Widoczni

BACKGROUND

Introduce your business and what you do there.

I’m the COO of a company that sells razors and blades for shaving.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Widoczni to accomplish for your beauty industry business?

We hired Widoczni for SEO services to improve our conversion, visibility, and quality.

SOLUTION

Can you describe the scope of work Widoczni handled for your company?

Widoczni provides on-page optimization, link building, content creation, and technical SEO.

What is the team composition?

We work with 2–5 teammates from Widoczni.

How much have you invested with them?

We’ve spent less than $10,000.

What is the status of this engagement?

We started working together in February 2025, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve seen a significant improvement in our conversion rate, which is 25% better, and our impressions, which are 60% better. We’ve seen these improvements throughout our collaboration. Widoczni provides reports with these metrics.

How did Widoczni perform from a project management standpoint?

Widoczni delivers on time. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

We’re impressed with Widoczni’s honesty and partnership approach.

Are there any areas they could improve?

There’s nothing they need to improve.

BACKGROUND

Please describe your company and position.

I am the owner of BTD Services

Describe what your company does in a single sentence.

Specliasied translations and DTP services

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Widoczni to accomplish?

• Increase the visibility and effectiveness of our website
• SEO udits (oniste)

SOLUTION

How did you find Widoczni?

Online Search

Why did you select Widoczni over others?

• High ratings
• Pricing fit our budget

How many teammates from Widoczni were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Widoczni's work resulted in a steady increase in monthly inquiries, and improved conversion rates. The team managed the project well, set clear deadlines, tracked progress, and suggested improvements. The team was communicative, responsive, and genuinely cared about the client.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

number of enquiries

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, all the steps are managed within the deadlines; our project manager (Katarzyna) is very helpful and delivers prompt answers and assistance. 

What was your primary form of communication with Widoczni?

Virtual Meeting

What did you find most impressive or unique about this company?

Widoczni's work results in a steady increase in our site visibility for more and more key words every month. The team manages the project well, sets clear deadlines, tracks progress, and suggests improvements. The whole team is very communicative, responsive, and genuinely cares about the client.

Are there any areas for improvement or something Widoczni could have done differently?

Initially quicker response from the technical department, but they have improved significantly in time!

BACKGROUND

Please describe your company and position.

I am the CEO of www.makander.pl

Describe what your company does in a single sentence.

Key cutting, tool sharpening

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Widoczni to accomplish?

• SEO

SOLUTION

How did you find Widoczni?

Referral

Why did you select Widoczni over others?

Company values aligned

How many teammates from Widoczni were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Positioning of the website www.makander.pl, analysis, phrase matching.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

More phone calls from potential customers, which translated into greater interest and profits.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The products were delivered on time. They were always responsive to my questions.

What was your primary form of communication with Widoczni?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Good analysis and approach to the customer.

Are there any areas for improvement or something Widoczni could have done differently?

I didn't notice

BACKGROUND

Please describe your company and position.

I am the Owner of Czwarta Piramida

Describe what your company does in a single sentence.

Travel Agency

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Widoczni to accomplish?

• Meta ADS
• SEO
• Google ADS

SOLUTION

How did you find Widoczni?

Online Search

Why did you select Widoczni over others?

• High ratings
• They have a good working system and big team

How many teammates from Widoczni were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We started with Widoczni since August to do for us digital marketing ( SEO - Google ADS - Meta ADS ) We are completely satisfied with their work.

Good job from Katarzyna our project manager thank you so much for you and your team, Filip, Łukas , Magdalena, Edyta.

Thanks a lot for each one work on our project and looking forward to moving forward together. Best regards.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our position it's better now i google search

Describe their project management. Did they deliver items on time? How did they respond to your needs?

On time

What was your primary form of communication with Widoczni?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Big team, good system and a lot of knowledge

Are there any areas for improvement or something Widoczni could have done differently?

All good

BACKGROUND

Please describe your company and position.

I am the Marketing Specialist of Ascot Premium Hotel

Describe what your company does in a single sentence.

Hotel services

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Widoczni to accomplish?

• Increasing direct bookings
• Increasing the visibility of the website in search engines
• Increasing overall brand visibility

SOLUTION

How did you find Widoczni?

Online Search

Why did you select Widoczni over others?

• High ratings
• Pricing fit our budget
• Company values aligned
• Great customer service

How many teammates from Widoczni were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The company Widzni is responsible for the website's positioning and visibility in the search engine. Since the beginning of our collaboration, after a significant decline in website visibility, we've managed to rebuild the site's position on key phrases. The increase in keywords is 313%, and the number of impressions is 476%. Significant growth in TOP10 and TOP50 keywords with high business value.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Direct traffic increased by approximately 8-10% depending on the month. Page visibility increased by over 400% and click-throughs increased by over 300%.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Customer service is top-notch – our project manager, Justyna Zubiak, is always on hand to help and address our every need within the scope of the contract. Sometimes, questions go beyond the scope of the contract, yet the company is always able to provide us with substantive feedback.

What was your primary form of communication with Widoczni?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Excellent communication during the selection process – complete commitment, offer preparation, and customer service. During the collaboration phase, a dedicated account manager was available and we felt confident that we could always count on their support. Clear and transparent reports.

Are there any areas for improvement or something Widoczni could have done differently?

At this point, we are fully satisfied with the services.

BACKGROUND

Please describe your company and position.

I am the Manager of marketing of Michalgrzeszczak.com

Describe what your company does in a single sentence.

Our company provides comprehensive technological solutions that support business development through effective digital strategies, process optimization, and an innovative approach to online marketing.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Widoczni to accomplish?

• Increased visibility

SOLUTION

How did you find Widoczni?

• Online Search
• Referral

Why did you select Widoczni over others?

High ratings

How many teammates from Widoczni were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

As a board-certified plastic surgeon specializing in both aesthetic and reconstructive procedures, my scope of work encompasses a wide range of clinical, surgical, and consultative responsibilities aimed at enhancing patient well-being, restoring function, and improving physical appearance.

Key Responsibilities:

- Patient Consultation and Assessment

  - Conduct thorough medical evaluations and aesthetic assessments

  - Develop personalized treatment plans based on patient goals and medical history

  - Educate patients on procedural options, risks, and expected outcomes

- Surgical Procedures

  - Perform cosmetic surgeries including rhinoplasty, breast augmentation, facelifts, liposuction, and body contouring

  - Conduct reconstructive surgeries for trauma, congenital anomalies, or post-oncologic restoration

  - Ensure adherence to safety protocols and surgical best practices

- Non-Surgical Treatments

  - Administer minimally invasive procedures such as botulinum toxin injections, dermal fillers, and laser therapies

  - Monitor results and provide follow-up care to optimize outcomes

- Postoperative Care and Monitoring

  - Provide detailed recovery plans and ongoing support

  - Identify and manage complications if they arise

  - Conduct long-term follow-ups to ensure patient satisfaction and safety

- Professional Development and Collaboration

  - Participate in medical conferences, peer reviews, and continuing education

  - Collaborate with dermatologists, oncologists, and other specialists for comprehensive care

---

Summary of Key Deliverables:

| Deliverable | Description |

|-------------------------------------|-----------------------------------------------------------------------------|

| Individualized Treatment Plans | Customized surgical and non-surgical strategies tailored to patient needs |

| Successful Surgical Outcomes | Safe, effective procedures with documented aesthetic or functional results |

| Patient Education Materials | Clear guidance on procedures, recovery, and maintenance |

| Postoperative Reports | Detailed documentation of recovery progress and follow-up recommendations |

| Clinical Documentation | Accurate records of consultations, procedures, and outcomes |

| Professional Contributions | Participation in research, publications, 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Widoczni delivered solid results, but there’s always room to refine communication flow, especially during strategy revisions. At times, response times could have been slightly quicker, particularly during campaign pivots. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was efficient and well-structured. Deliverables were consistently on time, and they responded to my needs with flexibility and professionalism.

What was your primary form of communication with Widoczni?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their attention to detail and patient-centered approach stood out as truly exceptional.

Are there any areas for improvement or something Widoczni could have done differently?

A more proactive approach in suggesting new trends or tools would add extra value. Greater transparency in reporting—especially around KPIs—could enhance trust and clarity. Overall, they performed well, but small adjustments could elevate the collaboration even further.

BACKGROUND

Please describe your company and position.

I am the Patron of M.

Describe what your company does in a single sentence. 

The SEO agency Widoczni supports the law firm by enhancing its online visibility and ensuring that its digital presence aligns with legal standards. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Widoczni to accomplish?

• Seo

SOLUTION

How did you find Widoczni?

Online Search

Why did you select Widoczni over others?

• High ratings
• Great culture fit
• Good value for cost

How many teammates from Widoczni were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

  The SEO agency Widoczni supports the law firm by enhancing its digital presence and increasing visibility in search engines. The collaboration includes:   
- Website Optimization – improving the structure and content of the law firm’s website to meet SEO standards and rank higher in search results. 
- Content Creation – developing blog articles, service descriptions, and educational materials that are both legally accurate and optimized for search engines. 
-  Analytics and Reporting – tracking website traffic, keyword performance, and the effectiveness of marketing campaigns. 
-  Advertising Support – managing Google Ads and social media campaigns aimed at attracting new clients to the law firm. 
-Strategic Consulting – advising on brand communication, service positioning, and building the firm’s reputation as a legal.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success? 

Measurable outcomes that demonstrate progress and success: 

-  Increase in organic traffic – The law firm’s website recorded a 120% growth in organic visits within six months, driven by improved keyword rankings and optimized content.

-  Higher visibility in search results – Key legal service-related phrases (e.g. “divorce lawyer Poznań”) moved from page 3 to top 5 positions on Google.

-  Growth in client inquiries – The number of contact form submissions and phone calls from potential clients increased by 85%, directly linked to SEO and content efforts.

-  Improved brand authority – Regular publication of expert legal articles led to increased engagement and shares, positioning the firm as a trusted voice in its niche.

-  Conversion rate improvement – Website conversion rate rose from 1.8% to 3.4%, thanks to better UX, clear service descriptions, and strategic call-to-actions.

-  Detailed performance reporting – Monthly SEO reports provided transparency and allowed the law firm to track KPIs such as keyword rankings, bounce rate, and time.

Describe their project management. Did they deliver items on time? How did they respond to your needs? 

Project Management & Responsiveness: 

The SEO agency Widoczni demonstrated excellent project management throughout our collaboration. All deliverables—including website optimizations, content drafts, and performance reports—were consistently delivered on time and often ahead of schedule. Their workflow was transparent and well-structured, with clear timelines, regular updates, and proactive communication. 

They responded to our needs with precision and flexibility. Whether we required urgent adjustments to content, strategic advice before launching a new service, or clarification on technical aspects, their team was always available and quick to act. We particularly appreciated their ability to translate complex SEO strategies into actionable steps tailored to the legal industry. 

Their responsiveness and attention to detail made us feel supported at every stage, and their commitment to quality helped us achieve measurable growth in visibility and client engagement.

What was your primary form of communication with Widoczni?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company? 

What truly stood out about Widoczni was their deep understanding of the legal industry and their ability to translate complex legal services into clear, engaging content that resonates with potential clients. Their approach was never generic—they tailored every SEO strategy to reflect our firm’s values, tone, and areas of expertise. 

We were also impressed by their proactive communication and transparency. Instead of waiting for us to ask, they regularly provided insights, suggestions, and performance updates that helped us make informed decisions. Their combination of technical excellence, strategic thinking, and genuine commitment to our success made them not just a service provider, but a trusted partner.  

Are there any areas for improvement or something Widoczni could have done differently? 

While our overall experience with Widoczni was highly positive, one area that could be improved is the initial onboarding process. As a law firm, we operate in a highly regulated and specialized field, and it took some time to align on the nuances of legal terminology and compliance-sensitive content. A more tailored onboarding session focused on industry-specific expectations could have accelerated the early stages of collaboration. 

Additionally, while their reporting was thorough, we would have appreciated more visual summaries or executive-level dashboards to quickly grasp key performance indicators without diving into detailed analytics. 

That said, Widoczni were always open to feedback and showed a genuine willingness to adapt their approach to meet our needs, which made these minor issues easy. 

BACKGROUND

Please describe your company and position.

I am the Marketing of Sklepchantal.pl

Describe what your company does in a single sentence.

Sklep Chantal offers high-quality hair care and styling products, supporting professionals and individual clients in achieving beautiful and healthy hair

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Widoczni to accomplish?

• Increased visibility

SOLUTION

How did you find Widoczni?

Online Search

Why did you select Widoczni over others?

• High ratings
• Great culture fit
• Good value for cost

How many teammates from Widoczni were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

  Sklep Chantal  is part of a Polish company with over 30 years of experience in the cosmetics industry, specializing in the production and sale of professional hair cosmetics. The company focuses on providing innovative, safe, and effective products for both hair salons and individual clients. Key areas of activity: - Production of hair cosmetics: care, styling, coloring, trichology - Retail and wholesale: through an online store and distributors - Private Label: creating products under the client's brand - Training for hairdressers: industry education and presentation of new technologies - International expansion: participation in trade fairs, trade missions, brand promotion abroad 🎯Key products and lines: | Line | Purpose | Sample products | |---------------------||----------------------| | Prosalon | Professional care and styling | Toners, hairsprays, masks, serums | | Sessio | Home care | Shampoos, conditioners, masks | | Hair Biotic | Trichology | Anti-hair loss lotions and serums | | Color Variete | Coloring | Permanent dyes, toners | | Intensis | Advanced care | Regenerating and smoothing treatments |

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

📈 1. Increase in sales and market share

- Increasing product sales in selected countries in Southeast Asia and Japan

- Acquiring new distributors and business partners

- Increase in the number of online orders from foreign markets

🧪 2. Development of innovative products

- Introduction of new cosmetic lines, e.g. Hair Biotic and Color Variete

- Increasing the number of products meeting the requirements of international quality certificates

- Positive results of dermatological and consumer tests

🌍 3. Participation in international events

- Presence at industry fairs (e.g. Cosmoprof, Beautyworld Japan)

- Number of B2B contacts established during trade missions

- Number of post-event inquiries

📊 4. Effects of promotional campaigns

- Increase in the number of visits to the store's website from target markets

- Increasing engagement on social media (followers, interactions)

- Number of publications and reviews in foreign industry media

📌 5. Project indicators (in accordance with EU documentation)

- Completion of all project stages within the assumed time and budget

- Meeting performance indicators: number of implemented products, number of export markets, number of promotional activities

Describe their project management. Did they deliver items on time? How did they respond to your needs?

As the marketing team at Chantal, we are pleased to confirm that all activities implemented within our joint projects were carried out according to the agreed schedule and assumptions. Our approach to project management is based on transparent communication, quick decision-making, and flexible response to changing market needs.

✅ Timeliness and execution of tasks  

Every stage of the project—from preparing promotional materials, through campaign implementation, to content updates—was delivered on time. Thanks to internal procedures and a dedicated team, we were able to efficiently coordinate activities and ensure smooth implementation.

What was your primary form of communication with Widoczni?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

  📣 Responsiveness to needs and cooperation  

The widzini agency received full substantive and operational support from us. We continuously provided data, graphic materials, product descriptions, and industry insights that supported the campaign's effectiveness. We are open to suggestions and value partnerships – therefore, every need reported by the agency was treated with priority.

📊 Effects of actions  

Thanks to our joint projects, we've seen increased brand visibility in search engines, increased website traffic, and a significant increase in conversions in our online store. This is the best proof of the effectiveness and value of this collaboration.

Are there any areas for improvement or something Widoczni could have done differently?

 N/A

BACKGROUND

Please describe your company and position.

I am the Chairman of the Board of Wloskapasja.pl

Describe what your company does in a single sentence.

A very professional marketing agency, they help you gain visibility online, the contact with the supervisor Szymon is very good, he helps with all problems and answers questions, I highly recommend working with Widzonych.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Widoczni to accomplish?

• Increased visibility
• Increased sales

SOLUTION

How did you find Widoczni?

Online Search

Why did you select Widoczni over others?

• High ratings
• Pricing fit our budget

How many teammates from Widoczni were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

As part of our collaboration with widzini, we implemented comprehensive online marketing activities aimed at increasing the brand's visibility in search engines and improving the effectiveness of advertising campaigns. The scope of work included: 
- Website SEO audit – technical, structural, and content analysis of the website for optimization. 
- On-site optimization – implementing SEO recommendations, improving page load speed, heading structure, internal linking, and metadata. 
- Content marketing – creating and publishing valuable blog content and service descriptions, compliant with SEO principles. 
- Link building – acquiring valuable external links to support the website's SEO.
- Reporting and analysis of results – monthly reports on the results of activities, analysis of traffic, conversions, and Google ranking. 

✅ Key results: 
- Increased organic traffic to the website by over 60% in 6 months. 
- Improved positioning of key phrases in search results (top 10 for 80% of selected keywords). 
- Increased number of inquiries.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

During the collaboration, a number of specific results were achieved, confirming the effectiveness of the activities:

- A 65% increase in organic traffic in the first six months.
- Improved keyword rankings – 80% of them reached the TOP 10 of Google search results.
- A 40% increase in conversions (contact forms, quote requests) compared to the pre-launch period.
- Increased click-through rate.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Świdni demonstrated a high level of organization and professionalism in project management. From the very beginning of our collaboration, communication was clear, regular, and tailored to our needs.

- Timeliness: All agreed-upon tasks and project milestones were completed on schedule. There were no delays in the delivery of materials or implementation of activities.
- Flexibility: The team responded quickly to our suggestions and changes to the project scope. When necessary, they adjusted the strategy to reflect our current business goals.
- Communication: Regular online meetings and progress reports allowed for ongoing monitoring of project results. The team was accessible and open to questions and consultations.
- Proactivity: Świdni not only completed assigned tasks but also suggested additional solutions that could improve efficiency.

What was your primary form of communication with Widoczni?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What was most impressive about widzini was their strategic approach to marketing activities and their ability to combine analytical data with creative solutions. The team not only completed tasks according to plan but also demonstrated initiative, proposing unconventional ideas that truly impacted project outcomes:

- Understanding the client's needs – from the very first contact, it was clear that they listened, analyzed, and adapted their actions to individual business goals.
- Transparency and communication – regular reports, clear explanations, and the team's availability made the collaboration smooth and comfortable.
- Expertise – their knowledge of SEO, Google Ads, and content marketing was very high, which translated into tangible results.
- Commitment – ​​they treated the project as if it were their own, attending to every detail and responding quickly to changing needs.
It is this combination of professionalism, flexibility, and a human touch that makes widzini stand out from the crowd.

Are there any areas for improvement or something Widoczni could have done differently?

Our collaboration with widzini was largely successful, but we noticed a few areas that could be improved:

- More proactive communication – although contact was regular, there was sometimes a lack of prompt response to unexpected changes or technical questions.
- Better tailoring of content to the target audience – some materials required additional editing to better align with our brand's communication style.
- Expanding reports with strategic recommendations – the data was detailed, but additional insights and suggestions could have helped inform business decisions.

Despite these minor criticisms, the team was open to feedback and eager to implement changes, demonstrating their commitment and flexibility. 

BACKGROUND

Please describe your company and position.

I am the Marketing Specialist of a real estate company 

Describe what your company does in a single sentence.

We are a property developer.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Widoczni to accomplish?

• SEO
• Google Adwords
• Meta

SOLUTION

How did you find Widoczni?

Online Search

Why did you select Widoczni over others?

Good value for cost

How many teammates from Widoczni were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We’ve been working with Widoczni for the past four months and so far, the cooperation has been going very well. The team is friendly, professional, and always willing to help. We have no complaints, everything is running smoothly, and we’re satisfied with the results to date.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Although it's still early in the collaboration, we’ve already noticed some positive signs of progress. The results so far are promising and suggest that the project is heading in the right direction.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management has been smooth. Deliverables are on time, and the team is responsive and helpful.

What was your primary form of communication with Widoczni?

Email or Messaging App

What did you find most impressive or unique about this company?

What stood out the most is their friendly and supportive approach. They're easy to work with and genuinely care about delivering good results.

Are there any areas for improvement or something Widoczni could have done differently?

At this stage, we don’t see any areas that need improvement. The cooperation has been positive and efficient so far.