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UK Business Appointment Setting for Tech Firms

UK Technology Appointment Setting Specialists

Virtual Sales Limited helps B2B technology companies start better sales conversations and book qualified meetings. Founded in 2001, we work with SaaS and software businesses, IT consultancies, managed service providers and other technology firms looking to reach the right decision-makers.

  • Min project size
    $1,000+
  • Hourly rate
    $50 - $99 / hr
  • Employees
    10 - 49
  • Locations
    Horsham , England
  • Year founded
    Founded 2001
  • Languages
  • Timezones

Overview by:

Reviewer avatar
Andy Dickens
CEO and Sales Guru About the Team

4 Languages that we service

  • English
  • Spanish
  • German
  • French

5 Timezones that we service

CST
Central Standard Time (CST)
EST
Eastern Standard Time (EST)
MST
Mountain Standard Time (MST)
PST
Pacific Standard Time (PST)
GMT
Greenwich Mean Time (GMT)

1 Locations

  • Horsham , England

Select Focus Area
Industries
Information technology
70%
Advertising & marketing
10%
Business services
10%
Financial services
10%
Clients
Small Business (<$10M)
65%
Midmarket ($10M - $1B)
25%
Enterprise (>$1B)
10%
Certified in:
Sales Outsourcing Call Center Services B2B Appointment Setting B2B Lead Generation B2B Lead Qualification

Pricing Snapshot

Min. project size $1,000+
Avg. hourly rate $50 - $99 /hr
Rating for cost 4.6 /5

What Clients Have Said

Virtual Sales Limited offers competitive pricing, fitting various budgets, with project costs typically ranging from $10,000 to $50,000. Clients praise their value for cost, professionalism, and effective communication, often noting their services as a seamless extension of internal teams.

This summary is based on verified Clutch reviews.

Most Common Project Size

$10,000 - $49,999 based on 13 reviews
< $10,000 $10,000 - $49,999 $50,000 - $199,999 > $200,000

Select a service to see pricing information

Virtual Sales Limited Review Insights

Overall Review Rating

4.8
  • Quality 4.8
  • Schedule 5.0
  • Cost 4.6
  • Willing to Refer 4.9

Top Mentions

Review Highlights

  • Industry Expertise and Knowledge

    The team demonstrates strong industry knowledge, quickly understanding client sectors and effectively tailoring their outreach and messaging strategies to suit specific markets.

  • Room for Industry-Specific Expertise

    While clients are generally satisfied, one suggested that additional expertise in specific industries, like financial services, could enhance effectiveness further.

  • Comprehensive Reporting and Communication

    Clients value the thorough and regular reporting provided by Virtual Sales Limited, which includes detailed updates on activities and progress. This transparency aids in maintaining effective communication and project management.

  • Strong Client Integration

    Clients appreciate how Virtual Sales Limited seamlessly integrates with their teams, often acting as an extension of the client's business. This integration allows for a personalized approach and effective collaboration.

  • High Client Satisfaction and Recommendations

    Many clients express high satisfaction with Virtual Sales Limited's services, often recommending them to others due to their effective results and professional approach.

  • Flexible and Adaptable Services

    Virtual Sales Limited shows flexibility in adapting to client needs and feedback, adjusting strategies as required to optimize results. This adaptability is a significant advantage noted by clients.

Virtual Sales Limited Reviews

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Services
Project Cost
Industry
Location

Sales Outsourcing for Marketing Services Company

  • Sales Outsourcing
  • B2B Appointment Setting
  • $10,000 to $49,999
  • Dec. 2017 - Ongoing
5.0
Quality
4.5
Schedule
5.0
Cost
4.0
Willing to Refer
5.0

“Virtual Sales Limited has well-established processes; they know what they’re doing.”

Feb 10, 2023
CEO, bant.io
Jaclyn Curtis
Verified
  • Advertising & marketing
  • Detroit, Michigan
  • 51-200 Employees
  • Phone Interview
  • Verified

Virtual Sales Limited provides a marketing services company with appointment setting and sales development services. They collaborate remotely with the client, acting as outsourced SDRs.

Call Center Services for Software Company

  • Call Center Services
  • $10,000 to $49,999
  • Feb. - May 2022
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"They are incredibly flexible and willing to do anything differently if better results could be provided."

Feb 6, 2023
CMO, CloudGenera, Inc.
Beth Wallace
Verified
  • Other industries
  • Charlotte, North Carolina
  • 11-50 Employees
  • Online Review
  • Verified

A software company hired Virtual Sales Limited for their call center services. They were tasked with booking qualified meetings with decision-makers.

Lead Generation for BPO & Digital Transformation Firm

  • Demand Generation Marketing
  • $10,000 to $49,999
  • June 2025 - May 2026
4.5
Quality
4.5
Schedule
4.5
Cost
4.0
Willing to Refer
5.0

"They are doing a great job."

May 21, 2026
Head of Banking, BPO & Digital Transformation Company
Anonymous
Verified
  • Business services
  • London, England
  • 10,001+ Employees
  • Online Review
  • Verified

Virtual Sales Limited provided lead generation services for a BPO and digital transformation firm. The team was tasked with outbound calling to generate leads.

Call Center Services for Financial Services Company

  • Call Center Services
  • B2C Telemarketing & telesales
  • Confidential
  • Nov. 2025 - Ongoing
4.5
Quality
4.0
Schedule
5.0
Cost
5.0
Willing to Refer
4.5

"Virtual Sales Limited's knowledge of our industry is impressive."

May 6, 2026
Product Marketing Director, Financial Services Company
Anonymous
Verified
  • Information technology
  • Hoboken, New Jersey
  • 5,001-10,000 Employees
  • Online Review
  • Verified

Virtual Sales Limited provides ongoing support to a financial services company. The team conducts cold calls to secure introductory meetings for the client's sales team.

Sales Support for Supply Customs Clearance Co

  • Call Center Services Sales Outsourcing
  • Inbound appointment scheduling
  • Less than $10,000
  • Nov. 2025 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
4.0
Willing to Refer
5.0

"Communication with us is great."

Feb 20, 2026
Director, Pro Customs Solutions
Emma-louise Endean
Verified
  • Supply Chain, Logistics, and Transport
  • Harwich, England
  • 1-10 Employees
  • Online Review
  • Verified

Virtual Sales Limited provides ongoing sales support to a customs clearance and freight forwarding company. The team contacts potential customers and sets appointments.

Lead Generation Services for Web Dev & Consulting Co

  • Sales Outsourcing
  • B2B Appointment Setting B2B Lead Generation B2B Lead Qualification
  • Confidential
  • Sep. 2024 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"They deliver on time, have great reporting, statistics, and a very high standard of communication."

Nov 4, 2024
Founder & Director, CS14 Ltd
Steve Mitchell
Verified
  • Other industries
  • Sofia, Bulgaria
  • 1-10 Employees
  • Online Review
  • Verified

Virtual Sales Limited provides lead generation services for a web development and consultancy company. The team contacts potential customers, arranges, calls demos, and audits, and qualifies leads.

Cold Outreach Strategy for Enterprise Software Vendor Co

  • Digital Strategy Sales Outsourcing
  • B2B Appointment Setting B2B Lead Generation
  • Confidential
  • Feb. - Oct. 2024
4.5
Quality
5.0
Schedule
5.0
Cost
4.0
Willing to Refer
5.0

"Their personable approach was most impressive."

Nov 4, 2024
Director, Enterprise Software Vendor Co
Anonymous
Verified
  • Information technology
  • Fleet, England
  • 1-10 Employees
  • Online Review
  • Verified

Virtual Sales Limited provided lead generation services for an enterprise software vendor company. The team created a cold outreach campaign focused on manufacturing companies to generate qualified leads.

Lead Gen & Outsourced Sales for Patient Experience Platform

  • Sales Outsourcing
  • B2B Appointment Setting B2B Lead Generation
  • $10,000 to $49,999
  • June 2024 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"They deliver results, and their team is really professional, and you can see they have tons of experience."

Oct 25, 2024
Account Executive, InsiderCX
J.K. Welina
Verified
  • Other industries
  • Varazdin, Croatia
  • 1-10 Employees
  • Online Review
  • Verified

Virtual Sales Limited provides ongoing lead generation services for a patient experience platform. The team is responsible for generating qualified meetings through cold calling.

Lead Generation Services for IT Managed Service Provider

  • Call Center Services
  • B2C Telemarketing & telesales
  • Confidential
  • June 2023 - Ongoing
4.0
Quality
4.0
Schedule
5.0
Cost
3.5
Willing to Refer
4.0
"They are easy to deal with, provide good initial results, and possess a desire to learn and improve."
Dec 10, 2023
Head of Sales Operations, Itps
David Warrington
Verified
  • Other industries
  • Newcastle upon Tyne, England
  • 51-200 Employees
  • Online Review
  • Verified

Virtual Sales Limited provided lead generation services for an IT-managed service provider. The goal was to increase new logo leads and improve market reach.

Lead Generation Services for SaaS Company

  • Call Center Services
  • Less than $10,000
  • Mar. 2023 - Ongoing
4.5
Quality
4.5
Schedule
5.0
Cost
4.0
Willing to Refer
4.5

"Progress is reported regularly with consistency."

May 16, 2023
Director, SaaS Company
Anonymous
Verified
  • Financial services
  • United Kingdom
  • 1-10 Employees
  • Online Review
  • Verified

A SaaS company has hired Virtual Sales Limited for lead generation services. They source relevant data and execute an outbound call campaign to help the client generate in-target meetings with qualified leads.

Showing 11-20 of 22 Reviews

VSL Monthly Subscription Packages

40-140 hours calling per month using an experienced telemarketer, B2B data sourced to your criteria and weekly reporting including call metrics such as number of calls, conversations, warm leads, emails sent and meetings booked.

Small

Professional Subscription - 40 hours calling pm

$3,300 /month
  • VSL's Monthly Subscription Packages: Monthly Professional Subscription

Large

Enterprise Subscription - 140 hours calling pm

$7,950 /month
  • VSL's Monthly Subscription Packages: Monthly Enterprise Subscription
Features

Small

$3,300

/mo

Medium

$5,300

/mo

Large

$7,950

/mo

VSL's Monthly Subscription Packages

Monthly Professional Subscription

Monthly Platinum Subscription

Monthly Enterprise Subscription

Small

$3,300

/mo

VSL's Monthly Subscription Packages

Monthly Professional Subscription

Medium

$5,300

/mo

VSL's Monthly Subscription Packages

Monthly Platinum Subscription

Large

$7,950

/mo

VSL's Monthly Subscription Packages

Monthly Enterprise Subscription

Our Story

Founded by Andy Dickens in 2001, Virtual Sales Limited helps technology businesses grow through meaningful conversations. Our experienced UK team brings together experience in SaaS, software and IT sales, with several callers working alongside us for many years. We believe in listening, understanding each client's business and building lasting relationships. Through consultative appointment setting, we connect clients with relevant decision makers and create qualified sales opportunities.

Meet the Team

Andy Dickens

Andy DickensCEO and Sales Guru

I founded Virtual Sales Limited in 2001 to help B2B technology companies grow through real conversations. Our experienced callers connect SaaS, software and IT businesses with decision makers, generating qualified meetings and sales opportunities

Fiona Sell

Fiona SellSenior VSL Caller and VSL Campaign Manager

Fiona has been with VSL for over 10 years, bringing experience as both a caller and campaign manager. Our resident "data queen" , she combines frontline knowledge with an eye for detail to keep campaigns focussed and prospect data accurate.

Ben Saxton

Ben SaxtonSenior VSL Caller

Ben is a senior VSL caller with over 5 years on the team. He brings in-depth technical knowledge to complex campaigns, helping prospects understand clients' products and services through informed, consultative conversations.

Jade B

Jade BVSL caller

Jade is a core member of VSL's calling team, with a passion for researching new contacts and booking meetings. She helps clients connect with relevant decision makers, turning prospect research into conversations and qualified sales opportunities.

Debbie I

Debbie ISENIOR VSL CALLER

Debbie is a senior VSL caller with extensive and a focus on technology clients.She specialises in developing leads and booking qualified appointments, helping clients build their sales pipeline through consultative conversions.

Tiz Bell-Richards

Tiz Bell-RichardsSenior VSL Caller

Tiz is a senior VSL caller with a background in enterprise software campaigns. Her understanding of the technical sales process helps her engage deciosn makers in informed conversations, developing qualified opportunities for our clients.

Sandra McLauchlan

Sandra McLauchlanSenior VSL Caller

Sandra, is a senior VSL caller with many years of experience delivering sales-qualified leads and meetings. Valued by clients, she brings a consultative approach to building relationships and creating opportunities for their sales teams.

What Sets Us Apart

Flexible Campaigns, Built around your Business

Our flexible subscriptions have no set up fees or tie-ins. Each campaign is tailored to your target market and sales goals, with a dedicated campaign manager and weekly reporting to keep you informed and help refine the approach.

How do you ensure meetings are high quality?

We agree your ideal customer profile, target decision and qualification criteria before launch. Our callers explore budget, authority, need and timing (BANT), asses the fit and your offering and capture the context behind each opportunity. Your sales team receives the information needed for a call.

What makes VSL different from other providers?

Founded in 2001, VSL combines experienced UK callers with a strong understanding of technology sales. We support SaaS, software, IT services and MSP businesses through informed, consultive conversations. Our callers learn your proposition and represent your business as an extension of your team.

Premier Verified means Clutch independently confirmed Virtual Sales Limited is a legally registered business,
financially sound (Creditsafe: Low Risk), and backed by 22 verified client reviews averaging 4.8 stars.

Learn More
Verified Client Reviews
22
Overall Review Rating
4.8
Source
Clutch
Last Updated
August 24, 2026

Business Entity

Business Entity Name Virtual Sales Limited
Source Companies House
Jurisdiction of Formation United Kingdom
Date of Formation February 23, 2001
Status Active
Last Updated February 2, 2023
ID 04166899

Credit Report Results

International Credit Risk Assessment Low Risk
Source Creditsafe
Last Updated January 1, 2022
Learn More About The Clutch Verification Process

Locations (1)

Suite G16C, Milnwood, 13 North Parade, Horsham, West Sussex, RH12 2BT Horsham , England RH12 2BT

10 - 15

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