Uplers

BACKGROUND

Please describe your company and your position there.

Digital marketing agency in the UK - specialising in Web design, but with additional services of SEO, branding and content Digital Marketing Manager

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Uplers?

We hired Uplers to help us with our SEO services for clients

What were your goals for this project?

• SEO audits - to help us determine whether we could help our clients with SEO services
• SEO services - to generate a higher volume of traffic that would lead to generating higher quality leads.

SOLUTION

How did you select Uplers?

Online search

Describe the scope of their work in detail.

Seo services - link building, citations, keyword research, content planning, SEO outreach, writing content, technical SEO implementation, content gap analysis etc. etc.

What was the team composition?

• Karan - Project Coordinator
• Paras - SEO Lead
• Chandni - Sr. SEO Executive
• Priyanka - Jr. SEO Executive
• Sheldon - Account Manager

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We've had some really good success in seeing the visits and impressions increase on our clients as well as seeing some great results in Google search. Keywords that have been researched are impacting clients' positions on Google in a positive way.

In addition to this, we've seen many positive results when the campaign has not been affected by the client and has worked really well.

How effective was the workflow between your team and theirs?

I've actually felt that working with the team at Uplers has been really positive. They are always there to answer questions and keep in touch on a regular basis, so it ensures we keep regular contact and not go off the schedule (although, I think from our side, we've been a bit neglectful in the past too!).

It has been a pleasure to work with the team. The only one thing I would suggest, would be in terms of commercials. I feel that sometimes my expectations and communications are clear on a call and then, perhaps, mislead on an email conversation.

Despite this, since I've been on board, I've been really happy with the team communications and being able to adapt to our changing circumstances. So a big thank you from me.

What did you find most impressive about this company?

Communication, adaptability and general passion for their projects.

Are there any areas for improvement?

Sometimes on a call, I feel like communication might not get across. I appreciate the need for both parties to get the sale. But when things aren't sitting right with the client, it's really important to fix it for them first.

Rather than come from a money perspective. So then ultimately, we can get the sale in the long run and build a better, more meaningful relationship.

BACKGROUND

Please describe your company and your position there.

I'm a Marketing Coordinator at DOOLEYS Catholic Club. We are a social club that welcome all members of community and offer a wide variety of dining, entertainment and function facilities at three great Sydney locations.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Uplers, and what were your goals?

We were growing our services and wanted to expand our reach. We hired Uplers to provide full scale SEO services and on occasion social media consulting.

SOLUTION

How did you select Uplers and what were the deciding factors?

Recommended by another partner, factors include a proposal which was demonstrated a business fit for our objectives and cost.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Uplers provide a wide scope of works including consultation and assisting with content marketing, SEO/SEM. Including:

• Paid Advertising
• Content development
• GMB
• Search
• Social media campaigns e.g. Facebook
• Provide technical health checks to ensure the optimization of digital platforms
• Develop dashboard
• Reporting on performance on key metrics

How many people from the vendor's team worked with you, and what were their positions?

We were assigned a Client Success Manager who coordinator the communication between us and the SEO Specialists. We were also assigned a Project Coordinator who communicated with us to understand our requirements and distributed the work directly to their SEO Specialists.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Working with Uplers we have been able to drastically improve our keyword rankings, with many keywords ranking on the 1st page. Our site traffic has increased and many of our visitors have commented that they found out details about us online.

Describe their project management style, including communication tools and timelines.

Uplers management style has been efficient and impeccable. We frequently communicate via email and zoom meetings on matters and Uplers are always quick to deliver on changes requested. Their team will also provide summaries of our meetings, follow up on pending items and present monthly digital reports.

What did you find most impressive or unique about this company?

The frequent communication, follow through and willingness to deliver really sets them apart. Not to mention their in-depth knowledge of the subject, which consistently delivers results.

Are there any areas for improvement or something they could have done differently?

Sometimes, I’d like it if they came to the table with more ideas. They’re great at implementing ours, but a display of more creativity on their end would be nice.

BACKGROUND

Please describe your company and your position there.

I am the IT Specialist for a Business Education firm. I recently took up solo ownership of the IT department and manage all of our online and technical resources.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Uplers?

Uplers were extremely helpful in assisting in the day to day operations IT of the firm. I was able to recruit their help on ongoing projects and upkeep of our frankly ridiculous number of Wordpress websites.

What were your goals for this project?

Assistance in managing technology resources. Keeping everything secure and up to date.

SOLUTION

How did you select Uplers?

Uplers was selected before I started, they made a good choice!

Describe the project in detail.

Main project assistance was keeping Wordpress sites up to date. Uplers would update the staging site and send it back for review. After being given the go ahead, Uplers would then update the live site. The documentation for the updates is superb and something I have copied for my own external clients.

What was the team composition?

Project manager and developer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

In my five months working with Uplers, we have only seen one fatal WordPress error while managing our 10 sites. That error is quickly and easily fixed and something that was not even preventable!

How effective was the workflow between your team and theirs?

Very effective. The team was responsive and able to complete tasks on a regular basis. Asana was the main tool used for collaboration and easy documentation.

What did you find most impressive about this company?

Overall expertise with website management and development. Being the sole IT person for a company it was really great to have an expert team that was able to assist. Documentation and the ability to handle any curveballs that get thrown was really great!

BACKGROUND

Please describe your company and your position there.

At Uberbrand we believe in the power of combining strategy with creativity to deliver impactful brands. We’re a group of deep thinkers and accomplished creators passionate about delivering results.

From initial brand development through to expression and campaign execution we become the biggest advocates for our brands to ensure they we maximise every opportunity to communicate. As the Digital Coordinator at uberbrand I oversee and execute digital projects.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Uplers, and what were your goals?

Uplers conducted our internal SEO campaign with the goal of increasing website conversions.

SOLUTION

How did you select Uplers and what were the deciding factors?

We chose Uplers as we had worked with them prior on website development and appreciate their work ethic and approach.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

A complete SEO campaign including targeted keywords, GMB audit, content title ideas, GA audit, technical SEO audit, SERP indexing, robots.txt analysis, etc.

How many people from the vendor's team worked with you, and what were their positions?

Search POC Team Account Manager: Archana Vyas Project Coordinator: Mariya Pathanwala UberBrand Execution Team SEO Executive: Aditi Kale SEO Senior Analyst: Amit Modi Team Lead: Paras Bhardava

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Campaign is still running so metrics can't be reported on yet.

Describe their project management style, including communication tools and timelines.

Uplers are very quick to respond and are always eager to help, are very skilled and have a wonderful work ethics.

What did you find most impressive or unique about this company?

The scope of services and flexibility and Uplers offer.

Are there any areas for improvement or something they could have done differently?

N/A

BACKGROUND

Please describe your company and your position there.

I am an E-commerce manager for Bevilles Jewellers. 

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Uplers, and what were your goals?

We hired Uplers in May 2020 to make functional changes and new developments to take our website to the next level. Their team expertise really helped us to change the website within a short period. Our goals were to give great user experience and improve the conversion rate which we managed to achieve with their work.

SOLUTION

How did you select Uplers and what were the deciding factors?

I used to work with Uplers on marketing cloud projects at my previous work and I knew their capabilities. They work as a partner and help us to succeed.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

The following are the work they have done and have been doing

1. They have done functionality audit in the beginning and fixed all the errors
2. Website speed optimization
3. CRO optimization including frontend designing and development
4. Custom-built functionalities development to give great UX
5. They helped us to automate many processes

How many people from the vendor's team worked with you, and what were their positions?

The good things about Uplers are we can work closely with the dedicated developers who understand the business need. We will also get support from the technical lead who manages the tasks on a daily basis.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

• UX and UI have improved. The customers are loving the website functionalities and the design.
• The conversion rate has gone up over 50%
• Cost savings for the business - Projects are completing on time

Describe their project management style, including communication tools and timelines.

We are using the tool Asana for all projects. We can see the project update on the tool as they go. They are very good at updating the status to the clients

What did you find most impressive or unique about this company?

They understand the requirement very well and execute the work as we expected. The communication with the dedicated developer is very unique.

Are there any areas for improvement?

Nothing to add here as so far good.

BACKGROUND

Please describe your company and your position there.

I'm the Strategic Engagement Manager for the Maryland Innovation Center and Howard County Economic Development Authority, I manage our sponsor relationships and help manage the Maryland Innovation Center's strategic initiatives.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Uplers, and what were your goals?

Our website has been outdated for several years, and by doing so we were losing valuable opportunities to connect to our community and help them grow their businesses. By working with the Uplers team, we were aiming to create a site that would attract new members and partners to our community.

SOLUTION

How did you select Uplers and what were the deciding factors?

We were connected with the Uplers team by our marketing partner, R2Integrated from a direct recommendation. Uplers was clearly the perfect fit to work with once we met with them virtually.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We had a kickoff meeting to identify our goals for the new website and to provide some background on who we are as an organization. After our initial meeting, Arjun and his fantastic team provided us with a several initial pages for our review.

They then gathered our feedback in order to apply them to the development of our new site. It was an absolute pleasure to work with Arjun and his team and the communication was seamless.

How many people from the vendor's team worked with you, and what were their positions?

Project Manager, Arjun Sharma was my main point of contact throughout the process. Jebin Joy also worked closely with us as we moved forward with the development and feedback process.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

While we have not yet launched the site, our internal team has been greatly impressed with the work from Uplers and we are so excited to create new leads from the interactive and visually appealing design.

Describe their project management style, including communication tools and timelines.

We worked with Arjun Sharma and Jebin Joy who were absolutely delightful to work with. Arjun and I were able to communicate regularly and ask each other questions on an ongoing basis. Arjun was always responsive via email and phone calls and communicated proactively and effectively. It was always a pleasure to work with Arjun on any task.

What did you find most impressive or unique about this company?

Arjun and his team made our web development process easy and manageable. As we do not have rich experience in WordPress or web development, it made it stress-free to know that we could count on Uplers to help us bring the final product together.

Are there any areas for improvement or something they could have done differently?

I really do not have any suggested areas of improvement for the Uplers team. We wish them all the best and know that they will continue to make clients successful in their marketing goals!

BACKGROUND

Please describe your company and your position there.

I am the Digital Designer at connective3, a Digital Marketing agency based in Leeds, UK.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Uplers, and what were your goals?

We hired Uplers to develop a full page interactive web asset. This page was hosted on our clients website as part of a PR campaign to show all the signs that our dogs love us, and what those signs of love are. It was a lighthearted and topical piece that would be pushed out to local and national media to essentially bring more traffic to their site by creating an asset that readers would find relevant and relatable.

SOLUTION

How did you select Uplers and what were the deciding factors?

Being in the Marketing agency industry, Uplers was recommended by a contact. We initially got in touch and had a call to discuss requirements and timings to create the asset. These estimates worked really well for us so we decided to hire for this piece.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Kick off meeting to discuss requirements and timings. Then wireframes were sent over, these again were discussed over a call and they outlined timings of animations within the asset. I then designed the full pages, and sent them over to Uplers. We had another call to clarify and they built the page. We were then provided with a staging link to check the page

How many people from the vendor's team worked with you, and what were their positions?

Project manager and developers.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The asset has not yet gone live.

Describe their project management style, including communication tools and timelines.

They provided great communication and regular updates. They were helpful and has a professional style of management.

What did you find most impressive or unique about this company?

Working within our time frames. Getting the job done on time and providing good communication.

Are there any areas for improvement or something they could have done differently?

There was some confusion with running two projects at a time and using multiple email threads. But this was quickly resolved.

BACKGROUND

Please describe your company and your position there.

I am a digital marketeer in a digital marketing agency in Sydney. We are focussing on optimising websites for search engines and also providing social media marketing services.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Uplers?

We hired Uplers for social media marketing services. They work with us on projects in addition to our team and take care of the ads management, developing strategies and action on performance improving tasks. Uplers also helps us improving results and ensuring the best outcome possible.

What were your goals for this project?

We are aiming to reach the goals provide by our client, for example, a high conversion rate and a good return of ad spent. We are also aiming for the best outcome possible. Additionally, we want our client to feel looked after at any time.

SOLUTION

How did you select Uplers?

Uplers has approached our company in 2017 and offered their services. After talking to a few other companies that provide similar services we decided to go with Uplers as they ticket the most important boxes for us.

Describe the scope of their work in detail.

After creating a good base of understanding of the brand and company goals of our client as well as our company, we develop next steps in cooperation with Uplers on how to proceed with the campaign.

Uplers will then go ahead and act on the first items that we then review and give feedback on. The feedback will be used to optimise the tasks and documents and then we send the work off to the client for the final confirmation before implementing everything for the campaign and pushing ads or SEO implementations live.

After collecting enough data on actioned items we revise the campaign again and optimise detected opportunities.

What was the team composition?

I am working closely with the project manager of the campaign and also the point of contact in Sydney. The project manager at Uplers is very familiar with our way of working. When Uplers changed the project manager the succeeded in making the new project manager as familiar as possible with our values and processes.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Uplers supported us an reaching a ROAS of over 700% for one of our biggest clients. They also have been able to keep the ROAS constantly over 500% for this seasonal Facebook ads campaign in the US.

How effective was the workflow between your team and theirs?

Neethu, our project manager, and Mariya are amazing to work with. They work very hard to achieve the goals we are aiming for and their communication is incredible.

We really grew together as a team and achieve great results together. When given feedback Neethu and Mariya act straight away and adopt requested alterations.

What did you find most impressive about this company?

I find most impressive the great work morale of Uplers. Everyone works really hard and always does their best to deliver on tasks. They want to achieve a great result as much as we do and they are always super friendly and respectful.

Are there any areas for improvement?

Though Uplers works very hard and does really well, an area of improvement is consistency.

When requesting a modification it always gets implemented immediately but sometimes wasn't implemented again for the next time this situation came around. Like a modification for a report for example. It should be mentioned, that this is an area that Uplers have constantly been improving in as well.

BACKGROUND

Please describe your company and your position there.

Account manager for a digital marketing company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Uplers, and what were your goals?

We hired Uplers to Design and Develop a new website for our Digital Marketing Company. Our goal was to have a functioning website, clean design and high conversion rates.

SOLUTION

How did you select Uplers and what were the deciding factors?

We worked with Uplers on a small project previous to this job and was very happy with the communication and deliverables. Based on our previous experience with Uplers we felt confident hiring them again for this project.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We shared sample designs along with similar websites that were in line with the type of website we wanted to be designed. The project was broken into two stages, (1) design (2) Development.

Uplers reviewed our notes, shared sample designs asking for feedback along the way. Once we signed off on the design we started the development stage until project was completed.

How many people from the vendor's team worked with you, and what were their positions?

3 key team members

1. Project Manager
2. Design Manager
3. Development Manager

Along with these key members, there was a number of other team members ccd in email communication.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The project itself met all expectations and very happy with the end result. Uplers made giving feedback on deliverables very easy along with being quick and responsive to requested changes.

Describe their project management style, including communication tools and timelines.

Pleasure working with the Uplers team. Was very happy with their standards of communication. Along with being friendly and professional, any questions or concerns would be answered very quickly.

What did you find most impressive or unique about this company?

I was impressed by the very high standard of communication and customer care.

Are there any areas for improvement or something they could have done differently?

No, It was a pleasure working with the team.

BACKGROUND

Please describe your company and your position there.

The project is focused on supporting a national ecommerce retailer grow their online position. I and my team are working with this company to establish and drive the strategy that will do this.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Uplers?

The focus of the project was to build an SEO strategy centred on content expansion, site optimisation and data tracking that would help generate long-term exposure, position the brand as an authority in the industry, capture leads, and ultimately convert them into paying customers.

What were your goals for this project?

Goals focused on are as follows: Increase relevant traffic. Grow email list. Provide visitors a personalised experience with useful pages and content. Go beyond blogging, and provide truely informative content that has solid engagement. Increase sales. Ensure site is optimised to provide a strong desktop / mobile experience.

SOLUTION

How did you select Uplers?

We selected Uplers through referral and communication with them. After clearly defining our goals we spoke to them about their project methodology. They clearly outlined their SEO strategy development approach, how they managed data tracking, and broke down their in-house skill-set. It become clear that they were worth working with.

Describe the scope of their work in detail.

After defining goals and going through the onboarding process with them we set in place a plan that focused on delivery of the following scope of work:

1. Site audit to understand the issues the site may be impacted by - per quarter
2. Competitive website audit to reverse engineer those elements that competitors are using that could be applied to our brand
3. Keyword research that would link to demographics that drive targeted traffic
4. Review site architecture and provide recommendations, including content direction, to support expansion that feeds exact match intent of potential customers
5. Optimise site content in a manner that make it keyword rich, while relevant for our audience
6. Filling site content gaps by optimising site Title and Meta description, Header tags etc.
7. Set up Google Analytics, GTM, GSC interpretation, and data studio reporting
8. Ongoing analysis and data insight provision

What was the team composition?

Working closely with a technical account manager and lead technical strategist / subject matter expert.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

In terms of growth, at the highest point, YoY traffic has seen a 36% improvement, with seasonal revenue reflecting this also. But more important than the growth has been Upler's responsiveness and communication during those periods that required strategy pivoting due to under performance from particular campaigns.

How effective was the workflow between your team and theirs?

Workflow has worked well. They have been responsive to feedback about my preferred working still and have improved on this. Simple things such as task tracking, confirming deliverables from meetings, meeting notes and ETAs for tasks all go a long way in making it easier to keep track of multiple moving tasks.

What did you find most impressive about this company?

In short the knowledge of team members that I interact with, along with the depth of knowledge in the wider group. If the person you are speaking to doesn't have the answer they will be honest about this. But there will be someone on team that they will go to who generally can cover the feedback you need technical and non technical. They are nimble in their approach and provide clear briefings.

Are there any areas for improvement?

There is always an opportunity for improvement. In this case it comes down to project scope. Would recommend that clear project briefs are provided in order to ensure that the team you are working with have an understanding of expected outcomes. That way all sides understand expectations.