Uplers

Please describe your company and your position there.

EFEX is a Managed Service Provider with 20 locations across Australia. My role is Marketing Specialist and I have been tasked with launching the business' digital marketing efforts.

For what projects/services did your company hire Uplers, and what were your goals?

EFEX had never marketed online and needed to start from scratch. We also launched a new sub-product, Jet IT which needed brand awareness and lead generation.

How did you select this vendor and what were the deciding factors?

I have previously worked with Uplers years ago when working in an agency. I knew they were reliable, easy to work with, and able to get good results.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

For our initial EFEX project, the scope was largely around increasing website traffic and conversions through Search. We also supported this with a 9 month SEO project.

More recently Uplers has helped with content creation as well. Jet IT required LinkedIn and Google SEM to help establish brand awareness and lead generation over a short period, post-launch.

How many resources from the vendor's team worked with you, and what were their positions?

My day-to-day dealings have been with one dedicated product manager, however I know there are a full team behind her. Execution Team - Saurabh Sharma, Renuka Jadav, Himani Garg Account Manager - Kewal Sanghadia Project Coordinator - Dhrumi Mehta My experience with Dhrumi has been wonderful.

She follows up when I forget thing, but understands when I have other priorities. Reports and meetings are shared monthly, or more regularly when required. I have also had the ability to ask for advice and general suggestions, eg ideas around improving on-page conversions, and Dhrumi and team and more than happy to help out.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our efex brand SEM conversions have increased from 5/month to 45 over 10 months. Our top 10 keywords are increasing month on month.

How effective was the workflow between your team and theirs?

Uplers works as part of our team. They understand our complex business and are now quick to make suggestions which would benefit our marketing outcomes.

What did you find most impressive or unique about this company?

As well as providing thorough reports and feedback, they are very responsive. I know that if I have a question or request it will be addressed within 48 hours (depending on urgency).

Are there any areas for improvement or something they could have done differently?

Nothing comes to mind at the moment. Potentially a monthly 1-page summary which could be circulated the Executive Team or the Board, but this isn't something I've required (a 'nice bonus')

Please describe your company and your position there.

Ubrik Media is a digital marketing agency located in Dubai. We provide marketing services for B2B businesses and educational institutions within the United Arab Emirates. I am an account management executive within the firm, charged with meeting client targets and service delivery on a month-on-month basis.

For what projects/services did your company hire Uplers, and what were your goals?

One of our clients had very poor site performance and they wished to improve the search engine optimisation of their website. We were in need of an agency that could analyse and improve the on-site, technical and off-site SEO aspects of our client's website.

How did you select this vendor and what were the deciding factors?

We evaluated a number of agencies in India that provided SEO services and held meetings with them to understand their calibre and competency. Eventually, we settled on Uplers due to their extensive portfolio, expertise and cost estimate.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We started off with an introductory call to make sure that both parties were on the same page regarding the project, the client, and goals and targets. After the call, Uplers conducted an SEO audit, thereby determining the critical areas and issues that needed to be fixed immediately vs low priority tasks that could wait.

After a thorough analysis of the audit, they provide me with a concise list of actionable items that I could directly forward to the client for improving their on-site and technical SEO. This included everything from replacing the meta-tags to optimising Java and CSS scripts. They also got back to us with a WIP sheet that could be used to track priority tasks and their status.

This combined with a dedicated Slack channel ensured that communication was seamless and smooth. In addition to the above, Uplers was also working on improving the off-site SEO through guest posting, backlinks and directories. They were able to obtain guest posts from credible websites with impressive domain authorities.

Month-on-month data reporting and analysis was carried out as well. We had weekly calls with Uplers to discuss improvements, updates and requirements from both parties.

How many resources from the vendor's team worked with you, and what were their positions?

The project was initiated by Mukund B., an account manager at Uplers. However, it was Divyani P., our project coordinator who handled the entirety of the project and had the most interactions with us.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Uplers recommended a series of changes to our client's website and classified them based on priority. Not only that, but they also provided detailed steps on how to implement the suggested changes. It was comfortable working with them as we did not have to put in extra effort to ensure that the project ran smoothly. In addition to that, we also had access to insights on the month-on-month changes in rankings and Divyani was always available to clarify any query that we had.

How effective was the workflow between your team and theirs?

As mentioned above, we had a weekly call with Divyani where we discussed any pending tasks for the week, whether it was from Uplers' end, Ubrik's or the client's. We also discussed improvements and updates. In addition to that, we also had a Slack channel dedicated to Uplers where day-to-day discussions took place. Overall, workflows between the two teams were smooth and effective.

What did you find most impressive or unique about this company?

Their methodology is what we found most interesting. They provided us with a timeline at the beginning of the project and managed to deliver on time on each and every occasion.

Are there any areas for improvement or something they could have done differently?

We are completely satisfied with Divyani and the Uplers team. Their approach was commendable in terms of understanding our client's problems and helping us solve them.

Please describe your company and your position there.

Breast Cancer Network Australia (BCNA) is Australia’s leading breast cancer consumer organisation. For the past 22 years, we have worked tirelessly to ensure that all Australians who are affected by breast cancer receive the very best care, treatment and support. I have been the Media & Marketing Manager at BCNA since Jan 2020.

For what projects/services did your company hire Uplers?

We originally hired Uplers to manage our Google Grant account, then in 2021 we asked them to assist us with Google Display and paid social for our Tax Appeal campaign. We didn't have the capabilities internally.

What were your goals for this project?

The main goals for the Google grant account were to increase our spend and conversions, and to ensure we were reaching the relevant audiences. When I started in 2020, I identified that we needed to restructure our key campaigns as they weren't worded correctly for our brand. Uplers helped ensure we didn't violate the Google Ad policy during the restructure. The main goals for our Tax Appeal campaign (in progress) are to reach the relevant audiences to secure donations, and be able to track those conversions/donation values.

How did you select Uplers?

I wasn't involved in this process as I wasn't with the organisation at the time.

Describe the scope of their work in detail.

For the Google grant account I identified BCNA's key campaigns and made sure the landing pages were up-to-date, before Uplers recreated Ad Copies for the campaigns. I then reviewed and edited them before they were made live. For the Tax Appeal campaign, Uplers took the time to help us understand how to set up the campaign and ensure the correct tracking was in place. BCNA provided landing page and creative, for Uplers to create Ad Copies and execution of the campaign.

What was the team composition?

Execution Members - Shubhi Mall, Agraj Chaudhry, Charmi Tolia, Maitry Thakkar Account Manager - Kewal Sanghadia Project Coordinators - Dhrumi Mehta We only dealt with Dhrumi on a regular basis.

Can you share any outcomes from the project that demonstrate progress or success?

From 2016 to now, the Google grant account has seen a 270% increase in conversions.

How effective was the workflow between your team and theirs?

Communication from Uplers is first class. Whether it's scheduling meetings, providing feedback, or delivering ad copies, we always knew when we were going to receive something, so we could plan our end. They never missed a deadline. They offered suggestions to help us improve on our campaigns and were always available to meet if we had any questions or concerns.

What did you find most impressive about this company?

We really appreciated that Uplers took the time to provide suggestions to ensure the success of our campaigns. They worked with us on every element, to make sure the campaigns would perform the best possible. They even went away and did research to bring back to us.

Are there any areas for improvement?

Absolutely none.

Please describe your company and your position there.

I am a business developer at ATE Saudi Arabia.

For what projects/services did your company hire Uplers, and what were your goals?

I hired uplers to develop for me an E-commerce website. I wanted a website that had both aesthetic and functionality and they have delivered well with constant communication all the way through.

How did you select Uplers and what were the deciding factors?

I found uplers on the clutch.com website. I selected them based on their good marketing and good reputation.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

The scope of work was big, it involved detailed planning, early development couple with feedback, testing and bug fixing, mid development, late development, feedback and corrections and finally general tweaking and polishing.

How many people from the vendor's team worked with you, and what were their positions?

5 or so people have worked with me from the vendor's team and they had different positions from sales, accounting and development.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The project was extremely successful with the final outcome very satisfactory. It was professional and the best quality, from the functionality to the design.

Describe their project management style, including communication tools and timelines.

Their technique is very good and beneficial since we are constantly chatting with each other on Skype making the responses instant. The timeline is very clear and set forth.

What did you find most impressive or unique about this company?

The company really stands regarding the customer support and the final product. The development team has a very friendly attitude and a professional one at the same time, highly recommended.

Are there any areas for improvement?

The work may increase drastically sometimes and that may become a hindrance for the web developer. I think they would benefit a lot if they can increase the amount of web developers from time to time just to take the load off the lead developer.

Please describe your company and your position there.

We provide legal services across Canada. I am VP of Legal Operations.

For what projects/services did your company hire Uplers?

We needed help translating a news letter design to a Mailchimp campaign template.

What were your goals for this project?

We wanted the email to look the same as the original design and viewable on various platforms

How did you select Uplers?

They delivered a fantastic Mailchimp Template that was spot on.

Describe the scope of their work in detail.

We gave the team a PSD of the design along with a PDF of what the designer wanted in an email. I was skeptical that the email could be created with such detail.

What was the team composition?

I did not have too many interactions with the team that executed the work.

Can you share any outcomes from the project that demonstrate progress or success?

The template was delivered in the timeframe stated and the quality was very good. We had asked for a much larger email design than normal for this type of engagement.

The team at Uplers let us know that our scope was much larger than what had paid for and mentioned the discrepancy for the next time we use their services. They still delivered at the set price. This was exceptional service.

How effective was the workflow between your team and theirs?

Service was excellent. We had some issues with Outlook email formatting that was resolved in a timely fashion. Jebin Joy is our Account Manager and he made sure we were satisfied. Exceptional customer service.

What did you find most impressive about this company?

It was the quality of the work and attention to detail was excellent.

Are there any areas for improvement?

Nothing to add

Please describe your company and your position there.

Digital marketing agency in Australia - specialising in Retail Consultancy, PPC Management, web design & SEO.

For what projects/services did your company hire Uplers?

Web Development, PPC, SEO & Project Co-Ordination.

What were your goals for this project?

Help us provide quality services to clients and grow the business at a faster rate than we could find the right stff for in Australia.

How did you select Uplers?

Online Search

Describe the scope of their work in detail.

• Seo services - link building, citations, keyword research, content planning,
• SEO outreach
• writing content
• technical SEO implementation
• content gap analysis
• Web dev - Front end & back end dev work.
• PPC - Daily, weekly, monthly checks, optimisations & recommendations. Promo scheduling to google, facebook & YouTube.

What was the team composition?

• Hiteshi - PPC
• Karthik - SEO
• Jitesh - Backend
• Nikul - Front End
• Neethu - Project Co-ordinator

Can you share any outcomes from the project that demonstrate progress or success?

The quality of their work is fantastic - I feel comfortable having them in our team and trust they will deliver to a high standard, which is a huge peace of mind for me. I wouldn't trust anyone else in the same way.

How effective was the workflow between your team and theirs?

We use a project management software and are always on message to answer anything as it happens. Neethu has been very dedicated, quick to get tasks done and detail orientated. Any lack of communication will be as a result from our side and not theirs.

What did you find most impressive about this company?

Their responsiveness, quality of work and willingness to always change things, follow new ways - they really are an integral part of our team.

Are there any areas for improvement?

None for Uplers - it's only our own internal organisation & processes that need to improve!

Please describe your company and your position there.

I am the communication manager

For what projects/services did your company hire Uplers, and what were your goals?

We hired Uplers to take care of the SEO side of our business and to boost our digital growth

How did you select Uplers and what were the deciding factors?

We contacted a number of SEO and digital agencies around the world, and made a selection based on past experience, size of the Team for our project, creative ideas and quickness in response.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The main scope of work is the boost of our digital presence online and our outreach as a global consultancy agency. That involved several fronts, from content management to link building to on-page optimization.

How many people from the vendor's team worked with you, and what were their positions?

We currently have 6 people from Uplers working with us. 3 from the search PC team (Mukund, Priyanka, Pooja) and 3 from the Execution Team (Mohit, Jayesh, Paras)

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Traffic is steadily growing, website health has improved, backlink profile is getting stronger and we are seeing more leads coming through.

Describe their project management style, including communication tools and timelines.

The guys at Uplers are excellent at communicating with us and they work in a tidy and accurate fashion. Priyanka and her team are a pleasure to work with: we hear from them on a daily basis, have frequent calls and dozens of checklists and reports.

What did you find most impressive or unique about this company?

Their commitment. They really have a dedicated team working on the project daily. Also, they deliver timely and always come up with good ideas.

Are there any areas for improvement or something they could have done differently?

Nothing that i can think of at the moment

Please describe your company and your position there.

Spencer & Rutherford is an Australian handbag, wallets, and accessories company. We design our own product for women looking for unique, colourful, and individual styles. My role is as a product designer and management of digital content, advertising, and strategy.

For what projects/services did your company hire Uplers?

Uplers were hired to increase our database by attracting new customers to the brand and to increase website sales.

What were your goals for this project?

The goals for the initial work were to attract new customers, bring back old customers and increase website spend.

How did you select Uplers?

Uplers was chosen from a cold call to my company. Their approach was good and hence scored them an interview. From there we discussed budget and goals. After the initial 'test' period they were hired as our ongoing agency.

Describe the scope of their work in detail.

• Market research & analysis including competition and audience analysis
• Comprehensive keyword research & recommendations
• Ad copy creation
• Ongoing optimization
• Ad copy testing
• Landing page suggestions
• Optimum utilization of machine learning, scripts and automation features
• Comprehensive reporting
• Liaising with channel partners as needed

What was the team composition?

Team Structure:

Client Services:

1. Account Manager
2. Project Coordinator

Execution:

1. SEM & Social Media Marketing Analyst
2. SEM & Social Media Marketing Team Leads

Can you share any outcomes from the project that demonstrate progress or success?

Since beginning our work with Uplers, web sales have increased substantially, whilst CPC has reduced, revenue is up by around 50%, and both new and returning customers have increased by around 200%.

How effective was the workflow between your team and theirs?

The workflow between myself and the team at Uplers runs very smoothly. Each month's end they provide a performance review which we discuss online, then we strategise the upcoming month and ahead. New work is briefed via email and the email thread is maintained for correspondence with all team members included. Deadlines are discussed via email and are met easily.

What did you find most impressive about this company?

These guys are very friendly, efficient and easy to work with. They always make time to be available if I need to discuss something. They are extremely collaborative and happy to assist with small issues that come up with products being disapproved and just making sure that all channels are working smoothly.

We do the designs for our digital work in-house and they will let us know if the new ads are successful or if they need tweaking or changing. They are 'on-the-ball'! The most important thing to me is that they treat my account, although only small, as if it is as important to them as any other, and that even though we have now worked together for a couple of years, they still treat every month like it is fresh.

Are there any areas for improvement?

Very satisfied with the quality of work, and the communication.

Introduce your business and what you do there.

I work as a project officer for a medical specialist college.

What challenge were you trying to address with Uplers?

We wanted to promote and increase traffic to a webpage that we recently developed on our website.

What was the scope of their involvement?

Uplers created a campaign structure to disseminate a webpage we developed for Google Ads. They also helped identify keywords. Once we had reviewed and approved the final structure, they managed the Google campaign, which lasted six weeks.

They made some SEO recommendations to us, as well.

What is the team composition?

I worked with Dimple (Account Management Executive) and Priyanka (Sr. Project Coordinator). The team also included an SEO executive, senior analyst, and a team lead.

How did you come to work with Uplers?

Uplers had provided a quote on a previous campaign we had wanted to run. I reached out to them to discuss this project. They were respectable and friendly, and they had a clear vision for the project.

How much have you invested with them?

We spent about $2,500 AUD (approximately $2,000 USD).

What is the status of this engagement?

We worked together from August – October 2020.

What evidence can you share that demonstrates the impact of the engagement? 

We have seen an increase in traffic on the website. Uplers met our expectations, and we are happy with the results we’re seeing.

How did Uplers perform from a project management standpoint?

They’re professional. The team provided weekly progress reports and made suggestions of ways we could save money wherever they saw the opportunity. 

They were available and responsive, always answering within 24 hours. Communication was excellent. We had calls throughout the campaign and used Skype.

What did you find most impressive about them?

They were easy to work with and quite flexible. I was new to working with Google Ads, and I appreciated Uplers’ patience and support throughout the process. I would definitely work with them again.

Are there any areas they could improve?

There were some typos when I reviewed the campaign structure. It’s important to get that right since there are keywords involved. I did discuss it with them already.

Please describe your company and your position there.

I'm the owner and CEO of Big Up Marketing. We are an event management, fulfillment, and marketing company based in the Denver metro area.

For what projects/services did your company hire Uplers, and what were your goals?

We built our first website ourselves back in 2013 using WordPress. It was good enough for our purposes at the time, but after seven years, we needed to improve the look-and-feel to better represent our brand. We also wanted to change our messaging to reflect new and different services we had added to our offerings after several years in business.

We wanted to build a website in WordPress so we could quickly and easily update the website on our own, without calling in outside help for simple changes. This was also an important requirement because we already knew how to use the product.

Most of our business has come through referrals. We wanted to grow at a faster clip, so we needed a nice-looking site that conveyed what we do in an easy-to-comprehend way. We wanted to build traffic to our site that leads to more prospects and more customers.

How did you select Uplers and what were the deciding factors?

We had worked with Uplers on several of our clients' projects before selecting them to design and develop our new website. Uplers had developed Marketo landing pages and emails for us based on designs that we sent them.

They did so well on these projects that we decided to ask them first if they could design and develop our new website. They put together a great plan at a great price, so we decided to go with them.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

To kick off the project, we completed a website design questionnaire that asked us what colors and fonts we wanted to use, as well how many pages we wanted to design and develop for the website. We didn’t have an established style guide, so we asked Uplers to help us create our look-and-feel using the colors from our company logo.

We also directed them to base their design on two websites that we liked in terms of navigation and layout. Based on our responses to the website design questionnaire, Uplers created a wireframe of the new site with the basic design elements included. The wireframe and design were just what we were looking for, so we didn’t have to make many changes at all.

Once Uplers had established the layout and design of the new website, it was our responsibility to provide images and copy for every page of the website. We wrote each page individually and sent the copy along with the images we wanted. This process was slow for us, because the pandemic struck around the same time we started sending them our pages.

Uplers was very patient with us as we slowly delivered all our pages while we were trying to focus on the survival of our business. The project would have been completed in two months or less if we had all our copy and images ready to go. The project took five months to complete, but that was because we were so slow to deliver everything to them.

Uplers delivered a responsive WordPress website that looked much more professional than our previous website. They included a slider section at the top of our home page that we can easily edit and add new sliders to.

They also included scrolling customer logos and testimonials, animated service line images, contact forms on two pages, a page with a downloadable case study, and a neat animated image on our home page that showed visitors that more content was on the site if they scrolled down. Uplers was very patient with the pace at which we delivered content, which helped us out a lot. They also were particularly good at making changes when we decided to make simple changes to some pages.

How many people from the vendor's team worked with you, and what were their positions?

Communication with Uplers was very straightforward. We always knew who to contact at every stage of the project. Vignesh, our account manager, got the ball rolling and pulled all his design and development together for a kick-off call. We then worked with Utsav, the designer, on the wireframe, navigation, color scheme, animations, and other layout elements. Once the design phase was completed, we then worked with Dhruvin, the developer, as he coded Utsav’s design and deployed it to our web server. Having a single point of contact throughout the project made it easy to work with Uplers. I’m sure others were working behind the scenes, but it was transparent to us. We enjoyed working with each member of the Uplers team. They are all very good at what they do. We appreciated their patience with us the most. They were always waiting on us – not the other way around. We wanted to deliver content more quickly, but the pandemic greatly disrupted Big Up’s ability to deliver to Uplers in a timely manner. They just took our delays in stride, and gently nudged us along the way.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our new website looks much more professional now, and better conveys what we are trying to communicate about our services and the benefits our clients can realize. It is laid out in a way that makes it easier for our visitors to find the information they need.

The color scheme Uplers created from our logo also looks very nice, and the animated elements make the site more interesting than static sites. We’ve received lots of compliments from our clients, and it’s easier for our prospects to understand what we do.

We still need to implement SEO before we get any measurable results. However, we did receive one call from a prospect who found us via a Google search. So, we’re confident that we will be able to generate more traffic once we optimize the site.

Describe their project management style, including communication tools and timelines.

Uplers’s project management style fit well with our requirements and timeline. We wanted to get the website live as quickly as possible, but we also wanted to make sure we put a great deal of effort into making sure we were communicating our value proposition the best we could.

We wrote the copy and found the images for each page and delivered them piecemeal to Uplers as we went along. They were very flexible and built out the dev site structure and added the content as we gave it to them. We appreciated their patience and responsiveness during the entire process.

We really liked the tool they used for us to provide feedback on the site so they could make minor changes. The tool, BugHerd, allowed us to navigate through the site and log issues with the BugHerd browser plugin. It was super simple to learn and easy to use. The Uplers dev team always responded quickly to our change requests, and it was cool to see all our changes being incorporated so quickly.

What did you find most impressive or unique about this company?

What impressed us the most about Uplers’s work was the depth and breadth of skills they brought to the table. From design, to development, to production, the team we worked with was always able to meet our requirements and provide recommendations based on their experience.

They developed our website in WordPress, which is what we wanted because we’re familiar with the platform and can make quick and easy changes ourselves. We were unfamiliar with some of the plugins they used, but they taught us how to use them.

We were also incredibly grateful that Uplers was regularly backing up the site for us. We accidentally deleted some pages a few weeks ago and had to take down the site. We called Uplers, and they restored the site the same day. I’m not sure how long they keep performing backups. They probably don’t do it forever, but they kept ours long enough to save the day!

Are there any areas for improvement or something they could have done differently?

The project went very smoothly, and I can’t think of any areas where Uplers needs to improve.