widoczni

BACKGROUND

Please describe your company and position.

I am the Marketing Director & Project Manager of a medical devices company

Describe what your company does in a single sentence.

Our company provides high quality medical devices such as rapid tests, analyzers, and personal protection products.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Widoczni to accomplish?

• Creating and implementing SEO strategy on our website

SOLUTION

How did you find Widoczni?

Online Search

Why did you select Widoczni over others?

• High ratings
• Pricing fit our budget
• Company values aligned

How many teammates from Widoczni were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The SEO agency supports us comprehensively in boosting our online visibility. The scope includes: developing an SEO strategy, website optimization, SEO copywriting, UX and technical audits, and managing Google Ads campaigns.

Key Deliverables:

• SEO strategy tailored to our business goals
• Technical and content optimization of the website
• SEO-friendly content (website texts, blog posts, product descriptions)
• UX and technical audit reports
• Well-optimized and performance-driven Google Ads campaigns

The goal of the collaboration is to increase brand visibility, improve website usability, and drive higher conversions.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increased organic traffic
• Improved keyword rankings
• Better website performance
• Higher engagement rates
• Content effectiveness
• Conversion growth
• Efficient ad spend

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The agency manages projects efficiently, delivers tasks on time, responds with clear communication, and is flexible to our needs.

What was your primary form of communication with Widoczni?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their proactive approach, deep SEO expertise, and ability to combine strategy with execution, frequent and detailed reporting.

Are there any areas for improvement or something Widoczni could have done differently?

We try to communicate and resolve any occuring issues as we go, which best suits our needs, so if there are any areas that need improvement, we work on them together.

BACKGROUND

Please describe your company and position.

I am the CEO of Mahdu Bohemian Jewellery

Describe what your company does in a single sentence.

Selling Jewellery via e-commerce.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Widoczni to accomplish?

• Seo
• UX
• UI

SOLUTION

How did you find Widoczni?

Online Search

Why did you select Widoczni over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from Widoczni were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Search Engine Optimization (SEO)

Technical SEO audit and implementation (site speed, mobile optimization, indexing issues, etc.)
On-page optimization (meta tags, header structure, keyword usage, internal linking)
Content optimization and strategy recommendations
Off-page SEO support (backlink strategy, authority building)
Monitoring and reporting of keyword rankings, traffic, and SEO KPIs

User Experience (UX) Enhancements

Analysis of user behavior and website flow
Simplification of navigation and site architecture
Optimization of conversion paths (contact forms, CTAs, etc.)
Ensuring mobile and cross-device usability
Implementation of best practices for accessibility and user engagement

User Interface (UI) & Visual Improvements

Visual redesign of key website sections/pages
Modernization of layout, typography, and color scheme
Consistency in design elements and branding
Improved visual hierarchy and content readability
Design of new elements (icons, buttons, banners) as needed

General Website Enhancements

Collaboration with development team for implementation
Continuous testing and iteration based on data and user feedback
Monthly planning, reporting, and performance review

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Sells in online shop

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They deliver on time, very responsive.

What was your primary form of communication with Widoczni?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I'm impressed by Widoczni's attitude and cooperation as one team.

Are there any areas for improvement or something Widoczni could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Marketing Campaign Specialist of a supply chain, logistics, and transport company 

Describe what your company does in a single sentence.

Our company offers transport solutions for the transport businesses. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Widoczni to accomplish?

• Visibility
• Leads generation

SOLUTION

How did you find Widoczni?

Online Search

Why did you select Widoczni over others?

High ratings

How many teammates from Widoczni were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work focused on improving the website’s visibility in Google search results through comprehensive SEO strategies. This included detailed keyword research, on-page optimization, technical SEO improvements, and content enhancements tailored to industry-specific queries. Ongoing performance monitoring and regular reporting were also part of the process.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes from the project that demonstrate progress and success include a 50% increase in Google search impressions and a 20% increase in clicks. There was also a significant rise in engagement, with more users clicking on the “Become Our Client” forms. Additionally, the number of keywords ranked in the TOP 50 increased by 25%, and those in the TOP 10 grew by 76%, clearly indicating improved visibility and higher potential for conversions.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The agency demonstrated excellent project management throughout the collaboration. All deliverables were provided on time, and milestones were met as scheduled, reflecting a strong sense of organization and accountability. Communication was clear, proactive, and responsive—any questions or requests we had were addressed quickly and professionally. They consistently adapted to our evolving needs, offering strategic guidance and data-driven insights that aligned with our business goals.

What was your primary form of communication with Widoczni?

Virtual Meeting

What did you find most impressive or unique about this company?

What stood out most about the company was their deep understanding of SEO combined with a strategic, results-driven approach. They didn’t just focus on increasing numbers—they prioritized meaningful growth by targeting the right keywords and aligning their efforts with our business objectives. Their ability to explain complex SEO concepts in a clear and actionable way was also impressive, making collaboration smooth even for team members without technical backgrounds. Most importantly, the measurable improvements in visibility, engagement, and lead generation proved the effectiveness of their work.

Are there any areas for improvement or something Widoczni could have done differently?

No.

BACKGROUND

Please describe your company and position.

I am the Brand manager of MONCANA, Botanika Farm S.A.

Describe what your company does in a single sentence.

production and sale of food products in the HEALTHY FOOD segment

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Widoczni to accomplish?

• increase sales through SEO
• increase sales through a Google Ads campaign

SOLUTION

How did you find Widoczni?

Referral

Why did you select Widoczni over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Widoczni were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Site audit and presentation of positioning strategy, analysis and selection of key phrases, category descriptions, improvement of product descriptions, internal linking, creation of blog content, completion of meta tags, running an advertising campaign in Google system

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increase purchases from google search network by significant percentage, improve return on investment of google ads

Describe their project management. Did they deliver items on time? How did they respond to your needs?

heir project management has been solid and reliable throughout our cooperation. Tasks are well-organized, priorities are clearly communicated, and everything is delivered on time — or even earlier. What we especially value is how responsive and flexible the team is. Our account manager, Szymon, is always quick to reply, open to feedback, and proactive in suggesting improvements. Whether it’s SEO, technical fixes, or optimizing Google Ads campaigns, they consistently adapt to our needs and help us move forward efficiently.

What was your primary form of communication with Widoczni?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most is the combination of strategic expertise and genuinely human, personalized support. While their technical knowledge in SEO and Google Ads is top-notch, what really stands out is how approachable and engaged the team is — especially our account manager, Szymon. It never feels like a generic agency-client relationship; instead, we feel like we have a real partner who understands our business, communicates clearly, and takes initiative. That kind of dedication is rare and truly appreciated.

Are there any areas for improvement or something Widoczni could have done differently?

In the initial phase of our cooperation, there was some room for improvement when it came to onboarding and familiarizing themselves with the brief and provided materials. The team jumped into action very quickly — which is generally a strength — but in our case, it led to a few small misunderstandings early on. A bit more attentiveness and time spent aligning expectations at the start would have helped streamline the process even further. That said, these issues were quickly resolved, and communication has been smooth ever since.

BACKGROUND

Please describe your company and position.

I am the Psychologist, Psychotherapist, Business owner of Gabinet Psychoterapii Open Mind

Describe what your company does in a single sentence.

My company provides professional psychological support and psychotherapy

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Widoczni to accomplish?

• Search engine optimization
• Copywriting
• PPC ads

SOLUTION

How did you find Widoczni?

Online Search

Why did you select Widoczni over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned
• Engaged and caring sales person

How many teammates from Widoczni were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

SEO - Working on attaining a higher position of my company's website in Google search engine by on-site content development (independent copywriting and enrichment of already existing texts with keyphrases), technical website optimization ( metattitles, headers etc.) and creating off-site linkages. Creating the strategy for the above and tailoring it to my personal and highly sensitive business-specific needs (mental health services). The company has managed to create organic on-site traffic and develop our site's visibility in google search engine from scratch, regardless of:

• psychotherapy being a highly competitive field in Warsaw,
• my domain name being highly competitive
• and some serious restrictions being applied by Google to all mental health related content.

I can see a rise in position for all off the key-phrases specified at the start  of our cooperation. 

PPC - Creating and managing Google Ads campaigns for specific key-phrases and tailoring to the market needs and as above my personal and highly sensitive business-specific needs, promptly creating on-site traffic which translated directly to my sales rates 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

SEO - I can see a rise in position for all off the key-phrases specified at the start  of our cooperation

• over the span of months attaining top 50 and top 10 positions for highly competitive key phrases in a competitive, restricted by Google business field
• creating organic on-site traffic and developing our site's visibility in google search engine from scratch
• increasing sales

PPC

• promptly creating paid on-site traffic
• increasing sales

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything is delivered on time, there is no false promises and very high engagement on their end. I appreciate their support and flexibility as my ideas were changing throughout our cooperation. All of my requests and few worries I had were answered and addressed promptly. Katarzyna Roszyk who is my designated customer success specialist manages the project very well and takes care of my satisfaction in this very stressful period of business development. I reccommend Widoczni to all who need to make their website visible on-line and enjoy the feeling of being treated with respect and dilligence

What was your primary form of communication with Widoczni?

Virtual Meeting

What did you find most impressive or unique about this company?

Project management and SEO team's flexibility and ability to maintain growth with my changing needs

Are there any areas for improvement or something Widoczni could have done differently?

No.

BACKGROUND

Please describe your company and position.

I am the E-Commerce Businness Development Manager of Vilo

Describe what your company does in a single sentence.

Vilohome.com is an online brand specializing in stylish and high-quality home décor and accessories. They offer a curated collection of products designed to elevate any living space with a focus on comfort and modern aesthetics.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Widoczni to accomplish?

• SEO

SOLUTION

How did you find Widoczni?

Other

Why did you select Widoczni over others?

• Good value for cost
• Referred to me
• Other

How many teammates from Widoczni were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We engaged Widoczni to develop and execute a comprehensive SEO strategy aimed at enhancing our organic search visibility, driving more relevant traffic, and generating qualified leads. The project involved a detailed site audit, technical optimization, on-page content strategy, backlink acquisition, and ongoing performance monitoring.

Key Deliverables:

Technical Site Audit & Optimization – A thorough review of site architecture, speed, and mobile responsiveness, followed by implementation of fixes to improve search engine crawlability and user experience.
Keyword Research & On-Page Content – In-depth keyword analysis and optimization of meta tags, headers, and page copy, as well as strategic content development to target identified search terms.
Link Building Campaign – Outreach and relationship-building with reputable industry sites to secure high-quality backlinks that strengthen domain authority and referral traffic.
Monthly Reporting & Analytics – Regular updates on keyword rankings, organic traffic trends, and conversion metrics, with actionable insights to refine the approach.
Ongoing Consultation – Continuous guidance on SEO best practices, competitor benchmarking, and opportunities for new content or technical enhancements to maintain a strong market position.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

During our engagement with Widoczni, we experienced a notable increase in organic traffic and saw our site achieve higher rankings for targeted keywords, consistently moving into top positions on Google. Our conversion rate from organic visitors grew significantly, and we observed a corresponding rise in qualified leads and overall online visibility. Specifically, we saw improvements in domain authority, a reduction in bounce rate, and month-over-month growth in traffic, all of which contributed to stronger brand awareness and revenue gains from organic channels.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Widoczni demonstrated a highly organized and proactive approach to managing our SEO project. They adhered to agreed-upon deadlines for key deliverables, provided regular status updates, and maintained open lines of communication through email and scheduled calls. When we requested changes or clarifications, they responded promptly, offering clear explanations and actionable recommendations. Their ability to understand and align with our evolving needs helped foster a collaborative and transparent working relationship.

What was your primary form of communication with Widoczni?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We were particularly impressed by Widoczni’s combination of deep SEO expertise and a highly personalized approach that always made us feel like a priority. The direct involvement and guidance from Bartosz Matuszek and Katarzyna Roszyk underscored their unwavering commitment to achieving measurable results and demonstrated a level of dedication that truly set them apart.

Are there any areas for improvement or something Widoczni could have done differently?

no

BACKGROUND

Please describe your company and position.

I am the Head of Product Design & Marketing of Bielik

Describe what your company does in a single sentence.

Crypto Platform

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Widoczni to accomplish?

• SEO Strategy
• Google Ads

SOLUTION

How did you find Widoczni?

Online Search

Why did you select Widoczni over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Company values aligned

How many teammates from Widoczni were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Key Deliverables:

SEO Audit & Strategy: Comprehensive site audit with keyword research and competitor analysis.
On-Page Optimization: Meta tags, headings, internal linking, and content improvements.
Technical SEO: Site speed, mobile-friendliness, indexing, and structured data fixes.
Content Strategy: Keyword-focused content recommendations for landing pages and blog.
Performance Reporting: Monthly analytics and SEO progress reports.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Measurable Outcomes:

Increased organic traffic
Higher search rankings
Improved conversion rates
Enhanced domain authority
Better local visibility

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Kasia and the team managed the project efficiently, ensuring timely delivery of key SEO tasks. She was responsive to our needs, communicated clearly, and provided regular updates, making the process smooth and well-organized.

What was your primary form of communication with Widoczni?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their strategic approach to SEO, data-driven decision-making, and responsiveness stood out. They tailored their strategy to our market, ensuring measurable growth in rankings and traffic.

Are there any areas for improvement or something Widoczni could have done differently?

Widoczni could have improved by gaining a deeper understanding of our industry, particularly the nuances of the crypto market in Poland. A more tailored approach based on industry-specific trends and regulations would have enhanced their strategy.

BACKGROUND

Please describe your company and position.

I am the Analysis and Innovation Specialist of Pszczelarz Kozacki / Kozacki Honey

Describe what your company does in a single sentence.

Selling honey.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Widoczni to accomplish?

• SEO
• SXO
• Content

SOLUTION

How did you find Widoczni?

Online Search

Why did you select Widoczni over others?

• High ratings
• Good value for cost

How many teammates from Widoczni were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Preparation of full strategy for SEO and development of online shop, including content (blog articles as well as description of products).
Strategy execution interwoven with ongoing marketing plans and social media campaigns. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

More than 1400% increase (during 1.5 years of cooperation and still going) in top 10 keywords. 
Diversifying scope of products sold, where it began with 1-2 main products sold during Christmas' social media campaign, and now it is variety of products sold with people finding our webiste through organic. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Wonderful management and very cooperative.
Happened to also give us plenty of good advice when we were out of option. 
I recommend!

What was your primary form of communication with Widoczni?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I'm impressed by their combination of carefully prepared strategy and hands-on approach to a client. 
Being always opened to new suggestions.

Are there any areas for improvement or something Widoczni could have done differently?

Maybe (it is just being picky by me, as I do not want to leave impression that there is no way to be even better) expertise with few others selling platforms, so they can apply their experience of SXO there as well. 

BACKGROUND

Please describe your company and position.

I am the Sales and promotion specialist of Lemon Pro

Describe what your company does in a single sentence.

We provide services in the IT industry. Mainly IT care as well as cloud solutions. We are Microsoft partner and experts in M365, Azure solutions. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Widoczni to accomplish?

• Improving your company's online visibility by optimizing your website
• Gaining better market visibility and improving your competitive position

SOLUTION

How did you find Widoczni?

Online Search

Why did you select Widoczni over others?

Pricing fit our budget

How many teammates from Widoczni were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Cooperation with the Widoczni agency was very fruitful and effective. The process began with the selection of key phrases and the development of an SEO strategy, which included content preparation, site optimization and external link acquisition. First, a technical audit of the site was conducted, which identified errors affecting SEO. This was followed by a comprehensive optimization of the site, including titles, meta titles, meta description, headings and internal linking. Regular blog content was published, and offer and product pages were described. Contact with the agency was very good, and their responses to the client's needs were quick and proactive. They also visibly communicated market news and best practices.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Collaboration with Widoczni has resulted in a significant increase in organic traffic and improved positions in search results. In addition, optimization of the site and regular content publishing increased user engagement 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project was managed very efficiently, and all tasks were delivered on time. Responses to our needs were very quick, allowing all activities to be carried out efficiently.

What was your primary form of communication with Widoczni?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The most impressive and unique element of this company is the people. Their commitment, professionalism and quick responses to customer needs make cooperation with them extremely effective and pleasant.

Are there any areas for improvement or something Widoczni could have done differently?

There are no areas for improvement

BACKGROUND

Please describe your company and position.

I am the marketing specjalist of Opakowania Eksportowe

Describe what your company does in a single sentence.

We are a producer of wooden packages.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Widoczni to accomplish?

• website positioning
• increased google visibility
• more sales leads

SOLUTION

How did you find Widoczni?

Online Search

Why did you select Widoczni over others?

• Close to my geographic location
• Pricing fit our budget
• Good value for cost

How many teammates from Widoczni were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Widoczni has been leading our SEO efforts for the past six months. We worked with another agency early on and saw stagnation at first and then systematic, slow declines. Visible has managed to reverse this trend and, what's more, 2 in 6 months we are back to the level of visibility we had over a year ago. We are currently working on increasing leads and are seeing an approximate 20-30% increase in enquiries. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Steady increase in googling visibility
increased number of visits to the website - currently positioning brings the most visitors to the website
increase in leads

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I have been cooperating with the SEO agency Widoczni for over 6 months now and I am very pleased with the results of this cooperation. Already over these few months I have noticed a clear increase in the search engine position of our website, which confirms that the activities carried out by the agency are effective.

I would especially like to thank Ms Justyna and Ms Wiktoria, who with great commitment take care of every detail of our cooperation. Their quick reactions to my questions or suggestions and their professional approach make me feel really well taken care of. They make working with Visible not only efficient, but also enjoyable and stress-free.

Seeing the results so far, I am very positive about further cooperation and am happy to recommend Visible to anyone looking for a reliable SEO agency. Thank you for your work so far and I look forward to the next months of working together!

What was your primary form of communication with Widoczni?

Virtual Meeting

What did you find most impressive or unique about this company?

We're impressed with their very good communication
quick response to customer requests
cyclicality of reports and response to requests of top 
half-yearly summaries

Are there any areas for improvement or something Widoczni could have done differently?

For the time being I see no need for this, if there is a need I will certainly report it.