Widoczni

BACKGROUND

Please describe your company and your position there.

I work in a marketing department in AGS where I'm responsible for website positioning.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Widoczni, and what were your goals?

Our direct goal was to increase the visibility of the company's website and improve the level of sales.

SOLUTION

How did you select this vendor and what were the deciding factors?

Opinions of people who had previously cooperated with Widoczni helped us to choose an SEO company.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Initially, we conducted a detailed analysis of AGS results on the web, and then we devoted a lot of attention to content positioning.

How many people from the vendor's team worked with you, and what were their positions?

We've worked with 3 people - Content marketing specialists.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The management board of ags is very satisfied with the results of the campaigns carried out so far.

Describe their project management style, including communication tools and timeliness.

Tasks are consulted on an ongoing basis, performed on time, most often we use Google Docs to edit the content and e-mails to communicate.

What did you find most impressive or unique about this company?

They show timeliness, excellent communication of employees, and noticeable effects of cooperation.

Are there any areas for improvement or something they could have done differently?

Nothing comes to my mind.

BACKGROUND

Please describe your company and position.

I am the CEO of Akademia ESG

Describe what your company does in a single sentence.

Akademia ESG

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Widoczni to accomplish?

• SEO

SOLUTION

How did you find Widoczni?

Online Search

Why did you select Widoczni over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Widoczni were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work covered by the agreement consists of ongoing SEO and content-related services aimed at improving the visibility of the website akademiaesg.pl in search engines. The services are provided on a continuous basis under an agreement concluded for an indefinite period, with a one-month notice period.

Key elements of the scope of work include:
Search Engine Optimization (SEO) activities

Ongoing optimization of the website akademiaesg.pl to improve its positioning in search engine results.
Management and optimization of up to 100 priority keyword phrases defined as particularly relevant for the website’s visibility.
Continuous monitoring and adjustment of SEO actions in line with the agreed keyword strategy.
Content-related activities

Preparation and publication of up to 5 SEO-optimized articles per month, supporting organic visibility and keyword positioning.
Content optimization activities aligned with SEO objectives, including adaptation of content structure and relevance to search engine requirements.
Advisory and optimization support

SEO-related recommendations and implementation guidance connected with on-page optimization and content performance.
Ongoing execution of activities strictly within the scope defined in the agreement and its annex.
Key deliverables
Continuous SEO optimization of the website akademiaesg.pl.
Management of a defined pool of up to 100 priority keywords.
Delivery of up to 5 SEO articles per month.
Ongoing execution of agreed optimization activities throughout the duration of the contract.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Strong organic visibility growth

The website generated a total of 4.46 million search impressions over the analyzed period (approx. 16 months).
This indicates a substantial and sustained presence in Google search results across a wide set of queries.
Significant organic traffic acquisition

The website recorded 59.9 thousand organic clicks from Google Search.
This confirms that increased visibility translated into real user traffic, not only passive impressions.
Improved competitive positioning in search results

The average search position of 10.3 places the website close to, or within, the first page of Google results for a large share of indexed queries.
This represents a solid baseline for further growth in click-through rates and conversions.
Consistent engagement from search users

An average CTR of 1.3% across millions of impressions demonstrates stable user engagement at scale.
Given the average ranking around position 10, this CTR is consistent with industry benchmarks and confirms relevance of displayed results.
Clear upward performance trend

The performance chart shows a steady increase in impressions and clicks over time, with visible acceleration in the later months.
A pronounced spike in impressions in the final period indicates successful expansion of keyword coverage and content reach.
 
Summary (Outcome-Oriented)
✔ Nearly 4.5 million impressions achieved in organic search
✔ Almost 60,000 organic clicks generated
✔ First-page average visibility (position ~10)
✔ Sustained growth trend, not a one-off result
These metrics collectively confirm that the project delivered measurable, scalable improvements in organic search visibility and traffic, demonstrating tangible progress against its core SEO objectives.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was handled in a highly professional and well-organized manner throughout the cooperation. All agreed activities and deliverables were executed on time, in line with the established scope and schedule.

The team demonstrated strong responsiveness to our needs, reacting quickly to requests, feedback, and required adjustments. Communication was clear, structured, and proactive, which ensured smooth coordination and efficient decision-making.

Overall, the cooperation was conducted at a very high operational standard. The partner showed reliability, flexibility, and a solid understanding of project priorities.
We fully recommend this team as a professional and dependable partner.

What was your primary form of communication with Widoczni?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most was the company’s ability to combine strategic thinking with very disciplined execution. They do not operate in a “one-size-fits-all” model — instead, they take the time to understand business context, priorities, and constraints, and then translate them into concrete, measurable actions.

Particularly unique was their data-driven approach to decision-making, supported by transparent reporting and clear performance metrics. This made progress easy to track and discussions highly factual rather than opinion-based.

Additionally, the team stood out for its high level of professionalism and accountability. They consistently anticipated needs, proactively proposed improvements, and treated the project as a long-term partnership rather than a transactional service.
 
 
 

Are there any areas for improvement or something Widoczni could have done differently?

no

BACKGROUND

Please describe your company and position.

I am the art director of Agio Sp. z o. o.

Describe what your company does in a single sentence.

This is producer of langerie

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Widoczni to accomplish?

• advertisement in google
• increase in the indicator ROAS

SOLUTION

How did you find Widoczni?

Online Search

Why did you select Widoczni over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Widoczni were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The company managed the advertising budget. It launched various campaigns based on materials we prepared. All activities were aimed at increasing online store sales and brand awareness.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased store turnover compared to the time when there was no cooperation with widoczni

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Excellent communication, everything done on time, high culture and good ideas

What was your primary form of communication with Widoczni?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I'd like to emphasize the achievements of Ms. Monika. They were truly composed of committed and young people. Full of passion for what they do every day. However, communicating with Ms. Monika, analyzing campaigns and website performance, and constantly seeking new answers to our company's needs truly makes working together a pleasure and brings results. Not to mention her accessibility, high culture, and individual approach. If I had to choose again, I would gladly and confidently return to Ms. Monika's care.

Are there any areas for improvement or something Widoczni could have done differently?

I don't think. Everything is good and comfortable for client.

BACKGROUND

Please describe your company and position.

I am the Director of Dry Property

Describe what your company does in a single sentence.

Water Damage Drying Services

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Widoczni to accomplish?

• We hired Widoczni to improve our website’s visibility on search engines and boost our organic traffic. Our main objective was to rank higher for industry-related keywords, reach a wider audience, and establish a stronger online presence.

SOLUTION

How did you find Widoczni?

Referral

Why did you select Widoczni over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Widoczni were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Widoczni provided end-to-end digital marketing support. They worked on our brand positioning, redesigned parts of our website, developed a long-term SEO plan, created engaging blog and social content, and launched paid campaigns to drive new traffic and leads.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The campaigns generated a steady flow of qualified leads. Our monthly inquiries nearly doubled, and the conversion rate on our website improved noticeably. We also saw a clear return on investment thanks to the increase in sales.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Widoczni managed the project in a very structured way. They set clear deadlines, used project management tools to track progress, and proactively suggested improvements. Communication was smooth and they were always available when we needed them.

What was your primary form of communication with Widoczni?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their communication and commitment were exceptional. They were transparent, responsive, and genuinely cared about our success. It felt like they were as invested in our growth as we were, which is rare and very valuable.

Are there any areas for improvement or something Widoczni could have done differently?

Overall, we were very satisfied. If anything, a slightly faster turnaround on some smaller tasks would have been helpful, but this didn’t affect the overall success of the project.

BACKGROUND

Please describe your company and position.

I am the Owner of Labopak System

Describe what your company does in a single sentence.

B2B - wholesaler of gadgets and gifts. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Widoczni to accomplish?

• Google Adwords for B2B business.

SOLUTION

How did you find Widoczni?

Referral

Why did you select Widoczni over others?

• High ratings
• Referred to me

How many teammates from Widoczni were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Widzeni took on the task of running a Google AdWords campaign for a B2B gadget wholesaler. According to their offer, they were to:
- operational strategy
- conversion configuration
- daily results monitoring and regular optimization
- preparation of custom reports from Google Analytics

Wiedzieni practically doesn't listen to what the client has to say – they still use their automatic and standard settings, which unfortunately translates into pointless budget spending.

Moreover, I previously stated in the Brief that I don't accept setting up a campaign to target my customers in order to show better results.

I also informed them that the Performance Max campaign doesn't work for my type of business.

What I received:
- incorrectly set conversions – which were verified only after my two alerts (lost by about a month). After a month, they were technically set correctly.

- Performance Max campaign, which was set to capture my regular customers (March - May)
- After excluding my regular customers by excluding the company name, the campaign completely collapsed and produced almost no results
- Setting conversions to capture new customer registrations. And here, it would probably have been a good idea - IF the employee had any idea why they were even doing this? That is, new registrations were left to their own devices - there was no remarketing campaign setup that would have sent a message to registered customers who didn't make a purchase.
- Monthly reports are automated and of very low quality.
- Daily monitoring is a sham - activities were limited to cosmetic changes every two weeks - of no real significance.

In summary, tricks are used, such as setting the campaign to the company name. And then there's the lack of an employee who even considered the customer's path to purchase OR listened to what I had to say as a business owner.

Overall, I don't recommend it :(

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Unfortunately, it didn't happen :( After 3 events, I managed to force the tricks that occurred on conversions from my company name - the results of the action collapsed.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

A 1-month delay in correctly setting up conversions.
A 3-month delay and the use of a trick involving conversions based on the company name (which was immediately addressed in the Brief).
The response to the complaint was internally contradictory and, of course, rejected.

What was your primary form of communication with Widoczni?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Unfortunately, nothing—they rely on tricks like all the others. They didn't listen to the customer and refused to explain anything.

Conversions were set correctly after a month, and the technical execution was excellent. 

Are there any areas for improvement or something Widoczni could have done differently?

I think the most important thing is to implement your own offer honestly. Don't use tricks. Listen to what the customer says – they have the most knowledge about their company.

And most importantly – mention the complaints department – ​​the response was so bizarre, I'll even frame it. The response was contradictory several times in one text.

BACKGROUND

Please describe your company and position.

I am the CEO of IL SENSO

Describe what your company does in a single sentence.

Therapy Center

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Widoczni to accomplish?

• Increase the visibility of our website in search engines.
• Attract more potential clients to your treatment center.
• Improve positioning for key phrases related to therapy and psychological support.

SOLUTION

How did you find Widoczni?

Online Search

Why did you select Widoczni over others?

• High ratings
• Company values aligned

How many teammates from Widoczni were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Widoczni was hired to provide comprehensive SEO services aimed at improving the online presence of our therapy center. Their work includes:

Conducting a thorough SEO audit of our website to identify areas for improvement in technical SEO, content, and user experience.
Developing and implementing an SEO strategy tailored to the therapeutic services we offer, focusing on relevant keywords and local search optimization.
Creating and optimizing high-quality content to engage potential clients and improve search rankings.
Building and managing backlinks to increase domain authority and website credibility.
Providing ongoing performance monitoring, reporting, and recommendations to continuously improve our search engine rankings and organic traffic.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Thanks to Widoczni’s SEO efforts, we have seen:

A significant increase in organic website traffic by over 40% within six months.
Improved search engine rankings for key therapeutic service keywords, consistently appearing on the first page of Google.
Higher engagement rates on our website, including longer session durations and reduced bounce rates.
Growth in the number of new client inquiries directly attributed to improved online visibility.
Regular, transparent reporting that allowed us to track progress and adjust strategies effectively.
These measurable outcomes demonstrate clear progress and positive impact on our center’s online presence and client reach.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Widoczni demonstrated excellent project management throughout our collaboration. They consistently delivered all tasks and deliverables on time, keeping us well-informed at every stage. Their team was highly responsive to our needs and questions, offering clear communication and proactive solutions. Whenever we had specific requests or needed adjustments, they addressed them promptly and efficiently, making the entire process smooth and stress-free.

What was your primary form of communication with Widoczni?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stands out most about Widoczni is their deep expertise combined with a personalized approach. They didn’t just offer standard SEO services—they took the time to understand our specific needs and goals, tailoring their strategies accordingly. Their commitment to transparency and clear communication made us feel confident and supported throughout the process. Additionally, their innovative ideas and proactive attitude truly set them apart.

Are there any areas for improvement or something Widoczni could have done differently?

While our overall experience with Widoczni was very positive, one area for potential improvement could be more frequent proactive updates on minor progress between major milestones. This would help keep all stakeholders even more closely informed throughout the project.

BACKGROUND

Please describe your company and position.

I am the e-commerce manager of Przedsiębiorstwo Handlowe „WPHW” sp. z o.o.

Describe what your company does in a single sentence.

My company is engaged in selling furniture in physical stores and online

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Widoczni to accomplish?

• SEO

SOLUTION

How did you find Widoczni?

• Online Search
• Returned to Widoczni after initially considering them two years ago during our first agency search

Why did you select Widoczni over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Widoczni were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Widoczni provides ongoing SEO services for our company. The scope of work includes technical SEO optimization, on-page SEO improvements, content creation and optimization (blog posts and website content), link building, and SEO strategy consulting. Key deliverables include optimized website content, improved keyword rankings, high-quality backlinks, and regular SEO performance reports.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

It took some time before we started seeing measurable results, but the first report showing positive changes in traffic came in May. Widoczni took over our project from a previous SEO agency and had to rebuild many SEO elements from scratch, including link building. Over the past year, we implemented a number of content updates and technical SEO improvements based on detailed audits provided by Widoczni. These changes are now beginning to reflect in our organic visibility. While we don't track customer inquiries, we’ve noticed an increase in organic traffic and now have a much stronger content base on our website and blog

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management has been solid and very collaborative. Widoczni always send content for our approval before publishing, and they proactively contact us whenever there are questions or areas that require consultation. When we reach out with questions or requests for assistance, they are always responsive and willing to help. In some cases, certain technical limitations (related to our platform) have prevented full implementation, but Widoczni always make the effort to find a solution or provide the best possible support. Overall, they are a reliable and engaged partner who values clear communication and client collaboration.

What was your primary form of communication with Widoczni?

Email or Messaging App

What did you find most impressive or unique about this company?

What I appreciate most is the personal and transparent approach of Widoczni. We have a dedicated project manager who is always available and keeps us informed about any important updates or team changes. This consistent human contact and open communication make the cooperation very comfortable and trustworthy. It is one of the key reasons why we value working with them.

Are there any areas for improvement or something Widoczni could have done differently?

The only area for improvement might be providing a clearer initial timeline of when we could expect to see measurable SEO results. However, we understand that SEO is a long-term process and requires patience. Overall, we are satisfied with how the cooperation has evolved.

BACKGROUND

Please describe your company and position.

I am the Marketing Director & Project Manager of a medical devices company

Describe what your company does in a single sentence.

Our company provides high quality medical devices such as rapid tests, analyzers, and personal protection products.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Widoczni to accomplish?

• Creating and implementing SEO strategy on our website

SOLUTION

How did you find Widoczni?

Online Search

Why did you select Widoczni over others?

• High ratings
• Pricing fit our budget
• Company values aligned

How many teammates from Widoczni were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The SEO agency supports us comprehensively in boosting our online visibility. The scope includes: developing an SEO strategy, website optimization, SEO copywriting, UX and technical audits, and managing Google Ads campaigns.

Key Deliverables:

• SEO strategy tailored to our business goals
• Technical and content optimization of the website
• SEO-friendly content (website texts, blog posts, product descriptions)
• UX and technical audit reports
• Well-optimized and performance-driven Google Ads campaigns

The goal of the collaboration is to increase brand visibility, improve website usability, and drive higher conversions.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increased organic traffic
• Improved keyword rankings
• Better website performance
• Higher engagement rates
• Content effectiveness
• Conversion growth
• Efficient ad spend

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The agency manages projects efficiently, delivers tasks on time, responds with clear communication, and is flexible to our needs.

What was your primary form of communication with Widoczni?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their proactive approach, deep SEO expertise, and ability to combine strategy with execution, frequent and detailed reporting.

Are there any areas for improvement or something Widoczni could have done differently?

We try to communicate and resolve any occuring issues as we go, which best suits our needs, so if there are any areas that need improvement, we work on them together.

BACKGROUND

Please describe your company and position.

I am the CEO of Mahdu Bohemian Jewellery

Describe what your company does in a single sentence.

Selling Jewellery via e-commerce.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Widoczni to accomplish?

• Seo
• UX
• UI

SOLUTION

How did you find Widoczni?

Online Search

Why did you select Widoczni over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from Widoczni were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Search Engine Optimization (SEO)

Technical SEO audit and implementation (site speed, mobile optimization, indexing issues, etc.)
On-page optimization (meta tags, header structure, keyword usage, internal linking)
Content optimization and strategy recommendations
Off-page SEO support (backlink strategy, authority building)
Monitoring and reporting of keyword rankings, traffic, and SEO KPIs

User Experience (UX) Enhancements

Analysis of user behavior and website flow
Simplification of navigation and site architecture
Optimization of conversion paths (contact forms, CTAs, etc.)
Ensuring mobile and cross-device usability
Implementation of best practices for accessibility and user engagement

User Interface (UI) & Visual Improvements

Visual redesign of key website sections/pages
Modernization of layout, typography, and color scheme
Consistency in design elements and branding
Improved visual hierarchy and content readability
Design of new elements (icons, buttons, banners) as needed

General Website Enhancements

Collaboration with development team for implementation
Continuous testing and iteration based on data and user feedback
Monthly planning, reporting, and performance review

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Sells in online shop

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They deliver on time, very responsive.

What was your primary form of communication with Widoczni?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I'm impressed by Widoczni's attitude and cooperation as one team.

Are there any areas for improvement or something Widoczni could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Marketing Campaign Specialist of a supply chain, logistics, and transport company 

Describe what your company does in a single sentence.

Our company offers transport solutions for the transport businesses. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Widoczni to accomplish?

• Visibility
• Leads generation

SOLUTION

How did you find Widoczni?

Online Search

Why did you select Widoczni over others?

High ratings

How many teammates from Widoczni were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work focused on improving the website’s visibility in Google search results through comprehensive SEO strategies. This included detailed keyword research, on-page optimization, technical SEO improvements, and content enhancements tailored to industry-specific queries. Ongoing performance monitoring and regular reporting were also part of the process.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes from the project that demonstrate progress and success include a 50% increase in Google search impressions and a 20% increase in clicks. There was also a significant rise in engagement, with more users clicking on the “Become Our Client” forms. Additionally, the number of keywords ranked in the TOP 50 increased by 25%, and those in the TOP 10 grew by 76%, clearly indicating improved visibility and higher potential for conversions.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The agency demonstrated excellent project management throughout the collaboration. All deliverables were provided on time, and milestones were met as scheduled, reflecting a strong sense of organization and accountability. Communication was clear, proactive, and responsive—any questions or requests we had were addressed quickly and professionally. They consistently adapted to our evolving needs, offering strategic guidance and data-driven insights that aligned with our business goals.

What was your primary form of communication with Widoczni?

Virtual Meeting

What did you find most impressive or unique about this company?

What stood out most about the company was their deep understanding of SEO combined with a strategic, results-driven approach. They didn’t just focus on increasing numbers—they prioritized meaningful growth by targeting the right keywords and aligning their efforts with our business objectives. Their ability to explain complex SEO concepts in a clear and actionable way was also impressive, making collaboration smooth even for team members without technical backgrounds. Most importantly, the measurable improvements in visibility, engagement, and lead generation proved the effectiveness of their work.

Are there any areas for improvement or something Widoczni could have done differently?

No.