Udjat Dubai

BACKGROUND

Please describe your company and position.

I am the learning and development manager of a real estate company 

Describe what your company does in a single sentence.

A real estate company based in Dubai, focused on providing real estate services and supporting clients with their property needs. The company works in the real estate market and focuses on presenting and promoting its projects to potential customers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Udjat Dubai to accomplish?

• We mainly wanted to have a clear marketing strategy for the company and improve how we present our real estate projects. We also needed support with the media production and photography side, because we wanted the projects to be shown in a better way.
• Another important thing for us was having someone who could follow up with the work regularly and understand the real estate business, so we didn't have to explain everything from the beginning every time.

SOLUTION

How did you find Udjat Dubai?

• Online Search
• Referral

Why did you select Udjat Dubai over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope was mainly around the marketing strategy and the way we present our real estate projects. They worked with us on the overall marketing plan, and then supported the media production and photography for the projects. This included preparing mood boards and storyboards before the shoots, so we had a clearer idea of what we wanted to produce. They also supported us with lead generation and kept following up on the work on a daily basis. We had an account manager who had a real estate background, which was helpful because they understood our type of business and could follow our requirements without us having to explain everything again. We also requested some business consulting sessions, and they provided advice around the company and our next steps. From my side, the main deliverables were the marketing strategy, content and production planning, photography and media production support, lead generation, regular follow-up, and the consulting sessions when we needed them.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

For us, the clearest measurable result was on the lead generation side. The cost per qualified lead went down by around 21%, which was important for us in the Dubai real estate market because lead quality matters a lot, not just the number of leads. We were getting more relevant inquiries and had a clearer way of following up with them. We also had better planning for our projects, especially on the production side, with mood boards and storyboards before the shoots. The daily follow-up helped us keep the campaigns moving and respond to leads faster.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were quite organized with the follow-up. We had a CRM accounts where we could follow the tasks and see what was being worked on, and we also stayed in touch through a WhatsApp group for daily communication. When we had changes or needed something for a project, they were responsive and adjusted accordingly. The account manager also understood real estate, which made the communication easier. Overall, the follow-up was consistent and the work was delivered on time.

What was your primary form of communication with Udjat Dubai?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

What stood out to me was how well they listen and how quickly they act when we need something. They understand the market very well, especially the real estate market in Dubai, so we don't have to spend a lot of time explaining the same things. They are also flexible in the way they work with us, which is important because our priorities can change. On top of that, the lead generation was good and we were getting more relevant leads, not just a high number of random inquiries.

Are there any areas for improvement or something Udjat Dubai could have done differently?

Overall, we were happy with the way they worked with us. If I had to mention one area for improvement, I would say they could be a little more proactive in suggesting new campaign and content ideas before we ask for them. But whenever we shared our feedback or needed to change something, they listened and acted quickly, so it was not a major issue for us.