widoczni

BACKGROUND

Please describe your company and your position there.

I am a marketing manager in small / medium company of renewable energy systems. We work with B2B customers.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Widoczni, and what were your goals?

We hired Widoczni for Google Ads campaign. We wanted to increase visitors of our website and get more customers via contact form.

SOLUTION

How did you select this vendor and what were the deciding factors?

We hired company with great opinions in Google and with location close to our office.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We discussed all conditions with our dedicated specialist. We analyzed competition, phrases that might be good for us and also costs. Then we started campaign.

How many people from the vendor's team worked with you, and what were their positions?

That one one person who was our PPC specialist.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since implementing PPC campaign we have many more contact forms left by our customers. Also our brand is more known in the market.

Describe their project management style, including communication tools and timeliness.

They were a very good team, and it was easy to cooperate with them. Our specialist was always available on the phone or email. He reacted for any issues that happened on our Google account.

What did you find most impressive or unique about this company?

This is the team with huge knowledge, and also with great communication skills. If you are not a master of Google Ads - they will explain you how it all works and what can we do.

Are there any areas for improvement or something they could have done differently?

They don't have huge knowledge about our market but it's impossible to have knowledge about all companies that they cooperate with.

BACKGROUND

Please describe your company and your position there.

Owner of BESIMO

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Widoczni, and what were your goals?

We were growing our services, and we wanted to expand our ranch. We hired them to provide full-scale SEO services to improve our rankings and grow traffic to our existing pages.

SOLUTION

How did you select this vendor and what were the deciding factors?

We followed a referral and interviewed them along with 2 other companies. After hearing their proposal and price point, we felt their team was the perfect fit.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Our engagement began with a discovery phase and we laid out our goals. They helped us with keyword research and performed an analysis of our competitors. From there, they made on-site changes and created new collateral with our updated tactics and keywords. Their team also writes monthly blog posts for our website, gearing it toward our target demographic.

How many people from the vendor's team worked with you, and what were their positions?

They assigned a project manager who distributed work amongst their team. There were 2 SEO specialist in communication with us.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since implementing the SEO efforts, we’re ranking on the 1st page for several keywords. Our site traffic is steadily growing, too. Some visitors to our store told us that they found about our services online, which is a good sign.

Describe their project management style, including communication tools and timeliness.

They’ve been great at managing our expectations and meeting deadlines. We mostly use email to communicate, and they’re always quick to respond and implement changes. We have a monthly roundtable meeting with both of our teams for big updates.

What did you find most impressive or unique about this company?

Their level of professionalism and overall knowledge within the industry stands out. They put in a lot of due diligence before getting started, and it’s ensured we’ve had a smooth project. Also, I really appreciate their follow-through and willingness to deliver.

Are there any areas for improvement or something they could have done differently?

I’d like it if they came to the table with more ideas. They’re great at implementing ours, but a display of more creativity on their end would be nice.

BACKGROUND

Please describe your company and your position there.

I'm a Business Integration Manager at a boutique real estate company. In this particular case, I'm responsible for S&M and operational management for this project.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Widoczni?

For this task, my goal was to find an agency to help with execution of proper SEM tactics for our real estate establishment in the south of the Polish city of Wroclaw, as well as SEO for the entirety of our business.

SOLUTION

How did you select this vendor?

We had been looking in for Polish companies with particularly good reviews both in SEO as well in SEM. We had wanted to find a partner to work with us closely and treat us as a key account, rather than just another client. Out of a dozen companies, we selected three with whom we negotiated. Widoczni were very proactive throughout the process and won thanks to affordable services, experience in our industry, and a straightforward as well as transparent processes.

Describe the scope of their work in detail.

They are responsible for handling Google SEO for our main website, as well as Google + Facebook + Instagram + Linkedin SEM efforts for one of our investments. They helped us craft a proper technical and marketing approach.

What was the team composition?

We were assigned an account manager and project managers for each tasks.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

A large percentage of our sales comes through paid channels thanks to Widoczni's efforts. Due to the fact that our SEO had been inexistent before we started cooperating, we're yet to see sufficient results.

How effective was the workflow between your team and theirs?

Communication is seamless and pleasant. Widoczni are helping us coordinate, revamp and reshape the efforts and work with us together to achieve goals. Their overall attitude is commendable.

What did you find most impressive about this company?

The personalized approach to each of the projects, effective understanding of business goals and crafting a proper approach without the need to explaining much. They are very open to trying and learning new things.

Is there any area for improvement or anything that could have been done differently?

In some cases they could be a bit more proactive when some efforts fail; sometimes the reaction is a bit delayed. But we're working on this together :)

BACKGROUND

Please describe your company and your position there.

We sell online matriculation courses for high school students. I am the owner of the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Widoczni, and what were your goals?

Seo and Google Ads campaigns. The company was hired to increase organic traffic and site visibility on Google.The ultimate goal is to increase sales.

SOLUTION

How did you select this vendor and what were the deciding factors?

We were looking for some agency on Google. We entered the phrase "SEO" into the search engine. The agency Widoczni was on the first page of search results.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

At the beginning of our cooperation, specialists from the Widoczni agency conducted a detailed technical audit of the website. Based on the audit, we got a complete list of changes necessary to implement in order to achieve the best results.

Specialists have established a list of particularly important keywords. At the same time, works related to the optimization and expansion of the link profile have started. Every quarter, they summarize the work carried out, discuss the results, and present a detailed plan for the next 3 months.

Who did you work with and what was the feedback process like?

Many specialists are responsible for cooperation. Michał and Wojciech - SEO specialists, are responsible for the preparation of the SEO strategy, as well as all technical issues. Izabela - copywriter, she prepares professional content. Maciej - the project supervisor, is the contact person who takes care of the effective implementation of the contract terms, as well as the free flow of information.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are very pleased with this cooperation. We are achieving record traffic and visibility results. This is particularly apparent in the year-on-year comparison.

Describe their project management style, including communication tools and timeliness.

Communication with agency employees is very efficient. Work is carried out according to plan and reports are delivered on time.

What did you find most impressive or unique about this company?

We've established open communication. We appreciate the tips and recommendations that they provide.

Are there any areas for improvement or something they could have done differently?

I have no comments

BACKGROUND

Please describe your company and your position there.

I'm working for TENADO, a German-based software company specialized in CAD-Software for craftsmanship. I am part of the digital marketing team.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Widoczni, and what were your goals?

We were launching our CAD Software for metalwork, TENADO METAL, in Poland and were looking for assistance for our digital marketing campaign.

SOLUTION

How did you select this vendor and what were the deciding factors?

We compared different agencies and chose Widoczni because of their overall good package constisting of good advisory and reliabilty.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

First we went through a discovery phase to identify the keywords and key audiences for google and facebook ads. Aleksandra from Widoczni provided us with great advise on how to play out google ads and set up the campaigns in Google Ads, the same for Facebook Ads. During the runtime of the ads, she provided us with reports and implemented improvements to increase the efficiency of the ads.

How many resources from the vendor's team worked with you, and what were their positions?

I worked with Aleksandra and she helped us with every question and request we had.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We are happy with the results of the campaigns so far. Website traffic and conversions have increased for the Polish Market, thanks to Widoczni.

How effective was the workflow between your team and theirs?

We communicated via email, the communication was very easy. Our questions were answered quickly and were thought-through and helpful.

What did you find most impressive or unique about this company?

Their extensive experience in digital marketing has been a great help for us.

Are there any areas for improvement or something they could have done differently?

There is nothing we could think of.

BACKGROUND

Please describe your company and your position there.

GS1 is an international system of standards and business solutions, created at the initiative and under the leadership of companies. GS1 standards provide agreed-upon principles and guidelines to streamline supply chain operations across many industries. I am a digital communication specialist.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Widoczni, and what were your goals?

SEO. We wanted to increase awareness of our platform and the number of companies using our services.

SOLUTION

How did you select this vendor and what were the deciding factors?

Based on recommendations and reviews.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Widoczni conducted a technical audit of the site. Then they proceeded to work on optimizing and expanding the link profile and content on our site. They are excellently and constantly conducting activities and offering advice in all matters concerning our website.

How many people from the vendor's team worked with you, and what were their positions?

SEO, who is responsible for preparing the SEO strategy and the scope of work, Aleksandra  - copywriter, who is responsible for preparing the content and Franciszek Siek, who is a project supervisor and takes care of communication between us.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We are satisfied with the results. The agency constantly conducts efforts to increase visibility results and the number of customers interested in our offer.

Describe their project management style, including communication tools and timeliness.

Communication at a good level, regular summary of efforts and results. I get answers to my questions almost immediately.

What did you find most impressive or unique about this company?

Ongoing guidance on e-marketing, and support in areas beyond the scope of the contract.

Are there any areas for improvement or something they could have done differently?

There is always something to improve. We keep in touch and respond to issues as they arise.

BACKGROUND

Please describe your company and your position there.

I am the owner and president of a joint stock company. One of the company's projects is the e-superfood.pl natural food store

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Widoczni, and what were your goals?

We work with Widoczni in the field of positioning our website e-superfood.pl

SOLUTION

How did you select this vendor and what were the deciding factors?

We had a lot of website positioning suggestions. Before working with Widoczni, we used the services of another company. Initial audit and we agreed with the proposals to improve visibility, but we knew that we should wait at least 6 months for the effect. We trusted.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We focused on generally improving the functionality of the store, adding content and making the most of the Shoper platform. We agreed on small, gradual but decisive steps. The effects of joint activities in the first year can be a training example for store positioning.

How many people from the vendor's team worked with you, and what were their positions?

At present, after settling commercial and financial matters, after signing the contract, we have contact with three people.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

As we mentioned earlier, the effects of joint activities in the first year can be an example of training in store positioning. When we started our cooperation, we considered the methods of positioning, effects and financial benefits. We decided on those that will bring a financial effect and will pay off.

Describe their project management style, including communication tools and timeliness.

I had no problems contacting Widoczni — they were always available and met the agreed deadlines. I know the monthly reports on the positioning results. From time to time, we establish a strategy for the upcoming period. We also hold meetings from time to time.

What did you find most impressive or unique about this company?

We have several audits of our store. Most of them expected quick results in a short time. Before, we used similar services from another company. The key conversation was the discussion of form and methods. We agreed that it is not the time to use paid Google campaigns, but to complete basic data in the store, complete the configuration and complete the content, because our platform has started from scratch.

We also agreed that we should take small steps forward and we should wait at least 6 months for the effects. It also happened. We are currently looking for more solutions.

Are there any areas for improvement or something they could have done differently?

We are successively considering extending the cooperation in order to increase the effects, but it must be associated with financial benefits resulting from this investment.

BACKGROUND

Please describe your company and your position there.

I work as an online store manager. Our company distributes industrial automation and electrical goods. We supply food companies, electronics, automotive market with our products.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Widoczni, and what were your goals?

Our goal is to gain more customers while increasing our product sales. We hired them to implement SEO, as well as launch remarketing campaigns.

Over time, we also decided to go with an ADS campaign. We were most interested in increasing page views on our online stores and as a result, increasing conversion.

SOLUTION

How did you select this vendor and what were the deciding factors?

We have hired two other companies for SEO in the past. Unfortunately our google positions were not increasing. We asked some friendly organizations about their SEO experiences and several of them suggested Widoczni. They assured us of their effectiveness and professionalism in this area. Next, I met with Widoczni and we had an interesting conversation. We then defined our targets and I filled out a brief. The price of services was adjusted to our possibilities which was a great advantage.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Widoczni are handling the SEO for our three online stores. The basis for starting the work was their optimization of our webshops. They determined in detail what aspects need improvement in our prestashops and they helped to implement them.

Next they started working in the web - competitive analysis, keyword selection, descriptions for categories. They added a blog to our website and regularly write nice articles for it.

Widoczni takes an active part in migrating one of our shop to another CMS software. This requires a coordinated effort with an outside service provider and transferring SEO knowledge to them. They have also encouraged us to run PPC campaign which translates very quickly into conversion increase.

How many people from the vendor's team worked with you, and what were their positions?

I work with four people from Widoczni Agency on a daily basis. There are two specialists for SEO and store optimization. One specialist for Google ADS. I also cooperate with a specialist responsible for content marketing. In addition, I met several times with the managing director of Widoczni to discuss important activities.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The result of working with Widoczni is the positioning of many of our stores products on the first page of google. Over time, thanks to the increase in the number of customers finding our sites, our turnover continues to grow.

In addition, by the optimization of our websites, they work stably and have an appropriate UX. Customers appreciate this while shopping.

Describe their project management style, including communication tools and timeliness.

We usually communicate by email. The exchange of messages goes smoothly and everything is clear. Twice a quarter we meet personaly at our company headquarters to discuss results and upcoming major projects. The meetings are casual in a relaxed atmosphere. At the same time they are always professional. Presentations to discuss the results are prepared in detail and clearly.

What did you find most impressive or unique about this company?

Widoczni was extremely knowledgeable about internet marketing. They know very well how to specify campaigns to hit the target. They progressively increase our statistics and traffic in our webshops.

However, I must emphasize - that the highest praise deserves the quality of content that they prepare as descriptions of categories. We have very complicated devices in our offer and the Widoczni are able to describe them in detail perfectly! Thanks to this, even engineers can find our products and read interesting articles about them.

Are there any areas for improvement or something they could have done differently?

Over time, the cooperating with Widoczni has worked very well. I do not see any lack in the competence of the agency. But in general, the flow of information about the client between the departments in Widoczni deserves a little improvement. There have been situations when we have been invited to cooperate by other employees of the Widoczni. Absolutely of course it is not a big problem ;)

BACKGROUND

Please describe your company and your position there.

I work as a Marketing Manager in an international production company. I am responsible for communication and e-marketing. 

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Widoczni, and what were your goals?

Our website needed updating and improvement of user experience, as we set this website few years ago and our golas was a little bit different than now. The main goal was to improve user journey on our website to reach better conversion.

SOLUTION

How did you select this vendor and what were the deciding factors?

There were few reasons of choosing Widoczni: previeous good experience in co-operation, specialisation in cms we use, very good expertiese of Widoczni team and trust. 

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We started with kick-off meeting to discuss our brief; first to understand our need, to analise all possibilieties, meet the budget. After that we received an offer for main points to be done. We started our tasks. Contact was on daily basis as we tested few alternative solutions for each point. Then was testing phase, approval and deployment.

How many people from the vendor's team worked with you, and what were their positions?

Two

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The result we could see in few weeks was more enquires/contacts, visits of distributors page (new).

Describe their project management style, including communication tools and timeliness.

The project was not so complicated, so daily e-mails and teleconfs were sufficient to do our work. 

What did you find most impressive or unique about this company?

Widoczni was excellently experienced, supportive, and knowledgeable in solving problems and building mutual trust.

Are there any areas for improvement or something they could have done differently?

None

BACKGROUND

Please describe your company and your position there.

JLT Jadzyn Legal & Tax ia a law firm specialized in legally supporting Polish companies in Germany. I am the owner of the firm.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Widoczni, and what were your goals?

We wanted to target our clients - companies looking for legal advice. I knew our campaign needed to focus on the right users and target them with specific keywords in Google. As a result I expect to see a growth in traffic from organic SERP. I know this is a challenge, that is why I have chosen a renowned and professional SEO agency - Widoczni.

SOLUTION

How did you select this vendor and what were the deciding factors?

Widoczni.com ranks high in Google and this is how I found them. I believe that this is the best recommendation for their SEO services. They also create valuable and helpful content on their blog. When I read their articles and researched their website, I was sure this is a professional team of SEO experts.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Widoczni implemented an SEO strategy that is right for my business. They started with researching my website and business. They conducted an audit and suggested some changes to my website. Now they work on optimizing it on keywords that we agreed are vital for the firm. They create optimized content, build linking profile and optimize the website.

How many people from the vendor's team worked with you, and what were their positions?

I work with several people from the Widoczni agency. That is a senior SEO specialist, a copywriter, project manager and a few people that are responsible for implementing changes to my website. The most important person, responsible for the SEO strategy and implementation is Pawel Wiecko.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

I worked with other SEO agencies, and I must admit Widoczni are very professional and helpful. I never need to ask for a report, they communicate with me regularly. They always inform me about the results and suggest how we can achieve even better ranking and higher traffic.

Describe their project management style, including communication tools and timeliness.

Widoczni are responsible and never fail to complete tasks on time. We have a strict schedule and we stick to it. Widoczni informs on every step they take, nothing is a surprise to me. I am the one who accepts (or not) any changes to my website. I like to be involved in the SEO process, and I have it with the Widoczni team.

What did you find most impressive or unique about this company?

They know what they are doing. They are professional in every sense - as SEO specialists, and as people who care for their customers. They always support me and answer every question, even when it is not about SEO. I can see they really care for my business.

Are there any areas for improvement or something they could have done differently?

I am happy with their work and I hope to see even better result soon.