find most impressive about this company?

I most appreciate their attention to detail. They bring innovative and creative solutions. If I may add just they're cost effective, professional, prompt and very service oriented.

Are there any areas for improvement?

Any areas of improvement have been addressed over multiple projects working together. At this point our workflow together is pretty streamlined. They truly do a great job. They're a skilled team, and I've enjoyed working with them.

BACKGROUND

Please describe your company and your position there.

Nederman MikroPul is a global leader in industrial air filtration for heavier dust collection applications such as foundry, smelting and chemical processing. The company has global expertise in pulse jet collectors and baghouses as well as air scrubbers and cyclones. I am the Director of Marketing for the Nederman Process Technology division which includes the MikroPul brand.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Wow-How Studio?

We hired Wow-How to create a 3D animated process video for a unique process and installation we had.

What were your goals for this project?

The goals were to create a video explaining the unique process in order to show the customer the benefits of this process.

SOLUTION

How did you select this vendor?

I searched the web for animators and saw that Wow-How had good quality and good reviews.

Describe the video(s) and the process in detail.

The video is a 3D animation of a unique filtration process for gas turbines. It shows the airflow through the various filtration processes.

What was your vendors' project management or feedback process?

The team worked with us on a few rounds of feedback on various stages of the development.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We had a very tight schedule and even a deadline shift cutting a few days before the original deadline. The Wow-How team put in the extra work to meet the deadline. They provided a quality product that showed the process clearly and showed our client the benefits of the process.

How effective was the workflow between your team and theirs?

The workflow was good with lots of communication between our team and theirs on any revisions so both teams understood what the results would be.

What did you find most impressive about this company?

What I found most impressive was their ability to get a quality animation done even though the deadline was moved up.

Are there any areas for improvement?

None that I can think of at the moment.

BACKGROUND

Please describe your company and your position there.

I'm the owner of a video marketing agency.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Wow-How Studio?

We hired Wow-How Studio to help us create an animated video at very short notice.

What were your goals for this project?

We wanted to create a stunning animated video in an unreasonable amount of time.

SOLUTION

How did you select this vendor?

In the past we'd already worked together on another project, so I remembered the professionality and adherence to deadlines. I never hesitated to contact them.

Describe the video(s) and the process in detail.

As the owner of a video marketing agency, I find it very hard to find freelancers that can adapt to my point of view and my graphic design style. But Wow-How knows how to do this. We gave them an unreasonable amount of time to finish a project, but they managed to do it as a team. They worked long days, until early in the morning to make sure our deadline was met.

What was your vendors' project management or feedback process?

The communication of Wow-How is above normal. They take the lead in your project (with all the respect) and work together as a team to finish it in time. I think there were about 6 people involved in the project, but they assigned 1 account manager so we didn't have to deal with all the different people.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The video we made together was appreciated a lot by our client. They are very satisfied so that makes us as an agency very happy.

How effective was the workflow between your team and theirs?

Excellent communication, excellent adherence to deadlines. From the beginning, they gave us a feeling of trust that everything would be alright. No false commitments, they first think whether they can do it or not. If they go for it, they will succeed.

What did you find most impressive about this company?

The most impressive part was that they stayed kind and at ease, although there was a very short deadline.

Are there any areas for improvement?

Not in this project.

BACKGROUND

Please describe your company and your position there.

I'm product designer #1 at Forethought.ai. Our company makes customer support automation software for enterprise companies. I oversee all design work and help manage delivery of marketing and content production.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Wow-How Studio?

We're a startup that needed video production and don't have the time or resources to divert away from design and development of our products. Wow How was able to provide the expertise we needed to deliver a well crafted explainer video in a reasonable time frame.

What were your goals for this project?

Our aim was to have a concise, high quality video that we could use on our site and in our sales communications with potential customers.

SOLUTION

How did you select this vendor?

We discovered the team on Upwork and engaged them there. They're one of the more highly recommended teams on there and their cost range was within the budget we had as a small startup.

Describe the video(s) and the process in detail.

The final video involves animation of the agreed upon storyboard and a voice over that conveys our messaging about our product. After nailing down the messaging, storyboard and animation styles we went back and forth with the Wow How team to make adjustments based on the feedback from internal stakeholders on our side.

What was your vendors' project management or feedback process?

Wow How had 2 managers communicating with us via email about the deliverables. They also had instructions for us at every stage about how to best provide them with input on the changes we needed. They were able to convey our feedback directly to their team without any meaning being lost in transit.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We haven't started using the video yet. Our sales team was extremely happy to have the final video to help them and they gave it both thumbs up. We expect sales leads and website visitors to respond positively to the video.

How effective was the workflow between your team and theirs?

Wow How's team was extremely organized and did an excellent job of communicating with us in a timely manner. They were able to execute changes and provide great feedback on the best direction to take things for the video.

What did you find most impressive about this company?

Their team was always on the ball with their deliverables. Even without a well defined creative brief they were able to give us exactly what we needed in the end.

Are there any areas for improvement?

We're extremely happy with the work the team has done and look forward to working with them in the future. There are no complaints from us.

BACKGROUND

Please describe your company and your position there.

I'm a PR manager NIX Solutions Ltd., a custom software development company. With our 1500 expert-level software engineers, we have built an impressive portfolio of over 3000 projects. We have successfully expanded from a humble garage startup into a powerhouse company with partner companies in Israel, Western Europe, Scandinavia, Canada, and the U.S.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Wow-How Studio?

Our company was looking for an agency with a full cycle of visual development to create a marketing video about our company's services. The video needed to have a recognizable brand identity, corporate style elements, and high-quality visual development. It was our first experience of working with a creative studio, and we’re so glad we’ve chosen the right partners!

What were your goals for this project?

We wanted to see an increase in traffic on our website and leads' flow. The video would need to be uploaded on a website and shared through all social media platforms. Also, we wanted to show it at conferences to briefly tell others about us visually.

SOLUTION

How did you select this vendor?

Word of mouth. I'd heard that Wow-How studio worked with famous clientele, so I found their showreel. Our team was impressed by the variety of styles Wow-How handles and the high quality of the motion-graphics. After I contacted their sales department, I saw that they stood out from the others for the great combination of price and quality. Their Head of Business Development, Kate Kuznietsova, did a brilliant job on the project's pre-launching stage. She listened carefully to our demands, precisely estimated the project and provided the visual solutions Wow-How could create for our project. She built a bridge of trust, so we stepped onto it together with the Wow-How team.

Describe the video(s) and the process in detail.

The process was a two-sided collaboration. In the first stage, our company provided the information about ourselves and shared goals we'd like to achieve. Meanwhile, the Wow-How Delivery Manager assigned to our project and the Creative Manager suggested the most profitable way to show our company's benefits with the visual development. We've chosen a 3D-animation style for our explainer video.

So, after our company approved the storyboard, the Wow-How team started working on the visual development. They created a stylish, dynamic explainer video for our company, with eye-catching animation and a reasonable plot, which favorably distinguishes itself from others.

What was your vendors' project management or feedback process?

Wow-How team guided us through each project sprint. Project runs smoothly due to great work of our Delivery Manager Daria Kachan and Wow-How creative managers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

A month after release, the views of this video have brought additional traffic to our website and attracted potential customers.

How effective was the workflow between your team and theirs?

Delivery manager provided me with updates every three days. She was always ready to answer any question I had. Communicating with Wow-How team was a very pleasant experience.

What did you find most impressive about this company?

The Wow-How team is a 100% client-oriented studio: They listen to their clients and suggest what suits them best to achieve their goals.

Are there any areas for improvement?

No, their work process is absolutely great.

BACKGROUND

Please describe your company and your position there.

I am the co founder of a chatbot agency startup ; we develop high end and tailormade chatbots solutions to our customers , mainly universities and banks.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Wow-How Studio?

We had the challenge to educate our customers on our product as it is a new technology that plenty of managers are not aware of or they are aware but doesn't understand the details and therefore the potential.

What were your goals for this project?

To present the product in a simple but effective way and to prepare the customers for a detailed demo afterwards.

SOLUTION

How did you select this vendor?

Selection was based on the experience criteria and the portfolio of previous customers

Describe the video(s) and the process in detail.

We have submitted a detailed sheet for our vision and what message and ideas we wanted to convey to the prospect customers and then then the developper called us for a detailed phone interview to understand our goals .

What was your vendors' project management or feedback process?

It was perfect , and they had a lot of follow up.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I can share that video was amazing , it showed all the points required and all the customers liked it.

How effective was the workflow between your team and theirs?

We required some changes to the video in the middle of the project and they had to work the extra mile for free just to make us satisfied.

What did you find most impressive about this company?

Client is King , it is not a motto , it is what they apply on a regular basis. We were surprised to the level of attention we got. their only aim was not money , but to make us happy .

Are there any areas for improvement?

I would suggest , and maybe for complex project , to have a detailed sheet agreed upon between customer and project manager.